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iPad Market
iPad Market
How is the price of iPad determined
How is the price of iPad determined
Gradient of demand curve
Gradient of demand curve
Gradient of demand curve
Gradient of demand curve
Graph of price against quantity of iPad
Graph of price against quantity of iPad
Related products of iPad
Related products of iPad
Complements
Complements
Substitutes
Substitutes
Changing Taste of Consumers
Changing Taste of Consumers
Changing Taste of Consumers
Changing Taste of Consumers
Earthquake in Japan- Income of consumer are affected
Earthquake in Japan- Income of consumer are affected
Earthquake in Japan- Income of consumer are affected
Earthquake in Japan- Income of consumer are affected
Earthquake in Japan- Income of consumer are affected
Earthquake in Japan- Income of consumer are affected
Conflict in Arab Countries
Conflict in Arab Countries
Introduction of iPad 2
Introduction of iPad 2
Introduction of iPad 2
Introduction of iPad 2
In the long run…
In the long run…
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IPad Market

содержание презентации «IPad Market.ppt»
Сл Текст Сл Текст
1iPad Market. How has the iPad market 14Cost of production increased Total revenue
changed? How will it affect you as an being constant as price is fixed Total
economic student? profit decreases Supply for iPad decreases
2Brief Facts about the iPad. It has a Ceteris paribus.
large screen Camera on both sides to allow 15Introduction of iPad 2. Released
facebook video calling etc LED-backlit recently, 11 March in US Better features
display for graphic purposes Multi-Touch Consumers cast higher dollar votes for
Advanced mobile operating system iPad 2 Price of iPad 2 increases iPad and
Originated in April 2010 (appeared in iPad 2 in competitive supply More
market). resources allocated to iPad 2 Reduces
3How is the price of iPad determined? supply of iPad Ceteris paribus.
Determined by the interaction of supply 16How does recent development affect
and demand curve Intersection between marketing and price decisions? Recent
these two curve provides us with the developments caused decrease in
equilibrium point. supply/demand of iPad iPad market reaching
4Gradient of demand curve. Many saturation.
substitutes of iPad available Large 17How does recent development affect
proportion of income spent (around $SGD marketing and price decisions? Decrease in
600-900) Luxury good Demand for iPad is demand and supply of iPad Producers should
price elastic Gradient - Gentle. thus decrease price of iPad Demand of iPad
5Gradient of Supply curve. Easily is price elastic – Decrease in price will
stored Luxury good Easily transported result in a more than proportionate
Supply for iPad is price elastic Gradient- increase in quantity demanded Increases
Gentle. the current sale of iPad.
6Graph of price against quantity of 18In the short run.. Decrease the price
iPad. Combination of demand + supply curve of iPad Marketing of iPad is now vital due
Intersection at (Q1,P1) P1 is equilibrium to changes in consumer taste Establish the
price Q1 is equilibrium quantity. uniqueness of the iPad as compared to
7Price of iPad determined. The other goods such as the Samsung Galaxy tab
intersection between demand and supply Increase demand which leads to increase in
curve Demand = Supply Market equilibrium profits for producers.
Price of iPad determined by intersection. 19In the long run… Aim of producers is
8Related products of iPad. Complements to maximise profit iPad market is reaching
(paid applications, iPad cover etc) :D its optimum Decline sets in after optimum
Substitutes (Samsung galaxy tab, net due to presence of better products and
books) D: Different type of relationship changes in consumer taste.
with iPad. 20APPLE in relation to iPad/iPad 2.
9Complements. Products that complement Therefore, Apple introduced iPad 2 because
each other and have a positive relation iPad is no longer what consumers desire
Increase in demand for iPad would cause an Apple understands the changes in consumer
increase in demand for paid applications taste and thus improved the iPad into iPad
Cross elasticity demand (XED) value is 2 Shows that iPad is no longer profitable
always negative for complements. as demand is lower Should discontinue iPad
10Substitutes. Products that act as sub production and increase iPad 2 production
have inverse relationship with each other in due course.
Decrease demand for iPad can cause an 21Credits.
increase in demand for sub iPad 2, an http://www.seattlemet.com/blogs/culture-fi
extremely close sub of iPad XED value is nd/archives/2009-07/2009-08/
positive. http://hothardware.com/News/Are-Tablet-PCs
11Recent Developments. Changing Taste of Killing-The-Netbook-Maybe/
Consumers (Consumer POV) Earthquake in http://androidmeup.com/articles/samsung-ga
Japan (Income factor ) (Consumer POV) axy-tab-hopefully-an-ipad-killer
Conflict in Arab Countries (Cost of http://jessieshare.wordpress.com/2010/07/2
Production) (Producer POV) Introduction of /cyber-acoustics-launched-portfolio-cover-
iPad 2- Changing prices of related goods eather-case-for-ipad/
(Producer POV). http://www.shuttervoice.com/9473/ipad-appl
12Changing Taste of Consumers. cations-make-your-tablet-device-useful-for
Introduction of iPad 2 Better features you.html
(graphic) than iPad Consumer prefer iPad 2 http://www.crunchgear.com/tag/ipad-2/
instead Demand for iPad decreases Ceteris http://www.themoneytimes.com/articles/2008
paribus. 126/latest_report_shows_cancer_cases_in_th
13Earthquake in Japan- Income of _united_states_is_decreasing-id-1042640.ht
consumer are affected. Severely affected l
the income of Japan people Necessities http://support.easyonlinecare.com/earthqua
become top priority according to Maslow es-in-arkansas
hierarchy of needs iPad is a luxury good http://alansmoneyblog.com/2008/05/22/oil-s
Decrease in demand for iPad Ceteris ashes-135-per-barrel/.
Paribus. 22Thank You! Thank you for your kind
14Conflict in Arab Countries. War in attention Hope you understand the iPad
Arab countries increased prices of oil market better Have a great day :D.
IPad Market.ppt
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IPad Market

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