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India Online Landscape 2011

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India Online Landscape 2011

India Online Landscape 2011.ppt
1India Online Landscape 2011. Profiling 17Online reports are available as
online Indians as internet users and query-based online datasets with findings
consumers. presented as tables/graphs/charts (no PDF
2Whats new this year! Estimate of reports anymore) There is an overall level
internet users universe includes those dataset, called India Online Universe,
accessing internet on their mobile phone with findings presented on the base of
Users also profiled as consumers of a all internet users In addition, there
variety of products and services (FMCG are a series of supplementary datasets
products, Wearables, Household & with each dataset presenting findings at a
Kitchen durables, Automobiles, Banking specific category or user segment base
services, Mobile and Travel services) Data level (here the sample base is the
updates (except internet users universe subset of internet users belonging to a
estimates) to be available on quarterly specific user segment like women ,
basis. youth, SEC wise, town type wise, etc; or
3Study Overview. Most recent and undertaking a specific online activity
comprehensive estimates of Internet like emailing, social networking, job
user-ship in India User-ship estimates search, etc. The supplementary dataset
based on a land survey conducted among outlines the internet usage behavior and
201,839 individuals spread across all 4 preferences of these subsets of internet
regions of the country between Apr-Mid users only). Note: Reporting of any
June 2011 (covering 32,876 households in supplement dataset is subject to
104 cities and 15,889 households in 766 collection of sufficient sample responses
villages). Estimates cover both regular in the survey.
and occasional users as well as both 18Juxt India Online Syndicated Datasets.
computer and mobile based internet 19Pricing*. Universe Dataset (All India,
users Insightful understanding of net Urban/Rural). Universe Dataset (All India,
usage behavior and preferences of regular Urban/Rural). Master Dataset (All India,
online Indians Findings on net usage Urban, Rural, State-wise, Town class-wise,
dynamics, online activities undertaken, Village class-wise, Top 20 urban districts
website preferences and consumption and individually). Master Dataset (All India,
lifestyle preferences are based on an Urban, Rural, State-wise, Town class-wise,
online survey conducted between Mar-Mid Village class-wise, Top 20 urban districts
June 2011 among 12,425 active internet individually). Base Datasets Only (All net
users from Juxts own online panel of users). Any Single Segment / Vertical
180,000+ internet users. Quarterly updates Dataset Only. Base Dataset + Up to 5
will also have 10,000+ sample per quarter Segment / Vertical Datasets. Base Dataset
Understanding of online Indians as + Over 5 (max. 15) Segment / Vertical
consumers and not just as faceless net Datasets. * Key Findings PowerPoint Report
users Includes their socio-economic for any dataset (only on order) Rs.
status, consumption preferences of a 50,000 per dataset. `150,000. `300,000.
variety of products and services, online `250,000. `500,000. `150,000. `300,000.
shopping behavior and website and media `250,000. `500,000. `300,000. `600,000.
preferences reported on the most used `500,000. `750,000. `450,000. `900,000.
basis. Website preferences captured for `750,000. `1,050,000. * 10.3% service tax
over 40 online verticals/domains and brand extra. Annual Dataset Only. Annual Dataset
preferences for over 50 product/service + 3 Quarterly Updates. Annual Dataset
categories. Only. Annual Dataset + 3 Quarterly
4Methodology. This years annual land Updates.
survey was conducted between Apr-Mid June 20Payment Terms & Delivery. Payment
2011 to profile and estimate internet Terms : 50% advance, 50% after delivery of
users in India. The survey covered all datasets/reports Delivery Timeline :
towns and villages of all population Base Datasets (India Online Universe /
strata in all the mainland states and India Online Master Dataset) Week of 18th
union territories in India (covering all July 2011 : Supplementary (Segment /
the key, and 80 of the total 88 regions in Vertical) Level Datasets 2 days per
India as per latest classification by dataset thereafter from date of order :
NSSO) The selection of towns and villages PowerPoint Report 1 week per dataset
was done to attempt a best possible but a report thereafter from date of order
practical geographical coverage of the Reporting Format : Query access based
Indian population. The sampling within the online dataset.
