F.O.C.U.S. on Posters Tips for Making Successful Posters, Websites, Projects, Book Covers and a Whole Lot More |
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Автор: Phillip Martin. Чтобы познакомиться с картинкой полного размера, нажмите на её эскиз. Чтобы можно было использовать все картинки для урока английского языка, скачайте бесплатно презентацию «F.O.C.U.S. on Posters Tips for Making Successful Posters, Websites, Projects, Book Covers and a Whole Lot More.ppt» со всеми картинками в zip-архиве размером 8870 КБ.
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1 | F.O.C.U.S. on Posters Tips for Making | 37 | this ad campaign understood the concept |
Successful Posters, Websites, Projects, | that “less is more”. | ||
Book Covers and a Whole Lot More! by | 38 | Stress for Success. Some ads stress | |
Phillip Martin. | the title. It’s the first thing you see. | ||
2 | F.O.C.U.S. on Posters. Focus on these | 39 | Stress for Success. Some ads stress |
five key points for better projects. The | the art to capture your attention. | ||
first key is . . . F O C U S. | 40 | Stress for Success. Other ads balance | |
3 | F.O.C.U.S. on Posters. Focus on these | between the two. | |
five key points for better projects. The | 41 | Stress for Success. Almost no ads | |
first key is . . . Fonts O C U S. | focus on the written text. It’s important, | ||
4 | Fonts. Font choice is important. If | but when it comes to writing on a poster, | |
you look at ads, they usually use no more | remember less is more. | ||
than three fonts. Often, they use one font | 42 | Stress for Success. This poster has a | |
but in 2 or 3 sizes. | lot of good information, but most people | ||
5 | Fonts. If an ad uses all capital | will not take the time to read all of it. | |
letters, it is usually a simple font. | 43 | F.O.C.U.S. Review. Now that you have | |
6 | Fonts. Fonts that are more complicated | “F.O.C.U.S.ed” on steps for making a good | |
are not as easy to read if they are all | project, look at these examples made by | ||
written with capital letters. | students -- and people who should have | ||
7 | Fonts. You will almost never see ads | been AIS students. What have they done | |
with rainbow lettering (either top to | well? What could they have improved upon? | ||
bottom as seen here or left to right with | 44 | Example 1. | |
different letters.). | 45 | Example 1. Okay. Good choice of colour | |
8 | Fonts. It may be attractive but it is | for fonts. | |
harder to read than solid colors on words. | 46 | Example 1. Okay. Good choice of colour | |
9 | Fonts. You almost never see an ad that | for fonts. Okay. Large centre photo. | |
has every other word (or every other | 47 | Example 1. Okay. Good choice of colour | |
letter) in a different color. | for fonts. Okay. Large centre photo. Okay. | ||
10 | Fonts. Most lettering in ads goes left | Good contrast. | |
to right; not in spirals, up-and-down, or | 48 | Example 1. Okay. Good choice of colour | |
diagonally. | for fonts. Okay. Large centre photo. Okay. | ||
11 | Fonts. You need to also use these | Good contrast. Oops! Too much clutter on | |
concepts in your posters. What is good | the page. | ||
with the fonts here? What could have been | 49 | Example 1. Okay. Good choice of colour | |
done better? Find out on the next slide. | for fonts. Okay. Large centre photo. Okay. | ||
12 | Fonts. Yes, most important of all, | Good contrast. Oops! Too much clutter on | |
when you draw your own letters, use a | the page. Oops! Two fonts works better | ||
ruler. If you use only capital letters, | than two fonts plus italics. | ||
draw two lines. If you also make lower | 50 | Example 1. Okay. Good choice of colour | |
case letters, use three lines. | for fonts. Okay. Large centre photo. Okay. | ||
13 | Fonts. Yes, most important of all, | Good contrast. Oops! Too much clutter on | |
when you draw your own letters, use a | the page. Oops! Two fonts works better | ||
ruler. If you use only capital letters, | than two fonts plus italics. Oops! Wrong | ||
draw two lines. If you also make lower | choice of photos. | ||
case letters, use three lines. Don’t press | 51 | Example 1. | |
hard with the pencil when you draw the | 52 | Example 2. | |
lines. You will later need to erase them. | 53 | Example 2. Wow! Excellent use of | |
14 | F.O.C.U.S. on Posters. For successful | fonts! | |
projects, you must also focus on . . . | 54 | Example 2. Wow! Excellent use of | |
Fonts Oops! Watch that Glue! C U S. | fonts! Wow! Careful trim around the text. | ||
15 | Oops! Watch that Glue! Use glue | 55 | Example 2. Wow! Excellent use of |
sparingly. You want to use enough to | fonts! Wow! Careful trim around the text. | ||
properly hold your papers in place. But, | Wow! Neatly glued together and nothing is | ||
you don’t want to use so much glue that it | crooked. | ||
leaks out on the front. | 56 | Example 2. Wow! Excellent use of | |
16 | Wow! Wow! Wow! | fonts! Wow! Careful trim around the text. | |
17 | Careful Gluing. This poster is so | Wow! Neatly glued together and nothing is | |
beautiful! Lots of cats were individually | crooked. Wow! Good use of photographs and | ||
cut out. However, the text and pictures | three dimensional information. | ||
were not secure. | 57 | Example 2. Wow! Excellent use of | |
18 | Oops! Watch that Glue! Keep your hands | fonts! Wow! Careful trim around the text. | |
clean and glue-free. | Wow! Neatly glued together and nothing is | ||
