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Marketing Software Products: The Importance of Trademarks and
Marketing Software Products: The Importance of Trademarks and
Source: Association of Professional Design Firms, APDF, http://www
Source: Association of Professional Design Firms, APDF, http://www
The Value of Brands in 2004
The Value of Brands in 2004
France (June1, 2005)
France (June1, 2005)
France (June1, 2005)
France (June1, 2005)
France (June1, 2005)
France (June1, 2005)
France (June1, 2005)
France (June1, 2005)
France (June1, 2005)
France (June1, 2005)
France (June1, 2005)
France (June1, 2005)
France (June1, 2005)
France (June1, 2005)
France (June1, 2005)
France (June1, 2005)
Spain 16 February 2004
Spain 16 February 2004
Australia (November 18, 2004)
Australia (November 18, 2004)
Australia (November 18, 2004)
Australia (November 18, 2004)
Australia (November 18, 2004)
Australia (November 18, 2004)
Chile (August 5, 2002)
Chile (August 5, 2002)
Chile (August 5, 2002)
Chile (August 5, 2002)
{The Social Value of a Brand} by www
{The Social Value of a Brand} by www
Less or Non-Traditional Forms of TMs
Less or Non-Traditional Forms of TMs
Any Distinctive Words, Letters, Numerals, Pictures, Shapes, Colors,
Any Distinctive Words, Letters, Numerals, Pictures, Shapes, Colors,
Any Distinctive Words, Letters, Numerals, Pictures, Shapes, Colors,
Any Distinctive Words, Letters, Numerals, Pictures, Shapes, Colors,
Any Distinctive Words, Letters, Numerals, Pictures, Shapes, Colors,
Any Distinctive Words, Letters, Numerals, Pictures, Shapes, Colors,
Any Distinctive Words, Letters, Numerals, Pictures, Shapes, Colors,
Any Distinctive Words, Letters, Numerals, Pictures, Shapes, Colors,
Any Distinctive Words, Letters,
Any Distinctive Words, Letters,
Any Distinctive Words, Letters,
Any Distinctive Words, Letters,
Any Distinctive Words, Letters,
Any Distinctive Words, Letters,
Any Distinctive Words, Letters,
Any Distinctive Words, Letters,
Any Distinctive Words, Letters,
Any Distinctive Words, Letters,
Any Distinctive Words, Letters,
Any Distinctive Words, Letters,
Any Distinctive Words, Letters,
Any Distinctive Words, Letters,
Any Distinctive Words, Letters,
Any Distinctive Words, Letters,
Any Distinctive Words, Letters,
Any Distinctive Words, Letters,
Any Distinctive Words, Letters,
Any Distinctive Words, Letters,
Protecting trademarks begins in-house
Protecting trademarks begins in-house
Examples of Generic Trademarks
Examples of Generic Trademarks
Correct use: Raymond Textile is India's leading producer of worsted
Correct use: Raymond Textile is India's leading producer of worsted
Correct use:
Correct use:
Correct use:
Correct use:
Correct use:
Correct use:
50
50
50
50
50
50
50
50
50
50
Most Common Mistakes Made by Exporters
Most Common Mistakes Made by Exporters
Source: Design Council publication, Competitive Advantage Through
Source: Design Council publication, Competitive Advantage Through
Two-dimensional Designs
Two-dimensional Designs
Two-dimensional Designs
Two-dimensional Designs
Three Dimensional Designs
Three Dimensional Designs
Three Dimensional Designs
Three Dimensional Designs
Packaging, containers, bicycles, even computer design, etc
Packaging, containers, bicycles, even computer design, etc
Packaging, containers, bicycles, even computer design, etc
Packaging, containers, bicycles, even computer design, etc
Packaging, containers, bicycles, even computer design, etc
Packaging, containers, bicycles, even computer design, etc
Many regard Apple's iMac a masterpiece of product design
Many regard Apple's iMac a masterpiece of product design
Reasons for Protecting Designs Example: in the EU
Reasons for Protecting Designs Example: in the EU
What can be Registered as an Industrial Design
What can be Registered as an Industrial Design
The Stethoscope Reflex Hammer, PharmaDesign
The Stethoscope Reflex Hammer, PharmaDesign
The Stethoscope Reflex Hammer, PharmaDesign
The Stethoscope Reflex Hammer, PharmaDesign
The Stethoscope Reflex Hammer, PharmaDesign
The Stethoscope Reflex Hammer, PharmaDesign
The Stethoscope Reflex Hammer, PharmaDesign
The Stethoscope Reflex Hammer, PharmaDesign
The Stethoscope Reflex Hammer, PharmaDesign
The Stethoscope Reflex Hammer, PharmaDesign
The Stethoscope Reflex Hammer, PharmaDesign
The Stethoscope Reflex Hammer, PharmaDesign
The Stethoscope Reflex Hammer, PharmaDesign
The Stethoscope Reflex Hammer, PharmaDesign
Custom design
Custom design
Custom design
Custom design
89
89
Apple 2

: ghelfi. , . , Apple 2 .ppt zip- 2429 .

