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Reaching Your Audience in the Digital Age : Key Research Trends to
Reaching Your Audience in the Digital Age : Key Research Trends to
Reaching Your Audience in the Digital Age : Key Research Trends to
Reaching Your Audience in the Digital Age : Key Research Trends to
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The Internet/Broadband Revolution
The Internet/Broadband Revolution
85% of American adults (and 95% of teens) are now internet users
85% of American adults (and 95% of teens) are now internet users
The Broadband Difference
The Broadband Difference
The Broadband Difference
The Broadband Difference
The Broadband Difference
The Broadband Difference
Other key trends
Other key trends
Other key trends
Other key trends
Other key trends
Other key trends
Other key trends
Other key trends
Other key trends
Other key trends
One downside to the internet/broadband revolution: information
One downside to the internet/broadband revolution: information
Summary: Impact of Internet/Broadband Revolution
Summary: Impact of Internet/Broadband Revolution
The Mobile Computing Revolution
The Mobile Computing Revolution
Around 1/3 of the country has given up their landline phones entirely
Around 1/3 of the country has given up their landline phones entirely
as smartphones become more and more widespread
as smartphones become more and more widespread
Apps can provide direct pathways to discovery and exploration of
Apps can provide direct pathways to discovery and exploration of
Tourism-specific examples of mobile devices and exploration of
Tourism-specific examples of mobile devices and exploration of
Key words of the ubiquitous mobility era: just-in-time and spontaneous
Key words of the ubiquitous mobility era: just-in-time and spontaneous
Summary: Impact of Mobile Revolution
Summary: Impact of Mobile Revolution
The Social Media Revolution
The Social Media Revolution
Young adults lead the way on social network use, but older users are
Young adults lead the way on social network use, but older users are
Twitter is not as popular as other sites, but is growing steadily
Twitter is not as popular as other sites, but is growing steadily
Social networks give rise to News Participators
Social networks give rise to News Participators
Social networks allow for personal connections with public figures and
Social networks allow for personal connections with public figures and
and those personal connections can help you find and engage with your
and those personal connections can help you find and engage with your
Summary: Impact of Social Media Revolution
Summary: Impact of Social Media Revolution
Current Impacts and Future Trends
Current Impacts and Future Trends
The New Reality: consumer expectations for information
The New Reality: consumer expectations for information
Information is Woven Into Our Lives
Information is Woven Into Our Lives
Next Generation Info Weaving: Augmented Reality
Next Generation Info Weaving: Augmented Reality
Next Generation Info Weaving: Augmented Reality
Next Generation Info Weaving: Augmented Reality
Next Generation Info Weaving: Augmented Reality
Next Generation Info Weaving: Augmented Reality
Next Generation Info Weaving: Augmented Reality
Next Generation Info Weaving: Augmented Reality
Next Generation Info Weaving: Augmented Reality
Next Generation Info Weaving: Augmented Reality
What does all of this mean for YOU
What does all of this mean for YOU
What does all of this mean for YOU
What does all of this mean for YOU
What does all of this mean for YOU
What does all of this mean for YOU
Information Purveyors Can
Information Purveyors Can
Reaching Your Audience in the Digital Age: Key Research Trends to Watch

: Amanda L. , . , Reaching Your Audience in the Digital Age: Key Research Trends to Watch.ppt zip- 9695 .

