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YOU TUBE INVESTMENT PROFILE SUP V.3 CONFIDENTIAL	Резюме	Резюме	Обзор рынка: топ 20 сайтов по посещаемости в интернете	История роста
История роста				История компании
Конкуренты и синергии	Конкуренты и синергии	Конкуренты и синергии	Конкуренты и синергии	Конкуренты и синергии
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Бизнес-модель	SWOT	NEXT STEPS	BACKGROUND	Сервисы
Бизнес модель и финансы	Конкурентная среда	Преимущества you tube перед video	Перспективы развития	Сервисы
Сервисы	PROFILE	GENERAL DATA	USER OPPORTUNITIES	WEBSITE
COMPANY DESCRIPTION	COMPANY DESCRIPTION: ADDITIONS	YOU TUBE’S ONLINE VIDEO MARKET SHARE IS 43%	YOU TUBE’S ONLINE VIDEO MARKET SHARE IS 43%	VALUATION
VALUATION	Прогноз роста	USER PROFILE	KEY PERSONS	KEY PERSONS
KEY PERSONS	BACKGROUND: VIDEO SHARING MARKET PLAYERS	BACKGROUND: VIDEO SHARING MARKET PLAYERS	BACKGROUND: VIDEO SHARING MARKET PLAYERS	BACKGROUND: TOP 30 RUSSIAN WEBSITES BY TRAFFIC
BACKGROUND: US ONLINE VIDEO MARKET	BACKGROUND: US ONLINE VIDEO MARKET	BACKGROUND: US ONLINE VIDEO MARKET	BACKGROUND: US ONLINE VIDEO MARKET	BACKGROUND: US ONLINE VIDEO MARKET
BACKGROUND: US ONLINE VIDEO MARKET	BACKGROUND: US ONLINE VIDEO MARKET

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1	YOU TUBE INVESTMENT PROFILE SUP V.3 CONFIDENTIAL. Discussion	22	codes for linking to it and/or embedding it within another page;
1	document. September 2006.		a small addition to the code for the latter will make the video
2	Резюме. Youtube.com – самый популярный онлайн-видео сайт web		autoplay when the page is accessed. These simple cut-and-paste
	2.0, огромная мультимедийная библиотека ~100 млн файлов,		options are popular particularly with users of social/networking
	бесплатный сервис, позволяющий пользователю выкладывать любое		sites. Poor experiences have however been cited by members of
	видео, искать по категориям, смотреть и выставлять оценки. Доля		such sites, where autoplaying embedded YouTube videos has been
	на рынке online video – 43% 13-й самый посещаемый сайт в мире		reported to slow down page loading time or even to cause
	60% всех просматриваемых видео в интернет просматриваются на		browsers to crash. General concerns: Videos can be downloaded
	Youtube.com Компания: частная, основана в феврале 2005, портал		off YouTube's website and viewed offline with various video
	запущен в декабре 2005. Персонал – 60 чел. Головной офис		player applications, however this may be a violation of
	находится в Palo Alto, California, USA Основатели: трое выходцев		copyright. Copyright infringement YouTube policy does not allow
	(27-30 лет) из Pay Pal (типичный «стартап Силиконовой Долины»),		content to be uploaded by anyone not permitted by copyright law
	венчурный капитал получен от Sequoia Capital в сумме 11.5 mln		to do so, and the company frequently removes uploaded infringing
	USD Трафик: темп роста один из самых высоких в мире (~ 150% за		content, but a large amount of it continues to be uploaded
	последние 3 месяца) ~ 20 млн. уникальных пользователей в месяц,		nonetheless. Generally, unless the copyright holder reports
	11.2 pageviews/ user. Ежедневно загружается 65 000 видео,		them, YouTube only discovers these videos via indications within
	среднее время посещения сайта – 17 минут. Портрет пользователя:		the YouTube community through self-policing. The primary way in
	18-49 лет, география – весь мир, мужчин приблизительно на 20%		which YouTube identifies the content of a video is through the
	больше женщин Акционеры: Sequoia Capital, Chad Hurley, Steve		search terms that uploaders associate with clips. Some users
	Chen, Founder, Jawed Karim. Структура не афишируется		have taken to creating alternative words as search terms to be
	Инвестиционная возможность: Предлагается рассмотреть возможность		entered when uploading specific type of files (similar to the
	приобретения YouTube за $1,2-1.3 млрд. 2.		deliberate misspelling of band names on MP3 filesharing
3	Обзор рынка: топ 20 сайтов по посещаемости в интернете.		networks). For a while, members could also report one another.