Apple 2

Apple 2 .ppt
1Marketing Software Products: The 56registered! 56.
Importance of Trademarks and Industrial 574. Register Domain Name. Often most
Designs - Case Studies. 1. important asset of an online business Use
2Beyond Getting Noticed: The Role of trademark as SLD, if possible Choose
Trademark and Industrial Designs in carefully TLD .in : if target audience is
Developing a Branding Strategy. Guriqbal based in India. Not so good if you're
Singh Jaiya Director Small and reaching out for global audience .com :
Medium-sized Enterprises Division World classic TLD for any site anywhere in the
Intellectual Property Organization. 2. world. BUT: not always available .biz :
3This Presentation. 1. What is for business sites .info : for
Branding? 2. The Branding and Trademark informational sites .org : for nonprofit
Symbiotic Relationship 3. The $ Value of a sites .coop : for cooperatives. Greater
Brand, . of a Trademark 4. What is a availability BUT: spammers. 57.
Trademark? 5. DOs and Donts to Preserve 585. Monitor authorized users. All types
Distinctiveness and Value of a Trademark of users ? Licensees, franchisees ?
6. Most Common Mistakes by Exporters 7. Authorized resellers, retailers ? Brand
What is an Industrial Design? 8. The Value owners ? Developers ? Advertising agencies
of a Creative Design 9. Practical Aspects ? Subsidiaries ? Customers All types of
of Industrial Designs 10. Industrial use ? Promotional, instructional,
Design Issues Affecting Various Types of reference material, website, products,
Business Decisions. 3. labels, packaging, etc. 58.
4What is Branding? 4. 59Control quality of goods and services
5Does a Name Really Matter? ? In 1969 offered under the licensed mark: ? Bad
while speaking at a small scientific quality damages your reputation! Monitor
conference, Sir Roger Penrose, a Cambridge correct use (style, color, etc.) of
physicist announced his discovery of what trademark: ? Incorrect use confuses
he called a gravitationally totally customers + risk of loss of protection.
collapsed object. The world yawned. ? 59.
Months later, he changed his description 60Most Common Mistakes Made by
to a Black Hole and the news of his Exporters. 60.
discovery raced around the world. Today, 611. Believing that Trademark Protection
the term Black Hole is a part of the is Universal. Trademark rights are
world's working vocabulary. ? We cannot territorial In many countries only
understand, or maybe we do not care about protected if registered Registration
a collapsed object. But a Black Hole is abroad national route regional route
something very different. It is international route (Madrid Protocol).
provocative, intriguing, exciting and 61.
conceptual. Most important, it is 622. Using Trademark that is already
believable. (quoted from Lexicon Branding, Registered/Used by Competitors in Export
Inc.). 5. Market. 62.