Reaching Your Audience in the Digital Age: Key Research Trends to Watch

Reaching Your Audience in the Digital Age: Key Research Trends to Watch.ppt
1Reaching Your Audience in the Digital 24the previous 30 days Source: Pew Research
Age : Key Research Trends to Watch. Aaron Centers Internet & American Life
Smith Research Associate Pew Internet Mobile Survey, March 15-April 3, 2012.
Project. Florida Governors Conference on 25Summary: Impact of Mobile Revolution.
Tourism September 6, 2012. Just in time information Where can I get a
2Part of the Pew Research Center, a deal? Whats something fun to do here?
nonpartisan fact tank based in Networked Info packed into the physical
Washington, DC PRCs mission is to provide travel experience Apps, QR codes,
high quality, objective data to thought real-time deals Announcement and
leaders and policymakers Data for this validation Sharing travel successes (or
talk is from nationally representative failures) in real time Check out this
telephone surveys of U.S. adults (on awesome place I found!.
landlines and cell phones, incl. Spanish) 26The Social Media Revolution.
Presentation slides and all data are 272/3 of online adults use social
available at pewinternet.org. networking sites, and nearly half do so on
3*. Tourism & the 3 Technology a typical day. % of adult internet users
Revolutions. Computers, internet and who use social networking sites like
broadband. Smartphones and mobile Facebook, LinkedIn or Google+.
computing. Social Media. 28Only search and email are more popular
4The Internet/Broadband Revolution. than social networking on a typical day
585% of American adults (and 95% of basis. % of adult internet users who do
teens) are now internet users. the following on a typical day. % of adult
6Internet use by age group. % of internet users who do the following on a
American adults age 18+ who use the typical day. Use a search engine to find
internet (any device/location). = 94% for information. 59%. Send or read e-mail. 59.
all 18-49. = 2.6x increase. Use an online social networking site. 48.
766% of Americans are home broadband Get news. 45. Go online just for fun or to
users. % of American adults age 18+ who pass the time. 44. Look for info on a
have a high-speed broadband connection at hobby or interest. 35. Check the weather.
home. 34. Look online for news or information
8Of course, not everyone has joined the about politics. 28. Look for information
internet/broadband revolution. Roughly 1 online about a service or product you are
in 6 adults do not use the internet, and 1 thinking of buying. 28. Watch a video on a
in 3 adults are not part of the broadband video-sharing site like YouTube or Vimeo.
revolution Internet and broadband adoption 28.
are highest among: The financially secure 29Young adults lead the way on social
and (especially) financially well-off network use, but older users are gaining
Those under the age of 65 The ground. Since 2009, use by 50-64 year olds
well-educated (some college, college has doubled; use by those 65+ has grown
grads) Parents w/ children living at home three-fold (13% to 38%); women bigger
Whites and English-proficient Asian users than men. Teen Data July 2011 Adult
Americans and Latinos Urban and suburban Data August 2012.
residents. 30Twitter is not as popular as other
9The Broadband Difference. Greater sites, but is growing steadily. 16% of
overall engagement in online activities online adults now use Twitter, up from 8%
Search becomes the norm (92% of online in late 2010. % internet users in each
adults) Multimedia meets the masses: Watch group who use Twitter Teen Data July 2011
online video (71%) Post photos online Adult Data August 2012.
(46%) Content creation and e-commerce take 31Main Reasons American Adults Use SNS.
off: Buy a product (71%) Share something Stay in touch with current friends (67%)
you created online (30%) Blogging (14%). Stay in touch with family (64%) Reconnect
10Widespread access totally changes how with old friends (50%) Connect with people
we learn about businesses (even ones in with shared interests or hobbies (14%)
our backyard). The sources people rely on Make new friends (9%) Follow celebrities,
the most for information about local athletes or politicians (5%) Find romantic
businesses: Of those who cite the internet partners (3%).
as a major source of info About 2/3 say 32Social networks give rise to News
they turn to search engines About 1/3 turn Participators. As of Jan 2010, 37% of
to other online sources (such as topical internet users contributed to, commented
or specialty sites) This group skews on, or disseminated news content via SNS
towards 18-39 year olds, college grads, 71% got news/info through email or SNS
mobile news consumers, recent transplants posts As of Jan 2011, 41% of adults were
& parents Print sources are local news participators Share links to
particularly relevant to older adults local news stories/videos Comment on local
(esp. those 65 and older). news stories/blogs Post info about their
11Other key trends. 8 in 10 adult community on SNS Contribute to online
internet users go online to research a discussions about their community Tag or
product or service theyre thinking of categories local content.
buying 2/3 make air/hotel/car reservations 33Social networks allow for personal
online (2x increase vs. March 2000) Half connections with public figures and
have taken a virtual tour of a location entities % of SNS/Twitter users who
online 1/3 have rated/reviewed a product, follow
service or person online. 34and those personal connections can
12One downside to the internet/broadband help you find and engage with your
revolution: information overload. 7/10 Superfans. 44% of all adults have
adults are overwhelmed by the amount of attended a live music, dance or theater
news and information available today, and performance in the last 12 months; its
1 in 5 are overwhelmed by the number of 77% for people who follow a
products (and info about those products) music/dance/theatrical group or venue on a
available to buy (still, ? like having social networking site 35% of all adults
lots of choices) Solutions to info have visited a museum in the last 12
overload: customization/personalization, months; its 82% for people who follow a
reliance on friends and social networks, museum on a social networking site 35% of
direct access to relevant info (apps, all adults have attended an arts, craft or
etc). music festival in the last 12 months; its
13Summary: Impact of Internet/Broadband 55% for people who follow individual
Revolution. Most (not all) are along for artists, musicians or performers on a
the ride Internet and broadband use social networking site 29% of all adults
widespread Usage especially high among a have visited an art gallery, show or
few key grps E-travel commonplace Vast exhibit in the last 12 months; its 82%
majority of travelers now conducting for people who follow an art gallery or
pre-trip research and booking travel other visual organization on a social
online Info seeking Heavy reliance on networking site.
