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Supermini Car Market Project
содержание презентации «Supermini Car Market Project.ppt»| Сл | Текст | Сл | Текст |
| 1 | Supermini Car Market Project. Chelsea | 8 | for new players to directly enter a |
| Hans Richard Garin. | particular country's market. High capital | ||
| 2 | Supermini car. BEST SELLERS | requirements for a manufacturing facility | |
| (UK,July,2009) Ford Fiesta - 8,976 Ford | of feasible scale, new start-up companies | ||
| Focus - 7,934 Vauxhall Corsa - 5,920 | are rare. Have left relatively few players | ||
| Vauxhall Astra - 5,705 Volkswagen Golf - | in this market. Competitive rivalry is | ||
| 4,101 Peugeot 207 - 3,957 Vauxhall | likely to intensify over the next few | ||
| Insignia - 3,340 BMW 3 Series - 3,292 | years, as major players contend for their | ||
| Hyundai i10 - 3,084 Renault Clio - 2,837. | share of declining markets. Key inputs | ||
| larger than a city car but smaller than a | like steel, whose price may be difficult | ||
| small family car. Overall in 2008, of the | for manufacturers to control, as well as | ||
| fifteen best selling types of car in | more differentiated products, such as | ||
| Europe, seven were superminis. Estimate | fabricated components, and labor. Used | ||
| that more than 50% cars sale in the UK are | cars and public transport are likely to | ||
| Supermini car. | offer a very strong threat to car makers. | ||
| 3 | China Car Market Background. 13.6M | 9 | Factors Influencing the Likelihood of |
| units (2009 sales volume). Volkswagen, GM, | New Entrants in the New Cars Market in the | ||
| Toyota, Honda, Nissan, PSA, Hyundai, Ford, | United Kingdom, 2009. Likelihood of new | ||
| Daimler, BMW, Chery, Geely, BYD, | entrants Weak Strong. Low-cost switching 5 | ||
| Brilliance(29.7% China brand) Estimate | Market growth 4 Undifferentiated product 3 | ||
| that 40% cars sale in China are Supermini | 2 Weak brands 1 Scale unimportant 0 Little | ||
| car. Best sellers China 2009. Best sellers | IP involved Low fixed costs Suppliers | ||
| China 2009. Automaker. Model. Volume. BYD. | accessible Little regulation Distribution | ||
| F3. 291K. GM. Nubira. 241.1K. Hyundai. | accessible Incumbents acquiescent Scores: | ||
| Elantra II. 239.4K. Volkswagen. Jetta. | 1= weak driver...5=strong driver Source: D | ||
| 224.9K. Volkswagen. Santana. 205.6K. | A T A M O N I T O R. | ||
| Honda. Accord. 175.4K. Hyundai. Elantra. | 10 | Some successful cases. Japanese Car | |
| 171.6K. Chery. QQ. 169.9K. Toyota. | Efficient Quality. Korean Car Cheap | ||
| Corolla. 157.5K. Toyota. Camry. 156.2K. | Service Guarantee. | ||
| Amount. Amount. 2.0326M. | 11 | Why China’s Cars can not be exported | |
| 4 | A typical supermini car in China | to the UK market. Brand reputation Dealers | |
| Market, Geely Panda. 330K Units (2009 | network Financial support Emission | ||
| Brand sales). 3598?1680?1495 1.0 / 1.3L | standard. | ||
| Petrol 110K Units/year 54MPG Petrol ? 4K - | 12 | Change people’s minds. China's Geely | |
| 6K C-NCAP 5 stars Euro IV Emission. | Automobile recently have confirmed that | ||
| 5 | A typical supermini car in the UK | they had made agreements with Ford on all | |
| Market, Ka. 3620?1658?1702 1.2/ 1.3 Petrol | important commercial issues of the sale of | ||
| / Diesel 55.4MPG Petrol / 67.3MPG Diesel ? | Volvo Car Corporation. Ford believes they | ||
| 9K – 10K Manufactured by Ford Co2 119 | will sign the contract with Geely at the | ||
| G/KM. | first quarter of this year, and will | ||
| 6 | The analysis of the UK car market. | finish the deal before the second quarter | |
| Market Value The United Kingdom new cars | of this year. Volvo doesn’t make any small | ||
| market shrank by 12% in 2009 to reach a | model car, in contrast, Geely is well | ||
| value of $42.9 billion. Market Value | known for its small car(500K unit | ||
| Forecast In 2014, the United Kingdom new | export/year). We won’t be surprise if the | ||
| cars market is forecast to have a value of | Geely small car exported to the UK market | ||
| $56.3 billion, an increase of 31.1% since | with Volvo brand. | ||
| 2009. Market Volume The United Kingdom new | 13 | Yes, I do. Swedish brand (safety, | |
| cars market shrank by 13.3% in 2009 to | quality) relatively Low costs of | ||
| reach a volume of 1.8 million units. | procession and maintenance Environmental | ||
| Market Volume Forecast In 2014, the United | friendly (Plug in Hybrid, fuel cell | ||
| Kingdom new cars market is forecast to | vehicle) Advanced technology (Regenerative | ||
| have a volume of 2.5 million units, an | braking technology, light weighting etc.) | ||
| increase of 36.1% since 2009. The compound | Worldwide components, assembly close to | ||
| annual growth rate of the market in the | end-user Chinese capital. | ||
| period 2009-2014 is predicted to be 5.6%. | 14 | Thank you! | |
| Market Share Ford accounts for 17.9% of | 15 | MG6, British life, British Car. Brand. | |
| the United Kingdom new cars market's | Britain’s ever best-loved sports car | ||
| volume. | Heritage. New face of MG comfortably | ||
| 7 | Background of the Market. Recession | familiar, Exciting new developments. | |
| Fluctuation of fuel Encouragement of | remains true to the heritage and history. | ||
| developing and purchasing Low carbon | Local. New MGs have been designed and | ||
| (electric and plug in hybrid) cars 130g/KM | engineered here in the UK. They plan to | ||
| co2 emission target (+ Co2 Tax, -- | commence production of MG6 at the | ||
| Allowance) Scrappage Incentive Schemes. | Birmingham plant before the end of 2010. | ||
| 8 | The barrier for the new player. Brand | Dealers network Rechargeable Hybrid Car. | |
| strength and reputation are highly | 16 | Make difference. Rechargeable Hybrid | |
| important, therefore relatively difficult | Car. | ||
| Supermini Car Market Project.ppt | |||
Supermini Car Market Project
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