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YOU TUBE INVESTMENT PROFILE SUP V.3 CONFIDENTIAL
YOU TUBE INVESTMENT PROFILE SUP V.3 CONFIDENTIAL
Резюме
Резюме
Резюме
Резюме
Обзор рынка: топ 20 сайтов по посещаемости в интернете
Обзор рынка: топ 20 сайтов по посещаемости в интернете
История роста
История роста
История роста
История роста
История компании
История компании
Конкуренты и синергии
Конкуренты и синергии
Конкуренты и синергии
Конкуренты и синергии
Конкуренты и синергии
Конкуренты и синергии
Конкуренты и синергии
Конкуренты и синергии
Конкуренты и синергии
Конкуренты и синергии
Конкуренты и синергии
Конкуренты и синергии
Конкуренты и синергии
Конкуренты и синергии
Конкуренты и синергии
Конкуренты и синергии
Конкуренты и синергии
Конкуренты и синергии
Конкуренты и синергии
Конкуренты и синергии
Бизнес-модель
Бизнес-модель
SWOT
SWOT
NEXT STEPS
NEXT STEPS
BACKGROUND
BACKGROUND
Сервисы
Сервисы
Бизнес модель и финансы
Бизнес модель и финансы
Конкурентная среда
Конкурентная среда
Преимущества you tube перед video
Преимущества you tube перед video
Перспективы развития
Перспективы развития
Сервисы
Сервисы
Сервисы
Сервисы
PROFILE
PROFILE
GENERAL DATA
GENERAL DATA
USER OPPORTUNITIES
USER OPPORTUNITIES
WEBSITE
WEBSITE
COMPANY DESCRIPTION
COMPANY DESCRIPTION
COMPANY DESCRIPTION: ADDITIONS
COMPANY DESCRIPTION: ADDITIONS
YOU TUBE’S ONLINE VIDEO MARKET SHARE IS 43%
YOU TUBE’S ONLINE VIDEO MARKET SHARE IS 43%
YOU TUBE’S ONLINE VIDEO MARKET SHARE IS 43%
YOU TUBE’S ONLINE VIDEO MARKET SHARE IS 43%
VALUATION
VALUATION
VALUATION
VALUATION
Прогноз роста
Прогноз роста
USER PROFILE
USER PROFILE
KEY PERSONS
KEY PERSONS
KEY PERSONS
KEY PERSONS
KEY PERSONS
KEY PERSONS
BACKGROUND: VIDEO SHARING MARKET PLAYERS
BACKGROUND: VIDEO SHARING MARKET PLAYERS
BACKGROUND: VIDEO SHARING MARKET PLAYERS
BACKGROUND: VIDEO SHARING MARKET PLAYERS
BACKGROUND: VIDEO SHARING MARKET PLAYERS
BACKGROUND: VIDEO SHARING MARKET PLAYERS
BACKGROUND: TOP 30 RUSSIAN WEBSITES BY TRAFFIC
BACKGROUND: TOP 30 RUSSIAN WEBSITES BY TRAFFIC
BACKGROUND: US ONLINE VIDEO MARKET
BACKGROUND: US ONLINE VIDEO MARKET
BACKGROUND: US ONLINE VIDEO MARKET
BACKGROUND: US ONLINE VIDEO MARKET
BACKGROUND: US ONLINE VIDEO MARKET
BACKGROUND: US ONLINE VIDEO MARKET
BACKGROUND: US ONLINE VIDEO MARKET
BACKGROUND: US ONLINE VIDEO MARKET
BACKGROUND: US ONLINE VIDEO MARKET
BACKGROUND: US ONLINE VIDEO MARKET
BACKGROUND: US ONLINE VIDEO MARKET
BACKGROUND: US ONLINE VIDEO MARKET
BACKGROUND: US ONLINE VIDEO MARKET
BACKGROUND: US ONLINE VIDEO MARKET
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1YOU TUBE INVESTMENT PROFILE SUP V.3 CONFIDENTIAL. Discussion 22codes for linking to it and/or embedding it within another page;
document. September 2006. a small addition to the code for the latter will make the video
2Резюме. Youtube.com – самый популярный онлайн-видео сайт web autoplay when the page is accessed. These simple cut-and-paste
2.0, огромная мультимедийная библиотека ~100 млн файлов, options are popular particularly with users of social/networking
бесплатный сервис, позволяющий пользователю выкладывать любое sites. Poor experiences have however been cited by members of
видео, искать по категориям, смотреть и выставлять оценки. Доля such sites, where autoplaying embedded YouTube videos has been
на рынке online video – 43% 13-й самый посещаемый сайт в мире reported to slow down page loading time or even to cause
60% всех просматриваемых видео в интернет просматриваются на browsers to crash. General concerns: Videos can be downloaded
Youtube.com Компания: частная, основана в феврале 2005, портал off YouTube's website and viewed offline with various video
