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The Financial Times on EBRS 2004
The Financial Times on EBRS 2004
What can you buy for $200,000
What can you buy for $200,000
The FT is a unique audience
The FT is a unique audience
The FT is a unique audience
The FT is a unique audience
The FT is a unique audience
The FT is a unique audience
FT Euroleader
FT Euroleader
FT Euroleader
FT Euroleader
FT Euroleader
FT Euroleader
FT Euroleader
FT Euroleader
Financial Times Deutschland has grown by 50% in a universe that has
Financial Times Deutschland has grown by 50% in a universe that has
The power of the FT brand in Europe
The power of the FT brand in Europe
The power of the FT brand in Europe
The power of the FT brand in Europe
The power of the FT brand in Europe
The power of the FT brand in Europe
The power of the FT brand in Europe
The power of the FT brand in Europe
The power of the FT brand in Europe
The power of the FT brand in Europe
The power of the FT brand in Europe
The power of the FT brand in Europe
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European Business Readership Survey 2004 The Media Survey of Europes Business Elite

содержание презентации «European Business Readership Survey 2004 The Media Survey of Europes Business Elite.ppt»
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1European Business Readership Survey 11UK. Source: EBRS 2004 All respondents UK
2004 The Media Survey of Europe’s Business 99,247.
Elite. 12What can you buy for $200,000? An
2EBRS. EBRS is a survey covering the advertiser would pay double or triple the
top 0.2% of the European working cost to reach the same senior
population. businesspeople as the FT. An advertiser
3…IS NEW & IMPROVED FOR 2004. EBRS… using the Economist & the WSJ will
The definite article since the 70’s. miss out on 69% of the FT’s readers.
Including measurement of use of That’s 39,125 senior executives with
international & local websites, with combined spending power of €93 billion.
frequency of use for the first time Also Based on one half page mono in newspapers,
with pan-European & local TV data New one full page mono in magazines.
information on senior executives within 13What can you buy for $200,000? An
the FTSE top 500 companies Stable universe advertiser would pay double or triple the
over time giving consistent, reliable cost to reach the same senior
information. What information should you businesspeople as the FT. Cost. Titles.
look for on EBRS? Senior job titles and Cov%. 4 x FT. 21.26%. $196,000. 10 x WSJE
responsibilities Purchasing power for key 7 x Economist. 24.67%. $396,150. 20 x Sci.
sectors such as IT, Telecoms, Financial American 10 x WSJE 6 x IHT. 20.62%.
Services Business travellers Personal $593,432.
investments Automotive. 14The FT is a unique audience. 45% of
4The Financial Times on EBRS 2004. The Economist readers read the FT. 26% of FT
FT is the NUMBER ONE business title in readers read Economist. 48% of WSJE
Europe & in the UK for the 13th survey readers read the FT. 10% of FT readers
The number one daily business title in read WSJE.
Continental Europe & Central Europe. 15FT & FT.Com Integrated offer
Source: EBRS 2004 All respondents 431,216. covers 17% of the EBRS audience. FT.com
5The Financial Times on EBRS 2004. The has 34,291 users in a four week period One
FT is regarded as ‘the most important ad in the FT & one ad in FT.com
read’ amongst this audience. The FT is reaches 72,436 senior executives across
considered to be the most important Europe, 88% MORE than the nearest
business read by three and a half times competitor, the Economist. UPLIFT. Source:
more C-suite executives than its nearest EBRS 2004 All respondents 431,216.
competitor the Economist, and fifteen 16Central Europe The FT is the leading
times more than the WSJE. Source: EBRS business title & leading dotcom &
2004 All respondents 431,216. print combination. Users over a four week
6The Financial Times on EBRS 2004. period. Source: CEBRS 2004 All respondents
FT.com is the most visited business 39,433.
website across Europe in a four week 17Pan-European TV has low levels of
period. FT.com has 34,291 users in a four daily reach… Viewed yesterday. Source:
week period One ad in the FT & one ad EBRS 2004 All respondents 431,216.
in FT.com reaches 72,436 senior executives 18…when compared to print & online.
across Europe, 88% MORE than the nearest TV viewed yesterday/FT.com last 4 weeks.
competitor, the Economist. Source: EBRS Source: EBRS 2004 All respondents 431,216.
2004 All respondents 431,216. 19FT Euroleader. Leading title in France
7The FT is the number one title in with 54% coverage. 18% coverage, Fast
Europe. The FT is also the number one Growth in a stable market. Leading
business title on CEBRS reaching 3,063 business newspaper in Spain 47% coverage.
influential executives. One issue of the Number one business title in Europe &
FT delivers 56,517 senior businessmen The the UK.
FT is read by more readers than the IHT, 20FT Euro leader. Advertise in the four
WSJE and Newsweek who reach 40,407 Pearson titles and reach over a quarter
businessmen. Source: EBRS 2004 All (115,000) senior decision makers across
respondents 431,216. Europe. Pearson EuroLeader reaches 48%
8The FT is also the number one business MORE C-suite Executives than the IHT
title in UK. One issue of the FT delivers EuroReach package. IHT Euroreach: IHT,
33,830 senior businessmen The FT is read Daily Telegraph, El Pais, Le Monde,
by more readers than the Daily Telegraph Suddeutsche Zeitung.
& Economist who reach 33,743 21Financial Times Deutschland has grown
businessmen. Source: EBRS 2004 All by 50% in a universe that has only
respondents UK 99,247. increased by 14%. A fifth of C-suite
9The FT increases its coverage when executives in Germany read FTD Over a
looking at key senior & high net worth quarter of people who are frequent
individuals. Source: EBRS 2004 All business fliers (6+ international air
respondents 431,216. trips) read FTD Three out of ten Senior
10The FT reaches more influential Executives working in finance read FTD.
individuals on key business targets in Readers. +14%. -12%. +50%. Source: EBRS
Europe. +60%. +46%. +70%. +70%. 63%. 2004 All respondents Germany 105,257.
Source: EBRS 2004 All respondents 431,216. 22The power of the FT brand in Europe.
11The FT reaches more influential 23The power of the FT brand in Europe.
individuals on key business targets in the
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European Business Readership Survey 2004 The Media Survey of Europes Business Elite

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