SWG Channel Marketing – resource update Paul Shackleton Manager, BP Marketing SWG Centre of Excellence July 2005 |
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SWG Channel Marketing – resource update Paul Shackleton Manager, BP Marketing SWG Centre of Excellence July 2005
содержание презентации «SWG Channel Marketing – resource update Paul Shackleton Manager, BP Marketing SWG Centre of Excellence July 2005.ppt»| Сл | Текст | Сл | Текст |
| 1 | SWG Channel Marketing – resource | 7 | channel activities are scaled to meet the |
| update Paul Shackleton Manager, BP | BU/IMT/DCM plans Channel Marketing Define | ||
| Marketing SWG Centre of Excellence July | SWG requirements to select and prioritise | ||
| 2005. | correct BPs in IMT Selection and | ||
| 2 | SWG Channel Marketing. New model and | management of SWG BPs (by route) for | |
| interlocks for the 3 SWG Channel Marketing | engagement Execute IMT SWG BP recruitment | ||
| Teams Organisation chart of SWG CoE SWG | requirements as needed Execute SWG Channel | ||
| CoE – roles and responsibilities IMT | marketing plans and brand priorities, | ||
| Channel Marketing resources IMT Channel | interlock with IMT programs Execute co mkt | ||
| Marketing roles and responsibilities IOT | programs to support BU/IMT objectives, | ||
| Marketing resources IOT Channel Management | interlock Channel marketing activities | ||
| team Maps of IOT / IMT. | against Brand / program priorities Drive | ||
| 3 | SWG Channel Marketing – New model | marketing input into key SWG partner | |
| & interlocks. 3 SWG Channel Marketing | plans, support IMT in top partnerplans | ||
| Teams – interlocking with all functions: | Manage and execute all SWG co marketing | ||
| WW SWG CHANNEL MARKETING (Marjorie Tenzer | funds SWG co mkt lead management, | ||
| team). 1. 2. Channel Marketing Centre of | progression and reporting Integrate SWG | ||
| Excellence. IMT - Integrated Channel | marketing activities into volume program | ||
| Marketing. 3. | initiatives Execute SWG | ||
| 4 | SWG Channel Marketing Centre of | Promotions/Incentives, manage into local | |
| Excellence Team. SWG Channel Marketing | Channel process. 4 New Channel | ||
| Centre of Excellence. This team has | disciplines: Channel Management Execute | ||
| responsibility to interface with the 8 | SWG programs as required (BPIC, AEP etc..) | ||
| IMTs and work with both IOTs, reporting | Provide content and manage SWG internal / | ||
| line is directly into WW SWG Channel | external messages to IMT comms process | ||
| Marketing. PAUL SHACKLETON Manager. * IT | Interlock with PWCS as required and | ||
| Student ** Contract work force. KERRY | support the IMT for xbrand partner | ||
| COSTELLO Channel Marketing Communications. | programs (PW, ISV Adv etc..) as needed | ||
| SUE MORRIS Channel Marketing | Manage SWG process for Channel case | ||
| Program/Brand. GEORGINA GOFF Channel | studies, and engage into IMT reference | ||
| Marketing Business Partners. RITA THOMPSON | programs Manage Channel translation & | ||
| Channel Marketing VAD/Alliances. LEWIS | validation requirements Channel Enablement | ||
| TUREK * Channel Marketing Enablement. ERIC | Engage with Brand MM to support SWG | ||
| PELLERIN** Channel Marketing | Channel enablement requirements Execute | ||
| Infrastructure. | brand enablement requirement and manage | ||
| 5 | Channel Marketing Roles – SWG CoE. | local certification process Interlock | |
| Manager - Paul Shackleton SWG Channel | Channel enablement requirements into IMT | ||
| Management & Strategy for Europe Lead | CE delivery process Provide SWG content | ||
| interface and link to SWG IOT Sales | for the foundation programs in IMT Lead, | ||
