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SAMSUNG GALAXY S6 Local Digital Idea
SAMSUNG GALAXY S6 Local Digital Idea
SAMSUNG GALAXY S6 Local Digital Idea
SAMSUNG GALAXY S6 Local Digital Idea
WHAT WE HAVE LEARNT FROM SAMSUNG GALAXY S5
WHAT WE HAVE LEARNT FROM SAMSUNG GALAXY S5
WHAT WOULD INNOVATION WE HAVE ON SAMSUNG GALAXY S6
WHAT WOULD INNOVATION WE HAVE ON SAMSUNG GALAXY S6
WHAT WOULD INNOVATION WE HAVE ON SAMSUNG GALAXY S6
WHAT WOULD INNOVATION WE HAVE ON SAMSUNG GALAXY S6
WHAT WOULD INNOVATION WE HAVE ON SAMSUNG GALAXY S6
WHAT WOULD INNOVATION WE HAVE ON SAMSUNG GALAXY S6
WHAT WOULD INNOVATION WE HAVE ON SAMSUNG GALAXY S6
WHAT WOULD INNOVATION WE HAVE ON SAMSUNG GALAXY S6
HOW TO EMPLIFY THE TESTIMONIAL TO SOCIAL
HOW TO EMPLIFY THE TESTIMONIAL TO SOCIAL
HOW TO EMPLIFY THE TESTIMONIAL TO SOCIAL
HOW TO EMPLIFY THE TESTIMONIAL TO SOCIAL
HOW TO EMPLIFY THE TESTIMONIAL TO SOCIAL
HOW TO EMPLIFY THE TESTIMONIAL TO SOCIAL
HOW TO EMPLIFY THE TESTIMONIAL TO SOCIAL
HOW TO EMPLIFY THE TESTIMONIAL TO SOCIAL
Картинки из презентации «SAMSUNG GALAXY S6 Local Digital Idea» к уроку английского языка на тему «Без темы»

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SAMSUNG GALAXY S6 Local Digital Idea

содержание презентации «SAMSUNG GALAXY S6 Local Digital Idea.ppt»
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1SAMSUNG GALAXY S6 Local Digital Idea. 9Channel / GDN…) , SEM , and EDM Samsung
2WHAT WE HAVE LEARNT FROM SAMSUNG Mobile Vietnam Facebook Channel, Samsung
GALAXY S5! • Samsung innovations are the Mobilet Vietnam YouTube. Before Local
core from the competitors. But audience is Launch. Local Launch. After Launch.
simply not awared of them! • From the 10SUSTAIN – DIGITAL ROAD MAP. Sustain.
first glance, audience typically perceive Online Forums (top 20 forums). Lifestyle /
most of the Samsung innovations as useless Product Usability in multiple formats:
and not motivating to buy, but… • As soon Video Interactive Info-graphic “Experts”
as WE educate consumer, provide him with Box on top 5 forums for specific “Samsung
some experience, and deliver exact Galaxy S6”. Engage with “SAMSUNG GALAXY S6
RATIONAL benefit for each innovation, they – THE NEXT GALAXY YOU LOVE!” – Testimonial
become reason to buy. Online Activity. Multiple Activation at
3• Samsung is clear leader in terms of store on big Cities to drive for Sales.
sales • While Apple is still leader within Always-on MEDIA SUPPORT / OWN CHANNEL
consumer minds • But Apple is loosing it’s SUPPORT: MASSIVELY AWARENESS: Online
“momentum”. Our objective to change Apple Banner (Popular News in VN/ Facebook
in terms of Top Of Mind. Samsung is the Channel / GDN…) , SEM , and EDM Samsung
most innovative brand. Even iPhone loyals Mobile Vietnam Facebook Channel, Samsung
are unhappy with Apple loosing innovations Mobilet Vietnam YouTube.
edge. Let change consumer’s mind with 11ENGAGEMENT DIGITAL ACTIVTY SAMSUNG
Samsung Innovation. GALAXY S6 – THE NEXT GALAXY YOU LOVE!
