Сервисы Интернета
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Tom Rosenstiel model: Journalism as a service – not product
Tom Rosenstiel model: Journalism as a service – not product
Charlie Firestone model
Charlie Firestone model
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How media consumtion has change since 2000 News is pervasive, portable, personalized, participatory – and a social experience Lee Rainie Director – Pew Internet Project Newhouse MOB conference – NYC 6.24

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1HOW MEDIA CONSUMPTION HAS CHANGED 20People use news as a social currency
SINCE 2000 News is pervasive, portable, (1). 72% of Americans who follow the news
personalized, participatory – and a social at least now and then say they enjoy
experience Lee Rainie Director – Pew talking with friends, family, and
Internet Project Newhouse MOB conference – colleagues about what is happening in the
NYC 6.24.10. world 69% feel that keeping up with the
2The internet is the change agent Then news is a social or civic obligation 50%
and now. 2000 46% of adults use internet say they rely on the people around them to
5% with broadband at home 50% own a cell tell them when there is news they need to
phone 0% connect wirelessly <10% use know. June 24, 2010. 20.
“cloud” 0% = tech social networkers THEN: 21People use news as a social currency
slow, stationary connections built around (2). 57% of internet users share links to
my computer. 2010 79% of adults use news stories 30% of internet users get
internet 64% have broadband at home 82% news on typical day through their SNS use
own a cell phone 59% connect wirelessly 13% follow news organizations and
>two-thirds use “cloud” 48% = tech journalists on SNS 6% get news via Twitter
social networkers NOW: faster, mobile feeds. June 24, 2010. 21.
connections built around outside servers 22People use news as a social currency
and storage. June 24, 2010. 2. (3). Serendipitous encounters with news
3Internet and mobile phones are more still happen AND still matter 80% of
important Then and now. 2000 25% of adults online news consumers (57% of whole
use internet on “average day” 28% go population) say they run across news
online to “have fun” or “kill time” 31% of several times a week while they are online
internet users say “very hard” to give up for another purpose. June 24, 2010. 22.
internet 43% of cell owners say “very 234 implications for and impacts on news
hard” to give up phone (2006). 2010 62% of operations. June 24, 2010. 23.
adults use internet on “average day” 56% 24Social networks matter more as
go online to “have fun” or “kill time” 45% sentries, filters, curators, and
of internet users say “very hard” to give distribution channels of news. Implication
up internet (2009) 51% of cell owners say 1. June 24, 2010. 24.
“very hard” to give up phone (2009). June 25“Consumers” are in charge of the news
24, 2010. 3. playlist … and they want to participate in
48 ways the media ecosystem has changed the news-gathering and distribution
in the digital age. June 24, 2010. 4. process. Implication 2. June 24, 2010. 25.
5Information and media ecosystem 26Implication 3: Paradoxes abound (1).
changes. Volume of information grows More material – but less time with news
Variety of information sources increases More direct access to experts and more
Velocity of information speeds up Venues knowledge being generated – but not
change -- times and places to experience smarter at the societal level More voices
media enlarge. June 24, 2010. 5. and more variety – but more traffic to big
6Information and media ecosystem brands More participation and engagement –
changes. Vigilance – attention to but less revenue. June 24, 2010. 26.
information and media expands AND 27Implication 3 – Paradoxes abound (2).
contracts Vibrant -- immersive qualities More transparency of news creation process
of media are more compelling – gaming; – but less trust of coverage More chance
augmented reality Valence -- relevance of to customize, but less loyalty People say
information improves as it is easier to keep up AND harder to
customization/search tools emerge Vivid -- navigate the clutter People are satisfied
social networks are more evident and more with MSM coverage of the issues that
important as “coping” structures. June 24, matter to them AND see more bias in
2010. 6. coverage. June 24, 2010. 27.
7How the news audience’s attitudes and 28Much news is a commodity and consumers
behaviors have changed in this new media displaying a classic response: They don’t
ecosystem. June 24, 2010. 7. want to pay for something that is
8For the audience, news is pervasive. abundant. Implication 4. June 24, 2010.
June 24, 2010. 8. 28.
9Pervasive (1) -- People use diverse 29The Online News Consumer. Do you have
platforms. June 24, 2010. 9. a favorite online news source, or do you
10Pervasive (2) -- People graze across not have a favorite? % of Online News
platforms. June 24, 2010. 10. Consumers. June 24, 2010. 29.
1168% of internet news consumers have 30The Online News Consumer. Only 15% of
watched video news stories 62% watched those with a favorite site – 7% of all
live feeds 48% emailed stories or news people who get news online – would be
videos. Pervasive (3) – Platforms have willing to pay for continued access to
converged online. June 24, 2010. 11. that site. Do you have a favorite online
12On typical day, 59% of adults get new news source, or do you not have a
online and from at least one offline favorite? % of Online News Consumers. June
source. Pervasive (4) -- People blend old 24, 2010. 30.
and new media. June 24, 2010. 12. 31News organizations have to figure out
13For the audience, news is portable. where they can add value in the news
June 24, 2010. 13. chain. Implication 5. June 24, 2010. 31.
1433% of cell owners get news on 322 models to help you organize your
handhelds. June 24, 2010. 14. thinking about your place in the value
15For the audience, news is chain. June 24, 2010. 32.
personalized. June 24, 2010. 15. 33Tom Rosenstiel model: Journalism as a
16The “Daily Me” and “Daily Us” is being service – not product. The Eight Functions
built. 67% of all Americans say they only of 21st Century Media - Authentication -
follow specific subjects 28% of internet Sense Making - Watch Dog - Smart
users have customized a news page and 42% Aggregation - Witness - Empowerment -
say customization is an important web Forum Leader - Role Model. Pew Research
feature to them ~ 50% belong to listservs Center’s.
/ large email groups ~ 33% of internet 34Charlie Firestone model. June 24,
users get RSS feeds ~ 25% get news alerts. 2010. 34.
June 24, 2010. 16. 35Thank you! Lee Rainie Director Pew
17For the audience, news is Internet & American Life Project 1615
participatory. June 24, 2010. 17. L Street NW Suite 700 Washington, DC 20036
1837% of internet users are news Email: Lrainie@pewinternet.org Twitter:
contributors / disseminators. http://twitter.com/lrainie 202-419-4500.
19For the audience, news is a social June 24, 2010. 35.
experience. June 24, 2010. 19.
How media consumtion has change since 2000 News is pervasive, portable, personalized, participatory – and a social experience Lee Rainie Director – Pew Internet Project Newhouse MOB conference – NYC 6.24.ppt
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How media consumtion has change since 2000 News is pervasive, portable, personalized, participatory – and a social experience Lee Rainie Director – Pew Internet Project Newhouse MOB conference – NYC 6.24

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