| Interface into WW Channel Mkt team SWG | manage and execute local SWG only events | ||
| Channel management interface to IMT | (University, Partner Camps, etc..) Provide | ||
| Communications Manager - Kerry Costello | SWG content and team with IMT to support | ||
| Owner of SWG Channels comms plan for | xbrand partner events. | ||
| Europe Own SWG interlock into IOT comms | 8 | SWG Marketing contacts – IOT and CoE | |
| process Co ordination and management of | roles. Marketing roles above IMT: Global / | ||
| internal / external messages to IMT | CoE. IOT North-East. IOT South-West. | ||
| Management of key SWG events Manage PWCS | Marketing Leader. DCM Leader. Category | ||
| interlock Management of end to end comms | Marketing Management. Marketing Program | ||
| process for SWG Channels Ownership, | Landing. TeleWeb Marketing. Channel | ||
| management and local execution of PR, case | Marketing. * Student ** Contract. Peter | ||
| studies, references Program/Brand Manager | Beuke. G?raldine Tenten. Walther | ||
| - Sue Morris Channel advocate - interface | Johannessen. Daniel Duhautbout. Gary | ||
| and interlock with Brand and Marketing | Bacon. Jean-Francois Jamet. Claire Bryant | ||
| Progs Partner route management - | (NE) Angela Fresne (SW). Brigitte Delearde | ||
| recruitment / enablement / engagement | (Mgr) Katty Schies (Prog Mgr) Michelle | ||
| requirements Align and interlock Channel | Andrews (Z Series & renewals) ** | ||
| routes into Industry / Solution plays | Michael Slebir (Web Mgr). Paul Shackleton | ||
| Management of xbrand Channel marketing | (Mgr) Georgina Goff (BP Mkt) Rita Thompson | ||
| initiatives for IMT / IOT Management of | (VAD Mkt) Sue Morris (Progs/Brands) Kerry | ||
| local SWG promotions & incentives | Costello (Comms) Lewis Turek (Enablement) | ||
| Management of Volume marketing plays | * Eric Pellerin (Infrastructure) **. | ||
| Enablement - Lewis Turek (IT student) | 9 | IOT SWG Management Teams. NORTHEAST | |
| Brand / Cross Brand / Program enablement | IOT. SOUTHWEST IOT. Ilse Cilliers. IOT | ||
| focal point Enablement interlock with IMT | SMB/Channels/Tele. Cristina Semiao. Alain | ||
| Executive reporting and analysis. VAD / | Boukhobza. Leader - SMB/Tele. Francesco | ||
| Alliances - Rita Thompson Management of | Teodonno. Aidan Troy. Leader - Channels. | ||
| all SWG VAD and Alliance programs & | Eric Menache. Richard Adolf. SMB/Channel | ||
| budget Owner / interface for all VAD co | Programs. Catherine Negrerie-Durivaux. | ||
| marketing programs - Agencies, Tools, | Peter Weston. Routes 2 & 3. Teresa | ||
| Systems Owner of ROI for VAD marketing | Martin Fillol. Klaus Hickl. Routes 4 & | ||
| programs including lead management Owner | 6. Marie Jo Boudry. Aurore Achour. VAD. | ||
| of Route selection and engagement - | Olivier Della. Philippe Rycroft. OEM. | ||
| Alliances / VADs Interface into xbrand | Nicole Pelletier. Steve Zehavi. Lotus RTM. | ||
| partner programs for VAD Engagement / | Michel Granger. tbc. WebSphere RTM. Sylvie | ||
| Execution of Partnerplans, marketing | Gillespie. Karl-Heinz Wonsak. Rational | ||
| programs, brand initiatives BP Marketing - | RTM. Etienne Morel. Ralf Wagner. Info Mgmt | ||
| Georgina Goff Management of all SWG | RTM. Massimo Rossini. Alexandre Wahl. | ||
| partner programs & budgets for BP | Tivoli RTM. Coralie Lauferon. Paul | ||
| routes Owner / interface for all BP co | Conacher. Operations - SMB. Michel Yen. | ||
| marketing programs - Agencies, Tools, | Martin Perry. Operations - Channels. | ||
| Systems, Owner of ROI for co marketing | Frantz de Rycke. Tracy Mooney. Operations | ||
| programs including lead management Owner | - Tele. Ricardo Miguez. | ||
| of Route selection and engagement - ISV, | 10 | IMT Map. | |
