SAMSUNG GALAXY S6 Local Digital Idea |
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SAMSUNG GALAXY S6 Local Digital Idea
содержание презентации «SAMSUNG GALAXY S6 Local Digital Idea.ppt»| Сл | Текст | Сл | Текст |
| 1 | SAMSUNG GALAXY S6 Local Digital Idea. | 9 | Channel / GDN…) , SEM , and EDM Samsung |
| 2 | WHAT WE HAVE LEARNT FROM SAMSUNG | Mobile Vietnam Facebook Channel, Samsung | |
| GALAXY S5! • Samsung innovations are the | Mobilet Vietnam YouTube. Before Local | ||
| core from the competitors. But audience is | Launch. Local Launch. After Launch. | ||
| simply not awared of them! • From the | 10 | SUSTAIN – DIGITAL ROAD MAP. Sustain. | |
| first glance, audience typically perceive | Online Forums (top 20 forums). Lifestyle / | ||
| most of the Samsung innovations as useless | Product Usability in multiple formats: | ||
| and not motivating to buy, but… • As soon | Video Interactive Info-graphic “Experts” | ||
| as WE educate consumer, provide him with | Box on top 5 forums for specific “Samsung | ||
| some experience, and deliver exact | Galaxy S6”. Engage with “SAMSUNG GALAXY S6 | ||
| RATIONAL benefit for each innovation, they | – THE NEXT GALAXY YOU LOVE!” – Testimonial | ||
| become reason to buy. | Online Activity. Multiple Activation at | ||
| 3 | • Samsung is clear leader in terms of | store on big Cities to drive for Sales. | |
| sales • While Apple is still leader within | Always-on MEDIA SUPPORT / OWN CHANNEL | ||
| consumer minds • But Apple is loosing it’s | SUPPORT: MASSIVELY AWARENESS: Online | ||
| “momentum”. Our objective to change Apple | Banner (Popular News in VN/ Facebook | ||
| in terms of Top Of Mind. Samsung is the | Channel / GDN…) , SEM , and EDM Samsung | ||
| most innovative brand. Even iPhone loyals | Mobile Vietnam Facebook Channel, Samsung | ||
| are unhappy with Apple loosing innovations | Mobilet Vietnam YouTube. | ||
| edge. Let change consumer’s mind with | 11 | ENGAGEMENT DIGITAL ACTIVTY SAMSUNG | |
| Samsung Innovation. | GALAXY S6 – THE NEXT GALAXY YOU LOVE! | ||
| 4 | WHAT WOULD INNOVATION WE HAVE ON | Idea: Convince consumer via direct | |
| SAMSUNG GALAXY S6! FASTER CHARGER. Special | experiences on Samsung Galaxy S6 and | ||
| Feature – Retina Scaner. A BETTER BODY. 4K | confirming on it. | ||
| Display. | 12 | Digital is the opportunity to convince | |
| 5 | BIG IDEA OUT OF THE BOX, THE NEXT | and convert our target audience to the | |
| GALAXY YOU LOVE – SAMSUNG GALAXY S6. After | Samsung Galaxy s6 and get advocacy out of | ||
| the campaign, 1mil Vietnamese people have | them! CONSUMER PURCHASE BEHAVIOR. | ||
| experienced and confirmed Samsung Galaxy | Pre-store. At Store. Convert. Advocate. | ||
| S6 – the next Samsung Galaxy they love. | 13 | THE USER JOURNEY. SAMSUNG GALAXY S6 – | |
| 6 | DIGITAL ACTIVATION TACTICS. | THE NEXT GALAXY YOU LOVE // AS ENDORSED BY | |
| 7 | DIGITAL PLAN. Teaser. Engagement. | AUDITORS & TECH FORUMS. AWARENESS | |
| Sustain. Before Global Launch. Ready for | CHANNELS. MICROSITE ‘The Next Galaxy You | ||
| Local. After Local Launch. | Love’ PAGE. VOTE TO SHOW SUPPORT (voters | ||
| 8 | TEASER – DIGITAL ROAD MAP. The | are given chance to win special sales | |
| first-time ever, the big Offline | offer). SIX THOUSAND VIETNAMESE PEOPLE | ||
| Live-Stream for all the big Cities to | AGREE. | ||
| gather all the big fans from the most 20 | 14 | HOW TO EMPLIFY THE TESTIMONIAL TO | |
| active Forums to create a big Buzz on the | SOCIAL. Have you tried! Push every 6 | ||
| Market. Release leaked info about the next | minutes for the new Testimonial faces on | ||
| innovation from Samsung: Feature Design | the Digital Billboard. Push 3 times per | ||
| Powerful features. Prepare for Local | days for any Online Banner the new | ||
| launch. Before & After Global Launch. | updating for Testimonial Faces. GDN Online | ||
| Live-Stream Offline for HN, HCM, Can Tho, | Banner on Popular New Sites. | ||
| Da Nang. Online Forums. Online News. | 15 | HOW TO REMARKETING TO WHO INTERACTIVE | |
| Facebook Channel. Hot-Fanpages. Release | WITH US FROM 1st PHASE? CRITERIA. | ||
| leaked info about the next innovation from | REMARKETING APPROACH. Search ‘Samsung | ||
| Samsung: Feature Design Powerful features. | Galaxy S6’. remarket with in-store coupon | ||
| Samsung Product – FB Group. Join and share | offer. Intent to purchase online, but | ||
| the articles from Forums/Hot-fanpages to | dropped out (abandon cart). remarket with | ||
| other Members. Cooperate with as much as | coupon offer. remarket to build awareness | ||
| possible Online Forums/News/Fanpges/Groups | and top of mind of our new product. Our | ||
| to create the curiosity & desired | target audience profile. Participated in | ||
| about Samsung Galaxy S6. | our Online Campaign. remarket to say Thank | ||
| 9 | ENGAGEMENT – DIGITAL ROAD MAP. Ready | You for them making the 1 million | |
| for Local Launch. Sustain. Online Forums | celeberation mark. Negative sentiments | ||
| (top 20 forums). Product Review & | about our product. remarket as part of | ||
| Hand-on. Lifestyle / Product Usability | reputation management - push positive | ||
| Content. Do Live – Streaming the Local | content via text ads / visual ads. Using | ||
| Launch Event on top 5 forums. Kick-off 1st | competitor smart-phone. remarket to | ||
| Product Sale on top 5 forums. Engage with | convince them to make the switch. | ||
| “SAMSUNG GALAXY S6 – THE NEXT GALAXY YOU | 16 | KPI & BUDGET. Teaser. Engagement. | |
| LOVE!” – Testimonial Online Activity. | Sustain. * This KPI is organic without | ||
| Always-on MEDIA SUPPORT / OWN CHANNEL | Media support. | ||
| SUPPORT: MASSIVELY AWARENESS: Online | 17 | THANK YOU. | |
| Banner (Popular News in VN/ Facebook | |||
| SAMSUNG GALAXY S6 Local Digital Idea.ppt | |||
SAMSUNG GALAXY S6 Local Digital Idea
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