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The iLeader
The iLeader
Steve Jobs, the commander
Steve Jobs, the commander
Steve Jobs, the man
Steve Jobs, the man
Steve Jobs, the leader
Steve Jobs, the leader
Steve Jobs, the speaker
Steve Jobs, the speaker
Sell Dreams, Not Products
Sell Dreams, Not Products
Say No to 1,000 Things
Say No to 1,000 Things
Go For Excellence
Go For Excellence
One More Thing
One More Thing
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The iLeader

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1The iLeader. Steven Paul Jobs. 10Sell Dreams, Not Products. “Your
2Steve Jobs, the commander. Apple customers dream of a happier and better
Macintosh iPod and iTunes iPhone NeXT life. Don't move products. Enrich lives.”.
MacOS Pixar Toy Story, Finding Nemo, Cars, 11Make Products For Yourself. “We think
etc. the Mac will sell zillions, but we didn’t
3Steve Jobs, the man. Adopted Hippie build the Mac for anybody else. We built
LSD professional Vegetarian Zen Buddhist it for ourselves. We weren’t going to go
Arrogant Unpunctual Bad listener. out and do market research. We just wanted
4Steve Jobs, the leader. Visionary to build the best thing we could build.”.
Personality dimensions: Surgency Traits: 12Say No to 1,000 Things. “It's only by
Dominance, Self-confidence Need for saying no that you can concentrate on the
powerful achievement with affiliation things that are really important.”.
Theory X Position Power, Personal Power 13Keep It Simple. “That’s been one of my
Influencing tactics: Inspirational appeal, mantras — focus and simplicity. Simple can
Pressure Conflict solving: Avoidance. be harder than complex: you have to work
5Steve Jobs, the speaker. Communication hard to get your thinking clean to make it
gift Disseminator and Spokesperson simple. But it’s worth it in the end
“Reality Distortion Field” Consumer because once you get there, you can move
suffers Competitors = evil maniacs mountains.”.
Awesome, insanely great Progress = 14Go For Excellence. “Be a yardstick of
breakthrough Errors unimportant It will quality. Some people aren’t used to an
change people’s lives. environment where excellence is
6A few lessons from Steve himself. expected.”.
7Follow Your Heart. “Your work is going 15Break The Rules. “Here’s to the crazy
to ?ll a large part of your life, and the ones, the mis?ts, the rebels, the
only way to be truly satis?ed is to do troublemakers, the round pegs in the
what you believe is great work. And the square holes… the ones who see things
only way to do great work is to love what differently — they’re not fond of rules,
you do. If you haven’t found it yet, keep because the ones who are crazy enough to
looking. Don’t settle.”. think that they can change the world, are
8Make a Dent in the Universe. “Being the ones who do.”.
the richest man in the cemetery doesn't 16You Only Live Once. “I ask myself: “If
matter to me. Going to bed at night saying today were the last day of my life, would
we've done something wonderful — that's I want to do what I am about to do today?”
what matters to me.”. And whenever the answer has been “No” for
9Think Different. “Kick start your too many days in a row, I know I need to
brain. New ideas come from watching change something.”.
something, talk to people, experimenting, 17One More Thing. “Don't waste your time
asking questions and getting out of the living someone else's life. Stay hungry.
office!”. Stay foolish.”.
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The iLeader

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