Cars Toyota

Компании Скачать презентацию
<< Rolex		Apple company >>

Toyota	Toyota	History	Place	Promotion
Promotions Cont				Promotions Cont
Cars Toyota	Cars Toyota	Cars Toyota	Cars Toyota	Cars Toyota
Toyota Stock Prices	Competitors	Toyota motor corp	Hybrid Synergy Drive	If you don’t make the system now

Фото из презентации «Cars Toyota» к уроку английского языка на тему «Компании»

Автор: Lea Ann Hart-Chambers. Чтобы познакомиться с фотографией в полном размере, нажмите на её эскиз. Чтобы можно было использовать все фотографии на уроке английского языка, скачайте бесплатно презентацию «Cars Toyota» со всеми фотографиями в zip-архиве размером 733 КБ.

Скачать презентацию

Cars Toyota

содержание презентации «Cars Toyota»

Сл	Текст	Эф	Сл	Текст	Эф
1	Toyota. Peter Sitton Tabitha Kastner Lester Mooney	0	15	environmental focus Marketing appeal to distinct niches	0
1	Lea Ann Hart-Chambers Nate Ramirez Tyler Redden.	0		HEV Lexus Scion Distinct competency corporate culture –
2	History.	0		fosters innovation and streamlining through continuous
3	Began as a textile company in 1926 (Toyoda	0		improvements Brand Value.
	Automatic Loom Works) In 1933 an automobile department		16		0
	was established within Toyoda Automatic Loom Works. In		17	Weaknesses. Global company, but really two	0
	1937 Toyota Motor Co. was established as an independent			countries primarily (Japan & U.S.) Foreign Exchange
	company. Becomes a major supplier of trucks to The			risk magnified Risk that R&D outlays will not
	Imperial Army during WWII. Plants were scheduled to be			generate new competitive advantages Forecast decrease
	destroyed by allies, but the war ended first.			in operating income to fuel accelerated R&D Little
4	In 1947 started passenger car production. In 1958	0		diversification to allied lines.
	sold their first cars in the U.S. In 1959 opened first		18	Opportunities. Expanding HEV line in U.S. – gain	0
	plant outside of Japan, in Brazil. - Since then Toyota			more market share Demand growth in China and India
	has maintained a philosophy of producing and designing			Modifying designs that are proven for other countries
	cars in the countries where they are to be sold. In			Consolidation through acquisition – European foothold.
	1989 the first Lexus was introduced after several years		19		0
	of development. In 1997 Toyota introduced the first		20		0
	hybrid (Prius) to the Japanese market. Scion is		21	Threats. Supply chain costs tied to oil (materials,	0
	introduced for 2004 model year.			production and shipping) Foreign exchange fluctuations
5	Where they are today. Second Largest automaker, but	0		HEV competition increase could move market to price
	most profitable 51 manufacturing companies in 26			basis eroding profits.
	countries - Produce a vehicle every 6 seconds Brands:		22	Financial Information.	0
	Toyota, Lexus, Scion Business partners with Daihatsu		23	Toyota. Public company traded on the NYSE and the	0
	and Hino automotive business accounted for 90% of			ADR exchange in Tokyo Employed 264,410 people in 2004
	revenues Other 10%: housing, marine, GAZOO,			Revenue of $172,749 Million in 2005 Year end of March.
	telecommunications, ITS, Biotechnology and		24	Toyota. Revenue - $172,749 million Gross Profit -	0
	Afforestation Success attributed to Toyota Production			$43,517 million Operating Income - $15,571 million
	System.			Total Net Income - $10,907 million.
6	The Four P’s.	0	25	Competitors. Annual Revenue Ford - $171,652 million	0
7	Place. Toyota started their hybrid technology in	0	25	General Motors - $193,517 Honda - $80,705.	0
	Japan After the high success in Japan, Toyota moved		26	Growth. 1-year sales growth: 5.6% 1-year net income	0
	their Prius to the US market where it has been very		26	growth: 0.8% 1-year employee growth: 0.1%.	0
	successful. The first introduction of the Prius was in		27	Toyota Stock Prices.	0
	2002 and since then Toyota has come out with the		28	Competitors.	0
	Highlander and Lexus RX 400H and next year they will		29	Thoughts on the Future. The hybrid push is a goal	0
	release the Camry. Most Toyota hybrid vehicles are			of Toyota's strategy: increase their share of the
	available for purchase nationwide Toyota Prius is			world's auto market to 15 percent, which should vault
	offered nationwide but there are waiting lists for the			them past General Motors as the world's largest
	vehicles Lexus first hybrid RX400H is available for			automaker. Admitting "If you can't beat 'em, Join
	purchase nationwide Toyota Highlander has limited			'em!", Ford has an agreement to use Toyota's