6What is a Brand? In marketing terms it 633. Using Trademark that Conflicts with
is: The intangible, but real, value of Geographical Indication. 63.
words, graphics or symbols that are 644. Not applying for Trademark
associated with the products or services Registration until it is too late. 64.
offered by a business. 6. 655. Leaving on product/packaging when
7A brand represents the holistic sum of exported in country where trademark is not
all information about a product or group registered. 65.
of products. It is a symbolic construct 666. Launching product in export market
which typically consists of a name; without checking whether trademark is
identifying mark; logo; visual images likely to be considered distinctive and
or symbols; or mental concepts. 7. has no undesired connotation in local
8Simply, a brand is to ... language. 66.
distinguish a product or service. ? It is 67Ensure the Proper Use of a
useful for the marketer to think of this Trademark... ? It is crucial to acquire,
as a set of aligned expectations in the register and maintain the mark; ? Avoid
mind of its stakeholders ... ? from its the risk that the mark will become
consumers, ? to its distribution channels, generic; ? Preserve the marks ability to
? to the people and companies who supply identify origin of the products; ?
the products and services. 8. Maintain a consistent business image so
9What is the Purpose of Branding for that it provides immediate recognition and
your Business? 1. Gives your business a creates goodwill. 67.
significant edge over the competition; 2. 68What is an Industrial Design? 68.
Makes the customer view your business as 69Source: Design Council publication,
the only solution to their need or Competitive Advantage Through Design,
problem; 3. A strong brand will engender www.designcouncil.info. 69.
feelings of trust, reliability, loyalty 70Industrial Design: An Important
and recognition in the customers mind; 4. Branding Tool. ? Just as trademarks
Through its brand image, a business will distinguish your product or service, . .
attract and retain customer loyalty for industrial designs differentiate your
its goods and services and increase the products from those of the competition. ?
value of its business. 9. Both are intellectual property tools that
10What to do for a Successful Branding contribute to your branding strategy and
Strategy ... 1. Develop a brand that is therefore need protection. 70.
part and parcel of your business plan; 2. 71What is a Design? In everyday
Target what customers care about: language often it is ? the look of a
articulate precise values and qualities product which we like because we find it
that are relevant and of direct interest; is attractive and appealing to our eyes;
3. Emphasize features that are both For businesses, designing a product
important to consumer and quite implies ? developing a products
differentiated from competitors; 4. Sell functional and aesthetic features taking
the brand outside and inside: Motivate into consideration issues such as
employees to identify with brand; 5. Keep marketability, costs of manufacturing,
brand flexible; 6. Communicate the brand ease of transport, storage, repair and
image at all levels of operation; 7. Use disposal. 71.
Intellectual Property Rights (IPRs), tools 72What is an Industrial Design? ... In
for branding, such as trademarks and an Intellectual Property law perspective,
industrial designs. 10. it refers ... ? only to the ornamental or
11Source: Association of Professional aesthetic aspects of a product ... even
Design Firms, APDF, when the product may have a technical
http://www.apdf.org/Public/Index.asp?Page_ (Patents) or functional feature, or
D=74. 11. distinguishing features (Trademarks). 72.
12The Branding and Trademark Symbiotic 73Two-dimensional Designs. -
Relationship. 12. Ornamentation, patterns, lines or color on
13What is the Relationship between a a product. Wallpaper, carpets, textiles,
Brand and a Trademark? The term brand etc... 73.
name is often used interchangeably with 74Three Dimensional Designs. 74.
brand, BUT it is more correctly used 75Packaging, containers, bicycles, even
to specifically denote written or spoken computer design, etc... 75.
linguistic elements of a brand. . In this 76The Value of a Creative Design. 76.
context a brand name constitutes a type 77Industrial Design helps to ... 1. Make
of trademark, if the brand name a product attractive and appealing: -- may
exclusively identifies the brand owner as be unique selling point; 2. Target
the commercial source of products or specific market segments: -- i.e.
