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Welcome to Apple…
Welcome to Apple…
History of Apple, Inc
History of Apple, Inc
SWOT
SWOT
What Does Apple Do
What Does Apple Do
A Greener Apple…
A Greener Apple…
Profile - Apple Corporation Company Stock Performance
Profile - Apple Corporation Company Stock Performance
Profile - Apple Corporation Company Stock Performance
Profile - Apple Corporation Company Stock Performance
Profile - Apple Corporation Company Stock Performance
Profile - Apple Corporation Company Stock Performance
Where is Apple Located
Where is Apple Located
Where is Apple Located
Where is Apple Located
Where is Apple Located
Where is Apple Located
Where is Apple Located
Where is Apple Located
Where is Apple Located
Where is Apple Located
Where is Apple Located
Where is Apple Located
Where is Apple Located
Where is Apple Located
The Apple Retail Store
The Apple Retail Store
History of Apple Products
History of Apple Products
History of Apple Products
History of Apple Products
History of Apple Products
History of Apple Products
History of Apple Products
History of Apple Products
iMac All-In-One
iMac All-In-One
iMac All-In-One
iMac All-In-One
iMac All-In-One
iMac All-In-One
The iPod
The iPod
The iPod
The iPod
The iPod
The iPod
Welcome to Apple…
Welcome to Apple…
Welcome to Apple…
Welcome to Apple…
Welcome to Apple…
Welcome to Apple…
iTunes
iTunes
Welcome to Apple…
Welcome to Apple…
Welcome to Apple…
Welcome to Apple…
iPhone 3G Twice as Fast
iPhone 3G Twice as Fast
Apple vs
Apple vs
Apple vs
Apple vs
Apple vs
Apple vs
Other Apple Products
Other Apple Products
Other Apple Products
Other Apple Products
Apple Inc
Apple Inc
Marketing
Marketing
Most Famous Ad Campaigns
Most Famous Ad Campaigns
Most Famous Ad Campaigns
Most Famous Ad Campaigns
Most Famous Ad Campaigns
Most Famous Ad Campaigns
Welcome to Apple…
Welcome to Apple…
Welcome to Apple…
Welcome to Apple…
Welcome to Apple…
Welcome to Apple…
Welcome to Apple…
Welcome to Apple…
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Welcome to Apple…

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1Welcome to Apple… Group 8: Adrian 19Apple Corporation. 3G iphone Apple’s
Johnson, Melissa Lawrence, Justin original iphone reached the mark of one
Littledike, Beth Martineau, and Matt million sales within just 74 days from
Meservy. launch. Apple announced number of sales of
2Apple, Inc. Mission Statement: “Apple their new iphone surpassed the one million
is committed to bringing the best personal mark just 3 days after the launch date
computing experience to students, July 11, 2008. Steve Jobs said he expected
educators, creative professionals and 10 million phones to be sold in 2008. The
consumers around the world through its new 3G is twice as fast, available all
innovative hardware, software and Internet over the world, and half the price of its
offerings.”. original at $199. So Jobs' 2007 estimate
3A Strength of Apple: Vision. “ I skate may be conservative. iPhone 3G is now
to where the puck is going to be, not available in 21 countries.
where it has been.” -Wayne Gretzky. 20Where is Apple Located? Apple’s main
4History of Apple, Inc. 1976 Apple headquarters is located at 1 Infinite
Computer Company founded. 1983 -1984 Loop, Silicon Valley, California.
Enters Fortune 500. John Sculley becomes 21Where is Apple Located? Apple has also
president and CEO. Apple airs “1984” expanded internationally with locations in
during Super Bowl. 1985 Jobs forced out of Cork, Ireland and Silicon Valley,
company 1993 Sculley forced out. 1997 Singapore. Cork, Ireland. Silicon Valley,
Steve Jobs returns to Apple. 2007 Apple Singapore.
changes name to Apple, Inc. 22Where is Apple Located? Apple has over
5SWOT. Opportunities: Stock Investments 200 retail locations across the U.S. To
Jobs-Moving Up Threats: Copy-Cat Products find a store nearest you, Apple’s main
Market Share-PC’s Too Broad Steve Jobs website provides a search engine that can
Health. Strengths: Retail Store provide that information.
