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Comic Book Characteristics
Comic Book Characteristics
Film Characteristics
Film Characteristics
Ultimate Alliance 1 & 2
Ultimate Alliance 1 & 2
Ultimate Alliance 1 & 2
Ultimate Alliance 1 & 2
A Semiotic Approach
A Semiotic Approach
New Female Hero
New Female Hero
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Representation of the Female Action Hero in Multi-Platform Narrative

содержание презентации «Representation of the Female Action Hero in Multi-Platform Narrative.ppt»
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1Representation of the Female Action 16comics…most of the main heroes were all
Hero in Multi-Platform Narrative. First men, there weren't that many [women]"
Year Research Julie Benson. "Role models, I suppose"
2Purpose of Research. To explore how "It gives girls something that's not
female characters transfer from original the typical housewife sort of image to
platforms to other media forms, with look at" "Not really cos she's a
reference to platform conventions and character. She hasn't actually done
restrictions. To analyse audience anything big. She's just been in films,
responses to female characters to inform comic, games" "And the way that
own experimentation with current she's drawn and the actors they get to
conventions and models for creation of a play her, they don't help as well"
new female action hero (PAR). "They create an image that everyone's
3Methodology. Mixed methods Empirical got a perfect body and that's just not
approach Textual analysis Pilot focus true" "I think women can find it
group Virtual ethnography Script for TV quite offensive as well" "Some
drama series and other text (PAR). women can find it quite sexist. The fact
4Empowering & liberating (Innes; that you boys are going, oh boobs, boobs,
King & McCaughley) Re-working gender boobs, omg she's perfect, sort of thing.
systems (Hill; Brown) Re-enacting No, it's not always perfect, it's not all
masculinity (Tasker; Clover) Is their about the appearance" "They
sexuality controlled (Brown) Objects for always make women wear skimpy outfits and
voyeurism & sadism (Clover; Herbst). stuff and tight clothing for sex appeal
Existing Studies. cos sex sells" M. 1. M. 1. M. 5. F.
5Textual Analysis. Marvel’s Black widow 3. F. 4. F. 3. F. 3. F. 8. F. 4. F. 4.
Aka Natasha romanoff. 17Practice as Research. Experiment with
6Comic Book Characteristics. Highly conventions of traditional female heroes
sexualised Large body shape, big breasts, Explore whether non-traditional hero is
big buttocks Sado-masochistic Bondage acceptable to mainstream audience Creation
scenes In control. of new female hero to feature in drama
7Film Characteristics. Femme fatale script (TV series) Experiment with
Bondage scenes Sado-masochistic Slim body character across the platforms.
shape In control American accent. 18New Female Hero. Red Dragon, a
8Game characteristics. Ultimate fire-breathing acrobat in the Circus of
Alliance 1: NPC Practical costume Ultimate Freaks, embarks on a journey of revenge. A
Alliance 2: In control (voice command to non-traditional female hero in terms of
team) Sexualised Large body shape Russian both appearance and characterisation.
accent. Marvel Heroes: Choice of 4 x Realism in skill set and levels of
costumes Sexualised Violent Russian accent violence. Involves issues of mental
Lego Marvel: Long eyelashes Unzipped suit illness and female sadism. The heroes of
Cute. the story are outcasts in society.
9Ultimate Alliance 1 & 2. 19References. Avengers Assemble (2012)
10Character Summary of Black Widow. Directed by Joss Whedon [Film]. United
Sado-masochistic Violent Sexualised In States: Walt Disney Studios Motion
control, fakes being powerless 3 x roles Pictures. Brown, J.A. (2011). Dangerous
(on-duty, off-duty, under-cover) 3 x Curves: Action Heroins, Gender, Fetishism,
identities? A key team member Motivated by and Popular Culture. Black Widow [Online].
duty , not compassion Recurring theme of Available at:
repayment of debts Expert marksperson http://fc09.deviant.net/avengers_movie_bla
Skilled combatant. k_widow_by_sean_zaakse (Accessed:: 5 June
11Transferable Elements Across the 2014). Black Widow [Online]. Available at:
Platforms. Sado-masochism In control http://2bp.blogspot.com/Black_Widow_Vol_1
Sexualised body & costume (Accessed 6 June 2014) Black Widow
Background/history Skills and abilities. [Online]. Available at:
12 http://www.wallpaperfly.com/blackwidow
13A Semiotic Approach. Marvel (Accessed 5 June 2014). Clover, C. (1992).
Entertainment is a parent company owned by Men, Women and Chainsaws. Princeton
Disney Its products/brands are synergised University Press.
across multi-platforms Black Widow is 20Gazillion Enterprises (2013) Marvel
recognised by the conventions of her Heroes [Online Computer Game]. Secret
character Conventions become the brand If Identities Studios. Jenkins, H (2007)
branding gives meaning to an object, then Transmedia Storytelling. Available at :
what meaning is implied through the http://henryjenkins.org/2007/03/transmedia
presentation of Black Widow? storytelling_101.html (Accessed 28 May
14Pilot Focus Group Audience Response to 2014). Herbst, C. (2004). Lara's Lethal
Black Widow. 8 x mixed gender (5:3 M/F) and Loaded Mission: Action Chicks. New
Aged 17-27, Level 3 education, existing Images of Tough Women in Popular Culture.
group Responding to: Iron Man 2 - fight Palgrave-MacMillan. Hills, E. (1999). From
scene with Black Widow & Happy Figurative Males to Action Heroines:
Avengers Assemble - interrogation scene Further Thoughts on Active Women in the
Marvel Heroes game play Ultimate Alliance Cinema. (Screen.oxfordjournals.org)
1 game play Ultimate Alliance 2 game play. Inness, Sherrie A. (ed. 2004) Action
15EXAMPLE OF GROUP DATA. Do you like Chicks: New Images of Tough Women in
Black Widow's character? Most frequent Popular Culture. Palgrave-MacMillan.
response was yes. Would you choose to play 21Iron Man 2 (2010) Directed by Jon
her as a game character? Most frequent Favreau [Film]. United States: Paramount
response was no. Is character, story line Pictures. King, N & McCaughey, M.
or platform most important to you? Most (2001 ) What's a Mean Woman Like You Doing
frequent response was story line. Is Black in a Movie Like This? Reel Knockouts:
Widow character of value to society? Violent Women in the Movies. University of
Response split equally between yes and no. Texas Press. Marvel Ultimate Alliance
Do you prefer Black Widow in comic, game [Online]. Available at:
or film? Most frequent response was comic. http://i1.ytimg.com/maxresdefault.jpg
16Gender. Participant ID. Responses. Q Marvel Ultimate Alliance [Online].
6. Are characters like Black Widow of Available at:
value to society? "Girls, women, http://www.wallcoo.net/game/marvel_ultimat
nowadays, it's less stereotypical, talk to _alliance_images Raven Software (2006)
a girl who's into this kind of stuff and Ultimate Alliance 1 [video game].
then it's easier for them to relate. They Activision. T T Games (2013) Lego Marvel
have a strong female character for them to Super Heroes [video game]. Warner Bros
relate to as well. Whereas most men, their Interactive Entertainment. Vicarious
favourite character will be a man, Visions (2009) Ultimate Alliance 2 [video
probably" "Yes…earlier on in the game]. Activision.
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