services. . A brand owner may seek to customization: by making small
protect proprietary rights in relation to modifications to make product suitable for
a brand name through trademark different age groups, cultures or social
registration. 13. groups 3. Create a new market niche: -- to
14A Brand A Trademark. Trademark: differentiate product from those of other
Legal concept Brand: Marketing concept competitors, I.e, locks, shoes, cups and
1. Registration of a trademark will add saucers, etc. 4. Strengthen brands: --
value to your business as it protects its combined with distinctive trademarks to
other inherent assets; 2. Brand profile enhance the distinctiveness of a companys
and positioning may vary over time, but brand. 77.
trademark protection will remain the same. 78Design - the business case. There
14. is compelling evidence that businesses
15So What is the Value of Branding ... which use design perform better. Design
.. and the Importance of Trademark Council research found that while 90% of
Protection .? 15. businesses which are growing rapidly say
16The Importance of Brand Equity and design is integral or significant to them,
Trademark Protection. Brand Equity only 26% of static companies say the same.
measures the total value of the brand to As well as increasing market share, using
the brand owner, and reflects the extent design can help to reduce costs by making
of brand franchise. Brand Equity is manufacturing processes more efficient and
built on the foundation of a protected cutting materials costs. It can also
Trademark, and this in turn becomes one of reduce the time to market for new products
your business most valuable assets. 16. and services. It is significant that while
17. Therefore, as an asset, a Brand a third of the UK's fastest growing
and/or a Trademark, can... .. be disposed companies surveyed by the Design Council
of separately from the other companys in 2005 see design as integral to their
assets (it becomes a free-standing running, only 11 per cent of shrinking
asset); and .. give rights that can be firms say the same. Also, almost 70 per
legally protected. 17. cent of companies which see design as
18Note . In a highly competitive integral have developed new products and
market, a companys brand will either ... services in the last three years, compared
.. disappear much faster than their to only a third of businesses overall..
products trademarks protection period, or 78. Source: Design Council, UK,
will be . adapted to protect a www.designcouncil.info.
different product over time. 18. 79Design and your strategy. One of
19 the Importance of a Trademark is the best-known examples of a business
that it becomes ... A marketing tool; transformed by the strategic use of design
Source of revenue through licensing; is Apple Computer. The development first
Crucial component of franchising of the iMac and now the iPod (both the
agreements; May be useful for obtaining work of a team led by Briton Jonathan
finance. 19. Ive), have transformed Apple's fortunes. A
20The $ Value of a Brand; .. of a fine creative achievement but, just as
Trademark. 20. importantly, also a great advert for the
21The Value of Brands in 2004. 21. design-aware management culture, led by
22France (June1, 2005). Switzerland CEO Steve Jobs, which enabled that
(December 16, 2004). 22. creativity. Remember too that it wasn't
23Spain 16 February 2004. 23. just about putting a brightly coloured
24Australia (November 18, 2004). shell around the same old computer, or
Singapore (December 15, 2004). Brazil coming up with a slick shape for a new
(June 2, 2004). 24. music player. Ive's team creating an
25Chile (August 5, 2002). Mexico (June improved user experience and Apple's
11, 2003). 25. design process embraced every single
26{The Social Value of a Brand} by component and the entire manufacturing
www.brandchannel.com. 26. process as well as integrating the iTunes
27Using the Trademark as a Business music service.. 79. Source: Design
Asset. Licensing: owner retains Council, UK, www.designcouncil.info.
ownership and agrees to the use of the TM 80Many regard Apple's iMac a masterpiece
by other company in exchange for royalties of product design. 80.
> licensing agreement (business 81Using ID as a Business Asset.
expansion/diversification); Franchising: Licensing additional source of revenue
licensing of a TM central to franchising exploiting a companys exclusivity over
agreement. The franchiser allows design licensing contracts. 81.
franchisee to use his way of doing 82Reasons for Protecting Designs
business (TM, know-how, customer service, Example: in the EU .. 70% prevent copying
etc.); Selling/assigning TM to another 23.4% company policy 20.3% get ahead
company (merger & acquisitions/raising competition 10.1% prestige 6.5% prevent
of cash). 27. people think I copy 5.8% other. 82.