Products/Branding Steve Jobs Marketing/ 23The Apple Retail Store. Activities:
Advertising Innovation Weaknesses: Local Gathering Place Free Musical
Non-Compatibility Price Proprietary. Performances Entertaining/Informative
6Inputs, Outputs, & Feedback. Presentations Youth Workshops: Year-round
Inputs: Steve Jobs 17,000 Employees 200+ Apple Camp: Summer School Night: Students
Retail Stores. Outputs: iPod Mac Computers & Teachers showcase own work done on
iPhone 3G. Feedback: Customer Mac. Employees: Apple Specialist: Knows
Support/Service AppleCare. software, inside and out One-to-One
7What Does Apple Do? Apple is an Personal Training: Hour Long Free
innovative company that manufactures, Workshop-Group: Training Genius Bar:
markets, and sells many kinds of consumer Damaged product assessment Concierge: Help
electronic devices. Apple has developed a you find anything is in the store.
series of computers, phones, portable 24Apple Products.
media players, software, and many other 25History of Apple Products. TODAY… 1977
products that have advanced technology Apple II (first personal computer) Cost
from what it used to be, as well as $1,298 1 MHz microprocessor and 4-48 KB of
creating new needs from the consumers. RAM. 1983-Lisa Cost $10,000 5 MHz
8A Greener Apple… With the recent processor and 1 MB of RAM. 1984 Macintosh
concern with global warming, Apple has Cost $2,495 8 MHz processor and 128-512 KB
decided to take a stand and do a few of RAM. *1985 Steve Job’s forced out 1987
things to help lessen their carbon Macintosh II Cost $3,898 16 MHz processor
footprint on the environment. and 128-512 KB of RAM. *1997 Steve Job
9A Greener Apple… Removing Toxic Returns.
Chemicals Stopped using lead in their 26iMac All-In-One. 1998 iMac- All-In-One
screens in 2006. Apple plans to completely Cost $1,299 233 MHz processor, 256 Mb of
eliminate the use of arsenic in all of its RAM and 4 GB of Storage Space. 2002 iMac-
displays by the end of 2008. Plans to All-In-One Cost $1,299 700/800 MHz
reduce and eliminate the use of mercury by processor, 1 GB of RAM and 60 GB of
switching from fluorescent lamps to LED Storage Space. 2008 iMac- All-In-One Cost
backlighting. $1,199-$2,199 20” – 24” screens. 2.4-3.06
10A Greener Apple... Recycling (E-Waste) GHz processor, 4 GB of RAM, and 250-500GB
Apple recycled 13 million pounds of of Storage Space. CD / DVD burner drive.
e-waste in 2006. Predict by 2010 they will iSight camera- you can video chat with
recycle 19 million pounds per year. Free friends and family. iLife ’08-photo, iDVD,
iPod recycling in the US (10 % discount to iWeb: create a photo book, make a movie,
trade in old iPod). Apple products are build a blog, compose a song, etc…
designed using high quality materials that 27The iPod. 160 GB iPod Classic: $349
are in high demand from recyclers. 40,000 songs for Weighs 5.7 ounces 200 hrs
11Profile - Apple Corporation Company of video Photo Album 2.5-inch Color
Stock Performance. Graph shows a five-year Display 4 GB iPod Nano: $199 2,000 songs
comparison of cumulative total shareholder for iPod nano commercial 2 GB iPod
return for the Company. shuffle: $69 500 songs.
12Apple shipped 2,319,000 Macintosh 28
computers, representing 44 percent unit 29iTunes. Music Movie Rentals Audiobooks
growth and 47 percent revenue growth over Free Podcasts TV Shows iPod Games. #1
the ending 2007 quarter. Apple sold Music Store in the World Compatible with
22,121,000 iPods during the quarter, PC or Mac Turn CD’s into digital music
representing five percent unit growth and files, plus purchase songs, movies, etc…on
17 percent revenue growth over the same iTunes.
quarter. Quarterly iPhone sales were 30
2,315,000. [Corporate Release January 31
22nd, 2008]. Profile - Apple Corporation 32iPhone 3G Twice as Fast. Half the
iPod and Computer Growth. Price. 16 GB G3 iPhone $349 Cell phone
13Profile - Apple Corporation Financial iPod Touch GPS App Store Calendar
Results for 07’. 2007: Revenue-$9.6 Internet: browse the web, e-mail, weather,
billion & net quarterly profit of take notes, view maps, etc...