	Website www.yahoo.com www.msn.com www.google.com www.baidu.com		The service offers a flagging feature, intended as a means for
	www.qq.com – www.myspace.com www.sina.com.cn www.yahoo.co.jp		reporting questionable content, including that which might
	www.163.com www.live.com www.ebay.com www.sohu.com		constitute copyright infringement. However, the feature can be
	www.youtube.com www.yahoo.com.cn www.microsoft.com		subsceptible to abuse; for a time, some users were flagging
	www.wikipedia.org www.amazon.com www.orkut.com www.blogger.com		other users' original content for copyright violations, purely
	www.google.co.uk. Country Global Global Global China China		out of spite. YouTube proceeded to remove copyright infringement
	(Asia?) Global China Japan China (Asia?) Global Global China		from the list of offenses flaggable by members. Community
	Global China Global Global Global Global Global UK. Main options		censorship model YouTube does not have a centralized model for
	personalized content and search dialup access and content		monitoring the content of videos uploaded to the site, instead
	provider search search content and search social network blogs		relying on a "YouTube user community" to handle the
	сontent and search сontent and search сontent and search windows		task. Votes counted against a video cause it to be blocked or
	live search auction сontent and search video sharing сontent and		marked "inappropriate." While seemingly sensible,
	search microsoft content free encyclopedia сustomer-centric		videos that contain nothing other than an unpopular point of
	website friends/dating search blogs search. Online since 1995		view or similarly nonsensical transgressions are flagged
	1994 1997 1999 1995 1996 1998 ? 1997 1994 1995 1998 2005 1998		regularly and are more difficult to view for most visitors as a
	1991 2001 1994 2002 1999 1999. 3. Source: Alexa TOP 500 as for		result. 22.
	11/09/06.	23	YOU TUBE’S ONLINE VIDEO MARKET SHARE IS 43%. . Daily
4	История роста. DAILY TRAFFIC, Thnd visitors / day*.		reach (per million) – доля пользователей (xx тысяч) в каждом
	Google.com. Yahoo.com. MySpace. Video.google.com. From «0» to …		миллионе интернет-пользователей мира, которые ежедневно посещают
	45 000 visitors / day 11.1 page views / user Average time of		сайт. Alexa.Com имеет исследовательскую базу мировых
	visit 17 min / user for 9 month (as for 11/09/06). * Thnd		интернет-пользователей, которые являются основой исследований и
	visitors in each million of global internet users. Source:		считает эту базу достаточно репрезентативной, чтобы
	Alexa.com. 4.		экстраполировать результаты своих исследований на мировой
5	История компании. Компания: типичный «стартап Силиконовой		интернет. Key You Tube’s advantages (comparable to Google Video)
	Долины», частная, основана в феврале 2005, портал запущен в		YouTube was constructed with a community in mind YouTube’s user
	декабре 2005. Персонал – 60 чел. Головной офис находится в Palo		interface is vastly better YouTube’s viral functions. Share this
	Alto, California, USA Основатели: трое экс-сотрудников (27-30		video and tell a friend are ridiculously easy. YouTube videos
	лет) из Pay Pal (платежная система). Венчурный капитал получен		always load and play faster than Google videos. YouTube displays
	от инвестиционной компании Sequoia Capital в сумме 11.5 mln USD.		the number of times each video has been played. YouTube’s user
	Steve Chen основатель и CTO Экс-сотрудник PayPal 27 лет,		account system is more robust. YouTube’s search functionality is
	University of Illinois at Urbana-Champaign (без степени). Jawed		vastly better than Google’s. YouTube displays three random
	Karim основатель и советник Раньше работал в PayPal, IBM		images from each video for search returns. YouTube displays
	(Бостон), Silicon Graphics Inc., National Center for		trackbacks to each video. YouTube helps users find the obvious:
	Supercomputing Applications (Champaign, IL), University of		related videos. Other players: Yahoo, Google, AOL, Sturt-ups:
	Minnesota Supercomputing Institute (Minneapolis, MN) 27-29 лет,		Brightcove, VideoEgg, Grouper, Revver and You Tube Online video
	Магистр компьютерных наук Stanford University, бакалавр		has become a very hot area of investment for venture
	компьютерных наук University of Illinois at Urbana-Champaign.		capitalists. VideoEgg is jockeying for attention amidst a large
	Chad Hurley основатель и CEO До создания You Tube - одна из		crop of startups like Brightcove, Grouper, Revver, and YouTube.