запущен в декабре 2005. Персонал – 60 чел. Головной офис player applications, however this may be a violation of
находится в Palo Alto, California, USA Основатели: трое выходцев copyright. Copyright infringement YouTube policy does not allow
(27-30 лет) из Pay Pal (типичный «стартап Силиконовой Долины»), content to be uploaded by anyone not permitted by copyright law
венчурный капитал получен от Sequoia Capital в сумме 11.5 mln to do so, and the company frequently removes uploaded infringing
USD Трафик: темп роста один из самых высоких в мире (~ 150% за content, but a large amount of it continues to be uploaded
последние 3 месяца) ~ 20 млн. уникальных пользователей в месяц, nonetheless. Generally, unless the copyright holder reports
11.2 pageviews/ user. Ежедневно загружается 65 000 видео, them, YouTube only discovers these videos via indications within
среднее время посещения сайта – 17 минут. Портрет пользователя: the YouTube community through self-policing. The primary way in
18-49 лет, география – весь мир, мужчин приблизительно на 20% which YouTube identifies the content of a video is through the
больше женщин Акционеры: Sequoia Capital, Chad Hurley, Steve search terms that uploaders associate with clips. Some users
Chen, Founder, Jawed Karim. Структура не афишируется have taken to creating alternative words as search terms to be
Инвестиционная возможность: Предлагается рассмотреть возможность entered when uploading specific type of files (similar to the
приобретения YouTube за $1,2-1.3 млрд. 2. deliberate misspelling of band names on MP3 filesharing
3Обзор рынка: топ 20 сайтов по посещаемости в интернете. networks). For a while, members could also report one another.
Website www.yahoo.com www.msn.com www.google.com www.baidu.com The service offers a flagging feature, intended as a means for
www.qq.com – www.myspace.com www.sina.com.cn www.yahoo.co.jp reporting questionable content, including that which might
www.163.com www.live.com www.ebay.com www.sohu.com constitute copyright infringement. However, the feature can be
www.youtube.com www.yahoo.com.cn www.microsoft.com subsceptible to abuse; for a time, some users were flagging
www.wikipedia.org www.amazon.com www.orkut.com www.blogger.com other users' original content for copyright violations, purely
www.google.co.uk. Country Global Global Global China China out of spite. YouTube proceeded to remove copyright infringement
(Asia?) Global China Japan China (Asia?) Global Global China from the list of offenses flaggable by members. Community
Global China Global Global Global Global Global UK. Main options censorship model YouTube does not have a centralized model for
personalized content and search dialup access and content monitoring the content of videos uploaded to the site, instead
provider search search content and search social network blogs relying on a "YouTube user community" to handle the
сontent and search сontent and search сontent and search windows task. Votes counted against a video cause it to be blocked or
live search auction сontent and search video sharing сontent and marked "inappropriate." While seemingly sensible,
search microsoft content free encyclopedia сustomer-centric videos that contain nothing other than an unpopular point of
website friends/dating search blogs search. Online since 1995 view or similarly nonsensical transgressions are flagged
1994 1997 1999 1995 1996 1998 ? 1997 1994 1995 1998 2005 1998 regularly and are more difficult to view for most visitors as a
1991 2001 1994 2002 1999 1999. 3. Source: Alexa TOP 500 as for result. 22.
