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Ancient Cities in Europe and Their Historical Heritage as Economic and Political Resource

содержание презентации «Ancient Cities in Europe and Their Historical Heritage as Economic and Political Resource.ppt»
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1Ancient Cities in Europe and Their 6strategy in ancient cities in Europe.
Historical Heritage as Economic and 7CITY ANNIVERSARY AS MAIJOR EVENT.
Political Resource. Valentin Stepanov The Псков 1100 лет 2003 г. Санкт-Петербург 300
International University of Business and лет 2003 г. Томск 400 лет 2004 г. Казань
New Technology Mass Communication 1000 лет 2005 г. Ярославль 1000 лет 2010
Department. г.
2В Европе, исключая Россию, Украину и 8Frankfurt (Germany) «Финансовая
Белоруссию в восточной части, столица Европы» | FINANCIAL CAPITAL OF
насчитывается 102 645 территориальных EUROPE Glasgow (Great Britain)
единиц, более 800 регионов. There are 102 «Художественная столица Европы» / ART
645 towns and cities in Europe and over CAPITAL OF EUROPE Luxembourg (Luxembourg)
800 regions BE DIFFERENT OR DIE. THE «Медиапорт Европы» \ MEDIA PORT OF EUROPE
QUESTION OF BRANDING. Stockholm (Sweden) «Культурный город
3The main topics to be discussed. Do Европы» \ CULTURE CITY OF EUROPE.
ancient cities in Europe need a new life? 9METHODS. IMAGE MARKETING SIGHTSEEING
What a new life of ancient cities might MARKETING INFRASTRUCTURE MARKETING PEOPLE
be? Who provide ancient cities with a new MARKETING.
life? HISTORICAL HERITAGE OF ANCIENT 10Instruments. В?дение / VISION Образ \
CITIES. QUI PRODEST? IMAGE Вызовы | CHALLENGES Преимущества \
4Brand Building for Ancient Cities. ADVANTAGES Приоритеты \ PRIORITIES.
Evaluation of historical and cultural 11WORKSHOP 1. Креатив vs. Стратегия
heritage of ancient cities as their Creativeness vs. Strategy: what is more
economic and political resource is an effective in building a new life for
issue of city administrating and strategic ancient cities?
planning. 12WORKSHOP 2. Культура vs. Глобализация:
5Main Goal. Make up minds of партнеры или противники CULTURE VS.
intellectuals who might be involved in GLOBALIZATION: PARTNERS OR ENEMIES.
city planning and strategy building 13WORKSHOP 3. Какие новые профессии
process in Europe in future. нужны старым городам? WHAT NEW PROFESSIONS
6Main Finding. Work out principles of DO ANCIENT CITIES NEED?
vision and proposals for brand building 14BE DIFFERENT OR DIE.
Ancient Cities in Europe and Their Historical Heritage as Economic and Political Resource.ppt
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