	ключевых фигур в PayPal, первый дизайнер пользовательского		The startups are all taking different approaches to putting
	интерфейса 29 лет, BA Indiana University of Pennsylvania. 5.		video online. While Grouper and YouTube are going after the
6	Конкуренты и синергии. Конкуренты Google video (платные и		"funniest home video crowd" in an effort to develop a
	бесплатные сервисы) vSocial, iFilm, MetaCafe, Veoh, Outloud.tv,		destination site, VideoEgg is aimed at bloggers and others who
	IFC Medialab and FBC V-Files прочие сайты-клоны You Tube		are interested in having their video viewed from their own site,
	Синергии Community sites MOBIX. Pageviews per user среди		and not someone else's. the most important and the biggest and
	конкурентов you tube (среднее значение за 3 последних месяца).		real difference made factors. 23. Source: Technorati &
	6.		IceRocket.
7	Бизнес-модель. Операционные расходы 0.9 – 1.3 млн. USD в	24	VALUATION. Source: You Tube, IDC estimates, traffic-tracking
	месяц Потенциальные источники доходов Реклама Платное скачивание		firm Hitwise, News.com, Alexa. YouTube's potential market value
	видео контента знаменитостей Платное голосование через мобильный		in an acquisition is pure speculation and YouTube may be worth
	телефон Платные услуги скачивания на мобильный телефон Платная		from 600 mln to 1.5 bn USD Comparable deals (inside the social
	реклама контента оффлайновых ресурсов (например плата ТВ каналов		network websites): Sony has agreed to pay 65 mln USD for
	за анонсы или рекламу их шоу). 7.		video-sharing site Grouper with less than a 1% market share,
8	SWOT. STRENGTHS Size First entry Brand Functionality.		prompting speculation about the value of bigger sites such as
	WEAKNESSES No clear business model Extremely weak revenue.		YouTube… You Tube has 43% News Corp.'s acquisition of MySpace
	OPPORTUNITIES Development of a new generation TV platform No		(Intermix Media) for 580 mln USD. Potential acquirers Sony Corp.
	Board of Directors is likely to approve purchase of resource		News Corp. Video delivery companies and online content
	loosing cash without clear business model. THREATS No real		aggregators Probable You Tube’s development scenario: to
	competitors same scale Legal issues/copyright. 8.		maximize traffic growth ? IPO ? sale of the company at the
9	NEXT STEPS. Hire Investment Bank in NY to approach You Tube		raising stage (max. price). You Tube can be a great AD platform:
