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Toyota
Toyota
Toyota
Toyota
Toyota
Toyota
History
History
History
History
Began as a textile company in 1926
Began as a textile company in 1926
In 1947 started passenger car production
In 1947 started passenger car production
Where they are today
Where they are today
The Four P’s
The Four P’s
Place
Place
Place
Place
Promotion
Promotion
Promotion
Promotion
Promotions Cont
Promotions Cont
Promotions Cont
Promotions Cont
Promotions Cont
Promotions Cont
Product
Product
Product cont
Product cont
Price
Price
Price cont
Price cont
Swot analysis
Swot analysis
Strengths
Strengths
Cars Toyota
Cars Toyota
Cars Toyota
Cars Toyota
Cars Toyota
Cars Toyota
Cars Toyota
Cars Toyota
Weaknesses
Weaknesses
Opportunities
Opportunities
Cars Toyota
Cars Toyota
Cars Toyota
Cars Toyota
Cars Toyota
Cars Toyota
Cars Toyota
Cars Toyota
Threats
Threats
Financial Information
Financial Information
Public company traded on the NYSE and the ADR exchange in Tokyo
Public company traded on the NYSE and the ADR exchange in Tokyo
Revenue
Revenue
Competitors
Competitors
Growth
Growth
Toyota Stock Prices
Toyota Stock Prices
Toyota Stock Prices
Toyota Stock Prices
Competitors
Competitors
Competitors
Competitors
Thoughts on the Future
Thoughts on the Future
Toyota motor corp
Toyota motor corp
Toyota motor corp
Toyota motor corp
Toyota executives have said that the volatility of gas prices
Toyota executives have said that the volatility of gas prices
Hybrid Synergy Drive
Hybrid Synergy Drive
Hybrid Synergy Drive
Hybrid Synergy Drive
If you don’t make the system now
If you don’t make the system now
If you don’t make the system now
If you don’t make the system now
Hydrogen fuel cell
Hydrogen fuel cell
Sources
Sources
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Cars Toyota

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1Toyota. Peter Sitton Tabitha Kastner Lester Mooney Lea Ann 15streamlining through continuous improvements Brand Value.
Hart-Chambers Nate Ramirez Tyler Redden. 16
2History. 17Weaknesses. Global company, but really two countries
3Began as a textile company in 1926 (Toyoda Automatic Loom primarily (Japan & U.S.) Foreign Exchange risk magnified
Works) In 1933 an automobile department was established within Risk that R&D outlays will not generate new competitive
Toyoda Automatic Loom Works. In 1937 Toyota Motor Co. was advantages Forecast decrease in operating income to fuel
established as an independent company. Becomes a major supplier accelerated R&D Little diversification to allied lines.
of trucks to The Imperial Army during WWII. Plants were 18Opportunities. Expanding HEV line in U.S. – gain more market
scheduled to be destroyed by allies, but the war ended first. share Demand growth in China and India Modifying designs that
4In 1947 started passenger car production. In 1958 sold their are proven for other countries Consolidation through acquisition
first cars in the U.S. In 1959 opened first plant outside of – European foothold.
Japan, in Brazil. - Since then Toyota has maintained a 19
philosophy of producing and designing cars in the countries 20
where they are to be sold. In 1989 the first Lexus was 21Threats. Supply chain costs tied to oil (materials,
introduced after several years of development. In 1997 Toyota production and shipping) Foreign exchange fluctuations HEV
introduced the first hybrid (Prius) to the Japanese market. competition increase could move market to price basis eroding
Scion is introduced for 2004 model year. profits.
5Where they are today. Second Largest automaker, but most 22Financial Information.
profitable 51 manufacturing companies in 26 countries - Produce 23Toyota. Public company traded on the NYSE and the ADR
a vehicle every 6 seconds Brands: Toyota, Lexus, Scion Business exchange in Tokyo Employed 264,410 people in 2004 Revenue of
partners with Daihatsu and Hino automotive business accounted $172,749 Million in 2005 Year end of March.
for 90% of revenues Other 10%: housing, marine, GAZOO, 24Toyota. Revenue - $172,749 million Gross Profit - $43,517
telecommunications, ITS, Biotechnology and Afforestation Success million Operating Income - $15,571 million Total Net Income -
attributed to Toyota Production System. $10,907 million.