11/09/06. 23YOU TUBE’S ONLINE VIDEO MARKET SHARE IS 43%. *. * Daily
4История роста. DAILY TRAFFIC, Thnd visitors / day*. reach (per million) – доля пользователей (xx тысяч) в каждом
Google.com. Yahoo.com. MySpace. Video.google.com. From «0» to … миллионе интернет-пользователей мира, которые ежедневно посещают
45 000 visitors / day 11.1 page views / user Average time of сайт. Alexa.Com имеет исследовательскую базу мировых
visit 17 min / user for 9 month (as for 11/09/06). * Thnd интернет-пользователей, которые являются основой исследований и
visitors in each million of global internet users. Source: считает эту базу достаточно репрезентативной, чтобы
Alexa.com. 4. экстраполировать результаты своих исследований на мировой
5История компании. Компания: типичный «стартап Силиконовой интернет. Key You Tube’s advantages (comparable to Google Video)
Долины», частная, основана в феврале 2005, портал запущен в YouTube was constructed with a community in mind YouTube’s user
декабре 2005. Персонал – 60 чел. Головной офис находится в Palo interface is vastly better YouTube’s viral functions. Share this
Alto, California, USA Основатели: трое экс-сотрудников (27-30 video and tell a friend are ridiculously easy. YouTube videos
лет) из Pay Pal (платежная система). Венчурный капитал получен always load and play faster than Google videos. YouTube displays
от инвестиционной компании Sequoia Capital в сумме 11.5 mln USD. the number of times each video has been played. YouTube’s user
Steve Chen основатель и CTO Экс-сотрудник PayPal 27 лет, account system is more robust. YouTube’s search functionality is
University of Illinois at Urbana-Champaign (без степени). Jawed vastly better than Google’s. YouTube displays three random
Karim основатель и советник Раньше работал в PayPal, IBM images from each video for search returns. YouTube displays
(Бостон), Silicon Graphics Inc., National Center for trackbacks to each video. YouTube helps users find the obvious:
Supercomputing Applications (Champaign, IL), University of related videos. Other players: Yahoo, Google, AOL, Sturt-ups:
Minnesota Supercomputing Institute (Minneapolis, MN) 27-29 лет, Brightcove, VideoEgg, Grouper, Revver and You Tube Online video
Магистр компьютерных наук Stanford University, бакалавр has become a very hot area of investment for venture
компьютерных наук University of Illinois at Urbana-Champaign. capitalists. VideoEgg is jockeying for attention amidst a large
Chad Hurley основатель и CEO До создания You Tube - одна из crop of startups like Brightcove, Grouper, Revver, and YouTube.
ключевых фигур в PayPal, первый дизайнер пользовательского The startups are all taking different approaches to putting
интерфейса 29 лет, BA Indiana University of Pennsylvania. 5. video online. While Grouper and YouTube are going after the
6Конкуренты и синергии. Конкуренты Google video (платные и "funniest home video crowd" in an effort to develop a
бесплатные сервисы) vSocial, iFilm, MetaCafe, Veoh, Outloud.tv, destination site, VideoEgg is aimed at bloggers and others who
IFC Medialab and FBC V-Files прочие сайты-клоны You Tube are interested in having their video viewed from their own site,
Синергии Community sites MOBIX. Pageviews per user среди and not someone else's. the most important and the biggest and
конкурентов you tube (среднее значение за 3 последних месяца). real difference made factors. 23. Source: Technorati &
6. IceRocket.
7Бизнес-модель. Операционные расходы 0.9 – 1.3 млн. USD в 24VALUATION. Source: You Tube, IDC estimates, traffic-tracking
месяц Потенциальные источники доходов Реклама Платное скачивание firm Hitwise, News.com, Alexa. YouTube's potential market value
видео контента знаменитостей Платное голосование через мобильный in an acquisition is pure speculation and YouTube may be worth
телефон Платные услуги скачивания на мобильный телефон Платная from 600 mln to 1.5 bn USD Comparable deals (inside the social
реклама контента оффлайновых ресурсов (например плата ТВ каналов network websites): Sony has agreed to pay 65 mln USD for
за анонсы или рекламу их шоу). 7. video-sharing site Grouper with less than a 1% market share,
8SWOT. STRENGTHS Size First entry Brand Functionality. prompting speculation about the value of bigger sites such as
WEAKNESSES No clear business model Extremely weak revenue. YouTube… You Tube has 43% News Corp.'s acquisition of MySpace
OPPORTUNITIES Development of a new generation TV platform No (Intermix Media) for 580 mln USD. Potential acquirers Sony Corp.
Board of Directors is likely to approve purchase of resource News Corp. Video delivery companies and online content
loosing cash without clear business model. THREATS No real aggregators Probable You Tube’s development scenario: to
competitors same scale Legal issues/copyright. 8. maximize traffic growth ? IPO ? sale of the company at the
9NEXT STEPS. Hire Investment Bank in NY to approach You Tube raising stage (max. price). You Tube can be a great AD platform:
Develop a revenue generation plan. 9. 24.
10BACKGROUND. 10. 25Прогноз роста. ЕЖЕДНЕВНЫЙ ТРАФИК, тыс.посетителей / день*.
