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Cars Toyota

содержание презентации «Cars Toyota»
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1Toyota. Peter Sitton Tabitha Kastner Lester Mooney0 15environmental focus Marketing appeal to distinct niches0
Lea Ann Hart-Chambers Nate Ramirez Tyler Redden. HEV Lexus Scion Distinct competency corporate culture –
2History.0 fosters innovation and streamlining through continuous
3Began as a textile company in 1926 (Toyoda0 improvements Brand Value.
Automatic Loom Works) In 1933 an automobile department 160
was established within Toyoda Automatic Loom Works. In 17Weaknesses. Global company, but really two0
1937 Toyota Motor Co. was established as an independent countries primarily (Japan & U.S.) Foreign Exchange
company. Becomes a major supplier of trucks to The risk magnified Risk that R&D outlays will not
Imperial Army during WWII. Plants were scheduled to be generate new competitive advantages Forecast decrease
destroyed by allies, but the war ended first. in operating income to fuel accelerated R&D Little
4In 1947 started passenger car production. In 19580 diversification to allied lines.
sold their first cars in the U.S. In 1959 opened first 18Opportunities. Expanding HEV line in U.S. – gain0
plant outside of Japan, in Brazil. - Since then Toyota more market share Demand growth in China and India
has maintained a philosophy of producing and designing Modifying designs that are proven for other countries
cars in the countries where they are to be sold. In Consolidation through acquisition – European foothold.
1989 the first Lexus was introduced after several years 190
of development. In 1997 Toyota introduced the first 200
hybrid (Prius) to the Japanese market. Scion is 21Threats. Supply chain costs tied to oil (materials,0
introduced for 2004 model year. production and shipping) Foreign exchange fluctuations
5Where they are today. Second Largest automaker, but0 HEV competition increase could move market to price
most profitable 51 manufacturing companies in 26 basis eroding profits.
countries - Produce a vehicle every 6 seconds Brands: 22Financial Information.0
Toyota, Lexus, Scion Business partners with Daihatsu 23Toyota. Public company traded on the NYSE and the0
and Hino automotive business accounted for 90% of ADR exchange in Tokyo Employed 264,410 people in 2004
revenues Other 10%: housing, marine, GAZOO, Revenue of $172,749 Million in 2005 Year end of March.
telecommunications, ITS, Biotechnology and 24Toyota. Revenue - $172,749 million Gross Profit -0
Afforestation Success attributed to Toyota Production $43,517 million Operating Income - $15,571 million
System. Total Net Income - $10,907 million.
6The Four P’s.0 25Competitors. Annual Revenue Ford - $171,652 million0
7Place. Toyota started their hybrid technology in0 General Motors - $193,517 Honda - $80,705.
Japan After the high success in Japan, Toyota moved 26Growth. 1-year sales growth: 5.6% 1-year net income0
their Prius to the US market where it has been very growth: 0.8% 1-year employee growth: 0.1%.
successful. The first introduction of the Prius was in 27Toyota Stock Prices.0
2002 and since then Toyota has come out with the 28Competitors.0
Highlander and Lexus RX 400H and next year they will 29Thoughts on the Future. The hybrid push is a goal0
release the Camry. Most Toyota hybrid vehicles are of Toyota's strategy: increase their share of the
available for purchase nationwide Toyota Prius is world's auto market to 15 percent, which should vault
offered nationwide but there are waiting lists for the them past General Motors as the world's largest
vehicles Lexus first hybrid RX400H is available for automaker. Admitting "If you can't beat 'em, Join
purchase nationwide Toyota Highlander has limited 'em!", Ford has an agreement to use Toyota's
availability as of right now, consumers can order the Hybrid Technology System in future Ford products,
vehicle but they are not available on sales floors. joining Nissan, which signed a similar agreement in
8Promotion. Toyota Overall Promotion The main0 2002. Ford "has not yet completed their own hybrid
promotion for Toyota hybrids is the tax deduction given system". Using Toyota's system instead might help.
to consumers who purchase hybrid vehicles Toyota Prius Nissan will use it first in the 2006 Altima.
Promotions Bluetooth technology Option with in the 30Toyota Motor Corp. wants hybrids to make up 250
Prius that if the consumer has a Bluetooth mobile percent of its U.S. sales by early in the next decade
phone, that allows customers with onboard navigation and is considering adding the technology to its entire
system and hands free phone capabilities with the lineup, including trucks Toyota has 10 hybrids under
vehicle Land Speed Prius Aiming for the younger market development.
by having a race car that reached the speed of 130.794 31Toyota executives have said that the volatility of0
mph Prius is the national sponsor for the American Lung gas prices, political instability and environmental
Association. issues make the development of the technology a
9Promotions Cont. Lexus RX 400 H Being marketed as0 priority Fuel efficiency will increasingly be a
the First luxury Hybrid The slogan for the RX 400 H “ determinant of automakers competitiveness in the near
The heart of a Hybrid; The soul of a Lexus.” Toyota future. With gas prices continuing to increase the Big
Highlander Limited promotion because the Highlander 3 could have layoffs of up to 300,000.
Hybrid has limited availability right now Toyota Camry 32Hybrid Synergy Drive. Auto industry analysts0
Was recently announced that the hybrid Camry will be estimate that Toyota will pass Ford in global vehicles
available in 2006. sold in 2005, and if current trends continue, it will
10Product. The Toyota Prius and Highlander are both0 eventually pass GM to become the largest automaker in
in transition from the introduction stage to the growth the world. Research shows that US automakers incentives
stage of the product life cycle Limited number of between 2001 and 2004 correlate almost exactly to
products are available through few competitors Other increases in fuel operating costs.
competitors are becoming attracted to the market and 33“If you don’t make the system now, as Toyota0
will have similar offerings soon They are focused on continues to make hybrids much cheaper and in greater
building brand and customer loyalty. numbers, the others won’t be able to catch up.”.
11Product cont. The Toyota Sienna and Camry are still0 34Hydrogen fuel cell…?0
in development but will be ready for the introduction 35Sources.0
stage soon They are focused on promoting these products
to create awareness The product life cycle of all of
Toyota’s hybrids may be shortened by the introduction
of other alternative fueled cars.
12Price. Toyota is offering high quality at a0
relatively low price in order to penetrate the market CompanyBrowse.asp?tb=1&_ua=bo+S%5FDE+db+dmhco+shn+1
The Prius is priced the same as other five seater dt+toyota+bt+toyota+do+S%5FDE+E0FF&_ug=sid+78FD444F
hybrids in its class but gets much better gas mileage 2D2BDB%2D4BF0%2DB8E4%2DD39C4ECF3E2F%40sessionmgr6+dbs+b
Same price as the Honda Insight but holds three more h+cp+1+47CD&_us=hd+False+hs+True+dstb+ES+fh+False+s
people Comparison. +ES+mh+1+ss+SO+544E&_uso=hd+False+db%5B0+%2Dbuh+C5A
13Price cont. A hybrid Highlander SUV costs $5,0000 &tlog=1& event=toyota
more than the conventional Highlander It delivers more
horsepower than the conventional Highlander (30
horsepower) It gets 10 more miles to the gallon It a_looks_to_hybrids_for_sales_future/
greatly reduces the tail pipe emissions.
14SWOT Analysis.0 4&month=8&year=2005.
15Strengths. Dedication to R&D Strong0
35 «Cars Toyota» | Cars Toyota 0
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Презентация: Cars Toyota | Тема: Компании | Урок: Английский язык | Вид: Фото