<<  The Beatles forever The Industry  >>
People tend to overestimate what can be done in one year and to
People tend to overestimate what can be done in one year and to
Some longer term ones just dont go far enough
Some longer term ones just dont go far enough
I think there is a world market for about five computers"
I think there is a world market for about five computers"
I think there is a world market for about five computers"
I think there is a world market for about five computers"
This is a revolutionary product that has the chance to really impact
This is a revolutionary product that has the chance to really impact
This is a revolutionary product that has the chance to really impact
This is a revolutionary product that has the chance to really impact
This is a revolutionary product that has the chance to really impact
This is a revolutionary product that has the chance to really impact
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So what media are people actually consuming
So what media are people actually consuming
So what media are people actually consuming
So what media are people actually consuming
So what media are people actually consuming
So what media are people actually consuming
So what media are people actually consuming
So what media are people actually consuming
So what media are people actually consuming
So what media are people actually consuming
So what media are people actually consuming
So what media are people actually consuming
So what media are people actually consuming
So what media are people actually consuming
So what media are people actually consuming
So what media are people actually consuming
So what media are people actually consuming
So what media are people actually consuming
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Media Consumption today The concept of the long tail
Demonstration of the long tail in UK television broadcasting
Demonstration of the long tail in UK television broadcasting
Demonstration of the long tail in UK television broadcasting
Demonstration of the long tail in UK television broadcasting
Demonstration of the long tail in UK television broadcasting
Demonstration of the long tail in UK television broadcasting
Demonstration of the long tail in UK television broadcasting
Demonstration of the long tail in UK television broadcasting
Demonstration of the long tail in UK television broadcasting
Demonstration of the long tail in UK television broadcasting
Demonstration of the long tail in UK television broadcasting
Demonstration of the long tail in UK television broadcasting
Demonstration of the long tail in UK television broadcasting
Demonstration of the long tail in UK television broadcasting
Demonstration of the long tail in UK television broadcasting
Demonstration of the long tail in UK television broadcasting
The light bulb was not invented by the candle industry looking to
The light bulb was not invented by the candle industry looking to
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
Digital Disruptions
The real difference between SD and HD content
The real difference between SD and HD content
The real difference between SD and HD content
The real difference between SD and HD content
So just how much better is a High Definition image than Standard
So just how much better is a High Definition image than Standard
The problem is how to deliver the content to the end user when the
The problem is how to deliver the content to the end user when the
The problem is how to deliver the content to the end user when the
The problem is how to deliver the content to the end user when the
The problem is how to deliver the content to the end user when the
The problem is how to deliver the content to the end user when the
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Todays infrastructures
Its time for the next step
Its time for the next step
Its time for the next step
Its time for the next step
Its time for the next step
Its time for the next step
Its time for the next step
Its time for the next step
Its time for the next step
Its time for the next step
Its time for the next step
Its time for the next step
Its time for the next step
Its time for the next step
Its time for the next step
Its time for the next step
Its time for the next step
Its time for the next step
Its time for the next step
Its time for the next step
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
The need for edge devices
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The hardware cost of an iPod is insignificant compared to the cost of
The hardware cost of an iPod is insignificant compared to the cost of
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Future Home Network
The Impact of Technology on the Media Industry

: andrew.skinner. , . , The Impact of Technology on the Media Industry.ppt zip- 5101 .