9	Develop a revenue generation plan. 9.		24.
10	BACKGROUND. 10.	25	Прогноз роста. ЕЖЕДНЕВНЫЙ ТРАФИК, тыс.посетителей / день*.
11	Сервисы. Сочетание функциональности и социальных		MySpace. YouTube.com. Будущие доходы You Tube могут быть
	потребностей пользователя: Файлы мультимедиа Просмотр Загрузка		сопоставимы с доходами MySpace (при одинкаов. MySpace:
	Обмен файлами Таги. Пользовательские функции Сообщество Онлайн		Optimistic Traffic growth CAGR Jan’06-Aug’08 - 169% Concervative
	ТВ Голосование за клип (файл) Рейтинги Поиск файлов. 11.		Traffic growth CAGR Jan’06-Aug’08 - 78% Revenues $180-200 mln
12	Бизнес модель и финансы. Бизнес-модель: advertising-based		$413-500 mln < $528 mln. 310. 310. 165. 125. * Thnd visitors
	Текущий статус: модель advertising-based фактически не работает		in each million of global internet users. Source: Alexa.com. 25.
	или же находится в процессе становления. Предположение:	26	USER PROFILE. 26. Source: Nielson / NetRatings June ’06.
	собственники «жертвуют» рекламными доходами для привлечения как	27	KEY PERSONS. Chad Hurley , Founder & CEO, (29) Chad was
	можно большего количества пользователей: Первая реклама		the first user-interface designer at PayPal, where he played a
	появилась в марте 2006, на данный момент «активная» медийная		fundamental role in the early development of the payment
	реклама отсутствует Финансы: не афишируется, скорее всего на		service. He designed the first PayPal logo, which is still used
	данный момент выручка не покрывает операционных расходов -		today. Following the eBay acquisition, Chad consulted for
	предположительно около 1 mln USD в месяц. 12.		several technology companies as well as for the producers of the
13	Конкурентная среда. Основные конкуренты Google video		hit movie “Thank you for Smoking.” He received a B.A in Fine Art
	(платные и бесплатные сервисы) vSocial, iFilm, MetaCafe, Veoh,		at Indiana University of Pennsylvania. Steve Chen, Founder &
	Outloud.tv, IFC Medialab and FBC V-Files прочие аналоговые		CTO, (27) To be added …. Jawed Karim, Founder & Advisor To
	сайты-клоны You Tube. Pageviews per user среди конкурентов you		be added …. Education: Stanford University, University of
	tube (среднее значение за 3 последних месяца). Сейчас 11.1		Illinois at Urbana-Champaign. Sequoia Capital Since 1972,
	pageviews (11/09/06). 13.		Sequoia Capital has provided startup venture capital for very
14	Преимущества you tube перед video.Google. Построен на модели		smart people who want to turn ideas into companies. As the
	сообщества Лучший интерфейс Простота пользования и обмена		"Entrepreneurs Behind the Entrepreneurs," Sequoia
	файлами YouTube грузится намного быстрее Google YouTube		Capital's Partners have worked with innovators such as Sandy
	отображает количество просмотров YouTube имеет		Lerner and Len Bozack of Cisco Systems, Jerry Yang and David
	персонифицированную account систему (пользователь имеет		Filo of Yahoo!, Gaurav Garg of Redback Networks, Larry Page and
	социальный статус в т.ч. имеет возможность прославиться – аналог		Sergey Brin of Google, Dan Warmenhoven of Network Appliance,
	Live Journal) Система поиска более функциональна В результатах		T.J. Rodgers of Cypress Semiconductor, Lou Tomasetta of Vitesse
	поиска автоматически отображаются случайные 3 момента каждого		Semiconductor, Steve Jobs of Apple Computer and Larry Ellison of
	видео Опция trackbacks в каждом видео Опция: related videos. 14.		Oracle. The companies organized by Sequoia Capital now account
15	Перспективы развития. Крупнейший мировой банк мультимедиа.		for about 10% of the value of NASDAQ. To learn more about
	Использование пользовательской базы как крупнейшей рекламной		Sequoia Capital visit www.sequoiacap.com. 27. Source: You Tube.