19 | Oops! Watch that Glue! Keep your hands | crooked. Wow! Good use of photographs and | |
clean and glue-free. Be careful in placing | three dimensional information. Oops! Fewer | ||
pieces on the poster so that they aren’t | colours for text background would have | ||
accidentally crooked. | looked better. | ||
20 | Oops! Watch that Glue! This is a great | 58 | Example 3. |
photograph, with excellent emphasis, but | 59 | Example 3. Okay. Good choice of fonts. | |
just like on some students’ posters, the | 60 | Example 3. Okay. Good choice of fonts. | |
text is crooked (because I made it that | Okay. Good globe art. | ||
way.). | 61 | Example 3. Okay. Good choice of fonts. | |
21 | F.O.C.U.S. on Posters. For successful | Okay. Good globe art. Oops! Logos should | |
projects, don’t forget about . . . Fonts | NEVER be the main attraction in a poster. | ||
Oops! Watch that Glue! Careful Cutting U | NEVER! | ||
S. | 62 | Example 3. This poster shows how logos | |
22 | Careful Cutting! If you want things | are supposed to be used in advertising. | |
square, measure or use a cutting board. | 63 | Example 3. Okay. Good choice of fonts. | |
Note how the yellow text boxes are | Okay. Good globe art. Oops! Logos should | ||
crooked. | NEVER be the main attraction in a poster. | ||
23 | Careful Cutting! Plan ahead. Straight | NEVER! Oops! Too much information. | |
corners and edges really make a huge | 64 | Example 3. Okay. Good choice of fonts. | |
difference in how your project looks. | Okay. Good globe art. Oops! Logos should | ||
24 | Careful Cutting! When adding a border, | NEVER be the main attraction in a poster. | |
be sure all sides are equal. The trim | NEVER! Oops! Too much information. Oops! | ||
could be more evenly cut, but what a great | Bland colours make this a poster that you | ||
poster! | would walk past and never read. | ||
25 | Careful Cutting! If the object is not | 65 | Example 3. |
square, take time to carefully cut. | 66 | Example 4. | |
26 | Oops! A round border around the graph | 67 | Example 4. Wow! Beautiful colour and |
is very clever, but also very hard to cut | contrast. | ||
evenly. | 68 | Example 4. Wow! Beautiful colour and | |
27 | Wow! However, a compass can solve this | contrast Wow! One object is obviously the | |
problem easily. | central focus. | ||
28 | F.O.C.U.S. on Posters. For successful | 69 | Example 4. Wow! Beautiful colour and |
posters, you must also consider the . . . | contrast Wow! One object is obviously the | ||
Fonts Oops! Watch that Glue! Careful | central focus. Wow! Careful attention to | ||
Cutting Use of Color S. | detail. | ||
29 | Use of Color. Many kids’ posters and | 70 | Example 4. Wow! Beautiful colour and |
websites use too many colors with the | contrast Wow! One object is obviously the | ||
lettering. As a rule, use no more than | central focus. Wow! Careful attention to | ||
three colors. Two is even better. | detail. Oops! A title would be useful. | ||
30 | Use of Color. It’s hard to get better | 71 | Example 4. Wow! Beautiful colour and |
than this poster. Only two colors were | contrast Wow! One object is obviously the | ||
used for all of the lettering. | central focus. Wow! Careful attention to | ||
31 | Use of Color. Don’t use dark letters | detail. Oops! A title would be useful. | |
on dark paper or light letters on light | Oops! White text boxes were not cut | ||
paper. Contrast is important. | evenly. | ||
32 | Use of Color. Don’t use dark letters | 72 | F.O.C.U.S. on Posters. Now that you |
on dark paper or light letters on light | know how to F.O.C.U.S. on good project | ||
paper. Contrast is important. The art | tips, you can have much more attractive | ||
needs emphasis to be easily read. | displays. | ||
33 | F.O.C.U.S. on Posters. For successful | 73 | F.O.C.U.S. on Posters. Now that you |
projects, finally, you must . . . Fonts | know how to F.O.C.U.S. on good | ||
Oops! Watch that Glue! Careful Cutting Use | poster-making tips, you can have much more | ||
of Color Stress for Success. | attractive displays. And remember, these | ||
34 | Stress for Success. Some posters look | suggestions are also good for ads, | |
like Where’s Wally ads with so much | brochures, book covers, bulletin boards, | ||
clutter you don’t know where to look. Your | report cover pages, menus, programs, post | ||
projects need something emphasised, | cards, banners, and a whole lot more! | ||
something stressed. It is usually the | 74 | Special thanks! Thanks to the students | |
title and / or a piece of art. | at the Antwerp International School in | ||
35 | Stress for Success. Science fair | Antwerp, Belgium. The student art was | |
posters need to have a lot of information. | taken from their posters and science fair | ||
There is no way around that. But, for | projects. | ||
other posters, less is more. Less wording | 75 | Special thanks! Thanks to the students | |
and information makes for a more | at the Antwerp International School in | ||
attractive poster. | Antwerp, Belgium. The student art was | ||
36 | Stress for Success. There is so much | taken from their posters and science fair | |
information! But, the stressed title is | projects. And, since then, their projects | ||
very attractive. | have gotten much better. | ||
37 | Stress for Success. The people behind | ||
F.O.C.U.S. on Posters Tips for Making Successful Posters, Websites, Projects, Book Covers and a Whole Lot More.ppt |
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