11Сервисы. Сочетание функциональности и социальных MySpace. YouTube.com. Будущие доходы You Tube могут быть
потребностей пользователя: Файлы мультимедиа Просмотр Загрузка сопоставимы с доходами MySpace (при одинкаов. MySpace:
Обмен файлами Таги. Пользовательские функции Сообщество Онлайн Optimistic Traffic growth CAGR Jan’06-Aug’08 - 169% Concervative
ТВ Голосование за клип (файл) Рейтинги Поиск файлов. 11. Traffic growth CAGR Jan’06-Aug’08 - 78% Revenues $180-200 mln
12Бизнес модель и финансы. Бизнес-модель: advertising-based $413-500 mln < $528 mln. 310. 310. 165. 125. * Thnd visitors
Текущий статус: модель advertising-based фактически не работает in each million of global internet users. Source: Alexa.com. 25.
или же находится в процессе становления. Предположение: 26USER PROFILE. 26. Source: Nielson / NetRatings June ’06.
собственники «жертвуют» рекламными доходами для привлечения как 27KEY PERSONS. Chad Hurley , Founder & CEO, (29) Chad was
можно большего количества пользователей: Первая реклама the first user-interface designer at PayPal, where he played a
появилась в марте 2006, на данный момент «активная» медийная fundamental role in the early development of the payment
реклама отсутствует Финансы: не афишируется, скорее всего на service. He designed the first PayPal logo, which is still used
данный момент выручка не покрывает операционных расходов - today. Following the eBay acquisition, Chad consulted for
предположительно около 1 mln USD в месяц. 12. several technology companies as well as for the producers of the
13Конкурентная среда. Основные конкуренты Google video hit movie “Thank you for Smoking.” He received a B.A in Fine Art
(платные и бесплатные сервисы) vSocial, iFilm, MetaCafe, Veoh, at Indiana University of Pennsylvania. Steve Chen, Founder &
Outloud.tv, IFC Medialab and FBC V-Files прочие аналоговые CTO, (27) To be added …. Jawed Karim, Founder & Advisor To
сайты-клоны You Tube. Pageviews per user среди конкурентов you be added …. Education: Stanford University, University of
tube (среднее значение за 3 последних месяца). Сейчас 11.1 Illinois at Urbana-Champaign. Sequoia Capital Since 1972,
pageviews (11/09/06). 13. Sequoia Capital has provided startup venture capital for very
14Преимущества you tube перед video.Google. Построен на модели smart people who want to turn ideas into companies. As the
сообщества Лучший интерфейс Простота пользования и обмена "Entrepreneurs Behind the Entrepreneurs," Sequoia
файлами YouTube грузится намного быстрее Google YouTube Capital's Partners have worked with innovators such as Sandy
отображает количество просмотров YouTube имеет Lerner and Len Bozack of Cisco Systems, Jerry Yang and David
персонифицированную account систему (пользователь имеет Filo of Yahoo!, Gaurav Garg of Redback Networks, Larry Page and
социальный статус в т.ч. имеет возможность прославиться – аналог Sergey Brin of Google, Dan Warmenhoven of Network Appliance,
Live Journal) Система поиска более функциональна В результатах T.J. Rodgers of Cypress Semiconductor, Lou Tomasetta of Vitesse
поиска автоматически отображаются случайные 3 момента каждого Semiconductor, Steve Jobs of Apple Computer and Larry Ellison of
видео Опция trackbacks в каждом видео Опция: related videos. 14. Oracle. The companies organized by Sequoia Capital now account
15Перспективы развития. Крупнейший мировой банк мультимедиа. for about 10% of the value of NASDAQ. To learn more about
Использование пользовательской базы как крупнейшей рекламной Sequoia Capital visit www.sequoiacap.com. 27. Source: You Tube.
площадки. Потенциальные рекламодатели: video & mobile 28BACKGROUND: VIDEO SHARING MARKET PLAYERS. eyespot.com.
producers, movie and music producers, internet access providers grouper.com. jumpcut.com. video.google.com. Appeal: Easy-to-use
… и т.д. Использование content-наполнения библиотеки для video uploading and remixing. Interface: Bright and colorful.
создания нового медиа-бизнеса: новый TV канал с любительским Tagging, forums, groups. Not a lot of community features.
