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Future of Sport Tourism
Future of Sport Tourism
The Future of Sport Tourism Managing and Developing the Sport Tourism
The Future of Sport Tourism Managing and Developing the Sport Tourism
The Future of Sport Tourism Managing and Developing the Sport Tourism
The Future of Sport Tourism Managing and Developing the Sport Tourism
The Future of Sport Tourism Managing and Developing the Sport Tourism
The Future of Sport Tourism Managing and Developing the Sport Tourism
Sydney, 23 September 2000
Sydney, 23 September 2000
Future Tourists
Future Tourists
Increasing sport event calendar
Increasing sport event calendar
Active sport tourism market
Active sport tourism market
Active sport tourism market
Active sport tourism market
Sport tourism Attractions
Sport tourism Attractions
Sport tourism Attractions
Sport tourism Attractions
Sport as a secondary motivation Kerst en Oud & Nieuw bij Landal Nordic
Sport as a secondary motivation Kerst en Oud & Nieuw bij Landal Nordic
The Future of Sport Tourism Managing and Developing the Sport Tourism
The Future of Sport Tourism Managing and Developing the Sport Tourism
The Future of Sport Tourism Managing and Developing the Sport Tourism
The Future of Sport Tourism Managing and Developing the Sport Tourism
Wimbledon Museum
Wimbledon Museum
McEnroe's Ghost
McEnroe's Ghost
Virtual Sport Tourism
Virtual Sport Tourism
Virtual Sport Tourism
Virtual Sport Tourism
Emerging markets
Emerging markets
The next Olympic Sport
The next Olympic Sport
The next Olympic Sport
The next Olympic Sport
The next Olympic Sport
The next Olympic Sport
The next Olympic Sport
The next Olympic Sport
Space Sport Tourism
Space Sport Tourism
6th February 1971: Man plays golf on the Moon Alan Shepard hit two
6th February 1971: Man plays golf on the Moon Alan Shepard hit two
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The Future of Sport Tourism Managing and Developing the Sport Tourism Profession

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1The Future of Sport Tourism Managing 13Future Trends. The increasing
and Developing the Sport Tourism development of individual sports as
Profession. Tom Robinson Senior Lecturer opposed to collective sport
Hanze University Groningen. Diversification of sport participation
2THE EMERGENCE OF SPORT TOURISM. One of models Exaggerated segmentation of sport
the fastest growing sectors of the global disciplines Adaptation of sports
travel and tourism industry. Value in 2003 activities to the constraints of urban
as high as $51billion, equivalent to 10 life Development of a mythology of
per cent of the global tourism market. By adventure in a natural environment
2011, travel and tourism is expected to be Political trends Globalisation
more than 10 per cent of global GDP The Socio-demographic trends Hinch and Higham
economies of cities, regions and even 2004.
countries around the world are 14New motivations for tourists.
increasingly reliant on the visiting According to World Tourism Organization
golfer and skier or the traveling (WTO), two significant travel trends will
football, rugby or cricket supporter. dominate the tourism market in the next
Source Nov. 2004 Sport Business report decade 2000-2010: Mass marketing is giving
(900 Euro) sportbusiness.com. way to one-to-one marketing with travel
3Future of Sport Tourism. being tailored to the interests of the
4www.sportstravelmagazine.com. individual consumer. A growing number of
Sports-related travel is a $182 billion visitors are becoming special interest
industry, generating over 47 million hotel travellers who rank SPORT as one of the
room nights annually. Sports related top 10 reasons for travelling.
corporate incentive travel Team and sports 15
event participation travel Family and 16
sports spectator travel Adventure and 17
sports fantasy travel. 18Sydney, 23 September 2000. View of the
5Sport Tourism. Sport is regarded as start of the women's mountain biking
the world’s largest social phenomenon event.
Tourism is the world’s biggest industry Is 19Changes in TOURIST interests. OLD
SPORT TOURISM greater than the sum of its TOURISTS Lie in the sun Get sunburnt Like
parts? attractions No special interests Eat in
6Areas to address: Academic scientific hotel dining room. NEW TOURISTS Get up and
research and scholarship Education: get active Keep clothes on Try out local
curriculum / specialist courses. Body of food and drinks Like sports Special
knowledge ? Training Professional interests. Poon 1993.
organisations Policy strategy Trends in 20Old Tourists. Sun Sand Sea.
Tourism and Sport Technology. 21New Tourists. Small scale Segmentation
7Conceptualisation of Sport Tourism. Satisfaction Sensitive.
What is Sport Tourism 3- dimensional 22Future Tourists. Emotion Education
concept involving sport and tourism? Entertainment Experience.