selected towns was done on 2-stage 21Information Coverage.
random basis (firstly a random selection 22India Online Landscape Dataset
of polling booths, and then a random (Information Coverage). Size Estimates of
selection of households from the electoral Internet Users in India (All India,
list within each of the randomly selected Urban/Rural, By States, By City
polling booths); village sampling was done Class/Village Class, Top 25 urban
on systematic random basis (selection of districts) Total internet using
every nth house in the village) Net usage households, No. of internet users per
dynamics, usage behavior and website household, Total Internet using
preferences were captured from the individuals Regular internet users (at
actual internet users in an online least once a month) versus occasional
survey using Juxts own 180,000+ member internet users Users accessing internet
Internet User Panel (www.getcounted.net) from only mobile, only computers, both
The online panel and survey data was made mobile and computers Geographics of
representative of the entire online Indian Internet Users Region, State, Urban/Rural
population (and not just of the online area, City Type/Village Type, Top
panel members or those surveyed) by using individual urban districts Personal
demographic weights of internet users as Demographics of Internet Users Gender,
derived from the land survey Age, Weight, Height, Marital Status,
Representation weights were derived and Generational classification by age, Status
applied on 5 demographic parameters in the household (CWE or other earning
zone, urban district/ village class, SEC, member or dependent member of the
gender and age, while correction was also household) Occupation, Individual Income
made for preferred language of reading. classification (if earning), Education,
Only authentic Govt. of India base-level Medium of education, Preferred language of
population statistics were used for this reading Personal Psychographics of
purpose (NSSO/Census). Internet Users Current Priorities &
5Topline Findings. Aspirations: Most important priorities in
6Growth is back! Active Internet life currently, Parameter that defines
users in India stand at 65 million ( 28% status in the society for them Current
from 51 million last year) 61 million & Pastimes: Current hobbies and
regular users (46 mn urban users, 16 mn interests, Favorite indoor and outdoor
rural users) Internet reaches 29 million activities/pastimes,
Indian households (avg. users per 23India Online Landscape Dataset
household up marginally at 2.23) Covers (Information Coverage). Other
11.3% of all Indian households and 5.4% of entertainment/outing activities undertaken
all Indians (13% urban, 2% rural) Over 4 regularly, Current living celebrity look
in 5 are daily users. Daily users base up to Personal likes & preferences:
grew faster, at 33%. * Active internet kind of music listen to, kind of movies
users = who have used the internet in like to watch, favorite sports, food and
last one year, Regular internet users = clothing Personal Consumption Lifestyle
use internet at least once a month. Orientation Enthusiasm towards shopping
7Multi-access , but mobile internet Factors give preference to when deciding
hasnt taken off. Access up from all place of buying Attributes give importance
places (avg. place of access up at 2.23 to most when buying products and services
from 1.76) Home is the single largest Personal Consumption Preferences Whether
place of access (58%), and the most use/avail of the following products and
preferred place of access (43%). Only services, along with brand used: Banking
Home and transit show growth in usage & financial services - saving bank
on preferred place basis Growth largely account, life insurance, medical