видео (тематические каналы). Введение платных сервисов для Editing: Trim beginning and end, reorder clips on a timeline,
пользователей: дополнительное редактирование, mobile digital add music and photos. Sharing: Post to a group, invite a friend
video и прочее. Спонсорские программы производителей техники to the service (but not directly to your clip). Verdict:
(content making and delivery producers: camera’s, players, iPod Uploading straight forward and painless. But: 25MB filesize
… and mobile phone producers). 15. limit too small. Mashup features fall short of Grouper's
16Сервисы. Youtube.com – самый популярный онлайн-видео сайт "groovies," and it's not even in the same ballpark as
web 2.0, огромная мультимедийная библиотека ~100 млн файлов, Jumpcut when it comes to mixing and editing. Not a lot of reason
бесплатный сервис, позволяющий пользователю выкладывать любое to use Eyespot, in its current incarnation. Appeal: YouTube with
видео, искать по категориям, смотреть и выставлять оценки. a file-sharing application built on top. Interface: For full
Сервисы: просмотр, загрузка, обмен файлами, таги, сообщество, functionality, requires an application download. Windows Media
поиск файлов Компания: частная, основана в феврале 2005, портал Player-based (converts other formats). Ratings, tagging, groups,
запущен в декабре 2005. Персонал – 60 чел. Местоположение: Palo RSS feeds. Editing: Create mashups of your videos and photos,
Alto, California, USA Основатели: трое выходцев (27-30 лет) из set to music ("groovies"). Sharing: Post direct to
Pay Pal (типичный «стартап Силиконовой Долины»), венчурный myspace, friendster, eBay. Download to hard drive, iPod.
капитал получен от Sequoia Capital в сумме 11.5 mln USD. Доля на Verdict: "Groovies" are easy to create and could be
рынке online video – 43% Траффик: темп роста один из самых very popular. But: File-sharing application seems half-baked
высоких в мире (~ 150% за последние 3 месяца) ~ 20 млн. (and is undifferentiated from existing options).
уникальных пользователей в месяц, 11.2 pageviews/ user. "Groovies" will prove much more popular if they can be
Ежедневно загружается 65 000 видео, среднее время посещения built online without having to download the app. E-mail
сайта – 17 минут. 13-й самый посещаемый сайт в мире 60% всех registration system was a pain; had to do it twice to get
просматриваемых видео в интернет просматриваются на Youtube.com confirmed. After several hours, my file was still unavailable,
Портрет пользователя: 18-49 лет, география – весь мир, мужчин as the service was still "upload processing." Appeal:
приблизительно на 20% больше женщин. Бизнес-модель: It's Google. Interface: Typically clean and sparse Google
advertising-based. Первая реклама появилась в марте 2006, на layout. Uploading requires you download the Google Video
данный момент «активная» медийная реклама отсутствует. Uploader. Allows you to add plenty of metadata, including a
Акционеры: Sequoia Capital, Chad Hurley, Steve Chen, Founder, transcript. You can monetize your content by assigning a sale
Jawed Karim. Структура не афишируется. Финансы: не афишируется, price to each clip (you can also give users a "day
скорее всего выручка сейчас низкая, предположительные затраты - pass," giving them access to the content for a limited
1 mln USD в месяц. 16. time, but not ownership). Editing: None. Sharing: See below.
17PROFILE. 17. Verdict: Google Video requires a "video verification"
18GENERAL DATA. Company: You Tube YouTube is popular free process, where your submission is reviewed to ensure it conforms
video sharing Resource, a consumer media company for people to to Google's technical standards and legal policies. This process
watch and share original videos worldwide through a Web "may take several days," so check back for an .
experience. Type: Private Founded:February 14, 2005 Appeal: Create, edit, and remix video online. Interface: Slick
Headquarters: San Mateo/ Palo Alto, California, USA Key persons: interface feels more like an application than a web page. Scales
Chad Hurley , Founder & CEO Steve Chen, Founder & CTO all videos to a larger size than other sites, but videos don't
Jawed Karim, Founder & Advisor Employees: 60 (2006) Website: autoplay and there is no indication of what portion of the video
www.youtube.com Market share: 43% of online video market has already been downloaded. Editing: Bar-none the best editing
Foundation history: Founded by three early employees of PayPal options of the bunch. Splice your footage, reorder the shots,
and development immediately YouTube received funding from add music, photos, transitions, even effects--think iMovie in an
Sequoia Capital in November 2005 and the service was officially online interface. Very, very slick. Sharing: Email to a friend,
launched in December 2005. The domain name embed in a web page (worked flawlessly in Wordpress). Verdict:
"YouTube.com" was activated on February 15, 2005 and Playing with Jumpcut's features, you immediately understand that
the website was developed over the following months. The the future of online video is here. No current competitor can
creators offered the public a preview of the site in May 2005, touch it. But: Get too effects crazy and your video slows down.
and six months later, YouTube made its official debut. The Jumpcut doesn't re-render your files with every remix--which
company's humble beginnings in a garage and commitment to leaves the original video quality intact--but playback of edited
offering free services necessitated outside financial backing. files is not perfectly smooth. Don't throw out iMovie just yet.