(Delpy, L.1998 ) Travel to play sport 23What is an Experience? “An experience
Travel to watch sport Travel to sport occurs when a company intentionally uses
attractions …..but what about…. Vacations services as the stage, and goods as props,
where sport is secondary motivation. to engage individual customers in a way
8SPORT TOURISM Hard definition Soft that creates a memorable event” Pine and
definition passive or active participation Gilmore (1998).
at a Primarily active recreational 24Increasing sport event calendar. 1970
competitive sporting event participation – 55 2004 – 35,000 Bigger and more of
in sport National / International events them.
“Fun Runs” Rotterdam Marathon Hiking / 25Active sport tourism market.
walking Olympic Games Skiing / Skating 26Sport tourism Attractions. Olympic
Soccer matches Cycling tours Wimbledon Museum Lausanne, Switzerland. Hall of Fame
Canoeing International cricket Disney Cooperstown, N.Y.
World of Sports / Fantasy Camps TOURISM 27Sport as a secondary motivation Kerst
SPORT Soft definition Hard definition en Oud & Nieuw bij Landal Nordic
Visitors who engage in some minor Tourists Walking arrangement GVB (Golf)
who as a secondary form of sport or arrangement. Landal Green Parks.
leisure; their reinforcement passively or 28
participation is purely incidental 29Assen Circuit new Attractions. a hotel
actively participate in sport Mini-golf with conference facilities a retail
Landal Green Parks Bowls Centre Parcs business building a motor caf? with
Swimming Halls of fame Tennis court hire adjacent bowling centre a fun factory /
Sports Cruises Rowing / Punting Sport game hall a flight simulator a go-cart
museums Pool / snooker Stadia Tours centre with an adjacent sports car
Diagram 1: A consumer classification of assembly facility a motorcycle experience
sport and tourism (Robinson & Gammon centre, including a motorcycle museum a
1997). fitness aqua wellness and spa centre
9Sport or Sports Tourism? Parks et al facilities that support the racetrack.
point out when discussing the differences 30
in Sport and Sports management: “Sports 31Wimbledon Museum. The state of the art
implies a collection of separate museum features exhibits and artefacts
activities such as golf, soccer, hockey, never seen before, as well as audio guides
volleyball, softball, and gymnastics - in eight different languages.
items in a series that can be counted. 32McEnroe's Ghost. a scene from
Sport, however, is a collective noun that Wimbledon's past. In a recreation of the
includes all activities that meet the 1980s Gentlemen's Dressing Room, a
criteria, not just a few that may be ghost-like image of John McEnroe appears
placed on a list” (Parks et al, 1990:6). and takes you through a tour of the
Therefore Sports Tourism focuses upon normally off-limits area.
competitive sporting travel, whereas the 33Virtual Sport Tourism.
term Sport Tourism is a far broader 34Emerging markets. CHINA Table tennis
concept which embraces sport as being both Football Badminton Gymnastics Diving.
recreational as well as competitive; both 35Summary. Remarkable increase in
institutionalised and transitory. (Gammon opportunities in sport tourism People
and Robinson 1999). focused profession Specific knowledge and
10Academic perspective. Journals ESMQ, skills needed Education and training
Sport in Society Journal of Vacation programs are relatively rare More research
Marketing Journal of Sport Tourism Serving needed - profiling Sector needs
the trade and academic community 1995 professionalism - linked to quality of
?2003 electronic, 2003-2005 hard copy experience Recognition needed from
Journal of Sport and Tourism Renamed and academia / industry Body of knowledge
repositioned - academic. needs to be developed Need to develop
11Academic perspective. Body of links between academic institutions and
knowledge Educational programmes Training industry to meet present and future
courses Sport Tourism International targets for trained professionals in sport
Council. and tourism. The development of new
12THE TEN IMPORTANT WORLD TOURISM ISSUES courses to meet the needs of the
FOR 2008. Safety and Security in Tourism specialist sport tourist and develop a
Best Practices for Managing Sustainable framework for the industry.
Tourism New Developments in e-commerce 36The next Olympic Sport? ?
tools in Tourism Tourism Policy and 37Space Sport Tourism. 30 million US
Planning Tourism Education and Training dollars Russian Space Agency When will
Effect of Climate Change on Tourism space sport tourism activity take place?
Influence of the World’s Economy on 2020? 2050? 2100?
Tourism Marketing Quality Tourism Products 386th February 1971: Man plays golf on
and Experiences Partnerships and Strategic the Moon Alan Shepard hit two balls just
Alliances in Tourism Impact of Natural before lift-off, and drove them, as he put
Disasters and Health Concerns on Tourism it, "miles and miles and miles".
Source: Edgell, D. 2008.
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