4WHAT WOULD INNOVATION WE HAVE ON Idea: Convince consumer via direct
SAMSUNG GALAXY S6! FASTER CHARGER. Special experiences on Samsung Galaxy S6 and
Feature – Retina Scaner. A BETTER BODY. 4K confirming on it.
Display. 12Digital is the opportunity to convince
5BIG IDEA OUT OF THE BOX, THE NEXT and convert our target audience to the
GALAXY YOU LOVE – SAMSUNG GALAXY S6. After Samsung Galaxy s6 and get advocacy out of
the campaign, 1mil Vietnamese people have them! CONSUMER PURCHASE BEHAVIOR.
experienced and confirmed Samsung Galaxy Pre-store. At Store. Convert. Advocate.
S6 – the next Samsung Galaxy they love. 13THE USER JOURNEY. SAMSUNG GALAXY S6 –
6DIGITAL ACTIVATION TACTICS. THE NEXT GALAXY YOU LOVE // AS ENDORSED BY
7DIGITAL PLAN. Teaser. Engagement. AUDITORS & TECH FORUMS. AWARENESS
Sustain. Before Global Launch. Ready for CHANNELS. MICROSITE ‘The Next Galaxy You
Local. After Local Launch. Love’ PAGE. VOTE TO SHOW SUPPORT (voters
8TEASER – DIGITAL ROAD MAP. The are given chance to win special sales
first-time ever, the big Offline offer). SIX THOUSAND VIETNAMESE PEOPLE
Live-Stream for all the big Cities to AGREE.
gather all the big fans from the most 20 14HOW TO EMPLIFY THE TESTIMONIAL TO
active Forums to create a big Buzz on the SOCIAL. Have you tried! Push every 6
Market. Release leaked info about the next minutes for the new Testimonial faces on
innovation from Samsung: Feature Design the Digital Billboard. Push 3 times per
Powerful features. Prepare for Local days for any Online Banner the new
launch. Before & After Global Launch. updating for Testimonial Faces. GDN Online
Live-Stream Offline for HN, HCM, Can Tho, Banner on Popular New Sites.
Da Nang. Online Forums. Online News. 15HOW TO REMARKETING TO WHO INTERACTIVE
Facebook Channel. Hot-Fanpages. Release WITH US FROM 1st PHASE? CRITERIA.
leaked info about the next innovation from REMARKETING APPROACH. Search ‘Samsung
Samsung: Feature Design Powerful features. Galaxy S6’. remarket with in-store coupon
Samsung Product – FB Group. Join and share offer. Intent to purchase online, but
the articles from Forums/Hot-fanpages to dropped out (abandon cart). remarket with
other Members. Cooperate with as much as coupon offer. remarket to build awareness
possible Online Forums/News/Fanpges/Groups and top of mind of our new product. Our
to create the curiosity & desired target audience profile. Participated in
about Samsung Galaxy S6. our Online Campaign. remarket to say Thank
9ENGAGEMENT – DIGITAL ROAD MAP. Ready You for them making the 1 million
for Local Launch. Sustain. Online Forums celeberation mark. Negative sentiments
(top 20 forums). Product Review & about our product. remarket as part of
Hand-on. Lifestyle / Product Usability reputation management - push positive
Content. Do Live – Streaming the Local content via text ads / visual ads. Using
Launch Event on top 5 forums. Kick-off 1st competitor smart-phone. remarket to
Product Sale on top 5 forums. Engage with convince them to make the switch.
“SAMSUNG GALAXY S6 – THE NEXT GALAXY YOU 16KPI & BUDGET. Teaser. Engagement.
LOVE!” – Testimonial Online Activity. Sustain. * This KPI is organic without
Always-on MEDIA SUPPORT / OWN CHANNEL Media support.
SUPPORT: MASSIVELY AWARENESS: Online 17THANK YOU.
Banner (Popular News in VN/ Facebook
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