6The Four P’s. 25Competitors. Annual Revenue Ford - $171,652 million General
7Place. Toyota started their hybrid technology in Japan After Motors - $193,517 Honda - $80,705.
the high success in Japan, Toyota moved their Prius to the US 26Growth. 1-year sales growth: 5.6% 1-year net income growth:
market where it has been very successful. The first introduction 0.8% 1-year employee growth: 0.1%.
of the Prius was in 2002 and since then Toyota has come out with 27Toyota Stock Prices.
the Highlander and Lexus RX 400H and next year they will release 28Competitors.
the Camry. Most Toyota hybrid vehicles are available for 29Thoughts on the Future. The hybrid push is a goal of
purchase nationwide Toyota Prius is offered nationwide but there Toyota's strategy: increase their share of the world's auto
are waiting lists for the vehicles Lexus first hybrid RX400H is market to 15 percent, which should vault them past General
available for purchase nationwide Toyota Highlander has limited Motors as the world's largest automaker. Admitting "If you
availability as of right now, consumers can order the vehicle can't beat 'em, Join 'em!", Ford has an agreement to use
but they are not available on sales floors. Toyota's Hybrid Technology System in future Ford products,
8Promotion. Toyota Overall Promotion The main promotion for joining Nissan, which signed a similar agreement in 2002. Ford
Toyota hybrids is the tax deduction given to consumers who "has not yet completed their own hybrid system". Using
purchase hybrid vehicles Toyota Prius Promotions Bluetooth Toyota's system instead might help. Nissan will use it first in
technology Option with in the Prius that if the consumer has a the 2006 Altima.
Bluetooth mobile phone, that allows customers with onboard 30Toyota Motor Corp. wants hybrids to make up 25 percent of
navigation system and hands free phone capabilities with the its U.S. sales by early in the next decade and is considering
vehicle Land Speed Prius Aiming for the younger market by having adding the technology to its entire lineup, including trucks
a race car that reached the speed of 130.794 mph Prius is the Toyota has 10 hybrids under development.
national sponsor for the American Lung Association. 31Toyota executives have said that the volatility of gas
9Promotions Cont. Lexus RX 400 H Being marketed as the First prices, political instability and environmental issues make the
luxury Hybrid The slogan for the RX 400 H “ The heart of a development of the technology a priority Fuel efficiency will
Hybrid; The soul of a Lexus.” Toyota Highlander Limited increasingly be a determinant of automakers competitiveness in
promotion because the Highlander Hybrid has limited availability the near future. With gas prices continuing to increase the Big
right now Toyota Camry Was recently announced that the hybrid 3 could have layoffs of up to 300,000.
Camry will be available in 2006. 32Hybrid Synergy Drive. Auto industry analysts estimate that
10Product. The Toyota Prius and Highlander are both in Toyota will pass Ford in global vehicles sold in 2005, and if
transition from the introduction stage to the growth stage of current trends continue, it will eventually pass GM to become
the product life cycle Limited number of products are available the largest automaker in the world. Research shows that US
through few competitors Other competitors are becoming attracted automakers incentives between 2001 and 2004 correlate almost
to the market and will have similar offerings soon They are exactly to increases in fuel operating costs.
focused on building brand and customer loyalty. 33“If you don’t make the system now, as Toyota continues to
11Product cont. The Toyota Sienna and Camry are still in make hybrids much cheaper and in greater numbers, the others
development but will be ready for the introduction stage soon won’t be able to catch up.”.
They are focused on promoting these products to create awareness 34Hydrogen fuel cell…?
The product life cycle of all of Toyota’s hybrids may be 35Sources. http://www.toyota.co.jp/en/about_toyota/history/
shortened by the introduction of other alternative fueled cars. http://en.wikipedia.org/wiki/Toyota
12Price. Toyota is offering high quality at a relatively low http://www.toyoland.com/history.html www.toyota.com
price in order to penetrate the market The Prius is priced the www.lexus.com www.hybridcars.com
same as other five seater hybrids in its class but gets much http://0-web24.epnet.com.oasis.oregonstate.edu/auth
better gas mileage Same price as the Honda Insight but holds CompanyBrowse.asp?tb=1&_ua=bo+S%5FDE+db+dmhco+shn+1+dt+toyot
three more people Comparison. +bt+toyota+do+S%5FDE+E0FF&_ug=sid+78FD444F%2D2BDB%2D4BF0%2DB
13Price cont. A hybrid Highlander SUV costs $5,000 more than E4%2DD39C4ECF3E2F%40sessionmgr6+dbs+buh+cp+1+47CD&_us=hd+Fal
the conventional Highlander It delivers more horsepower than the e+hs+True+dstb+ES+fh+False+sm+ES+mh+1+ss+SO+544E&_uso=hd+Fal
conventional Highlander (30 horsepower) It gets 10 more miles to e+db%5B0+%2Dbuh+C5AC&tlog=1& event=toyota
the gallon It greatly reduces the tail pipe emissions. http://www.toyotageorgetown.com/hybrid/ths6.asp
14SWOT Analysis. http://www.boston.com/business/articles/2005/08/03/toyota_looks_
15Strengths. Dedication to R&D Strong environmental focus o_hybrids_for_sales_future/
Marketing appeal to distinct niches HEV Lexus Scion Distinct http://www.hybridcars.com/blogs/bloglist.php?thread_id=14&mo
competency corporate culture – fosters innovation and th=8&year=2005.
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Презентация: Cars Toyota | Тема: Компании | Урок: Английский язык | Вид: Картинки