In November of 2005, venture capital firm Sequoia Capital 28. Source: Alexa TOP 500.
invested an initial $3.5 mln; additionally, Roelof Botha, 29BACKGROUND: VIDEO SHARING MARKET PLAYERS. ourmedia.org.
partner of the firm and former CFO of PayPal, joined the YouTube revver.com. vimeo.com. videoegg.com. Appeal: "the global
board of directors. In April 2006, Sequoia put an additional $8 home for grassroots media." Interface: slow, confusing, and
million into the company, which had experienced a boom of messy. Requires an internet archive account, and the integration
popularity and growth in just its first few months. Total of the two services is convoluted. Keeps your content in its
shareholders investments 11.5 mln USD. User Profile Our user native format, which is both good and bad--it doesn't recompress
base is 18-49, spanning all geographies. With such a large and your video, but it requires its users to have several different
diverse user base. Men are 20% more likely to visit YouTube than players installed correctly. Creative commons licenses built-in.
women, with unique audience composition indexes of 113 and 88, Editing: none. Э sharing: RSS feeds, email to a friend, direct
respectively. Traffic At present, YouTube is one of the link to files from your own site. Verdict: going forward, a good
fastest-growing websites on the World Wide Web, and is ranked as place to upload your media if it is socially-conscious or
the 13th most popular website on Alexa, far outpacing even activist by nature. Also works as an online repository for
MySpace's growth. YouTube is currently serving 100 million video/audio storage. But: one of the most difficult sites to
videos per day, with more than 65,000 videos being uploaded upload video to. Current "alpha" version falls far
daily. According to Hitwise, YouTube videos account for 60 short of potential--wait for the next version. Appeal: YouTube
percent of all videos watched online and people are spending an with monetization--if people watch your video (and the embedded
average of 17 minutes per session on the site. ~ 20 mln unique ad), you get paid 20% of what the advertiser pays Revver. If
users per month, pageviews per user - 11. Daily reach (mln they click on the Revver link at the end, you split the proceeds
visitors). MySpace You Tube Flickr.com. 18. Source: You Tube, 50/50. Interace: Quicktime-based. Requires you to download a
Nielsen NetRatings, Alexa, News.com. client for uploading content. Tagging, emailing, rating,
19USER OPPORTUNITIES. What is YouTube : All services are playlisting. Editing: None. Sharing: See below. Verdict: Offers
completely free. Everyone can watch videos on YouTube—both on a unique revenue-sharing model that may appeal to content owners
YouTube.com and across the Internet. People can see first-hand and producers. But: Uploading process is convoluted (the
accounts of current events, find videos about their hobbies and promised drag-and-drop functionality was nowhere to be found).
interests, discover the quirky and unusual. As more people After trying to upload my file using the Revver client twice, my
capture special moments on video. The slogan "Broadcast video was still listed as "unavailable." I later
Yourself" reflects the basic intent of the site's creators: received an email from Revver stating that my submission may
to provide hosting for videos. YouTube is a place for people to contain unauthorized material that requires clearances--which is
engage in new ways with video by sharing, commenting on, and true. Because Revver and Google Video are the only sites in this
viewing videos. YouTube originally started as a personal video roundup that let you monetize your content, we'll be back with
sharing service, and has grown into an entertainment destination an update comparing the two. Appeal: Lets you painlessly upload
with people watching more than 100 million videos on the site video of any format to the web and post it to other sites or
daily. YouTube Community Users determine what is popular on the share it with friends. Interface: Requires you download an
site, and can unleash their creativity and broadcast their application in order to upload. The download seamlessly embeds
talents to a global audience. YouTube is creating a community in your browser to give you drag-and-drop functionality.
for personal video, musicians, amateur filmmakers and comedians, Editing: Basic trimming of beginning and end points. Sharing:
and professional content owners. Anyone can broadcast themselves Post direct to eBay, Blogger, and Typepad. Creates a simple URL,
by creating content and distributing it through YouTube. And the lets you email the video, and gives you javascript and html code
community decides what is popular through their ratings and for embedding in your own pages. Verdict: Painless experience.
