SWG Channel Marketing – resource update Paul Shackleton Manager, BP Marketing SWG Centre of Excellence July 2005 |
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1 | SWG Channel Marketing – resource | 7 | channel activities are scaled to meet the |
update Paul Shackleton Manager, BP | BU/IMT/DCM plans Channel Marketing Define | ||
Marketing SWG Centre of Excellence July | SWG requirements to select and prioritise | ||
2005. | correct BPs in IMT Selection and | ||
2 | SWG Channel Marketing. New model and | management of SWG BPs (by route) for | |
interlocks for the 3 SWG Channel Marketing | engagement Execute IMT SWG BP recruitment | ||
Teams Organisation chart of SWG CoE SWG | requirements as needed Execute SWG Channel | ||
CoE – roles and responsibilities IMT | marketing plans and brand priorities, | ||
Channel Marketing resources IMT Channel | interlock with IMT programs Execute co mkt | ||
Marketing roles and responsibilities IOT | programs to support BU/IMT objectives, | ||
Marketing resources IOT Channel Management | interlock Channel marketing activities | ||
team Maps of IOT / IMT. | against Brand / program priorities Drive | ||
3 | SWG Channel Marketing – New model | marketing input into key SWG partner | |
& interlocks. 3 SWG Channel Marketing | plans, support IMT in top partnerplans | ||
Teams – interlocking with all functions: | Manage and execute all SWG co marketing | ||
WW SWG CHANNEL MARKETING (Marjorie Tenzer | funds SWG co mkt lead management, | ||
team). 1. 2. Channel Marketing Centre of | progression and reporting Integrate SWG | ||
Excellence. IMT - Integrated Channel | marketing activities into volume program | ||
Marketing. 3. | initiatives Execute SWG | ||
4 | SWG Channel Marketing Centre of | Promotions/Incentives, manage into local | |
Excellence Team. SWG Channel Marketing | Channel process. 4 New Channel | ||
Centre of Excellence. This team has | disciplines: Channel Management Execute | ||
responsibility to interface with the 8 | SWG programs as required (BPIC, AEP etc..) | ||
IMTs and work with both IOTs, reporting | Provide content and manage SWG internal / | ||
line is directly into WW SWG Channel | external messages to IMT comms process | ||
Marketing. PAUL SHACKLETON Manager. * IT | Interlock with PWCS as required and | ||
Student ** Contract work force. KERRY | support the IMT for xbrand partner | ||
COSTELLO Channel Marketing Communications. | programs (PW, ISV Adv etc..) as needed | ||
SUE MORRIS Channel Marketing | Manage SWG process for Channel case | ||
Program/Brand. GEORGINA GOFF Channel | studies, and engage into IMT reference | ||
Marketing Business Partners. RITA THOMPSON | programs Manage Channel translation & | ||
Channel Marketing VAD/Alliances. LEWIS | validation requirements Channel Enablement | ||
TUREK * Channel Marketing Enablement. ERIC | Engage with Brand MM to support SWG | ||
PELLERIN** Channel Marketing | Channel enablement requirements Execute | ||
Infrastructure. | brand enablement requirement and manage | ||
5 | Channel Marketing Roles – SWG CoE. | local certification process Interlock | |
Manager - Paul Shackleton SWG Channel | Channel enablement requirements into IMT | ||
Management & Strategy for Europe Lead | CE delivery process Provide SWG content | ||
interface and link to SWG IOT Sales | for the foundation programs in IMT Lead, | ||
Interface into WW Channel Mkt team SWG | manage and execute local SWG only events | ||
Channel management interface to IMT | (University, Partner Camps, etc..) Provide | ||
