Тексты на английском
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AGENDA
AGENDA
IR WEB PRESENCE IS KEY FOUNDATION
IR WEB PRESENCE IS KEY FOUNDATION
RAPIDLY GROWING USE OF VIDEO
RAPIDLY GROWING USE OF VIDEO
RAPIDLY GROWING USE OF VIDEO
RAPIDLY GROWING USE OF VIDEO
MOBILE PRODUCTIVITY FOR IR
MOBILE PRODUCTIVITY FOR IR
MOBILE PRODUCTIVITY FOR IR
MOBILE PRODUCTIVITY FOR IR
TOOLS FOR IR: SOCIAL MEDIA
TOOLS FOR IR: SOCIAL MEDIA
BRINGING TECHNOLOGY TOGETHER
BRINGING TECHNOLOGY TOGETHER
DESKTOP TOOLS: MEASURING THE IMPACT OF YOUR MESSAGE
DESKTOP TOOLS: MEASURING THE IMPACT OF YOUR MESSAGE
DESKTOP TOOLS: MEASURE THE IMPACT OF YOUR INVESTOR MANAGEMENT PROGRAM
DESKTOP TOOLS: MEASURE THE IMPACT OF YOUR INVESTOR MANAGEMENT PROGRAM
Questions
Questions
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THE RIGHT TECHNOLOGY IN INVESTOR RELATIONS: WHAT TO DO ONLINE

содержание презентации «THE RIGHT TECHNOLOGY IN INVESTOR RELATIONS: WHAT TO DO ONLINE.ppt»
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1THE RIGHT TECHNOLOGY IN INVESTOR 9an extension of your communication
RELATIONS: WHAT TO DO ONLINE? THOMSON resources Am I reaching investors and
REUTERS Alex M?nage Head of Business analysts? Reaching retail investors and
Development Corporate Services Rapidly private client advisors Getting message
Developing Economies. out to investment community quickly and
2AGENDA. Introduction Investor fairly Institutional investors and
Relations Website Video & New Media analysts use social media more than many
Mobile Technology Social Media Bringing think.
Technology Together. 2. 10TOOLS FOR IR: SOCIAL MEDIA. 10.
3INTRODUCTION. Investor Relations teams 11WHAT SHOULD IROS BE DOING? Policy
use technology to: Share their investment & procedure Implement company policy
story Enhance investor communication regarding disclosure of work related
Improve their workflow Discover best information Make employees aware of policy
practices Understand their Investors and Ensure employees are aware of relevance of
Global Financial Markets Technology needs their comments, use privacy controls
to be ‘joined up’ Fast growing trends that Monitor social media Tools available to
we observe: Use of video in IR and scan social media Review popular customer,
Corporate Communications Mobile technology supplier blogs Watch for the ‘jump’ from
Social media. online only to market.
4IR WEB PRESENCE IS KEY FOUNDATION. 12BRINGING TECHNOLOGY TOGETHER.
First port of call for investors - reduces Technology needs to be integrated
call traffic and demands on team A poorly Webcasting Website traffic Social media
structured website with little information Share ownership Investor targeting Mobile
will put investors off Regular, dynamic tools Roadshow activity. 12.
updates allow you to keep your IR audience 13DESKTOP TOOLS: MEASURING THE IMPACT OF
up to date Allows you to track visitors. YOUR MESSAGE. News Impact Track how news
4. mentions of your company are impacting
5RAPIDLY GROWING USE OF VIDEO. Builds your stock price. Analyst Assessment Know
trust and credibility Improves reach what sell-side analysts are saying about
Engages Investors Important source of your company in their research, news and
innovations Sets your IR program apart blogs, and how they are expected to revise
from peers. their estimates. Smart Targets Identify
6RAPID GROWTH IN MOBILE IR. 34% of your top investor opportunities &
European Corporates believe their target risks. Social Media Monitor the sentiment
audience accesses their website via an about your company across traditional and
iPad or another tablet 22% intend to add social media. Website/Webcast Traffic
support for smartphones or create a Monitor traffic to your IR Website and
iPad/tablet app during 2011 18% would like latest webcast. Industry Influencers
to add iPad/tablet support to their online Identify the top online influencers in
annual report Shift from only voice + your industry. 13.
email to internet + apps broadens scope of 14DESKTOP TOOLS: MEASURE THE IMPACT OF
possibilities. YOUR INVESTOR MANAGEMENT PROGRAM. Webcast
7MOBILE PRODUCTIVITY FOR IR. IRO’s Traffic Monitor traffic to your latest
frequently on the road Staying on top of webcast. Website Traffic Understand the
newsflow is challenge Need to keep up to volume and location of visitors to your IR
date with stock, peers, analyst research. website. News Reach How are investors
8IR ATTITUDES TO SOCIAL MEDIA. Many reaching your website. 14.
Investor Relations Officers (IROs) don’t 15CONCLUSION. Rapid pace of change in
use social media as part of their IR Investor Relations and technology Mobile,
program Many IROs believe it will grow in video, social media usage are growing fast
importance. Sectors where Social Media Increasing demands on IR officers and
becoming more important. Semiconductors. management teams Technology can be an
Medical Technology & Services. enabler, allowing IR teams to: Communicate
Telecommunications. Retail. Luxury Goods. investment story more effectively Track
9INVESTOR RELATIONS CONCERNS. investors and analysts Monitor feedback
Compliance issues Ensure information is in Understand global financial markets.
official release Consider social media as 16Questions?
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