	площадки. Потенциальные рекламодатели: video & mobile	28	BACKGROUND: VIDEO SHARING MARKET PLAYERS. eyespot.com.
	producers, movie and music producers, internet access providers		grouper.com. jumpcut.com. video.google.com. Appeal: Easy-to-use
	… и т.д. Использование content-наполнения библиотеки для		video uploading and remixing. Interface: Bright and colorful.
	создания нового медиа-бизнеса: новый TV канал с любительским		Tagging, forums, groups. Not a lot of community features.
	видео (тематические каналы). Введение платных сервисов для		Editing: Trim beginning and end, reorder clips on a timeline,
	пользователей: дополнительное редактирование, mobile digital		add music and photos. Sharing: Post to a group, invite a friend
	video и прочее. Спонсорские программы производителей техники		to the service (but not directly to your clip). Verdict:
	(content making and delivery producers: camera’s, players, iPod		Uploading straight forward and painless. But: 25MB filesize
	… and mobile phone producers). 15.		limit too small. Mashup features fall short of Grouper's
16	Сервисы. Youtube.com – самый популярный онлайн-видео сайт		"groovies," and it's not even in the same ballpark as
	web 2.0, огромная мультимедийная библиотека ~100 млн файлов,		Jumpcut when it comes to mixing and editing. Not a lot of reason
	бесплатный сервис, позволяющий пользователю выкладывать любое		to use Eyespot, in its current incarnation. Appeal: YouTube with
	видео, искать по категориям, смотреть и выставлять оценки.		a file-sharing application built on top. Interface: For full
	Сервисы: просмотр, загрузка, обмен файлами, таги, сообщество,		functionality, requires an application download. Windows Media
	поиск файлов Компания: частная, основана в феврале 2005, портал		Player-based (converts other formats). Ratings, tagging, groups,
	запущен в декабре 2005. Персонал – 60 чел. Местоположение: Palo		RSS feeds. Editing: Create mashups of your videos and photos,
	Alto, California, USA Основатели: трое выходцев (27-30 лет) из		set to music ("groovies"). Sharing: Post direct to
	Pay Pal (типичный «стартап Силиконовой Долины»), венчурный		myspace, friendster, eBay. Download to hard drive, iPod.
	капитал получен от Sequoia Capital в сумме 11.5 mln USD. Доля на		Verdict: "Groovies" are easy to create and could be
	рынке online video – 43% Траффик: темп роста один из самых		very popular. But: File-sharing application seems half-baked
	высоких в мире (~ 150% за последние 3 месяца) ~ 20 млн.		(and is undifferentiated from existing options).
	уникальных пользователей в месяц, 11.2 pageviews/ user.		"Groovies" will prove much more popular if they can be
	Ежедневно загружается 65 000 видео, среднее время посещения		built online without having to download the app. E-mail
	сайта – 17 минут. 13-й самый посещаемый сайт в мире 60% всех		registration system was a pain; had to do it twice to get
	просматриваемых видео в интернет просматриваются на Youtube.com		confirmed. After several hours, my file was still unavailable,
	Портрет пользователя: 18-49 лет, география – весь мир, мужчин		as the service was still "upload processing." Appeal:
	приблизительно на 20% больше женщин. Бизнес-модель:		It's Google. Interface: Typically clean and sparse Google
	advertising-based. Первая реклама появилась в марте 2006, на		layout. Uploading requires you download the Google Video
	данный момент «активная» медийная реклама отсутствует.		Uploader. Allows you to add plenty of metadata, including a
	Акционеры: Sequoia Capital, Chad Hurley, Steve Chen, Founder,		transcript. You can monetize your content by assigning a sale
	Jawed Karim. Структура не афишируется. Финансы: не афишируется,		price to each clip (you can also give users a "day
	скорее всего выручка сейчас низкая, предположительные затраты -		pass," giving them access to the content for a limited
	1 mln USD в месяц. 16.		time, but not ownership). Editing: None. Sharing: See below.
