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Creating a Positive Professional Image
Creating a Positive Professional Image
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Creating a Positive Professional Image

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1Creating a Positive Professional 15residents are often mistaken for nurses or
Image. By Tracy L. Chenoweth. orderlies and challenged by patients who
2How do you define the term "self do not believe they are legitimate
image"? Self image is who you think physicians.
you are. It's put together from how others 16What is impression management and what
have seen and treated you and from the are its potential benefits? Despite the
conclusion you drew as you compared added complexity of managing stereotypes
yourself to others. That self image is so while also demonstrating competence,
strong that you'll spend the rest of your character, and commitment, there is
life validating it. promising news for creating your
3What do you think are the biggest professional image! Impression management
obstacles we face in trying to develop a strategies enable you to explain
healthy self image? The media can be our predicaments, counter devaluation, and
enemy, because the images they portray on demonstrate legitimacy. People manage
TV and in magazines is of the slim person. impressions through their non-verbal
So the biggest problem people face with behavior (appearance, demeanor), verbal
their self image is probably their body cues (vocal pitch, tone, and rate of
shape. Overweight, short, tall, bald, speech, grammar and diction, disclosures),
large nose, whatever it is, it's compared and demonstrative acts (citizenship, job
to what they see on TV. The media also performance).
promotes diets and exercise equipment, 17Positive Distinctiveness. Positive
miracle creams and miracle drinks and distinctiveness means using verbal and
people start comparing themselves to the non-verbal cues to claim aspects of your
people they see on TV. They start identity that are personally and/or
listening to the little inner voice that socially valued, in an attempt to create a
tells them "You could look like that, new, more positive meaning for that
if you lost 50 pounds." identity. Positive distinctiveness usually
4What else besides the media robs us of involves attempts to educate others about
our self image? The other culprit is the the positive qualities of your identity
way you were brought up. A critical group, advocate on behalf of members of
element is the environment you grew up in. your identity group, and incorporate your
Was it an extremely negative environment background and identity-related
or a nurturing environment? That can experiences into your workplace
affect you for the rest of your life. interactions and innovation.
5What does high self esteem" look 18Social Recategorization. Social
like"? People with high self esteem recategorization means using verbal and
exude confidence - in their posture, their non-verbal cues to suppress other aspects
voice and so on. They also have the of your identity that are personally
ability to solve problems. They're not and/or socially devalued, in an attempt to
ones to sit around and worry, they don't distance yourself from negative
allow themselves to have a negative stereotypes associated with that group.
attitude. They set about immediately to Social recategorization involves
find a solution to the problem. They also minimization and avoidance strategies,
have the ability to confront or eliminate such as physically and mentally conforming
things that frighten them, for instance, to the dominant workplace culture while
returning to school to further their being careful not to draw attention to
education. People with healthy self esteem identity group differences and one's
are also good at developing a support unique cultural background.
system, a group of people who help each 19Benefits? Successful impression
other survive the rough times. management can generate a number of
6How would you describe low self important personal and organizational
esteem? People with low self esteem benefits, including career advancement,
communicate a lack of confidence through client satisfaction, better work
their slumped posture, lack of direct eye relationships (trust, intimacy, avoiding
contact, staying off by themselves. They offense), group cohesiveness, a more
may have been beaten down verbally earlier pleasant organizational climate, and a
in life by someone who told them they'd more fulfilling work experience. However,
never amount to anything. They may have when unsuccessfully employed, impression
had too many things go wrong in their life management attempts can lead to feelings
and they've just given up. They start to of deception, delusion, preoccupation,
listen to and believe their negative inner distraction, futility, and manipulation.
thoughts. They don't trust their ability 20What are the steps individuals should
to make decisions. And those who can't take to manage their professional image?
cope at all often fall into depression. 21Step One. First, you must realize that
Many people become critical of others. I if you aren't managing your own
find this quite a bit in the business professional image, someone else is.
world. I often hear of a boss or People are constantly observing your
supervisor that is extremely critical, behavior and forming theories about your
always complaining, never complimenting. competence, character, and commitment,
Very often, the boss is the one with low which are rapidly disseminated throughout
self esteem. your workplace. It is only wise to add
7What is a professional image? Your your voice in framing others' theories
professional image is the set of qualities about who you are and what you can
and characteristics that represent accomplish.
perceptions of your competence and 22Be the author of your own identity.
character as judged by your key Take a strategic, proactive approach to
constituents (i.e., clients, superiors, managing your image:
subordinates, colleagues). 23Identify your ideal state. What are
8Question for Thought. What is the the core competencies and character traits
difference between "desired you want people to associate with you?
professional image" and Which of your social identities do you
"perceived professional image?" want to emphasize and incorporate into
Is there even a difference? your workplace interactions, and which
9Let’s take a look. It is important to would you rather minimize?
distinguish between the image you want 24Assess your current image, culture,
others to have of you and the image that and audience. What are the expectations
you think people currently have of you. for professionalism? How do others
Most people want to be described as currently perceive you?
technically competent, socially skilled, 25Conduct a cost-benefit analysis for
of strong character and integrity, and image change. Do you care about others'
committed to your work, your team, and perceptions of you? Are you capable of
your company. Research shows that the most changing your image? Are the benefits
favorably regarded traits are worth the costs? (Cognitive,
trustworthiness, caring, humility, and psychological, emotional, physical
capability. effort).
