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Apple iPhone
Apple iPhone
Smart Phone
Smart Phone
Apple iPhone
Apple iPhone
Apple iPhone
Apple iPhone
iPod (Widescreen)
iPod (Widescreen)
Technical Specifications
Technical Specifications
Phone Market Position
Phone Market Position
Phone Market Position
Phone Market Position
Phone Market Position
Phone Market Position
Phone Market Position
Phone Market Position
Phone Market Position
Phone Market Position
Phone Market Position
Phone Market Position
Phone Market Position
Phone Market Position
Phone Market Position
Phone Market Position
iPhone vs
iPhone vs
Mobile Device Market
Mobile Device Market
Open up the OS to third party developers
Open up the OS to third party developers
iDream (The Future)
iDream (The Future)
iDream (The Future)
iDream (The Future)
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Apple iPhone

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1Apple iPhone. I-224 March 21, 2007. 12However, sales will be gated by network
2Smart Phone. Calls by Touch Voicemail and price.
SMS Photos Calendar. 13Marketing decisions (I). Pricing
3Apple iPhone. Smart Phone iPod Skimming strategy Typically cell phone
(Widescreen) Wireless Internet prices drop rapidly Expect Apple prices to
Communication Device PDA Computer (OS X) fall slowly Product Add functionality,
Camera. maintain price Versioned iPods for
4iPod (Widescreen). Tunes Library price-sensitive segment.
Access Videos Songs Movie Previews Lyrics 14Marketing decisions (II). Distribution
Album Artwork Touch Controls 3.5 inch Restricted availability to Cingular and
screen iPod with touch screen controls. Apple stores New iPhones will open
5Wireless Internet Communication channels & drive sales Promotions
Device. Internet email Rich HTML email Cingular iPhone discounts unlikely Expect
Widget Applications stock quotes sports iPhone voice / data plans.
scores weather reports traffic updates. 15Early adopter market ~8.7m. Cingular
Wi-Fi enabled Internet Device Auto Wi-Fi customers 58m Cingular subscribers with
detection (802.11b/g) Bluetooth GSM iPod 30% Cingular subscribers with iPod
Cingular’s EDGE Full Feature Browser Syncs 17.4m Uptake rate from Cingular iPod
automatically with a Mac or a PC. customers in 1st year 50% assumption Est.
6PDA, Computer and Camera. Apple’s OS X uptake by Cingular iPod customers in 1st
running Widget’s Java based software PDA year 8.7m.
features: appoint calendars, contact 16Mobile Device Market. World Sales.
lists, photos, emails and documents Millions of Units.
Built-in camera takes pictures at 2 MB 17Analyses.
resolution that can be stored in 4 GB or 8 18Porter’s Five Forces. New entrants.
GB flash memory. Bargaining power of suppliers. Rivalry
7Technical Specifications. within industry. Bargaining Power of
8iPhone Design. Display Screen 3.5-inch customers. Threat of substitutes.
touch screen display Finger commands 19SWOT Analysis. strengths. weaknesses.
interface 25,000 pixels per inch opportunities. threats. High price / high
resolution Ambient light sensor. Audio end. Sensors. No UMTS. Style/Brand.
Headphone jacks Built-in speaker Bluetooth Limited distribution channels. User base.
(stereo) transmission. First mover. Rich UI. Unsafe for corporate
9Software OS X Capabilities. Full OS X use? Missing features. Hype. Migrate
Multi Tasking Networking Syncing Low Power people to Apple. Similar devices. Port
Security Video. Cocoa Core Animation existing apps. Highly developed market.
Graphics Audio Widgets Applications. New social device. Distribute iTunes
10Phone Market Position. content.
11iPhone vs. the competition. 20Recommendations.
12Customer segments. Enterprises are 21Open up the OS to third party
unlikely to buy iPhones Price ~40% higher developers.
than Blackberries’ Blackberries have 22support Voice over IP.
top-notch push-email iPhone has features 23iDream (The Future).
that appeal to mass consumer market
Apple iPhone.ppt
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Apple iPhone

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