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What is the need
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Key Change Agents
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Apple ipad

содержание презентации «Apple ipad.ppt»
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1The Apple ipad. 11Majority: Those who are waiting to receive
2What is the need ? The Apple ipad theirs for the holidays. Late Majority:
Space and Convenience. While the ipad can Consumers waiting for the additional apps
be used for the internet. It still needs a and lower price expected in 2011. Laggard:
computer to operate. The applications The naysayers who feel their iPod and
however are very useful tool to download iPhone are enough.
programs that are needed, but allow you to 12S-Curve. It is expected that the iPad
operate them without actually carrying the you have amazing growth in the next few
extra weight. years, but it should also be assumed that
3Research….. The researchers at Apple other companies will produce their version
began to develop their product in 1993 of the tablet computer to retrieve sales
with the Newton Message Pad 100. that were lost. If indications of the
4Development. Problems: Deveolped first two products (iPod, and iPhone) are
before the iphone, the project was put on any indication of the future of iPad. The
hold when realized that the product would attempts at producing a similar products
work as a mobile phone. Audience: Anyone will be met with much resistance.
who likes to keep up with technology. 13
5Commercialization. Production iPad is 14Why would the decentralized approach
assembled by Foxconn, which also work for the Ipad? The U.S. Department of
manufactures Apple's iPod, iPhone and Mac Education does not yet impose uniformity
Mini, in its largest plant in Shenzhen, among all schools and school systems.
China. Manufacturing Apple does not Local systems determine the requirements
disclose the makers of iPad components of their district. Innovation can be
MARKETING particularly marketed as a piloted through specific schools. Informal
platform for audio and visual media such evaluation can be provided from the pilot
as books, periodicals, movies, music, and school and necessary adjustment made prior
games, as well as web content. to diffusing into districts or nationally.
6A Timeline of Events. Ipad released on It can be adapted locally for the ends of
April 3, 2010 Apple had to push back the its’ learning community, as it diffuses.
start date of international sales because 15Key Change Agents. As with most of the
of the high demand in the U.S. Sales innovation that have been adopted among
topped 2 million by June 1 2010 Sold teachers, the key innovators will be the
3million iPads in the first 80 days. teachers who already tend to learn new
Profits jumped 78% this year. technology quickly when it is introduced
Incompatibility with Flash. to their schools. Teachers tend to
7A Timeline of Events. New applications gravitate naturally towards innovations as
and lower prices expected for 2011 Walmart their usefulness is demonstrated by early
began sales of the iPad online Friday the innovators.
15th of October October 28th Verizon and 16Change Agents as linkers. Who will
AT&T will begin selling the iPad iPad facilitate the flow of innovations?
selling at triple the pace of the iPhone. Teachers Teachers will be able to bring
Expected to generate global sales of 12 attention to the need. Teachers have
billion this year. By next year worldwide rapport with the students and parents
units sold will increase to 55 million Teachers have the ability to analyze
over the current 20 million, and by 2014 problems and determine alternatives.
figures should reach 208 million. With Teacher know how to motivate interest.
North America expected to consume 61% of Teachers can stabilize behaviors through
those sales. reinforcement. Teachers create independent
8 learners.
9 17References. Danny King
10Adopter Categories. How do you label http://www.dailyfinance.com/story/media/ap
the innovators, from the early adaptors, le-ipad-launch-all-time-most-successful/19
the early majority, late majority, or 65651/ October 2010
laggard when there appears to be an almost http://www.usatoday.com/tech/products/2010
immediate consumption of users for an 06-01-ipad-sales_N.htm June 2010 Michelle
innovation before it even turns one? It is Maisto
with my best attempt that I will try to http://www.eweek.com/c/a/Mobile-and-Wirele
categorize these groups. s/Apple-iPad-Sales-to-Soar-Limited-Only-by
11Adopter Categories. Innovators: Those Lack-of-Flash-Analysts-134043/ April 2010
who were the soldiers who waited for the Mandy Rowe
stores to open on the first day in an http://www.onlinesocialmedia.net/20101015/
attempt to be the first to own an iPad, ablets-such-as-ipad-to-reach-sales-figures
because they already had the iPod and of-208m-by-2014/ October 15, 2010 Don
iPhone. Early adaptors: All those who Resinger
caused the delay of the iPad in the http://news.cnet.com/8301-13506_3-20019716
international market because the demand 17.html October 15, 2010.
was so high in North America. Early
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Apple ipad

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