Курсы английского
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Fonts
Fonts
Fonts
Fonts
Fonts
Fonts
Fonts
Fonts
Fonts
Fonts
Fonts
Fonts
Fonts
Fonts
Fonts
Fonts
Wow! Wow
Wow! Wow
Careful Gluing
Careful Gluing
Oops! Watch that Glue
Oops! Watch that Glue
Careful Cutting
Careful Cutting
Careful Cutting
Careful Cutting
Careful Cutting
Careful Cutting
Oops!
Oops!
Wow!
Wow!
Use of Color
Use of Color
Use of Color
Use of Color
Use of Color
Use of Color
Use of Color
Use of Color
Stress for Success
Stress for Success
Stress for Success
Stress for Success
Stress for Success
Stress for Success
Stress for Success
Stress for Success
Stress for Success
Stress for Success
Stress for Success
Stress for Success
Stress for Success
Stress for Success
Example 1
Example 1
Example 2
Example 2
Example 3
Example 3
Example 3
Example 3
Example 4
Example 4
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Автор: Phillip Martin. Чтобы познакомиться с картинкой полного размера, нажмите на её эскиз. Чтобы можно было использовать все картинки для урока английского языка, скачайте бесплатно презентацию «F.O.C.U.S. on Posters Tips for Making Successful Posters, Websites, Projects, Book Covers and a Whole Lot More.ppt» со всеми картинками в zip-архиве размером 8870 КБ.

F.O.C.U.S. on Posters Tips for Making Successful Posters, Websites, Projects, Book Covers and a Whole Lot More