The Impact of Technology on the Media Industry

The Impact of Technology on the Media Industry.ppt
1The Impact of Technology on the Media 19anywhere. Control. Quality. The future is
Industry. Andrew M Skinner Manager. a world where the media that people
Technology Consulting Accenture. consume is control by the individual.
2People tend to overestimate what can Scheduling of media will be driven by the
be done in one year and to underestimate consumer. The future is a world where all
what can be done in five to ten years.. the media produced can be cinema quality
J. C. R. Licklider, 1965 Grandfather of where the output from consumer devices
the Internet. Copyright 2007 Accenture approach that of the professional.
. All Rights Reserved. Slide 2. Copyright 2007 Accenture . All Rights
3Some longer term ones just dont go Reserved. Slide 19.
far enough. Scientists from the RAND 20The real difference between SD and HD
Corporation have created this model to content. The real difference is more
illustrate how a home computer could information. Copyright 2007 Accenture .
look like in the year 2004. However the All Rights Reserved. Slide 20.
needed technology will not be economically 21So just how much better is a High
feasible for the average home. Also Definition image than Standard definition.
scientists readily admit that the computer 345,600. 442,368. 786,432. 921,600.
will require not yet invented technology 2,073,600. It's important to note that a
to actually work, but 50 years from now higher resolution format is not
scientific progress is expected to solve necessarily physically larger but it will
these problems. With teletype interfaces provide a higher PPI (pixel per inch)/PPCM
and the Fortran language, the computer (pixel per cm) density. 1920 x 1080P -
will be easy to use. Copyright 2007 HDTV. 1024 x 768 - XGA. 1280 x 720P HDTV.
Accenture . All Rights Reserved. Slide 3. 768 x 576 - PAL. 720 x 480 NTSC/VGA.
4I think there is a world market for Copyright 2007 Accenture . All Rights
about five computers" Some longer Reserved. Slide 21.
term ones just dont go far enough. Remark 22Indicative application bandwidth
attributed to Thomas J. Watson (Chairman demands. Bandwidth Mbps. 0. .064. .128.
of the Board of International Business .256. .512. 1. 2. 10. 20. 100+.
Machines), 1943. Copyright 2007 Telepresence. 3d Holographics. Virtual
Accenture . All Rights Reserved. Slide 4. Reality. 5 sec CD download. Multi-channel
5This is a revolutionary product that TV. Video streaming. Multi-channel TV.
has the chance to really impact people's Video on demand. Video-streaming (VHS).
lives, This is the ultimate digital Multi-player games. Video Conferencing.
device.. Some short term statements go a MP3 Streaming. Online games.
little too far. Steve Jobs, Apple CEO on Teleconferencing. Basic Surfing. IP
iPhone. Copyright 2007 Accenture . All Telephony. Email. Copyright 2007
Rights Reserved. Slide 5. Accenture . All Rights Reserved. Slide 22.
61. 2. 3. 4. 5. 6. In 2000 were you Source: 2010 National Broadband Targets
expecting 15,000 songs in your pocket, 60 Marketing Australias Competitiveness, 31
days of continual music while awake. 23.4% July 2006, Internet Industry Association.
of homes time-shifting 60% of TV content. 23The network is the computer. GSM.
A search bar as the entry point to the 12.2Kbps. POT. 56Kbps. 3G. 384Kbps. ADSL.
internet. Free phone calls globally. An 8Mbps. 802.11b. 11Mbps. 802.11g. 54Mbps.
Online Game would be the 77th richest 802.11n. 540Mbps. Gigabit. 1000Mbps. Never
country. Never needing to delete files on under estimate the bandwidth of a person
your PC to free up space*. Copyright with an ipod on a train. Assumed
2007 Accenture . All Rights Reserved. compression of 50:1. Assumed compression
Slide 6. * Apart from in your 128 Mb email of 40:1. 6.5 sec. 131 sec. 32 mins. 30
account. days. 212 days. 1.43 sec. 28.6 sec. 7.3
71. 2. 3. 4. 5. 6. In 2012 will you be mins. 158 hours. 46 Days. 0.21 sec. 4.2
expecting No scheduled TV channels, watch sec. 1 min. 23 hours. 162 hours. 0.01 sec.
what you want, when you want to. The 0.2 sec. 3.1 sec. 66 mins. 7.5 Hours. 0.15
internet developing from mainly text sec. 2.2 sec. 48 mins. 5.6 Hours. 0.03
content to a full multi-media experience. sec. 0.46 sec. 10 mins. 69 mins. 0.05 sec.
Telcos becoming true media organisations. 59 sec. 7 mins. 0.02. 32 sec. 4 mins. Text
People earning a living online in Virtual Web Page. Text Web Page. Graphical Web
communities. Not having to delete anything Page. Graphical Web Page. Music File.
from your fridge !! Going to the video Music File. Movie (2 hrs). Movie (2 hrs).
shop to get the movies, not just one but Standard Definition (720x486). High
all of them and only paying for those you Definition (1080/60i) . Copyright 2007
watch. Copyright 2007 Accenture . All Accenture . All Rights Reserved. Slide 23.
Rights Reserved. Slide 7. 10KB. 10KB. 200KB. 200KB. 3MB. 3MB. 4GB.
8The Impact of Technology on the Media 4GB. 28GB. 28GB. File Size.. Network
Industry. Andrew M Skinner Manager. Speed.
Technology Consulting Accenture. 24The problem is how to deliver the
9So what media are people actually content to the end user when the size of
consuming ? % change in share. % of the content is increasing faster than the
average persons media time. Copyright bandwidth on the network. The answer may
2007 Accenture . All Rights Reserved. well be to use the technologies developed
Slide 9. Source: ZenithOptimedia. to share media files. Peer-2-Peer.