17	PROFILE. 17.		Verdict: Google Video requires a "video verification"
18	GENERAL DATA. Company: You Tube YouTube is popular free		process, where your submission is reviewed to ensure it conforms
	video sharing Resource, a consumer media company for people to		to Google's technical standards and legal policies. This process
	watch and share original videos worldwide through a Web		"may take several days," so check back for an .
	experience. Type: Private Founded:February 14, 2005		Appeal: Create, edit, and remix video online. Interface: Slick
	Headquarters: San Mateo/ Palo Alto, California, USA Key persons:		interface feels more like an application than a web page. Scales
	Chad Hurley , Founder & CEO Steve Chen, Founder & CTO		all videos to a larger size than other sites, but videos don't
	Jawed Karim, Founder & Advisor Employees: 60 (2006) Website:		autoplay and there is no indication of what portion of the video
	www.youtube.com Market share: 43% of online video market		has already been downloaded. Editing: Bar-none the best editing
	Foundation history: Founded by three early employees of PayPal		options of the bunch. Splice your footage, reorder the shots,
	and development immediately YouTube received funding from		add music, photos, transitions, even effects--think iMovie in an
	Sequoia Capital in November 2005 and the service was officially		online interface. Very, very slick. Sharing: Email to a friend,
	launched in December 2005. The domain name		embed in a web page (worked flawlessly in Wordpress). Verdict:
	"YouTube.com" was activated on February 15, 2005 and		Playing with Jumpcut's features, you immediately understand that
	the website was developed over the following months. The		the future of online video is here. No current competitor can
	creators offered the public a preview of the site in May 2005,		touch it. But: Get too effects crazy and your video slows down.
	and six months later, YouTube made its official debut. The		Jumpcut doesn't re-render your files with every remix--which
	company's humble beginnings in a garage and commitment to		leaves the original video quality intact--but playback of edited
	offering free services necessitated outside financial backing.		files is not perfectly smooth. Don't throw out iMovie just yet.
	In November of 2005, venture capital firm Sequoia Capital		28. Source: Alexa TOP 500.
	invested an initial $3.5 mln; additionally, Roelof Botha,	29	BACKGROUND: VIDEO SHARING MARKET PLAYERS. ourmedia.org.
	partner of the firm and former CFO of PayPal, joined the YouTube		revver.com. vimeo.com. videoegg.com. Appeal: "the global
	board of directors. In April 2006, Sequoia put an additional $8		home for grassroots media." Interface: slow, confusing, and
	million into the company, which had experienced a boom of		messy. Requires an internet archive account, and the integration
	popularity and growth in just its first few months. Total		of the two services is convoluted. Keeps your content in its
	shareholders investments 11.5 mln USD. User Profile Our user		native format, which is both good and bad--it doesn't recompress
	base is 18-49, spanning all geographies. With such a large and		your video, but it requires its users to have several different
	diverse user base. Men are 20% more likely to visit YouTube than		players installed correctly. Creative commons licenses built-in.
	women, with unique audience composition indexes of 113 and 88,		Editing: none. Э sharing: RSS feeds, email to a friend, direct
	respectively. Traffic At present, YouTube is one of the		link to files from your own site. Verdict: going forward, a good
	fastest-growing websites on the World Wide Web, and is ranked as		place to upload your media if it is socially-conscious or
	the 13th most popular website on Alexa, far outpacing even		activist by nature. Also works as an online repository for
	MySpace's growth. YouTube is currently serving 100 million		video/audio storage. But: one of the most difficult sites to
	videos per day, with more than 65,000 videos being uploaded		upload video to. Current "alpha" version falls far
	daily. According to Hitwise, YouTube videos account for 60		short of potential--wait for the next version. Appeal: YouTube
	percent of all videos watched online and people are spending an		with monetization--if people watch your video (and the embedded
	average of 17 minutes per session on the site. ~ 20 mln unique		ad), you get paid 20% of what the advertiser pays Revver. If
	users per month, pageviews per user - 11. Daily reach (mln		they click on the Revver link at the end, you split the proceeds
	visitors). MySpace You Tube Flickr.com. 18. Source: You Tube,		50/50. Interace: Quicktime-based. Requires you to download a
	Nielsen NetRatings, Alexa, News.com.		client for uploading content. Tagging, emailing, rating,
19	USER OPPORTUNITIES. What is YouTube : All services are		playlisting. Editing: None. Sharing: See below. Verdict: Offers
	completely free. Everyone can watch videos on YouTube—both on		a unique revenue-sharing model that may appeal to content owners
	YouTube.com and across the Internet. People can see first-hand		and producers. But: Uploading process is convoluted (the
	accounts of current events, find videos about their hobbies and		promised drag-and-drop functionality was nowhere to be found).