PC driven (access on mobile phones still insurance, owns a credit card with card
only among 1 in 4 internet user) Mobile type owned, whether owns a Demat account
adding only depth of usage (8 out of 10 and invests in financial instruments
mobile internet users are dual users, Processed foods & beverages - Milk
only mobile based usage a lowly 3% - 1.8 additives, Namkeens, Potato chips, Jam,
million users) Overall, internet growth Noodles, Pasta, Corn Flakes/Oats, Frozen
noticeably more in metros and urban Vegetables, Frozen Meat Products,
uptowns. Ketchup/Sauce, Packaged Cakes, Biscuits,
8Search, Interactivity, Entertainment Chocolates , Toffees/Candies, Mouth
and Shopping. Popular Online Activities Fresheners, Chewing gums, Coffee, Tea,
Top 10. Online Activity. % Internet Users Soft Drinks, Fruit drinks, Fruit Juice,
Undertaking. % Change From last Year. Bottled water, Squashes/Concentrates
Average number of online activities Personal care products Soap bars, Shower
undertaken per person 18 (+1). Emailing. gel/Body wash, Shampoo, Hair conditioner,
95%. Search or buy non-travel products. Hair oil, Hair gel, Hair color, Face
76%. Web info search (text, images). 74%. cream, Fairness cream, Moisturizer/Body
Download music. 69%. Job search. 62%. lotion, Talcum powder, Deodorant, Perfume,
Social networking. 61%. Search or buy Face wash, Face cleansers,
travel products. 59%. Instant Toothpaste/powder, Tooth brush, Mouthwash,
messaging/chatting. 57%. PC to mobile SMS. Hand-wash liquid soap, Hand sanitizer gel,
54%. Pay bills online. 51%. +1%. +33%. -. Toilet paper.
-3%. +6%. +8%. +25%. +1%. -2%. +22%. Visit 24India Online Landscape Dataset
local Indian language websites. 29%. +2%. (Information Coverage). Wearables -
9Most Used Websites By Verticals. Jewelry, Watch, Readymade Shirts,
Vertical. Top Website. % Use (Among T-shirts, Readymade Trousers, Jeans,
Vertical Users). % Use Most (Among Readymade suit, Shoe, Innerwear Travel
Vertical Users). Generic Portals services - whether availed of any in last
(all-purpose websites). Yahoo, Google. 3 months air travel, train travel, bus
84%, 84%. (Google) 51%. Emailing. Gmail. travel, hotel stay, holiday package
92%. 61%. Instant Messaging. Gtalk/Gmail. Whether in next 6 months likely to finish
73%. 51%. Job Search. Naukri. 78%. 57%. education, change job, get married, or
Online News. Google. 61%. 32%. Online expect a birth in the house Whether order
Travel Buy. IRCTC. 81%. 66%. Online Games. Pizza for home delivery Personal Mobile
Facebook. 51%. 30%. Online Buying Usage Behavior Whether uses a mobile
(Non-Travel). Ebay. 49%. 31%. Real Estate. phone, No. of connections/SIMs used,
99acre. 64%. (Google) 36%. Business & Whether has landline phone at home For
Financial News. Google. 55%. 36%. Online most used connection type of connection
Share Trading (Trading). Sharekhan. 50%. technology, plan type
30%. PC to PC Net Telephony. Google/Gtalk. (pre-paid/post-paid), Service provider
89%. 52%. PC to Telephone Net Telephony. name, Services subscribed to, Handset
Google/Gtalk. 69%. (Yahoo) 46%. PC to brand, Price of handset and features
Mobile Messaging (sms). Way2sms. 79%. 59%. present on this most used handset Personal
Net banking. ICICI Bank. 49%. 21%. Media Usage Whether use TV (including
10Most Used Websites By Verticals. genre of channels watched), Whether use
Vertical. Top Website. % Use (Among Radio, Newspaper and Magazines Daily
Vertical Users). % Use Most (Among duration of usage during weekdays and
Vertical Users). Matrimony. weekend for each of the media used Most
Bharatmatrimony. 80%. 56%. watched TV channels by genre of channels,
Friendship/Dating. Facebook. 80%. 48%. most read newspaper and magazines, most
Share/upload Pictures. Facebook. 77%. 45%. listened to radio channel.