10Households that receive about 60 TV Copyright 2007 Accenture . All Rights
channels usually watch only 15. . Reserved. Slide 24.
Households whose systems can receive 96 TV 25Todays infrastructures. Independently
channels (around the US national average) designed, with specific content &
actually watch ... 15." Copyright devices; closed ecosystems. CONTENT.
2007 Accenture . All Rights Reserved. NETWORKS. USERS. Television Networks. TV
Slide 10. Source: Steven Levy, Studios, Ads, Movies. Web Servers, AOL,
"Television Reloaded", Newsweek, Yahoo, Advertising. Data Networks
May 30, 2005, p. 55. (Internet). Messaging, Ring Tones. Phone
11Media Consumption today The concept of Networks. Copyright 2007 Accenture . All
the long tail. Copyright 2007 Accenture Rights Reserved. Slide 25.
. All Rights Reserved. Slide 11. 26Its time for the next step. The new
12Demonstration of the long tail in UK opportunity is at the convergence points.
television broadcasting. All other Broadcasters. Media Production. Personal
Channels. Copyright 2007 Accenture . All Content. Studios. Enterprise Content.
Rights Reserved. Slide 12. Source: BARB Advertisers. Communications Networks.
Ltd 2007. Content providers. Device Explosion.
13An estimated 1.08 billion people use Copyright 2007 Accenture . All Rights
the Internet as of September 18th, 2006. Reserved. Slide 26.
The global population of 6.5 billion means 27The need for edge devices. Content
that only 16.7% of the worlds population Creation. Streaming. Distribution. Media
have access to the internet. Copyright Hub. Online Stores. Output Device Caching.
2007 Accenture . All Rights Reserved. Copyright 2007 Accenture . All Rights
Slide 13. Source: the Big Picture, 2006. Reserved. Slide 27. Broadcast. Retail. On
14In 1997, Bharat and Broder estimated demand services. Wired. Broadcast.
the size of the indexed Web at 200 million Controlled Media Movement. Retail. Wired.
pages. This figure was revise and update Distribute. Broadcast. Wireless. Wired.
to estimated size of the indexable Web to License Agreements. Retail.
at least 11.5 billion pages as of the end 281. 2. 3. 3 Main issues with Media
of January 2005. Copyright 2007 revenue at present. Ownership of Content.
Accenture . All Rights Reserved. Slide 14. Advertising Revenue. BBC License Fee.
Source: K.Bharat and A.Broder, A technique Subscription based models Media Storage
for measuring the relative size and Insurance Format transfer. Skip
overlap of public web search engines advertising through user control
[WWW1998] The indexable Web is More than Broadcaster or producer focused Location
11.5 billion pages. Gulli & Signorini, specific advertising. What is the role of
2005. the BBC ? Move to Micro News Production
15Connectivity to the Internet. Total Content production or public service.
Internet Hosts. Internet User breakdown. Copyright 2007 Accenture . All Rights
Penetration of geography. Copyright 2007 Reserved. Slide 28.
Accenture . All Rights Reserved. Slide 15. 29The hardware cost of an iPod is
Source: Copyright 2007, insignificant compared to the cost of the
www.internetworldstats.com. Source: media that it holds. An 80GB iPod will
Copyright 2007, today cost you ?259. The music to fill the
www.internetworldstats.com. Source: ISC same iPod (20,000 songs) will cost, via
Domain Survey: Number of Internet Hosts. the iTunes Store, ?15,800. Copyright
ISC, Inc. 2007 Accenture . All Rights Reserved.
16Top Global Web Properties. Copyright Slide 29.
2007 Accenture . All Rights Reserved. 30The Future Home Network. Copyright
Slide 16. Source: Total Unique Visitors 2007 Accenture . All Rights Reserved.
(000), Age 15+ * December 2006 Total Slide 30. Kitchen. Bedroom. Lounge. Study.
Worldwide - Home and Work Locations. Child Room. Home Office. Child Room 2.
comScore World Metrix. 31An ad spend and media time imbalance
17Top Ten Web Brand Average time per globally. Advertising Spend. Consumer
user per month. Copyright 2007 Accenture Media Time. Online Ad Spend. Online Time
. All Rights Reserved. Slide 17. Source: Growing. Online Ad Growth Opportunity.
Nielsen//NetRatings. Offline Ad Spend ( Newspapers, TV, Radio,
18The light bulb was not invented by the Direct Marketing, etc). Offline Media
candle industry looking to improve output. Time. Copyright 2007 Accenture . All
Owners of established technologies tend to Rights Reserved. Slide 31. Sources:
focus on making incremental improvements Universal McCann, Google, Accenture
to their own products, avoiding the Analysis.
potential threat to their own businesses. 32Summary. The long tail of media
Copyright 2007 Accenture . All Rights content becoming more pronounced Increased
Reserved. Slide 18. focus from Telco organisation to the
19Digital Disruptions. Participation. delivery of rich media Continued problems
Mobility. The future is a world where with last mile delivery Content size
individuals create content and share it increase providing ongoing need for
with each other without the need for compression improvement and distributed
traditional broadcasters and distribution storage. Advertising revenue following
channels. The future is a world where viewers from television towards
individuals access information and Interactive technologies. Copyright 2007
services on multiple types of devices from Accenture . All Rights Reserved. Slide 32.
The Impact of Technology on the Media Industry.ppt
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The Impact of Technology on the Media Industry