	availability as of right now, consumers can order the			Hybrid Technology System in future Ford products,
	vehicle but they are not available on sales floors.			joining Nissan, which signed a similar agreement in
8	Promotion. Toyota Overall Promotion The main	0		2002. Ford "has not yet completed their own hybrid
	promotion for Toyota hybrids is the tax deduction given			system". Using Toyota's system instead might help.
	to consumers who purchase hybrid vehicles Toyota Prius			Nissan will use it first in the 2006 Altima.
	Promotions Bluetooth technology Option with in the		30	Toyota Motor Corp. wants hybrids to make up 25	0
	Prius that if the consumer has a Bluetooth mobile			percent of its U.S. sales by early in the next decade
	phone, that allows customers with onboard navigation			and is considering adding the technology to its entire
	system and hands free phone capabilities with the			lineup, including trucks Toyota has 10 hybrids under
	vehicle Land Speed Prius Aiming for the younger market			development.
	by having a race car that reached the speed of 130.794		31	Toyota executives have said that the volatility of	0
	mph Prius is the national sponsor for the American Lung			gas prices, political instability and environmental
	Association.			issues make the development of the technology a
9	Promotions Cont. Lexus RX 400 H Being marketed as	0		priority Fuel efficiency will increasingly be a
	the First luxury Hybrid The slogan for the RX 400 H “			determinant of automakers competitiveness in the near
	The heart of a Hybrid; The soul of a Lexus.” Toyota			future. With gas prices continuing to increase the Big
	Highlander Limited promotion because the Highlander			3 could have layoffs of up to 300,000.
	Hybrid has limited availability right now Toyota Camry		32	Hybrid Synergy Drive. Auto industry analysts	0
	Was recently announced that the hybrid Camry will be			estimate that Toyota will pass Ford in global vehicles
	available in 2006.			sold in 2005, and if current trends continue, it will
10	Product. The Toyota Prius and Highlander are both	0		eventually pass GM to become the largest automaker in
	in transition from the introduction stage to the growth			the world. Research shows that US automakers incentives
	stage of the product life cycle Limited number of			between 2001 and 2004 correlate almost exactly to
	products are available through few competitors Other			increases in fuel operating costs.
	competitors are becoming attracted to the market and		33	“If you don’t make the system now, as Toyota	0
	will have similar offerings soon They are focused on			continues to make hybrids much cheaper and in greater
	building brand and customer loyalty.			numbers, the others won’t be able to catch up.”.
11	Product cont. The Toyota Sienna and Camry are still	0	34	Hydrogen fuel cell…?	0
	in development but will be ready for the introduction		35	Sources.	0
	stage soon They are focused on promoting these products			http://www.toyota.co.jp/en/about_toyota/history/
	to create awareness The product life cycle of all of			http://en.wikipedia.org/wiki/Toyota
	Toyota’s hybrids may be shortened by the introduction			http://www.toyoland.com/history.html www.toyota.com
	of other alternative fueled cars.			www.lexus.com www.hybridcars.com
12	Price. Toyota is offering high quality at a	0		http://0-web24.epnet.com.oasis.oregonstate.edu/auth
	relatively low price in order to penetrate the market			CompanyBrowse.asp?tb=1&_ua=bo+S%5FDE+db+dmhco+shn+1
	The Prius is priced the same as other five seater			dt+toyota+bt+toyota+do+S%5FDE+E0FF&_ug=sid+78FD444F
	hybrids in its class but gets much better gas mileage			2D2BDB%2D4BF0%2DB8E4%2DD39C4ECF3E2F%40sessionmgr6+dbs+b
	Same price as the Honda Insight but holds three more			h+cp+1+47CD&_us=hd+False+hs+True+dstb+ES+fh+False+s
	people Comparison.			+ES+mh+1+ss+SO+544E&_uso=hd+False+db%5B0+%2Dbuh+C5A
13	Price cont. A hybrid Highlander SUV costs $5,000	0		&tlog=1& event=toyota
	more than the conventional Highlander It delivers more			http://www.toyotageorgetown.com/hybrid/ths6.asp
	horsepower than the conventional Highlander (30			http://www.boston.com/business/articles/2005/08/03/toyo
	horsepower) It gets 10 more miles to the gallon It			a_looks_to_hybrids_for_sales_future/
	greatly reduces the tail pipe emissions.			http://www.hybridcars.com/blogs/bloglist.php?thread_id=
14	SWOT Analysis.	0		4&month=8&year=2005.
15	Strengths. Dedication to R&D Strong	0
35	«Cars Toyota» \| Cars Toyota				0