	interests, discover the quirky and unusual. As more people		After trying to upload my file using the Revver client twice, my
	capture special moments on video. The slogan "Broadcast		video was still listed as "unavailable." I later
	Yourself" reflects the basic intent of the site's creators:		received an email from Revver stating that my submission may
	to provide hosting for videos. YouTube is a place for people to		contain unauthorized material that requires clearances--which is
	engage in new ways with video by sharing, commenting on, and		true. Because Revver and Google Video are the only sites in this
	viewing videos. YouTube originally started as a personal video		roundup that let you monetize your content, we'll be back with
	sharing service, and has grown into an entertainment destination		an update comparing the two. Appeal: Lets you painlessly upload
	with people watching more than 100 million videos on the site		video of any format to the web and post it to other sites or
	daily. YouTube Community Users determine what is popular on the		share it with friends. Interface: Requires you download an
	site, and can unleash their creativity and broadcast their		application in order to upload. The download seamlessly embeds
	talents to a global audience. YouTube is creating a community		in your browser to give you drag-and-drop functionality.
	for personal video, musicians, amateur filmmakers and comedians,		Editing: Basic trimming of beginning and end points. Sharing:
	and professional content owners. Anyone can broadcast themselves		Post direct to eBay, Blogger, and Typepad. Creates a simple URL,
	by creating content and distributing it through YouTube. And the		lets you email the video, and gives you javascript and html code
	community decides what is popular through their ratings and		for embedding in your own pages. Verdict: Painless experience.
	comments. Unlike traditional broadcast channels, which have set		If you only need to post and share video with friends, Videoegg
	windows for their programming, people can watch what they want,		just works. Flash 8 video quality is pretty decent. But: Video
	when they want on YouTube, focused on building the best user		didn't embed properly in other pages (Wordpress). Appeal: Flickr
	experience and the best platform for people to share their		for video. Interface: Nice and clean, uses a flash wrapper to
	videos around the world. Services: Upload, tag and share videos		play native formats. No download required, simple and easy
	worldwide. Video embedding, which lets users insert a YouTube		uploads. Tagging, commenting, voting. Nice player with a volume
	video into MySpace accounts, blogs, or other Web Browse millions		control and no burned-in logo. Editing: None in the current
	of original videos uploaded by community members Find, join and		version. Sharing: Post to Flickr, send to del.icio.us, download
	create video groups to connect with people who have similar		original file, embed in your MySpace profile or blog, create an
	interests Customize the experience by subscribing to member		RSS feed. Verdict: Good video quality. Embedding the video in
	videos, saving favorites, and creating playlists Integrate		Wordpress worked flawlessly. But: Light on community features,
	YouTube videos on websites using video embeds or APIs Make		and weekly storage cap of 20 megs is too limiting. 29. Source:
	videos public or private—users can elect to broadcast their		Alexa TOP 500.
	videos publicly or share them privately with friends and family	30	BACKGROUND: VIDEO SHARING MARKET PLAYERS. vsocial.com.