Social Networking. Facebook. 87%. 59%. 25India Online Landscape Dataset
Professional Networking. Facebook. 73%. (Information Coverage). Households
(Orkut) 36%. Share/upload Videos. Socio-Economic Profile Family
Facebook. 69%. (Youtube) 43%. Non-cricket classification by lifecycle stage, Family
Sports. Espnstar. 60%. 34%. Cricket size Highest occupation and education
content. Yahoo Cricket. 65%. (Cricinfo) level in the household, Neo-SEC
37%. Cinema content. Google. 64%. 43%. Classification, CWE Occupation, CWE
Watch Videos. Youtube. 89%. 78%. Financial Education, Conventional SEC classification
Info & Quotes. Moneycontrol. 47%. 27%. Monthly Household Income (MHI), No. of
Buy/Rent Movie CD. Ebay. 64%. (Sify) 37%. earning members in the family, Average per
Mobile content. Google. 52%. 33%. Book capita household income, Ownership status
Cinema Tickets. Bookmyshow. 16%. 16%. and size (carpet area) of house living in
Download Movies. Torrentz. 63%. 49%. Durables and Kitchen wear owned in the
Download Music. Songspk. 62%. 47%. household - House, Car, Motorcycle,
11Most Used Websites By Verticals. Scooter, Bicycle, B/W TV, Color TV, Home
Vertical. Top Website. % Use (Among theater, TV Connection, Fridge, Washing
Vertical Users). % Use Most (Among Machine, Air Conditioner, Microwave, Music
Vertical Users). Listen/stream Music. system, Portable music player, VCD/DVD
Youtube. 60%. 27%. Share/Upload Music. player, Regular Camera, Digital Camera,
Youtube. 69%. 50%. Health & Lifestyle Video Camera, PC/Laptop, Video Game
Content. Google. 75%. 45%. Online Player, Inverter/UPS, Electric iron,
Education and Learning. Google. 76%. 52%. Geyser, Water purifier, Food processor,
Astrology. Astrology. 46%. 34%. Toaster, Sandwich maker, Electric chimney.
Screensavers/Wallpapers. Google. 72%. 50%. 26India Online Landscape Dataset
E-greetings. 123greetings. 77%. 67%. (Information Coverage). Net usage status
Search Locations/Maps. Google. 94%. 85%. and dynamics Years of experience in using
Search for Higher Education Info. Google. the net, Place of access (home, place of
87%. 79%. Online Tutorials. Google. 64%. work, cyber caf?, transit, choupal/gram
43%. Search/Buy Books. Google. 74%. 58%. panchayat) Net usage details by the most
12Online buying picking momentum! 4 out preferred place of access frequency of
of 5 internet users shop online (search usage, duration of usage, speed of
or buy online), translating into a 50 connection Online (and offline) marketing
million strong online consumer base 17 mn stimulus responded to (banner ads, search
of these online shoppers (or 29% of all ads, virals, contest, e-mailers,
internet users), also buy online - 70% newsletters) Popular languages of internet
from 10 million last year Online buyers of usage, most used websites for each of
non-travel products (13.5 million) these languages Social Media &
outnumber travel ones (8.6 million) Most Blogging - proportion of internet users
bought non-travel products were mobile reading, commenting and owning blogs,
phones & accessories (56%), computer review products, use twitter, upload
hardware and consumer electronics (35% content online, etc. Whether uses internet
each) and movie tickets (30%). Most bought on mobile phone, type of access (WAP,
travel products were train tickets (83%) Pre-installed applications, Browse
and air tickets (58%). directly, Push mail), internet activities
13Almost half the online Indians head undertaken on the mobile phone, reasons
their HH. Almost 2/3rd of all internet for not using internet on mobile where
users are employed (up by 7%), and 71% applicable Online shopping behavior (Only
of the employed ones head of their in Online Travel and Online Shopping
households 2/3rd of online Indians belong Dataset) Penetration of online shoppers
to SEC A,B and C, with claimed average (only search) and buyers (search and buy),
monthly family income of `18,720; 1 in 4 Reasons for not buying online where
have a credit card Female user-ship inch applicable Travel products bought and
up further at 27% (but housewives searched in last 1 year, search-to-buy
segment declines) 25-35 years user ratios, frequency of buying, average
segment grows further as the single monthly spends Non-travel products bought
largest online age group. and searched in last 1 year, search-to-buy
14Their Consumption Lifestyle. Product ratios, frequency of buying, average
Category. Product Category. % Internet monthly spends Online payment modes used
Users Owning/Using. % Internet Users Motivations of buying online and problems
Consuming. Car. 14%. Noodles. 55%. faced while buying online.