comments. Unlike traditional broadcast channels, which have set If you only need to post and share video with friends, Videoegg
windows for their programming, people can watch what they want, just works. Flash 8 video quality is pretty decent. But: Video
when they want on YouTube, focused on building the best user didn't embed properly in other pages (Wordpress). Appeal: Flickr
experience and the best platform for people to share their for video. Interface: Nice and clean, uses a flash wrapper to
videos around the world. Services: Upload, tag and share videos play native formats. No download required, simple and easy
worldwide. Video embedding, which lets users insert a YouTube uploads. Tagging, commenting, voting. Nice player with a volume
video into MySpace accounts, blogs, or other Web Browse millions control and no burned-in logo. Editing: None in the current
of original videos uploaded by community members Find, join and version. Sharing: Post to Flickr, send to del.icio.us, download
create video groups to connect with people who have similar original file, embed in your MySpace profile or blog, create an
interests Customize the experience by subscribing to member RSS feed. Verdict: Good video quality. Embedding the video in
videos, saving favorites, and creating playlists Integrate Wordpress worked flawlessly. But: Light on community features,
YouTube videos on websites using video embeds or APIs Make and weekly storage cap of 20 megs is too limiting. 29. Source:
videos public or private—users can elect to broadcast their Alexa TOP 500.
videos publicly or share them privately with friends and family 30BACKGROUND: VIDEO SHARING MARKET PLAYERS. vsocial.com.
upon upload By registering, users are able to upload and share youtube.com. … BEST VISEO SHARING WEBSITES (DvGuru estimates)
videos, save favorites, create playlists, and comment on the For posting: If you just want to get a video clip online and
videos. YouTube is building a community that is highly motivated share it with friends via email or on your own blog, Vimeo wins
to watch and share videos. The YouTube service is free and will for its speed, ease-of-use, and simple playback functions. It
be supported by advertising. 19. Source: You Tube. also lets users download the original file, and features some
20WEBSITE. NO BANNERS. 20. light community features (note that a new version is launching
21COMPANY DESCRIPTION. Source: You Tube, IDC estimates. very soon). One of the few sites I used that I never had a
Business Model YouTube is pursuing advertising as its business problem with. Alternate choice: Videoegg. For viewership: If you
model, and is exploring a range of possibilities including want to step up to more community features and get widespread
promotions, sponsorships, contextual-based advertising, viewership of your viral clip, YouTube gets the job done with a
traditional banner advertising, etc. The site's bandwidth costs, lot less hassle than vSocial or Grouper. For editing: If you
which increase every time a visitor clicks on a video, may be want to alter your video online in any way--through editing,
approaching $1 mln a month. The company does not have a viably remixing, or combining your clips with those from other
implemented business model. Advertisements were launched on the users--then head on over to Jumpcut and don't look back. Jumpcut
site beginning in March 2006. In April, YouTube started using really offers the first leap forward in online video sharing,
Google AdSense. Market Size Internet optimists predict that and is worth a look even if you have no use for editing features
online video, long-rumored to be the next big thing, is finally (its full-fledged community is launching "very soon").
taking off: video generated $230 mln revenues in 2005 and will Alternate choice: none, yet, although Motionbox looks to be a
jump to $1.7 bn by 2010. In the meantime, the best play in potential competitor. Appeal: "The fastest, easiest way to
Internet video may not be the companies that show off the clips, upload, watch and share your favorite video clips."
but the ones who deliver them to users' PCs. The Interface: All Web 2.0'd-out. Big fonts, AJAX, tagging, rating,
content-delivery business may be a $500 million a year business reviewing, RSS feeds, creative commons licenses. Editing: Offers
-- twice the value of Internet video advertising and users fees "edit this video" functionality, which I couldn't test
-- and is growing 25% per year. This presents a significant (see below). Can also create "Video Rolls," which are
market opportunity for YouTube. Content Partners YouTube is a customized playlists generated from your selected criteria.