| SI, VAR, SP Interface into xbrand partner | 11 | Northeast IMTs – Countries (75). | |
| programs for BPs Engagement / Execution of | CEMAAS(39) Austria Switzerland CEE & | ||
| - Partnerplans, marketing programs, brand | Russia (Central & Eastern Europe & | ||
| initiatives Infrastructure - Eric Pellerin | Russia) Albania Armenia Azerbaijan Belarus | ||
| (contract) Management of all co marketing | Bosnia & Herzegovina Bulgaria Croatia | ||
| tools, processes and systems Lead | Czech Republic Georgia Hungary Kazakhstan | ||
| management and reporting IMT support and | Kyrhgystan Macedonia Moldovia Poland | ||
| engagement Claims, queries and | Russia Romania Serbia & Montenegro | ||
| disbursements. | Slovakia Slovenia Tajikistan Turkmenistan | ||
| 6 | IMT SWG Channel Marketing Teams (as at | Ukraine Uzbekistan MEEP (Middle East, | |
| 8th July). Each IMT will align Channel | Egypt & Pakistan) Bahrain Egypt Iraq | ||
| marketing resources according to the local | Jordan Kuwait Lebanon North Yemen Oman | ||
| market approach i.e by Channel discipline | Pakistan Qatar Saudi Arabia Syria United | ||
| or to maximse resource via a country based | Arab Emirates. UKISA(27) United Kingdom | ||
| marketing model. IOT. IMT. Channel | Ireland South Africa Angola Botswana | ||
| Marketing. Channel Marketing. Channel | Burundi Cape Verde Islands Eritrea | ||
| Marketing. Channel Marketing. NorthEast. | Ethiopia Ghana Kenya Lesotho Liberia | ||
| NorthEast. NorthEast. NorthEast. | Malawi Malta Mozambique Namibia Nigeria | ||
| Southwest. Southwest. Southwest. | Rwanda Sao Tome Islands Sierre Leone | ||
| Southwest. * Denotes Contract Work force. | Somalia Swaziland Tanzania Uganda Zambia | ||
| Germany. Wolfgang Troidl. Michael Neuffer. | Zimbabwe. Germany(1) Germany. Nordic(8) | ||
| Barbara Peter. Karl-Heinz Hirner. UKISA. | Denmark Finland Estonia Latvia Lithuania | ||
| Fiona Scholes/ Jeannette Knight. Diane | Iceland (not on map!) Norway Sweden. | ||
| Howarth Corinne Giffen *. Jayne Hudson. | 12 | Southwest IMTs Countries (48). | |
| Sohini Nathoo (S.Af). Nordics. Caroline | France(38) France Morocco Tunisia Guinea | ||
| Tengvall-Hundt (Sweden). Margrethe Knudsen | Cameroon Chad Mali Equatorial Guinea | ||
| (Denmark). Charlotte Lagerwald (BU MM | Senegal Cote D'Ivoire Gabon Mauritania | ||
| Sweden). Otto Backer Solberg (BU MM | Togo Benin Burkina Faso Guinea-Bissau | ||
| Norway). CEMAAS. Delia Jozsa. tbc. tbc. | Niger Madagascar Comoros Republic of | ||
| tbc. France, NA. Anna Armillota. Alexandra | Djibouti Central African Republic | ||
| Paschenda. Nicolas Atger. Italy. Michaela | Democratic Republic-Congo Gambia Algeria | ||
| De Notaris. Paolo Monnati. Rita Cavalieri. | Andorra Guadeloupe French Guyana | ||
| Ornella Carrera. IGIT. Lucia Clara | Martinique Monaco New Caledonia French | ||
| Martinez. Fernando Suarez *. Benelux. | Polynesia Vanuatu Wallis & Futuna | ||
| Sandra Grieden (interim). TBC. | Reunion Mauritius Mayotte Seychelles | ||
| 7 | SWG IMT Channel Marketing - key tasks. | Libya. Italy(1) Italy. BeNeLux(3) Belgium | |
| Channel Strategy Execute brand/program | Netherlands Luxembourg. IGIT(6) Iberia | ||
| plans for Channels and ensure SWG is | Spain Portugal Greece Greece Cyprus Israel | ||
| optimised in IMT Channel plans Ensure SWG | Turkey. | ||
| SWG Channel Marketing – resource update Paul Shackleton Manager, BP Marketing SWG Centre of Excellence July 2005.ppt | |||
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SWG Channel Marketing – resource update Paul Shackleton Manager, BP Marketing SWG Centre of Excellence July 2005
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SWG Channel Marketing – resource update Paul Shackleton Manager, BP Marketing SWG Centre of Excellence July 2005