The Impact of Technology on the Media Industry

The animals - GIRAFFE. CAMEL. FISH. TIGER. POLAR BEAR. LION. LIZARD. FOX. EMU. DOLPHIN. The ANIMALS of our planet. GRIFFIN. BOBCAT. FLAMINGO. SEA-HORSE. SNAKE. SCORPIO. BISON. The animals which live in the OCEAN. REINDEER. KOALA. WOMBAT. The animals which live in the forest. PARROT. PENGUIN. SQUIRREL. SEAL. STARFISH.

The green movement - Their features. National offices Green Peace are opened in 43 countries of the world as the independent units working over achievement of the purposes of the national projects. Green color which is used by participants of movement as the general emblem, serves as a symbol of the nature, hope and updating.

The english-speaking countries - Great Britain. Scotland. USA. The English-speaking countries. Australia. Disneyland.

the woman - , . . . . . Der mann- . 9 , :

Education system - But it not the best option. About employment abroad. To all these requirements the person with degree of the bachelor also satisfies. CERTIFIED SPECIALIST. MODERN SYSTEM OF EDUCATION IN RUSSIA. Fundamental nature of preparation, its initial "nesuzhennost" allows to replace a profession easily, if necessary.

Flat - a sofa. crossword. There is a sofa near the wall. There is a video on the desk. a kitchen. There ... 2 beds in the room. a computer. There ... a wardrobe in the room. an armchair. a chair. a picture. Opposite the sofa there are bookshelves. On the table there is a stereo. a video. a living-room. task.

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