$1.58 billion. 2006: Revenue-$7.1 billion 33Apple vs. PC. Price: $1,199 $169 -3
& net quarterly profit of $1 billion. Year extended warranty. $0 Internet
Gross margin increased from 31.2% to 34.7% security not necessary. $149.99 Microsoft
a year ago. International sales account Office 2007. Total: $1,517.99 Features:
for 45% of revenue. Share Holders: As of Apple’s Leopard Operating System 20”
November 2, 2007, there were 30,336 screen. 2.4 GHz processor, 1 GB of RAM,
shareholders of record. and 250 GB of Storage Space. Burn and
14Profile - Apple Corporation watch personal videos with the built-in
Consolidated P&L Statement. Earnings slot-load DVD. Price: $1,299 $239 -3 Year
Per Gross Margin for each of the last extended warranty. $69.99 Norton Internet
three fiscal years are as follows (in security. $149.99 Microsoft Office 2007.
millions, except percentages): September Total: $1,757.98 Features: Windows Vista
29, 2007 September 30, 2006 September 24, operating system 22” screen. 2.5 GHz
2005 Net sales . . . . . . . . . . . . . . processor Intel Core2 Duo, 4 GB of SDRAM,
. . . $24,006 $19,315 $13,931 Cost of and 320 GB of Storage Space. Burn and
sales . . . . . . . . . . . . . . . 15,852 watch personal videos with the built-in
13,717 9,889 Gross margin . . . . . . . . slot-load DVD Watch, pause, rewind, &
. . . . . $ 8,154 $ 5,598 $ 4,042 Gross record live TV Get quick, easy
margin percentage . . . . . 34.0% 29.0% touch-screen access to your programs.
29.0% Gross margin percentage of 34.0% in 34Mac vs. PC. PC Gamers Price More
2007 increased significantly from 29.0% in variety in products. Mac Trial Software
2006. The primary drivers of this increase Spy Ware Power Cord Works right out of the
were more favorable costs on certain box Creative Professionals Viruses.
commodity components, including NAND flash 35Other Apple Products. MacBook Air
memory and DRAM memory, higher overall Commercial Cost $1,799 0.16-0.76” in total
revenue that provided for more leverage on thickness and weighs only 3 pounds. 1.8GHz
fixed production costs and a higher processor. Wireless- 802. 11n2 and
percentage of revenue from the Company’s Bluetooth 2.1. No CD ROM access-Remote
direct sales channels. Liquidity and Disc- but it allows you to access a CD or
Capital Resources Cash, equivalents, DVD drive from nearby PC. MacBook Cost
investments . $15,386 $10,110 $8,261 $1,099-$1,499 with 13” screen 2.1-2.4 GHz
Accounts receivable, net . . . . . . . . . processor and 2 GB of RAM 120-250 GB of
$ 1,637 $ 1,252 $ 895 Inventory . . . . . Storage Space. CD / DVD burner drive.
. . . . . . . . . . . . . . . . $ 346 $ iSight camera- you can video chat with
270 $ 165 Working capital . . . . . . . . friends and family. iLife ’08- provides
. . . . . . . . $12,657 $ 8,066 $6,813 photo, iDVD, iWeb: allows you to create a
Annual operating cash flow . . . . . . . $ photo book, make a movie, build a blog,
5,470 $ 2,220 $2,535 As of September 29, compose a song, etc…
2007, the Company had $15.4 billion in 36Apple Inc. Employees. In 2006, Apple
cash, cash equivalents, and short-term Inc. reported employing 17,878 fulltime
investments, an increase of $5.3 billion and 2,399 temporary employees in the
over the same balance at the end of following departments: Mac Hardware
September 30, 2006. Engineering Software Engineering
15Profile - Apple Corporation Markets Applications iPod Engineering Marketing
& Distribution. Apple Consumer’s Sales Operations Information Systems and
Education: Throughout its history, the Technology Legal HR Apple Care Finance
Company has focused on the use of Retail.