stage for traditional media companies, filmmakers, record Sharing: Embed in your own page, MySpace, Typepad, Blogger,
labels, movie studios, comedians and more. In spite of having del.icio.us, Flickr, Blog It! (write a post on your own blog
formed productive relationships with several major media about a video without leaving vSocial). Verdict: Lots of
companies, YouTube's copyright controversies are still not over. community features. But: Didn't live up to their
TV journalist Robert Tur filed the first lawsuit against the "fastest" or "easiest" claim--I never
company in summer 2006, alleging copyright infringement for successfully got a video uploaded (tried three times). Quality
hosting a number of famous news clips without permission. The of existing clips is less than stellar--everything's resized to
case has yet to be resolved. You Tube Director Program YouTube 320X240. . Appeal: The video-sharing site everyone's already
implemented a 10-minute limit for video uploads in March 2006 to heard of. Mindshare-winner by a mile. Interface: Tabbed pages
prohibit unauthorized videos from being uploaded to the site. feature ratings, favorites, flagging, tagging, and commenting.
Recognizing that there are many legitimate content creators Create playlists, subscribe to other's uploads, subscribe to
making videos over 10 minutes, we created a new program called tags. The player only features a mute button (rather than level
YouTube Directors in April 2006. The service is set up for control), and full-screening the video opens a new window and
videobloggers, comedians, professional content producers, starts playback over. Editing: None. Sharing: Embed in other
filmmakers, musicians, and anyone else making videos. Upon websites, including Friendster, eBay, Blogger, MySpace. Verdict:
successful registration, YouTube Director accounts receive the Easy to use, no major issues. Decent video quality, audio sounds
following benefits: logo on all video pages and profiles Users' compressed. Video embedded in Wordpress fine (but was
own logos, company/organization URL, and description on all of off-center). But: No progress bar for uploading. Fairly lengthy
their video pages Ability to upload videos longer than 10 "processing" delay before you (or anyone else) can
minutes Customizable name & value fields for each video (ex: watch your . 30. Source: DVGuru rating (portal).
"Price: $4.25" or "Show Time: 9 pm PST") 31BACKGROUND: TOP 30 RUSSIAN WEBSITES BY TRAFFIC. … MOST
Ability to attach a per-video URL to each video The YouTube LIKELY TO BE TOP 30 WEBSITES VISITED BY MOSCOW INHABITANTS … OR
Director program is completely free to legitimate, original ADVANCED RUSSIAN INTERNET USERS. Website Яndex Почта@Mail.ru
content creators. Users must apply via the YouTube website to Рамблер LiveJournal.com Narod.ru Google.ru Google.com Yahoo.com
become a Director at www.youtube.com. 21. LiveInternet.ru RapidShare, rapidshare.de (file sharing) auto.ru
22COMPANY DESCRIPTION: ADDITIONS. Source: You Tube, IDC Автомобили в России spb.ru msn.com Fastbb.ru megaupload.com.
estimates. Despite YouTube's huge user base, content library, Website Diary.ru Zaycev.net Fishki.net NoNaMe nnm.ru vz.ru
and hit count popularity, it is still a very small company at Взгляд.ру rbc.ru Росбизнесконсалтинг Фотофайл photofile.ru
the administrative level, staffed by only about 60 employees. Dosug.nu youtube.com YouTube Apeha.ru Игра-стратегия ImageShack
This disproportionate ratio, and the measures taken to imageshack.us Microsoft Corporation microsoft.com Msk.ru
compensate for it, have resulted in some users finding YouTube Спорт-Экспресс redtram.com. 31. Source: Alexa TOP 500 as for
to be a difficult experience. Many users have expressed 12/09/06.
frustration with the lack of administrative communication, 32BACKGROUND: US ONLINE VIDEO MARKET. Video sharing site
active moderation, and technical support, among other YouTube saw the most traffic among video sites, accounting for
complaints. Perhaps most prominently, the very nature of the 43 percent of category visits and ranking at number 13 among the
site has sparked copyright debate from its inception, a problem more than 500,000 sites tracked by Hitwise. You Tube's market
compounded by its constant growth Accessibility issues On share growth rate of visits has increased by over 150%, keeping
YouTube: Users may submit videos in several common file formats it well above MySpace Videos Other rapidly growing sites in the
(such as .mpeg and .avi). YouTube automatically converts them to category in that period were Grouper (up 765 percent) and Daily
Flash Video (with extension .flv) and makes them available for Motion (up 300 percent). 32. Source: HitWise.
online viewing. Flash Video is a popular video format among 33BACKGROUND: US ONLINE VIDEO MARKET. 33. Source: eMarketer
large hosting sites due to its tendency to be widely compatible. report Sep 2006.
Outside YouTube: Each video is accompanied by the full HTML
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