10Ask yourself this question. Ask 26Manage the effort you invest in the
yourself the question: What do I want my process. Monitoring others' perceptions of
key constituents to say about me when I'm you Monitoring your own behavior Strategic
not in the room? This description is your self-disclosure Preoccupation with proving
desired professional image. Likewise, you worth and legitimacy.
might ask yourself the question: What am I 27How Full is Your Bucket? Each of us
concerned that my key constituents might has an invisible bucket. It is constantly
say about me when I'm not in the room? The emptied or filled, depending on what
answer to this question represents your others say or do to us. When our bucket is
undesired professional image. full, we feel great. When it's empty, we
11You can never know exactly what all of feel awful. Each of us also has an
your key constituents think about you, or invisible dipper. When we use that dipper
how they would describe you when you to fill other people's buckets -- by
aren't in the room. You can, however, draw saying or doing things to increase their
inferences about your current professional positive emotions -- we also fill our own
image based on your interactions with key bucket. But when we use that dipper to dip
constituents. People often give you direct from others' buckets -- by saying or doing
feedback about your persona that tells you things that decrease their positive
what they think about your level of emotions -- we diminish ourselves.
competence, character, and commitment. 28How Full is Your Bucket? Like the cup
Other times, you may receive indirect that runneth over, a full bucket gives us
signals about your image, through job a positive outlook and renewed energy.
assignments or referrals and Every drop in that bucket makes us
recommendations. Taken together, these stronger and more optimistic. But an empty
direct and indirect signals shape your bucket poisons our outlook, saps our
perceived professional image, your best energy, and undermines our will. That's
guess of how you think your key why every time someone dips from our
constituents perceive you. bucket, it hurts us. So we face a choice
12How do stereotypes affect perceived every moment of every day: We can fill one
professional image? In the increasingly another's buckets, or we can dip from
diverse, twenty-first century workplace, them. It's an important choice -- one that
people face a number of complex challenges profoundly influences our relationships,
to creating a positive professional image. productivity, health, and happiness.
They often experience a significant 29Have you had a similar day? It's one
incongruence between their desired of those days, you were late for work--not
professional image and their perceived your fault. You transferred a telephone
professional image. In short, they are not call which was somehow lost during the
perceived in the manner they desire; connection--not your fault. Your boss is
instead, their undesired professional late for a meeting, even though it's
image may be more closely aligned with how written in red on her calendar--not your
their key constituents actually perceive fault. However, you are being blamed for
them. all that has happened. It is hard to stay
13What lies at the source of this positive during times like these and even
incongruence? Three types of identity harder to keep a positive image when you
threats—predicaments, devaluation, and really want to do is to toss all of this
illegitimacy—compromise key constituents' negative action back in someone's face.
perceptions of technical competence, 30What can you do to maintain your cool
social competence, character, and professionalism? Take a deep breath and
commitment. All professionals will try to stay calm Apologize in such a way
experience a "predicament" or where you are not accepting blame, simply
event that reflects poorly on their showing concern and sympathy Get away from
competence, character, or commitment at your desk for a few minutes; go to the
some point in time, due to mistakes they rest room or make a cup tea, etc. Use 5
have made in the past that have become minutes to call a good friend, just to say
public knowledge, or competency gaps hello Remember in the scheme of life, this
(e.g., shortcomings or limitations in is only one work day.
skill set or style). 31What to do. If the negativity has
14Negative Stereotypes. Members of somehow gotten to you, and you have been
negatively stereotyped identity groups may rude to a colleague or client (in your
experience an additional form of identity heart you always know), make sure you call
threat known as "devaluation." the person before the end of the day to
Identity devaluation occurs when negative apologize or make amends. You will feel
attributions about your social identity better and you will keep your positive
group (s) undermine key constituents' image. You may even find that your
perceptions of your competence, character, colleague or client did not take offense
or commitment. For example, African to your harsh words or tirade. Don't
American men are stereotyped as being less falter, just explain that you felt the
intelligent and more likely to engage in need to apologize because you thought that
criminal behavior than Caucasian men. you over-stepped the line. End the
Asian Americans are stereotyped as telephone conversation by asking your
technically competent, but lacking in the client, etc., to please call at anytime
social skills required to lead with any questions he may have.
effectively. Working mothers are 32Remember You. After such a day, you
stereotyped as being less committed to should do something nice for yourself.
their profession and less loyal to their When you leave your place of business buy
employing organizations. All of these a bouquet of flowers for yourself, pick up
stereotypes pose obstacles for creating a deli or a salad, take in a movie or just
positive professional image. relax with a good book when you get home.
15Positive Stereotypes. Even positive You owe this to yourself, not as a reward
stereotypes can pose a challenge for for keeping your temper in check or not
creating a positive professional image if punching someone when they were just
someone is perceived as being unable to begging for a good one to the nose. You
live up to favorable expectations of their will find that treating yourself well
social identity group(s). For example, daily, helps you to get over life's bumps
clients may question the qualifications of that get in the way of a good day.
a freshly minted MBA who is representing a 33Self Esteem Test. Let’s take a self
prominent strategic consulting firm. assessment quiz For Fun Handouts.
Similarly, female medical students and
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