technology in education and has been 37Work Environment. Creative Freedom “
committed to delivering tools to help You can create more than any other
educators teach and students learn. consumer electronic company.” Relaxed
Creative Professionals: Creative customers Atmosphere “Funny, brilliant, relaxed
utilize a variety of activities including co-workers and modern, spacious, beautiful
digital video and film production and offices filled with comfortable couches
editing; special effects, and huge picture windows make work time a
compositing/titling; digital still pleasure.” Passion for the products
photography; graphic design, publishing, "There's a passion for products and
print production; music attention to the most minute
creation/production; audio details," posted a Mac specialist.
production/sound design; web design, 38Culture. The work culture is laid
development, and administration. Other back. - In some cases, employees come and
Market Segments: Apple also provides go as they please. - Telecommuting also is
hardware & software product solutions allowed with management approval. It
for: Science, Business, Government, compares Apple to Southwest Airlines and
Information Technology. Microsoft an attitude influenced by the
16Profile - Apple Corporation Company company's founders, who often walked
Business Strategy. Proprietary Business around the office barefoot, even after
Strategy This strategy works as both its Apple became a Fortune 500 company. One
best friend and worst enemy The company is senior hardware engineer said,
able to benefit from exceptional "surrounded by a lot of energetic
technological leaps by keeping their people and experienced no end to
knowledge and products proprietary and challenges and cool projects. However,
secret from competition. With this they there was no end to the hours.”.
are not only closing off themselves to 39Advancement/Job Opportunities. Apple
open forum of ideas and criticisms they provides advancement opportunities for
have caused a rift between technological employees who start as low as concierge in
usability. Because of this strategy Apple a retail store to quickly move up to
products can only use Apple software, thus corporate positions with in the company.
creating the strong competition between Newly graduated students have a chance to
Apple & PC. Can both help and hinder work at Apple Inc. through their New Grad.
growth and performance in the market. Employment Opportunity-No experience
Includes expanding its distribution needed! Main qualification: “sharp
network to effectively reach more of its intellect, a top notch educational
targeted customers and provide them with a background, and the energy to move the
high-quality sales and post-sales support industry forward.”.
experience. 40Employee Benefits. Apple Inc. offers
17Strength of Business Strategy. each full-time employee health, disability
Strategy leverages its unique ability to and life insurance through a program
design and develop its own operating called Flexible Benefits. Apple employees
system, hardware, application software, are given FlexDollars to purchase basic
and services to provide its customers new benefits or have the option to allocate
products and solutions with superior the money to a different department.
ease-of-use, seamless integration, and Full-time employees are offered 401(k)
innovative industrial design. Continual plans, stock options and financial
investment in research and development is education. Corporate employees can take
critical to new products and technologies. part in the Apple-Health fitness program
Continual refinement of already located at the two corporate locations.
established products. 41Marketing. Apple Inc. marketing
18Profile - Apple Corporation. The campaigns have focused on comparing PC’s
Company has in place the creative and and Mac’s. They have tried to educate the
production elements for continued product consumer electronic population about Mac
innovations. By industry standards the computers. Their campaigns have been
Company has a highly competent workforce, geared to a younger generation using pop
especially in key lead positions relating culture music and flashy visuals. PC vs
to creative design, innovation, Mac commercials are really geared toward
programming, analysis, and financial pointing out the flaws in PC’s and have
oversight. They have established a product been a huge strength for Apple’s
footprint in mobile data/communications Marketing.
designs. The Company currently enjoys a 42Most Famous Ad Campaigns. 1997: “Think
clear market lead in seamless mobile data Different” ad campaign was created 2002:
communication applications. As a result, “Apple Switch” ads 2006: “Get a Mac” more
the Company is focused on opportunities famously known as PC vs. Mac.
related to digital content distribution 43
along with consumer electronic devices, 44Recommendations. Compatibility with
including iPod and Apple TV, and mobile PC’s More Accessibility Simply Mac Price
communication devices, including iPhone. Software-Word Templates, Downloads Target
Competition is expected to intensify as Different Demographics.
competitors attempt to imitate Apple’s 45
successful products.
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