Communications Manager - Kerry Costello | SWG content and team with IMT to support | ||
Owner of SWG Channels comms plan for | xbrand partner events. | ||
Europe Own SWG interlock into IOT comms | 8 | SWG Marketing contacts – IOT and CoE | |
process Co ordination and management of | roles. Marketing roles above IMT: Global / | ||
internal / external messages to IMT | CoE. IOT North-East. IOT South-West. | ||
Management of key SWG events Manage PWCS | Marketing Leader. DCM Leader. Category | ||
interlock Management of end to end comms | Marketing Management. Marketing Program | ||
process for SWG Channels Ownership, | Landing. TeleWeb Marketing. Channel | ||
management and local execution of PR, case | Marketing. * Student ** Contract. Peter | ||
studies, references Program/Brand Manager | Beuke. G?raldine Tenten. Walther | ||
- Sue Morris Channel advocate - interface | Johannessen. Daniel Duhautbout. Gary | ||
and interlock with Brand and Marketing | Bacon. Jean-Francois Jamet. Claire Bryant | ||
Progs Partner route management - | (NE) Angela Fresne (SW). Brigitte Delearde | ||
recruitment / enablement / engagement | (Mgr) Katty Schies (Prog Mgr) Michelle | ||
requirements Align and interlock Channel | Andrews (Z Series & renewals) ** | ||
routes into Industry / Solution plays | Michael Slebir (Web Mgr). Paul Shackleton | ||
Management of xbrand Channel marketing | (Mgr) Georgina Goff (BP Mkt) Rita Thompson | ||
initiatives for IMT / IOT Management of | (VAD Mkt) Sue Morris (Progs/Brands) Kerry | ||
local SWG promotions & incentives | Costello (Comms) Lewis Turek (Enablement) | ||
Management of Volume marketing plays | * Eric Pellerin (Infrastructure) **. | ||
Enablement - Lewis Turek (IT student) | 9 | IOT SWG Management Teams. NORTHEAST | |
Brand / Cross Brand / Program enablement | IOT. SOUTHWEST IOT. Ilse Cilliers. IOT | ||
focal point Enablement interlock with IMT | SMB/Channels/Tele. Cristina Semiao. Alain | ||
Executive reporting and analysis. VAD / | Boukhobza. Leader - SMB/Tele. Francesco | ||
Alliances - Rita Thompson Management of | Teodonno. Aidan Troy. Leader - Channels. | ||
all SWG VAD and Alliance programs & | Eric Menache. Richard Adolf. SMB/Channel | ||
budget Owner / interface for all VAD co | Programs. Catherine Negrerie-Durivaux. | ||
marketing programs - Agencies, Tools, | Peter Weston. Routes 2 & 3. Teresa | ||
Systems Owner of ROI for VAD marketing | Martin Fillol. Klaus Hickl. Routes 4 & | ||
programs including lead management Owner | 6. Marie Jo Boudry. Aurore Achour. VAD. | ||
of Route selection and engagement - | Olivier Della. Philippe Rycroft. OEM. | ||
Alliances / VADs Interface into xbrand | Nicole Pelletier. Steve Zehavi. Lotus RTM. | ||
partner programs for VAD Engagement / | Michel Granger. tbc. WebSphere RTM. Sylvie | ||
Execution of Partnerplans, marketing | Gillespie. Karl-Heinz Wonsak. Rational | ||
programs, brand initiatives BP Marketing - | RTM. Etienne Morel. Ralf Wagner. Info Mgmt | ||
Georgina Goff Management of all SWG | RTM. Massimo Rossini. Alexandre Wahl. | ||
partner programs & budgets for BP | Tivoli RTM. Coralie Lauferon. Paul | ||
routes Owner / interface for all BP co | Conacher. Operations - SMB. Michel Yen. | ||
marketing programs - Agencies, Tools, | Martin Perry. Operations - Channels. | ||
Systems, Owner of ROI for co marketing | Frantz de Rycke. Tracy Mooney. Operations | ||
programs including lead management Owner | - Tele. Ricardo Miguez. | ||