28What is a Trademark? 28. 83By Protecting Industrial Design
29What is a Trademark? A sign capable of through Registration, the Owner Obtains: ?
distinguishing the goods or services Exclusive right(s) to prevent unauthorized
produced or provided by one enterprise copying or imitation by others; ? A fair
from those of other enterprises. 29. return on investment; ? A business asset
30 a Trademark is ... Any distinctive which will increase the commercial value
sign, or any combination of signs; ? of a company and its products; ? A
Words, including personal names, letters, registered design that may be licensed (or
numerals, figurative elements (logos), sold); ? Encourages fair competition and
combination of colors, sounds, smells, honest trade practices. 83.
etc. ? Visually perceptible; 2D or 3D 84What can be Registered as an
(shape). 30. Industrial Design? . A design must be ?
31Less or Non-Traditional Forms of TMs. NEW -- i.e. if there is no identical
? Single colors ? Three-dimensional signs design already made available to the
(shapes of products or packaging) ? public before the date of filing, or
Audible signs (sounds) ? Olfactory signs application for registration. ? ORIGINAL
(smells). 31. -- must be independently created by
32Types of Trademarks. Trade marks: to designer, and not a copy or imitation of
distinguish goods; Service marks: to existing designs. ? INDIVIDUAL CHARACTER
distinguish services; Collective marks: to -- overall impression produced by a design
distinguish goods or services by members must differ from the overall impression
of an association; Certification marks; produced by an earlier design made
Well-known marks: benefit from stronger available to the public. 84.
protection; Trade-name vs Trademark. 32. 85The Stethoscope Reflex Hammer,
33What are the Functions of a Trademark? PharmaDesign. 'Analog Pad' by Oriol Mogas
Allows companies to differentiate their Bartomeu. Many regard Apple's iMac a
products. Ensures consumers can masterpiece of product design. Blauwerk
distinguish between products and bicycle/scooter by Philippe Starck. Virgin
ultimately develop brand loyalty and Trains. Duracell flashlight. 85. Manor
Trust. 33. Born - packaging and branding redesign.
34Any Distinctive Words, Letters, Swatch watches.
Numerals, Pictures, Shapes, Colors, 86Custom design. License agreement
Logo-types, Labels or Combinations. License Agreement for S. ten Broeke
http://www.progress.com/trademarks/index.s Royalty-Free Icons. This is a legal
p. 34. agreement between You, the purchaser, and
35Any Distinctive Words, Letters,.. 35. S.ten Broeke, Inc.
36Examples of Trademarks. CyberGrid, ("Qualityicons.com"). By opening
MetaRules, High Tower, the High Tower the CD package, you agree to the
logo, and TowerView are trademarks or following: All of the icons remain the
registered trademarks of High Tower property of S. ten Broeke. The icons can
Software, Inc. in the United States and be used royalty-free by the licensee for
other countries. HI-TECH C, Pacific C, any personal or commercial projects. This
Lucifer, PPD, HPD and HI-TIDE are is a non-exclusive license. Modifications
trademarks or registered trademarks of to the image data are limited to
HI-TECH Software. 36. combinations of the included icons and to
37Protection through TM Registration. hue, saturation, brightness adjustments.
Exclusive rights prevent others from These icons may not be resold or
marketing products under same or redistributed by the licensee or included
confusingly similar mark; Secures in any product wherein the icons will be
investment in marketing effort; Promotes resold or redistributed (in whole or in
customer loyalty/ reputation / image of part). 86.
company; Provides coverage in relevant 87Protecting Computer Generated Designs
markets where business operates; through Registration. Korean Intellectual
Registered marks may be licensed or basis Property Office (KIPO) extends design
franchising agreements. 37. protection in Korea by accepting
38Enforcing Trademarks. Responsibility applications of Computer Generated Graphic
on trademark owner to identify designs under amended Guidelines for
infringement and decide on measures; Examination of Design Applications. The
Cease and desist letter to alleged KIPO, as of July 1, 2003, accepts design
infringer; Search and seize order; applications of Computer Generated
Cooperation with customs authorities to Graphics such as Graphic User Interface
prevent counterfeit trademark goods; (e.g. a website GUI, software GUI, and
Arbitration and mediation (preserve mobile GUI), icons (e.g. an application
business relations). 38. icon, tool icon, and GUI icon), and
39Remember ... In many countries, to graphic images (e.g. a character, screen
enforce trademark rights, .. the owner of saver, contents graphic, 3D animation, and
the trademark has to provide evidence or emoticon). In order for a
proof of use of the mark in relation to computer-generated graphic to be protected
the goods or services specified in the under the Korean Design Law, the article
trademark register, aside from proof of to which the image is embodied or applied
infringement. 39. must be a subject matter for design. For
40Dos and Donts to preserve example, any article of manufacture with a
distinctiveness and value of a trademark. display panel such as a computer monitor,
40. mobile phone, PDA, navigation system,
41Protecting trademarks begins refrigerator, washing machine, photo
in-house... Trademark is instrumental to copier, MP3 player, CD player, MD player,
developing brand identity and customer digital camera, digital TV, ATM, and POS
loyalty Important to preserve and enhance terminal is an appropriate subject matter
distinctiveness and value of mark. Protect for design of a computer-generated icon.
it from being misused by others. Make However, a design of a computer-generated
proper use of your trademark. 41. graphic that is separate from the object
421. Use Actively ... by offering the to which it is applied will simply be
products, the services; Affix the mark rejected. 87.
to the goods or their packaging in 88Protecting Industrial Designs through
promotional, instructional and reference Registration. The Applicant application
materials; on website, labels, packaging, form, contact details, drawings or
business papers, invoices, etc. 42. photographs of design, written description
432. Avoid Trademark from becoming or statement of novelty, fee. The IP
Generic. Remember, the function of Office formal examination; substantive
trademark is . to distinguish the examination; design register/design
goods/services NOT to describe the gazette; design registration certificate
goods/services. If the trademark becomes valid at least 10 years. 88.
common use ... risks becoming generic; and 8989. Swatch watches.
a loss of protection will follow. 43. 90Scope of Rights. The right to
44Examples of Generic Trademarks. prevent unauthorized copying or imitation
Kleenex = facial tissue Coke = soft drink by third parties; Exclude all others
Xerox = photocopier FedEx = overnight making, offering, importing, exporting or
courier service Thermos = hot water bottle selling product with the design. 90.
Yo-yo =. 44. 91Keep in Mind ... ? The time it takes
45A) Set TM apart from surrounding to register a design; ? The cost of
text__. Distinguish mark from surrounding registration ? Keeping design secret
text Use capital letters, bold, color, prior registration; ? Grace period; ? Who
italics, underline, quotation marks. This may apply for ID protection; ? Who owns
is to avoid the chance of the mark being the right over ID. 91.
seen as generic term. Creates distinct 92Protection at Home and Abroad. The
commercial impression in minds of national route each country where you seek
consumers regarding the mark. 45. protection. The regional route countries
46Correct use: Raymond Textile is members of a regional agreement: African
India's leading producer of worsted Regional Industrial Property Office
suiting fabric with over 60% market share. (ARIPO); Benelux Design Office; Office for
Raymond Textile is India's leading Harmonization of the Internal Market of
producer of worsted suiting fabric with the EU; Organisation Africaine de la
over 60% market share. Incorrect use: Propri?t? Intellectuelle (OAPI). The
Raymond Textile is India's leading international route Hague agreement -
producer of worsted suiting fabric with Administered by WIPO (36 countries). 92.
over 60% market share. 46. 93NOTE . on the Hague agreement ... ?
47B) Specify font, size, proportion and An applicant can file for a single
placement___. Consistently reproduce international deposit with WIPO or with
font / size / proportion (especially if the national office in a country party to
integral part of registered mark). ? This the treaty. ? The design will then be
helps to maintain a uniform and consistent protected in as many member countries of
look. ? It avoids confusing consumers. 47. the treaty as desired. 93.