search as a starting point Challenges with 35Summary: Impact of Social Media
info overload. Revolution. For users/consumers Cutting
14The Mobile Computing Revolution. through the clutter by getting advice from
15Comparing the Broadband and Mobile people like me (note: just one element
Revolutions. Internet/Broadband Era. of many in decision process) Helping
Mobile/Social Era. Connection type. others with recommendations
Stationary (desktop computer). Portable Announcement/validation, part II For
(laptop, tablet or smartphone). Flow of vendors/producers Forge direct connections
information. Mainly one way. Built for with current & potential fans Variety
sharing, reviewing, & participating. and scale is a huge challengechoose where
Info Consumption. Discrete, task-oriented to actively engage, where to lurk, where
activity. Continuous, always-on activity. to ignore.
16Device ownership tells the story of 36Current Impacts and Future Trends.
the mobile revolution. % of American 37The New Reality: consumer expectations
adults age 18+ who own each device. Now for information. Information is free
more laptops than desktops. Now more Information is at my fingertips
smartphones than regular cell phones. Information is available whenever and
Tablet ownership up 6x in just two years. wherever I want or need it Information is
17Around 1/3 of the country has given up available from multiple sources
their landline phones entirely (this is a Information is all around me.
huge deal for my line of work). 38Information is Woven Into Our Lives.
18Cell owners are doing more and more Mobile is the needle, Social Networks are
with their phones % of adult cell owners the thread. Mobile Moves information with
who use their phones to us Makes information accessible ANYTIME
19as smartphones become more and more and ANYWHERE Puts information at our
widespread. 17% of all cell owners go fingertips Magnifies the demand for timely
online mostly using their cell phone, information Makes information
instead of a desktop or laptop computer location-sensitive. Social Networks
For many in the under-30 crowd, Surround us with information through our
smartphones are an essential many connections Bring us information from
purchaseregardless of income level Mobile multiple, varied sources Provide instant
devices alter the racial/ethnic digital feedback, meaning and context Allow us to
divide story Mobile users do more online, shape and create information ourselves and
spend more time with content, share more amplify others messages.
with others. 39Next Generation Info Weaving:
20Smartphone owners use their phones for Augmented Reality.
a range of (complex/sensitive/advanced) 40What does all of this mean for YOU?
activities. % of smartphone owners who use You can be a Filter Curator Node in a
their phones to Network Community Builder Lifesaver Tour
21Apps can provide direct pathways to Guide. People today have access to more
discovery and exploration of physical info than at any time in history. What
spaces. Apps provide direct connections to they need is Trusted experts and filters
information. App use is particularly to help them find, identify and utilize
prominent among 18-29 year olds (65% of the best and most accurate information
cell owners) Most app users turn regularly Someone to show them how/why information
to just a small handful of apps but relates to them and is relevant to them
tourism-related activities (trip planning, Information purveyors can Let people
exploration of physical location, customize info to meet their own needs
reservations, reviews) are well suited to Provide people with direct access to the
the apps world. % of app downloaders who information that is most important to them
have downloaded each type of app Be a one-stop shop by aggregating info,
22Tourism-specific examples of mobile providing links to related material, and
devices and exploration of physical recommending other sources Participate in
space/location. % of all adults who have online social networks and make
used a handheld device information easy to share.
(phone/e-reader/tablet) to 74% of 41Information Purveyors Can Create
smartphone owners use their phone to get networks/communities around their info
directions, recommendations or other info Facilitate connections between people with
based on their present location, and 21% shared interests Get, listen to, and
use their phone to get coupons or deals to respond to feedback Identify and meet
use at local businesses. needs by tuning in to the online
23Key words of the ubiquitous mobility conversation Provide timely information
era: just-in-time and spontaneous. 41% of when and where people need it most Make
cell owners have used their phone recently their information portable Operate in a
to coordinate a gathering or get-together 24/7 world, be constantly connected
30% have used their phone recently to Connect their information to real-world
decide whether or not to visit a places Create opportunities for
particular business, such as a restaurant information immersion and augmented
20% have recently used their phone to realities.
visit a website that was mentioned on 42Aaron Smith Research Associate Pew
television (overall, half are connected Research Centers Internet & American
viewers). Life Project asmith@pewinternet.org
24Age comparisons: just-in-time info. % Twitter: @pewinternet. THANK YOU!! All
of cell owners in each age group who have data available at: pewinternet.org.
performed these real-time activities in
Reaching Your Audience in the Digital Age: Key Research Trends to Watch.ppt
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Reaching Your Audience in the Digital Age: Key Research Trends to Watch

Reaching Your Audience in the Digital Age: Key Research Trends to Watch

The green movement - The main objective to achieve the decision of global environmental problems, including by attraction to them of attention of the public and the authorities. Green color which is used by participants of movement as the general emblem, serves as a symbol of the nature, hope and updating. One of the largest victories in the given campaign can name refusal of flooding of an oil platform brent spar as it contained many toxic substances.

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The english-speaking countries - Scotland. Disneyland. The English-speaking countries. Great Britain. USA. Australia.

Teenagers problems - Look through the list of teenage problems. Conflict with friends. . School problems. Smoking. Conflicts with parents. How to tackle teenagers problems. If you follow our rules you wont have problems. Teenagers problems. Pocket money. Conflicts with sisters or brothers.

Ravers - Benny Benassi feat. Accessories such as chains, rings - a great success not in use. RAVERS. Performed by Fomyagina Kristina the student of 10(I) form. My opinion. Extremely popular piercing and tattoos. Dhany Hit my heart. badges. Slogans. Their appearance and behavior promotes a departure from human nature.

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