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IPAD’s TRAVEL
IPAD’s TRAVEL
When did the iPad first originated
When did the iPad first originated
When did the iPad first originated
When did the iPad first originated
How is the price of iPad determined
How is the price of iPad determined
How is the price of iPad determined
How is the price of iPad determined
What are some of the related/ Associated products for iPad
What are some of the related/ Associated products for iPad
What are some of the related/ Associated products for iPad
What are some of the related/ Associated products for iPad
Project B
Project B
Existence of many other products can satisfy same wants or needs as
Existence of many other products can satisfy same wants or needs as
die-hard Apple fans buy Apple products even when sold at high-end
die-hard Apple fans buy Apple products even when sold at high-end
die-hard Apple fans buy Apple products even when sold at high-end
die-hard Apple fans buy Apple products even when sold at high-end
die-hard Apple fans buy Apple products even when sold at high-end
die-hard Apple fans buy Apple products even when sold at high-end
S1
S1
S1
S1
S1
S1
Overall, recent developments will affect marketing and pricing
Overall, recent developments will affect marketing and pricing
Overall, recent developments will affect marketing and pricing
Overall, recent developments will affect marketing and pricing
Overall, recent developments will affect marketing and pricing
Overall, recent developments will affect marketing and pricing
Overall, recent developments will affect marketing and pricing
Overall, recent developments will affect marketing and pricing
Overall, recent developments will affect marketing and pricing
Overall, recent developments will affect marketing and pricing
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IPAD’s TRAVEL

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1IPAD’s TRAVEL. PROJECT A. 7in demand for iPad which will affect the
2When did the iPad first originated?? marketing and pricing decisions for iPad
first announced on January 27, 2010, by as demand increases, equilibrium price
Steve Jobs at an Apple press conference in increases.
San Francisco. first iPad was released by 8Producer’s point of view. Hp and
Apple in April 2010. 14.8 million iPads Samsung galaxy tab are in competitive
sold worldwide as of December 2010 (75% of supply with iPad which is produced using
total tablet PCs sales). same resources. If prices of Hp and
3How is the price of iPad determined?? Samsung galaxy tab increases, this causes
by the cost of production taken from increase in quantity supplied due to
iSuppli, the total cost of production of higher profit per unit output. Thus,
iPad 2 is $336, however the price sold in resources are diverted away from iPad
market is $668.00 for a 32GB iPad first causing decreased production of iPad,
generation. quantity demand by consumers supply curve of iPad will shift to the
through the price they are willing and left. Marketing decision is affected as
able to pay. there are more producers producing similar
4What are some of the related/ goods causing supply of iPad to decrease.
Associated products for iPad?? Samsung Pricing decision is affected due to
Galaxy Tab HP touchpad Motorola Xoom increase in competitive supply, hence
BlackBerry Playbook tablets by Acer Inc. causing equilibrium price of iPad to
have similar functions as iPad some are increase. iPad producers adopt non-price
even sold at lower prices such as the competition to maintain its sale in
Samsung Galaxy Tab. Hence, this puts the response to fall in prices of substitutes.
market of iPad at a disadvantage as For example during IT fair, iPad sellers
consumers may turn to other brands of give free gifts such as speakers to
tablet computers that they may get at a establish uniqueness of iPad in consumers’
cheaper price. This will cause the total mind.
revenue for products by Apple to decrease. 9S1. S1. P2. P1. P1. Q2. Q1. Q1. Q2.
5Project B. This is a study of the iPad 10recent development, and investment in
market where producers study how recent research and development(R&D) ,
changes in the market can affect the technology improved over the years
revenue of firm. increase productivity in production of
6Existence of many other products can iPad hence efficiency increase, ceteris
satisfy same wants or needs as iPad are paribus. Therefore, more output can be
known as substitutes. For example, Samsung produced with same amount of input, higher
Galaxy Tab. In time to come, other tablet profit per unit of output. Increase in
computers will be released such as quantity supplied due to increasing
Motorola Xoom and Blackberry Playbook. popularity among consumers lead to a
Marketing decisions for the iPad by rightward shift of supply curve. Marketing
consumers will be affected because they decision will be affected due to
now have a range of tablet computers to improvement in technology and increase
choose from. With increased number of number of sellers resulting in increase in
substitutes, demand for iPad might be supply. Pricing decision will be affected
affected and equilibrium quantity due to increase supply leading to decrease
decrease. Pricing decision for iPad will in equilibrium price.
be affected, as shown in the figure below. 11Overall, recent developments will
Consumer’s point of view. Price of Samsung affect marketing and pricing decisions of
galaxy tab. Price of iPad. S1. S1. E1. S2. iPad. With more competition from other
P1. E2. P1. E2. P2. P2. D1. D1. E1. D2. brands it affects it negatively. However,
Quantity of iPad. Quantity of Samsung support from die-hard fans of Apple
galaxy tab. Q1. Q2. Q1. Q2. products neutralise impact of increasing
7die-hard Apple fans buy Apple products competition . Inversely, increasing amount
even when sold at high-end prices. For of competitive supply may cause decrease
instance, they buy iPod nano, ranging from in supply of iPad but improvement in
first generation to the latest 6th technology and increase number of sellers
generation and are willing to queue neutralises impact.
overnight for the grand release of new 12! THANK YOU.
Apple products. This results in increase
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