Motorcycle / Scooter. 40% / 10%. Milk 27India Online Landscape Dataset
Additives. 58%. PC/Laptop. 61%. Potato (Information Coverage). Popular online
Chips. 62%. Mobile Phone. 93%. Biscuits. activities undertaken and most used
71%. TV. 82%. Ketchup/Sauce. 43%. Fridge. websites Most used generic website/portal
62%. Tea / Coffee. 74% / 64%. Camera. 51%. Whether undertake, and the most used
Soft Drinks. 60%. Ipod/Mp3 Player. 26%. website for each of the following online
Fruit Juice. 53%. Microwave. 29%. Bottled activities: Emailing ? Instant
Water. 42%. AC. 21%. Chocolates. 73%. Messaging/Chatting Use Emailing on Mobile
Saving Bank Account. 83%. Hair Oil. 72%. ? Follow Tweets Info Search (English) ?
Credit/Debit/Cash Card. 45%. Shampoo. 76%. Location/Map Search Job Search ? Travel
Life Insurance. 45%. Fairness Cream. 33%. Search/Booking Real Estate Info ? Online
Medical Insurance. 21%. Deodorant. 47%. Shopping (other than travel products)
Jeans. 65%. Toothpaste. 81%. Readymade Search/Buy Books ? General News
shirts. 58%. Soap bars. 62%. Watch. 63%. Business/Financial News ? Financial Info
Face Wash. 49%. Jewelry. 36%. Moisturize / (rates, quotes, etc.) Net Banking ? Online
Body Lotion. 36%. (Currently own/use). Share Trading PC to PC & PC to Phone
(Currently own/use). (Bought and consumed based Net Telephony ? PC to Mobile
personally in the last 3 months). (Bought messaging (SMS) Matrimonial Search ?
and consumed personally in the last 3 Dating/Friendship Social Networking ?
months). Sharing Pictures Sharing Videos ? Watch
15Internet is intrinsic to their Videos Professional Networking ? Pay Bills
lifestyle. 9 out of 10 home and office Online Gaming ? Stream/Listen to Music
based online Indians log on to the net Download Music ? Download Movies Cricket
daily Almost half of all home based Content ? Cinema Content Non-cricket
net users are heavy users of internet Sports Content ? Book Movie Tickets
(spending >2 hours a day on weekdays). Download Mobile Content ? Educational Info
Less than 1 in 3 of them spend that kind Search Health & Lifestyle Info ?
time on other media Net surfing is among Online Education/Tutorials E-greetings ?
top 3 favorite indoor entertainment for Astrology Online Communities.
3 out of 4 of them 9 out of 10 of them 28Contact Details. Address : 7, Kehar
(86%) use some social media (networking, Singh Estate, Westend Marg Lane 2,
communities, blogs, tweets, reviews) Said-ul-Ajaib, New Delhi 110030
Listening to music, cinema (largely Telephone : +91-11-29535098,
Indian) and gaming are their biggest +91-9811256502 Contact Person : Sanjay
hobbies. Tiwari Email : sanjay@juxtconsult.com
16Report Details & Price. Website : www.juxtconsult.com.
17Reports. Like in 2010, all the India 29Thank You!
India Online Landscape 2011.ppt

India Online Landscape 2011

India Online Landscape 2011

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