Smoking – Image, the Media, Marketing and Advertising |
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Smoking – Image, the Media, Marketing and Advertising
содержание презентации «Smoking – Image, the Media, Marketing and Advertising.ppt»| Сл | Текст | Сл | Текст |
| 1 | Smoking – Image, the Media, Marketing | 9 | Association asked the Government to ban |
| and Advertising. Yr 9 Lesson 2. | all forms of tobacco advertising. | ||
| 2 | Lesson Objectives: To understand some | 10 | Following the King’s Cross underground |
| of the strategies used in marketing | fire in 1987 smoking and tobacco | ||
| campaigns and advertising. To be aware of | advertising was banned on the London | ||
| how image and stereotyping can be used in | Underground. | ||
| the media. To have an awareness of the | http://www.gasp.org.gg/history-of-smoking. | ||
| function and purpose of marketing and | tm There has been much research to show a | ||
| advertising. | clear link between tobacco advertising and | ||
| 3 | Intended Learning Outcomes: Pupils | smoking. | |
| will have: Discussed reasons behind | 11 | It has been found that tobacco | |
| ‘successful’ advertising campaigns. | advertising has more of an effect upon | ||
| Designed an ‘Anti-Smoking’ advert using | children and young people than it does on | ||
| techniques considered during the lesson. | adults. The Tobacco Advertising and | ||
| 4 | Success Criteria: Recognise at least 3 | Promotion Act came into effect on 14 | |
| adverts which have used stereotypical | February 2003 banning most forms of | ||
| images to enhance the appeal of their | advertising. | ||
| product. Name some of the techniques used | http://www.ash.org.uk/files/documents/ASH_ | ||
| in advertising. Understand how people can | 25.pdf | ||
| be influenced by marketing and the media. | http://www.opsi.gov.uk/si/si2010/draft/ukd | ||
| 5 | Does advertising work? What makes you | i_9780111491973_en_1. | |
| think this? What evidence do you have to | 12 | Tobacco advertising was a major | |
| support your thinking? | feature in many sporting events, tobacco | ||
| 6 | What elements are required for a | sponsorship was banned in UK sporting | |
| successful advertising Campaign? Below are | events in 2003. Health awareness, public | ||
| some general strategies frequently applied | opinion and the introduction of laws such | ||
| to marketing and advertising, these basic | as the Tobacco Advertising and Promotion | ||
| tactics can be found using any search | Act 2002 have helped to reduce the | ||
| engine. There must be a list of benefits – | percentage of young people regularly | ||
| you will become smarter, faster, fitter, | smoking from 10% in 2001 to 6% in 2009. In | ||
| richer … There must be a feeling of | the same time frame the number of young | ||
| urgency – order today because it will make | people who do not smoke has increased from | ||
| you reach your goals. The customer must be | 56% to 71%. Smoking, Drinking and Drug Use | ||
| told what to do – order now – must respond | in England 2009 | ||
| today … | http://www.ic.nhs.uk/webfiles/publications | ||
| 7 | Activity. | Health%20and%20Lifestyles/sdd2009/SDD_2009 | |
| 8 | Tobacco Advertising Tobacco | Report.pdf. | |
| advertising began as far back as 1789 with | 13 | Which cigarette brands are you aware | |
| the publication of a poster depicting a | of? How do you know about them? What | ||
| native American smoking a clay pipe. | marketing techniques are being used? | ||
| http://news.bbc.co.uk/1/hi/uk/2350035.stm | 14 | Activity - Use your knowledge to | |
| It was not until the 1950s that the first | design an Anti-Smoking advert. What do you | ||
| health warnings began, as the link between | know about: the long and short term health | ||
| smoking and lung cancer had been | effects? the environmental effects? the | ||
| discovered. | cost of smoking? advertising and marketing | ||
| http://www.gasp.org.gg/history-of-smoking. | strategies? | ||
| tm. | 15 | ? ? ? Recognise at least 3 adverts | |
| 9 | Cigarette advertising on UK television | which have used stereotypical images to | |
| was banned on 1st August 1965, but tobacco | enhance the appeal of their product. Name | ||
| companies have found other ways of | some of the techniques used in | ||
| promoting their products; commercials for | advertising. Understand how people can be | ||
| loose tobacco and cigars continued until | influenced by marketing and the media. By | ||
| 1991 | the end of this lesson, I will :-. Lesson | ||
| http://www.ash.org.uk/files/documents/ASH_ | 2. Lesson 2. Lesson 2. | ||
| 24.pdf In 1982 The British Medical | |||
| Smoking – Image, the Media, Marketing and Advertising.ppt | |||
Smoking – Image, the Media, Marketing and Advertising
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