содержание презентации «F.O.C.U.S. on Posters Tips for Making Successful Posters, Websites, Projects, Book Covers and a Whole Lot More.ppt»
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1F.O.C.U.S. on Posters Tips for Making 37this ad campaign understood the concept
Successful Posters, Websites, Projects, that “less is more”.
Book Covers and a Whole Lot More! by 38Stress for Success. Some ads stress
Phillip Martin. the title. It’s the first thing you see.
2F.O.C.U.S. on Posters. Focus on these 39Stress for Success. Some ads stress
five key points for better projects. The the art to capture your attention.
first key is . . . F O C U S. 40Stress for Success. Other ads balance
3F.O.C.U.S. on Posters. Focus on these between the two.
five key points for better projects. The 41Stress for Success. Almost no ads
first key is . . . Fonts O C U S. focus on the written text. It’s important,
4Fonts. Font choice is important. If but when it comes to writing on a poster,
you look at ads, they usually use no more remember less is more.
than three fonts. Often, they use one font 42Stress for Success. This poster has a
but in 2 or 3 sizes. lot of good information, but most people
5Fonts. If an ad uses all capital will not take the time to read all of it.
letters, it is usually a simple font. 43F.O.C.U.S. Review. Now that you have
6Fonts. Fonts that are more complicated “F.O.C.U.S.ed” on steps for making a good
are not as easy to read if they are all project, look at these examples made by
written with capital letters. students -- and people who should have
7Fonts. You will almost never see ads been AIS students. What have they done
with rainbow lettering (either top to well? What could they have improved upon?
bottom as seen here or left to right with 44Example 1.
different letters.). 45Example 1. Okay. Good choice of colour
8Fonts. It may be attractive but it is for fonts.
harder to read than solid colors on words. 46Example 1. Okay. Good choice of colour
9Fonts. You almost never see an ad that for fonts. Okay. Large centre photo.
has every other word (or every other 47Example 1. Okay. Good choice of colour
letter) in a different color. for fonts. Okay. Large centre photo. Okay.
10Fonts. Most lettering in ads goes left Good contrast.
to right; not in spirals, up-and-down, or 48Example 1. Okay. Good choice of colour
diagonally. for fonts. Okay. Large centre photo. Okay.
11Fonts. You need to also use these Good contrast. Oops! Too much clutter on
concepts in your posters. What is good the page.
with the fonts here? What could have been 49Example 1. Okay. Good choice of colour
done better? Find out on the next slide. for fonts. Okay. Large centre photo. Okay.
12Fonts. Yes, most important of all, Good contrast. Oops! Too much clutter on
when you draw your own letters, use a the page. Oops! Two fonts works better
ruler. If you use only capital letters, than two fonts plus italics.
draw two lines. If you also make lower 50Example 1. Okay. Good choice of colour
case letters, use three lines. for fonts. Okay. Large centre photo. Okay.
13Fonts. Yes, most important of all, Good contrast. Oops! Too much clutter on
when you draw your own letters, use a the page. Oops! Two fonts works better
ruler. If you use only capital letters, than two fonts plus italics. Oops! Wrong
draw two lines. If you also make lower choice of photos.
case letters, use three lines. Don’t press 51Example 1.
hard with the pencil when you draw the 52Example 2.
lines. You will later need to erase them. 53Example 2. Wow! Excellent use of
14F.O.C.U.S. on Posters. For successful fonts!
projects, you must also focus on . . . 54Example 2. Wow! Excellent use of
Fonts Oops! Watch that Glue! C U S. fonts! Wow! Careful trim around the text.
15Oops! Watch that Glue! Use glue 55Example 2. Wow! Excellent use of
sparingly. You want to use enough to fonts! Wow! Careful trim around the text.
properly hold your papers in place. But, Wow! Neatly glued together and nothing is
you don’t want to use so much glue that it crooked.
leaks out on the front. 56Example 2. Wow! Excellent use of
16Wow! Wow! Wow! fonts! Wow! Careful trim around the text.
17Careful Gluing. This poster is so Wow! Neatly glued together and nothing is
beautiful! Lots of cats were individually crooked. Wow! Good use of photographs and
cut out. However, the text and pictures three dimensional information.
were not secure. 57Example 2. Wow! Excellent use of
18Oops! Watch that Glue! Keep your hands fonts! Wow! Careful trim around the text.
clean and glue-free. Wow! Neatly glued together and nothing is
19Oops! Watch that Glue! Keep your hands crooked. Wow! Good use of photographs and
clean and glue-free. Be careful in placing three dimensional information. Oops! Fewer
pieces on the poster so that they aren’t colours for text background would have
accidentally crooked. looked better.
20Oops! Watch that Glue! This is a great 58Example 3.
photograph, with excellent emphasis, but 59Example 3. Okay. Good choice of fonts.
just like on some students’ posters, the 60Example 3. Okay. Good choice of fonts.
text is crooked (because I made it that Okay. Good globe art.
way.). 61Example 3. Okay. Good choice of fonts.
21F.O.C.U.S. on Posters. For successful Okay. Good globe art. Oops! Logos should
projects, don’t forget about . . . Fonts NEVER be the main attraction in a poster.
Oops! Watch that Glue! Careful Cutting U NEVER!
S. 62Example 3. This poster shows how logos
22Careful Cutting! If you want things are supposed to be used in advertising.
square, measure or use a cutting board. 63Example 3. Okay. Good choice of fonts.
Note how the yellow text boxes are Okay. Good globe art. Oops! Logos should
crooked. NEVER be the main attraction in a poster.
23Careful Cutting! Plan ahead. Straight NEVER! Oops! Too much information.
corners and edges really make a huge 64Example 3. Okay. Good choice of fonts.
difference in how your project looks. Okay. Good globe art. Oops! Logos should
24Careful Cutting! When adding a border, NEVER be the main attraction in a poster.
be sure all sides are equal. The trim NEVER! Oops! Too much information. Oops!
could be more evenly cut, but what a great Bland colours make this a poster that you
poster! would walk past and never read.
25Careful Cutting! If the object is not 65Example 3.
square, take time to carefully cut. 66Example 4.
26Oops! A round border around the graph 67Example 4. Wow! Beautiful colour and
is very clever, but also very hard to cut contrast.
evenly. 68Example 4. Wow! Beautiful colour and
27Wow! However, a compass can solve this contrast Wow! One object is obviously the
problem easily. central focus.
28F.O.C.U.S. on Posters. For successful 69Example 4. Wow! Beautiful colour and
posters, you must also consider the . . . contrast Wow! One object is obviously the
Fonts Oops! Watch that Glue! Careful central focus. Wow! Careful attention to
Cutting Use of Color S. detail.
29Use of Color. Many kids’ posters and 70Example 4. Wow! Beautiful colour and
websites use too many colors with the contrast Wow! One object is obviously the
lettering. As a rule, use no more than central focus. Wow! Careful attention to
three colors. Two is even better. detail. Oops! A title would be useful.
30Use of Color. It’s hard to get better 71Example 4. Wow! Beautiful colour and
than this poster. Only two colors were contrast Wow! One object is obviously the
used for all of the lettering. central focus. Wow! Careful attention to
31Use of Color. Don’t use dark letters detail. Oops! A title would be useful.
on dark paper or light letters on light Oops! White text boxes were not cut
paper. Contrast is important. evenly.
32Use of Color. Don’t use dark letters 72F.O.C.U.S. on Posters. Now that you
on dark paper or light letters on light know how to F.O.C.U.S. on good project
paper. Contrast is important. The art tips, you can have much more attractive
needs emphasis to be easily read. displays.
33F.O.C.U.S. on Posters. For successful 73F.O.C.U.S. on Posters. Now that you
projects, finally, you must . . . Fonts know how to F.O.C.U.S. on good
Oops! Watch that Glue! Careful Cutting Use poster-making tips, you can have much more
of Color Stress for Success. attractive displays. And remember, these
34Stress for Success. Some posters look suggestions are also good for ads,
like Where’s Wally ads with so much brochures, book covers, bulletin boards,
clutter you don’t know where to look. Your report cover pages, menus, programs, post
projects need something emphasised, cards, banners, and a whole lot more!
something stressed. It is usually the 74Special thanks! Thanks to the students
title and / or a piece of art. at the Antwerp International School in
35Stress for Success. Science fair Antwerp, Belgium. The student art was
posters need to have a lot of information. taken from their posters and science fair
There is no way around that. But, for projects.
other posters, less is more. Less wording 75Special thanks! Thanks to the students
and information makes for a more at the Antwerp International School in
attractive poster. Antwerp, Belgium. The student art was
36Stress for Success. There is so much taken from their posters and science fair
information! But, the stressed title is projects. And, since then, their projects
very attractive. have gotten much better.
37Stress for Success. The people behind
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F.O.C.U.S. on Posters Tips for Making Successful Posters, Websites, Projects, Book Covers and a Whole Lot More

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