	upon upload By registering, users are able to upload and share		youtube.com. … BEST VISEO SHARING WEBSITES (DvGuru estimates)
	videos, save favorites, create playlists, and comment on the		For posting: If you just want to get a video clip online and
	videos. YouTube is building a community that is highly motivated		share it with friends via email or on your own blog, Vimeo wins
	to watch and share videos. The YouTube service is free and will		for its speed, ease-of-use, and simple playback functions. It
	be supported by advertising. 19. Source: You Tube.		also lets users download the original file, and features some
20	WEBSITE. NO BANNERS. 20.		light community features (note that a new version is launching
21	COMPANY DESCRIPTION. Source: You Tube, IDC estimates.		very soon). One of the few sites I used that I never had a
	Business Model YouTube is pursuing advertising as its business		problem with. Alternate choice: Videoegg. For viewership: If you
	model, and is exploring a range of possibilities including		want to step up to more community features and get widespread
	promotions, sponsorships, contextual-based advertising,		viewership of your viral clip, YouTube gets the job done with a
	traditional banner advertising, etc. The site's bandwidth costs,		lot less hassle than vSocial or Grouper. For editing: If you
	which increase every time a visitor clicks on a video, may be		want to alter your video online in any way--through editing,
	approaching $1 mln a month. The company does not have a viably		remixing, or combining your clips with those from other
	implemented business model. Advertisements were launched on the		users--then head on over to Jumpcut and don't look back. Jumpcut
	site beginning in March 2006. In April, YouTube started using		really offers the first leap forward in online video sharing,
	Google AdSense. Market Size Internet optimists predict that		and is worth a look even if you have no use for editing features
	online video, long-rumored to be the next big thing, is finally		(its full-fledged community is launching "very soon").
	taking off: video generated $230 mln revenues in 2005 and will		Alternate choice: none, yet, although Motionbox looks to be a
	jump to $1.7 bn by 2010. In the meantime, the best play in		potential competitor. Appeal: "The fastest, easiest way to
	Internet video may not be the companies that show off the clips,		upload, watch and share your favorite video clips."
	but the ones who deliver them to users' PCs. The		Interface: All Web 2.0'd-out. Big fonts, AJAX, tagging, rating,
	content-delivery business may be a $500 million a year business		reviewing, RSS feeds, creative commons licenses. Editing: Offers
	-- twice the value of Internet video advertising and users fees		"edit this video" functionality, which I couldn't test
	-- and is growing 25% per year. This presents a significant		(see below). Can also create "Video Rolls," which are
	market opportunity for YouTube. Content Partners YouTube is a		customized playlists generated from your selected criteria.
	stage for traditional media companies, filmmakers, record		Sharing: Embed in your own page, MySpace, Typepad, Blogger,
	labels, movie studios, comedians and more. In spite of having		del.icio.us, Flickr, Blog It! (write a post on your own blog
	formed productive relationships with several major media		about a video without leaving vSocial). Verdict: Lots of
	companies, YouTube's copyright controversies are still not over.		community features. But: Didn't live up to their
	TV journalist Robert Tur filed the first lawsuit against the		"fastest" or "easiest" claim--I never
	company in summer 2006, alleging copyright infringement for		successfully got a video uploaded (tried three times). Quality
	hosting a number of famous news clips without permission. The		of existing clips is less than stellar--everything's resized to
	case has yet to be resolved. You Tube Director Program YouTube		320X240. . Appeal: The video-sharing site everyone's already
	implemented a 10-minute limit for video uploads in March 2006 to		heard of. Mindshare-winner by a mile. Interface: Tabbed pages
	prohibit unauthorized videos from being uploaded to the site.		feature ratings, favorites, flagging, tagging, and commenting.
	Recognizing that there are many legitimate content creators		Create playlists, subscribe to other's uploads, subscribe to
	making videos over 10 minutes, we created a new program called		tags. The player only features a mute button (rather than level
	YouTube Directors in April 2006. The service is set up for		control), and full-screening the video opens a new window and
	videobloggers, comedians, professional content producers,		starts playback over. Editing: None. Sharing: Embed in other
	filmmakers, musicians, and anyone else making videos. Upon		websites, including Friendster, eBay, Blogger, MySpace. