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Beauty Redefined: The Future of Girls’ Body Image, Health and Media
Beauty Redefined: The Future of Girls’ Body Image, Health and Media		 Beauty Redefined: The Future of Girls’ Body Image, Health and Media
Beauty Redefined: The Future of Girls’ Body Image, Health and Media		 Agenda
Agenda		 Major Findings Studies brings voices of girls to forefront of
Major Findings Studies brings voices of girls to forefront of		 Girls aspire to be “normal healthy” or “healthy enough
Girls aspire to be “normal healthy” or “healthy enough
The Girl Scout Leadership Experience It’s Your Story – Tell It
The Girl Scout Leadership Experience It’s Your Story – Tell It		 It’s Your Story – Tell It
It’s Your Story – Tell It
It’s Your Story—Tell It
It’s Your Story—Tell It
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Beauty Redefined: The Future of Girls Body Image, Health and Media

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1Beauty Redefined: The Future of Girls’ 23image, the effects and influences of
Body Image, Health and Media. National fashion are especially pronounced. 73% of
Collaboration for Youth Girl Scouts of the girls with negative body image (versus 40%
USA Girl Scout Research Institute June of those with positive body image) wish
9th, 2010 2:00-3:00 p.m. EST. they were as skinny as the models in the
2Agenda. Voices of girls – research fashion magazines. This group of girls is
findings External influences – media more likely than their positive body image
environment Program solutions – It’s Your peers to: Resort to drastic weight loss
Story – Tell It! Policy impact – Healthy measures like starving themselves/refusing
Media for Youth Act. to eat (50% vs. 25%); and Force themselves
3Major Findings Studies brings voices to throw up after eating (18% vs. 10%).
of girls to forefront of conversation on Almost one in five (19%) girls with
childhood obesity, body image and negative body image have taken appetite
adolescent health. Girls today are suppressants or weight loss pills and 15%
defining health on their own terms?using a have taken a laxative to stay thin.
complex & varied set of norms. Efforts 24Girls’ Call to Action for the Fashion
to address the problem among girls focused Industry. 81% of girls would rather see
soley on nutrition or physical activity “real” or “natural” photos of models than
will miss the mark. touched-up, airbrushed versions. 75% would
4Setting the Stage: The Environment -- be more likely to buy clothes they see on
Society idealizes thinness/stigmatizes “real-size models” than on super-skinny
overweight -- Unhealthy food marketed at ones. This is particularly important to
record highs -- Physical activity levels African American girls (82%).
at record low --TV/Computers dominate 25Recommendations for Policy Makers.
recreation -- Communities lack safe space Policy solutions should embrace a holistic
to play. definition of health. Community-based
5Eating Disorders & Obesity: Girls organizations that serve youth should be
caught in the middle Obesity is now the seen as vital partners.
most chronic health problem among American 26The Healthy Media for Youth Act (H.R.
children. The strongest correlation for 4925). This research prompted Girl Scouts,
overweight girls is between weight and along with the American Psychological
income. Research suggests that eating Association, to work with Reps. Tammy
disorders and overweight tend to co-occur. Baldwin (D-WI) and Shelly Moore Capito
There are benefits of collaborative (R-WV) to introduce the Healthy Media for
efforts to curb all eating related Youth Act, H.R. 4925 This bill focuses on
disturbances. improving youth’s media literacy and
6What percentage of girls report promoting healthy media messages about
significant stress about their body image? girls and women.
65% 25% 15%. 27The Healthy Media for Youth Act (H.R.
7Body Image & Eating Disorders One 4925). 1) Competitive grants for media
quarter of girls report significant literacy programs and youth empowerment
distress about their body size and shape. groups 2) Research on how depictions of
Body dissatisfaction increases risk for women and girls in media affect youth’s
disordered eating, depressed mood, and low physical, emotional, and social health 3)
self-esteem. Up to 10% of girls and young Creates a National Task Force on Women and
women might suffer from disordered eating. Girls in the Media to identify voluntary
8Holistic Health Being healthy is standards for promoting healthier media
emotional and physical well-being. More messages about girls and women.
than just eating right and exercising. 28The Healthy Media for Youth Act (H.R.
About feeling good about oneself, being 4925). We need your help to increase
supported and appearing “normal.”. support! How your organization can get
9Self-evaluation. involved: Sign onto the support letter
10Girls aspire to be “normal healthy” or Start letter writing campaign among your
“healthy enough.” 65% of girls said their members and chapters/affiliates Download
lifestyle was “healthy enough for my age”. advocacy web sticker to web site Website:
While most girls want to look normal, what www.girlscouts4girls.org.
that means can vary depending on a girls’ 29Current Supporters. Endorsements: Girl
age, race, household income, peer group, Scouts of the USA, The American
adult role models and self- perception. Psychological Association, Alliance for
African American and Latina girls who have Women in Media, Alpha Kappa Alpha
higher rates of overweight, tend to be Sorority, Inc., American Association of
more satisfied with their bodies than University Women (AAUW) Black Women’s
White and Asian girls who have lower Health Imperative, Children Now, Common
obesity rates. Older girls also tend to be Sense Media, Eating Disorders Coalition,
less satisfied with their weight than Geena Davis Institute on Gender in the
younger girls. Media, Girls Inc., Kappa Delta
11What percentage of girls who are Sorority/The Confidence Coalition Lifetime
overweight believe they are normal weight? Networks, National Collaboration for
25% 45% 10%. Youth, National Eating Disorders
12Striving for “Normal”— At Odds With Association, National Council of Negro
Reality While most girls have an accurate Women, National Council of Women’s
perception of their own weight, as many as Organizations, National Women’s Law
one-third of girls ages 8 to 17 have a Center, New Moon Girl Media, Parents
distorted perception of their weight: ? Television Council, Rachel Simmons, author
45% of girls who are overweight by BMI of Odd Girl Out, Rosalind Wiseman, author
standards believe they are normal weight ? of Queen Bees and Wannabes, Jess Weiner,
14% of normal weight girls believe they author, self-esteem expert, founder of the
are overweight ? 30% of normal weight Actionist Network(r) Women’s Media Center,
girls ages 16-17 are trying to lose and Wider Opportunities for Women.
weight. Co-sponsors: 39 in the House.
13Self-esteem, body image, and stress 30The Girl Scout Leadership Experience
are core components of emotional health. It’s Your Story – Tell It! Journey goal:
Girls are more worried than boys about get girls active to build their skills and
everything, especially appearance. Being accomplish goals, whether personal or
teased or made fun of it top worry for project-related. Key Journey Elements :
girls, especially for overweight girls. Ceremonies and Traditions Healthy Living
More than 1/3 of girls ages 11-17 reported Active, Outdoor Pursuits Global Ideas Take
eating more when stressed out. Action Projects Profiles of Inspiring
14“Active Identities” The more Women and Girls.
physically active girls are, the greater 31It’s Your Story – Tell It! Connections
their self- esteem and the more satisfied to Self Esteem: Holistic Health Diversity
they are with their weight, regardless of Leadership through Taking Action.
how much they weigh. 83% of very active 32Why Storytelling? Stories are a great
girls say that physical activity makes way for girls to understand themselves and
them feel good about themselves. Many their potential, and that leads to a
girls do not play sports because: --They stronger sense of self - the key intended
do not feel competent (40%) --They do not leadership benefit of this journey series
think their bodies look good (23%). Storytelling is more than just the written
15The Mother-Daughter Connection A word! Creative Expression and the Arts are
mother’s weight, body image, and health integrated into each session plan:
habits are strong predictors of whether Performing arts Visual arts New media
her daughter: Is overweight Is satisfied Culinary arts.
with her body Is physically active Looks 33It’s Your Story—Tell It! TITLES and
to her mother for advice on healthy THEMES. DAISY 5 Flowers, 4 Stories, 3
living. Cheers for Animals! BROWNIE A World of
16What can mothers/parents do to promote Girls JUNIOR aMUSE CADETTE MEdia SENIOR
positive body image among girls? MISSION: SISTERHOOD! AMBASSADOR BLISS:
17External Influences “Girl-Power” media Live It! Give It!
market culture Sexualization of girls in 34The Girl Scout Leadership Experience
the media Ideal-body internalization. It’s Your Story – Tell It! Visit:
18“Girl Image Crisis” In The Media Value http://www.girlscouts.org/program/journeys
centers on sexual & physical your_story/default.asp for more
attractiveness rather than ability even at information on It’s Your Story – Tell It!
younger ages Lack of female role models and download activities to try with girls!
Link between sexualization of girls in Please send additional program questions
media and impact on self-esteem, sexual to: Sabrina Lee Sanchez, Project
identity, eating disorders, depression, Coordinator uniquely ME! The Girl
anxiety and shame. Scouts/Dove Self-Esteem Program
19Body Image & The Fashion Industry ssanchez@girlscouts.org.
Girls have a very conflicted relationship 35Conclusions and Recommendations • Give
with the fashion industry. Nine in ten “health” social relevance to girls •
girls say the fashion industry (89%) Embrace a holistic definition of health •
and/or the media (88%) place a lot of Emphasize physical activity • Focuses on
pressure on teenage girls to be thin. 65% ability not just appearance • Demonstrate
of girls think that the body image positive outcomes that result from healthy
represented by the fashion industry is too behavior Incorporate media literacy into
skinny; 63% think it is unrealistic; and programs • Advocate for policy changes to
47% think it is unhealthy. More than a promote healthy media images • Target
quarter (28%) say the fashion industry adult role models – especially mothers.
body image looks sick. 36Questions for Discussion 1) What did
20What percentage of girls say fashion you find most interesting/surprising about
is really important to them? 30% 50% 75%. the research? 2) What are the challenges
21Body Image & The Fashion Industry. you face working with girls/youth on this
However: 75% of girls say that fashion is issue? 3) What approaches have worked
really important to them. 48% wish they well? What do you think needs to be
were as skinny as the models in fashion changed? 4) What is one thing you are
magazines. 47% say fashion magazines give going to carry forward into your thinking
them a body image to strive for. about girls, body image and health as a
22Many girls think that extreme weight result of this webinar? 5) What is one
loss strategies are acceptable. 25% of piece of advice you have for girls who
girls think that it is acceptable for struggle with body image? What advice can
girls their age to take appetite you give to yourself?
suppressants or weight loss pills and 19% 37For more information contact Judy
think that plastic surgery and/or weight Schoenberg, Director, Research &
loss surgery is acceptable. More than half Outreach (212) 852-6545 or at The Girl
(55%) of girls admit to going on a diet to Scout Research Institute
try to lose weight and 31% admit to jschoenberg@girlscouts.org
starving themselves or refusing to eat. http://www.girlscouts.org/research/.
23For girls who have negative body
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