of Route selection and engagement - ISV, | 10 | IMT Map. | |
SI, VAR, SP Interface into xbrand partner | 11 | Northeast IMTs – Countries (75). | |
programs for BPs Engagement / Execution of | CEMAAS(39) Austria Switzerland CEE & | ||
- Partnerplans, marketing programs, brand | Russia (Central & Eastern Europe & | ||
initiatives Infrastructure - Eric Pellerin | Russia) Albania Armenia Azerbaijan Belarus | ||
(contract) Management of all co marketing | Bosnia & Herzegovina Bulgaria Croatia | ||
tools, processes and systems Lead | Czech Republic Georgia Hungary Kazakhstan | ||
management and reporting IMT support and | Kyrhgystan Macedonia Moldovia Poland | ||
engagement Claims, queries and | Russia Romania Serbia & Montenegro | ||
disbursements. | Slovakia Slovenia Tajikistan Turkmenistan | ||
6 | IMT SWG Channel Marketing Teams (as at | Ukraine Uzbekistan MEEP (Middle East, | |
8th July). Each IMT will align Channel | Egypt & Pakistan) Bahrain Egypt Iraq | ||
marketing resources according to the local | Jordan Kuwait Lebanon North Yemen Oman | ||
market approach i.e by Channel discipline | Pakistan Qatar Saudi Arabia Syria United | ||
or to maximse resource via a country based | Arab Emirates. UKISA(27) United Kingdom | ||
marketing model. IOT. IMT. Channel | Ireland South Africa Angola Botswana | ||
Marketing. Channel Marketing. Channel | Burundi Cape Verde Islands Eritrea | ||
Marketing. Channel Marketing. NorthEast. | Ethiopia Ghana Kenya Lesotho Liberia | ||
NorthEast. NorthEast. NorthEast. | Malawi Malta Mozambique Namibia Nigeria | ||
Southwest. Southwest. Southwest. | Rwanda Sao Tome Islands Sierre Leone | ||
Southwest. * Denotes Contract Work force. | Somalia Swaziland Tanzania Uganda Zambia | ||
Germany. Wolfgang Troidl. Michael Neuffer. | Zimbabwe. Germany(1) Germany. Nordic(8) | ||
Barbara Peter. Karl-Heinz Hirner. UKISA. | Denmark Finland Estonia Latvia Lithuania | ||
Fiona Scholes/ Jeannette Knight. Diane | Iceland (not on map!) Norway Sweden. | ||
Howarth Corinne Giffen *. Jayne Hudson. | 12 | Southwest IMTs Countries (48). | |
Sohini Nathoo (S.Af). Nordics. Caroline | France(38) France Morocco Tunisia Guinea | ||
Tengvall-Hundt (Sweden). Margrethe Knudsen | Cameroon Chad Mali Equatorial Guinea | ||
(Denmark). Charlotte Lagerwald (BU MM | Senegal Cote D'Ivoire Gabon Mauritania | ||
Sweden). Otto Backer Solberg (BU MM | Togo Benin Burkina Faso Guinea-Bissau | ||
Norway). CEMAAS. Delia Jozsa. tbc. tbc. | Niger Madagascar Comoros Republic of | ||
tbc. France, NA. Anna Armillota. Alexandra | Djibouti Central African Republic | ||
Paschenda. Nicolas Atger. Italy. Michaela | Democratic Republic-Congo Gambia Algeria | ||
De Notaris. Paolo Monnati. Rita Cavalieri. | Andorra Guadeloupe French Guyana | ||
Ornella Carrera. IGIT. Lucia Clara | Martinique Monaco New Caledonia French | ||
Martinez. Fernando Suarez *. Benelux. | Polynesia Vanuatu Wallis & Futuna | ||
Sandra Grieden (interim). TBC. | Reunion Mauritius Mayotte Seychelles | ||
7 | SWG IMT Channel Marketing - key tasks. | Libya. Italy(1) Italy. BeNeLux(3) Belgium | |
Channel Strategy Execute brand/program | Netherlands Luxembourg. IGIT(6) Iberia | ||
plans for Channels and ensure SWG is | Spain Portugal Greece Greece Cyprus Israel | ||
optimised in IMT Channel plans Ensure SWG | Turkey. | ||
SWG Channel Marketing – resource update Paul Shackleton Manager, BP Marketing SWG Centre of Excellence July 2005.ppt |
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