48Correct use: Incorrect use: VIMAL. 94Enforcing Industrial Designs.
ADT. A ftosa. 48. Responsibility on owner of the ID to
49C) Specify colors________________. ? monitor, identify imitators/counterfeiters
Color can be effective tool for creating and decide on action; Advice of IP
brand identification (many people use lawyer; Cease and desist letter to
color as selection). ? If color is feature infringer; Search and seize order;
? must always appear in correct colors ? Cooperation with customs authorities to
must appear in color whenever possible ? prevent importation of infringing goods.
If you license others to use your 94.
trademark ? provide color specifications ? 95Remember what cannot be protected.
monitor correct use. 49. Designs that fail to meet requirements of
5050. novelty, originality and/or individual
51D) Use trademark as adjective_____. ? character; Designs dictated by technical
Avoid using as nouns or verbs; ? Use as function; Designs with official symbols
adjective in association with a or emblems; Designs contrary to public
descriptive noun; ? Non-adjectival use, order or morality. 95.
over time, can result in genericness. 51. 96Industrial Design Issues Affecting
52Correct use: - Buy a Mafatlal suite Various Types of Business Decisions. 96.
from authorized dealers. - Photocopy this 97The type of protection and its cost or
for me on the Xerox copier. Incorrect use: effectiveness may affect: which details
- Buy Mafatlals from authorized dealers. - should be disclosed to the designer,
Xerox this for me. 52. especially when the designer is employed
53E) Do not use in possessive by a contractor; whether to undertake
form_______. Correct use: - The great design development entirely in-house, to
quality and design of Swarovski jewelry. contract or commission an outside agency
Incorrect use: - Swarovskis great quality or to do it jointly; timing of the
and design. 53. initial use of a new design in
54F) Do not change spelling _____. ? Do advertising, marketing or public display
not insert/delete hyphens; ? Do not merge in an exhibition; 97.
words; ? Do not abbreviate (except when 98 if and when to seek or continue to
registered). 54. maintain design registration; if and
55Correct use: - Calvin Klein - Tommy when to initiate action against
Hilfiger - Luis Vuitton - MPC POTTERIES unauthorized and/or infringing acts of
GWALIOR. - Kalvin Klein - Tommy-Hilfiger - competitors, counterfeiters or importers;
Luisvuitton - MPC P/G. Incorrect use: 55. if and when to license or partially
563. Use Trademark Notice ... , TM, assign a design; and if and when to
SM ... . Not compulsory, but: ? Alerts register the design in other markets for
public that trademark is registered ? May export or for exploring the potential of
discourage illegal use Where to place it: entering into strategic business
With the name or logo of the mark On alliances, joint ventures, setting up
products, advertising, websites, labels, wholly owned subsidiaries, etc. 98.
etc. NOT in countries where not
Apple 2 .ppt
http://900igr.net/kartinka/anglijskij-jazyk/apple-2-ijunja-249643.html
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Apple 2

Apple 2

the woman - = . . . , . As great a pity to see a woman cry as a goose go barefoot. , , . . A good wife makes a good husband. ;

The animals - LION. SCORPIO. SQUIRREL. EMU. The ANIMALS of our planet. GORILLA. KANGAROO. KOALA. WOMBAT. PANDA. PARROT. The animals which live in Australia. WHALE. The animals which live in a SAVANNA. The animals which live in the polar regions. GIRAFFE. FLAMINGO. HIPPO. POLAR BEAR. FOX. BISON. SNAKE. REINDEER. The animals which live in the OCEAN.

The english-speaking countries - Disneyland. Australia. Scotland. Great Britain. The English-speaking countries. USA.

- . . . . . Software Translation Artwork Recording. . . . . .

The green movement - Green color which is used by participants of movement as the general emblem, serves as a symbol of the nature, hope and updating. The main objective to achieve the decision of global environmental problems, including by attraction to them of attention of the public and the authorities. It became the first African who has headed this organization.

- . ?_ _ _ ( ). . ? . , . . . . . . , .

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