Smoking – Image, the Media, Marketing and Advertising |
Тексты на английском | ||
<< The History and Future of Network Marketing Live in Houston 2011 | Джордж кавассилас 2011 >> |
![]() Activity |
![]() Activity |
![]() Activity |
![]() ? |
Автор: . Чтобы познакомиться с картинкой полного размера, нажмите на её эскиз. Чтобы можно было использовать все картинки для урока английского языка, скачайте бесплатно презентацию «Smoking – Image, the Media, Marketing and Advertising.ppt» со всеми картинками в zip-архиве размером 756 КБ.
Сл | Текст | Сл | Текст |
1 | Smoking – Image, the Media, Marketing | 9 | Association asked the Government to ban |
and Advertising. Yr 9 Lesson 2. | all forms of tobacco advertising. | ||
2 | Lesson Objectives: To understand some | 10 | Following the King’s Cross underground |
of the strategies used in marketing | fire in 1987 smoking and tobacco | ||
campaigns and advertising. To be aware of | advertising was banned on the London | ||
how image and stereotyping can be used in | Underground. | ||
the media. To have an awareness of the | http://www.gasp.org.gg/history-of-smoking. | ||
function and purpose of marketing and | tm There has been much research to show a | ||
advertising. | clear link between tobacco advertising and | ||
3 | Intended Learning Outcomes: Pupils | smoking. | |
will have: Discussed reasons behind | 11 | It has been found that tobacco | |
‘successful’ advertising campaigns. | advertising has more of an effect upon | ||
Designed an ‘Anti-Smoking’ advert using | children and young people than it does on | ||
techniques considered during the lesson. | adults. The Tobacco Advertising and | ||
4 | Success Criteria: Recognise at least 3 | Promotion Act came into effect on 14 | |
adverts which have used stereotypical | February 2003 banning most forms of | ||
images to enhance the appeal of their | advertising. | ||
product. Name some of the techniques used | http://www.ash.org.uk/files/documents/ASH_ | ||
in advertising. Understand how people can | 25.pdf | ||
be influenced by marketing and the media. | http://www.opsi.gov.uk/si/si2010/draft/ukd | ||
5 | Does advertising work? What makes you | i_9780111491973_en_1. | |
think this? What evidence do you have to | 12 | Tobacco advertising was a major | |
support your thinking? | feature in many sporting events, tobacco | ||
6 | What elements are required for a | sponsorship was banned in UK sporting | |
successful advertising Campaign? Below are | events in 2003. Health awareness, public | ||
some general strategies frequently applied | opinion and the introduction of laws such | ||
to marketing and advertising, these basic | as the Tobacco Advertising and Promotion | ||
tactics can be found using any search | Act 2002 have helped to reduce the | ||
engine. There must be a list of benefits – | percentage of young people regularly | ||
you will become smarter, faster, fitter, | smoking from 10% in 2001 to 6% in 2009. In | ||
richer … There must be a feeling of | the same time frame the number of young | ||
urgency – order today because it will make | people who do not smoke has increased from | ||
you reach your goals. The customer must be | 56% to 71%. Smoking, Drinking and Drug Use | ||
told what to do – order now – must respond | in England 2009 | ||
today … | http://www.ic.nhs.uk/webfiles/publications | ||
7 | Activity. | Health%20and%20Lifestyles/sdd2009/SDD_2009 | |
8 | Tobacco Advertising Tobacco | Report.pdf. | |
advertising began as far back as 1789 with | 13 | Which cigarette brands are you aware | |
the publication of a poster depicting a | of? How do you know about them? What | ||
native American smoking a clay pipe. | marketing techniques are being used? | ||
http://news.bbc.co.uk/1/hi/uk/2350035.stm | 14 | Activity - Use your knowledge to | |
It was not until the 1950s that the first | design an Anti-Smoking advert. What do you | ||
health warnings began, as the link between | know about: the long and short term health | ||
smoking and lung cancer had been | effects? the environmental effects? the | ||
discovered. | cost of smoking? advertising and marketing | ||
http://www.gasp.org.gg/history-of-smoking. | strategies? | ||
tm. | 15 | ? ? ? Recognise at least 3 adverts | |
9 | Cigarette advertising on UK television | which have used stereotypical images to | |
was banned on 1st August 1965, but tobacco | enhance the appeal of their product. Name | ||
companies have found other ways of | some of the techniques used in | ||
promoting their products; commercials for | advertising. Understand how people can be | ||
loose tobacco and cigars continued until | influenced by marketing and the media. By | ||
1991 | the end of this lesson, I will :-. Lesson | ||
http://www.ash.org.uk/files/documents/ASH_ | 2. Lesson 2. Lesson 2. | ||
24.pdf In 1982 The British Medical | |||
Smoking – Image, the Media, Marketing and Advertising.ppt |
«The animals» - SEAL. PANDA. The ANIMALS of our planet. PARROT. GIRAFFE. SCORPIO. REINDEER. BISON. SQUIRREL. ZEBRA. SEA-HORSE. HIPPO. BOBCAT. FISH. GRIFFIN. The animals which live in the rainforest and tropics. The animals which live in a SAVANNA. FLAMINGO. GORILLA. WOMBAT. The animals which live in the forest. KANGAROO.
«The green movement» - National offices Green Peace are opened in 43 countries of the world as the independent units working over achievement of the purposes of the national projects. Several active workers managed to steal up on a raft to a platform and to chain themselves to it. "Green" movement in the world. Their features.
«Женщина the woman» - 9 семантических подгрупп, характеризующих женщин по: Женский интеллект. As great a pity to see a woman cry as a goose go barefoot. Холостому помогай боже, а женатому хозяйка поможет. «Un homme»- франц. « A man »- англ. Баба слезами беде помогает. A woman’s tongue wags like a lamb’s tail. От нашего ребра нам не ждать добра;
«The english-speaking countries» - Disneyland. Scotland. The English-speaking countries. Australia. Great Britain. USA.
«House» - I am (1) ______ England. I live (3) ______ 16 Queen Street. Where are you from. table. Where do you live. HOME. HOUSE. Petrova Anna Flat 155 24 Torpedo Street Voronezh 394019. Тема: дом (house & home). Напиши вопросы к ответам. Написание письма. Различие между словами house и home. My first letter is p. My fifth letter is p too.
«The black death» - Ratcather. The plague reoccurred occasionally in Europe until the 19th century. Later it was called “Black Death“ . It keeps that name for the present day. Then it was known as "the great plague" or "the great contagion". Estimated population of Europe from 1000 to 1352: Thanks for watching!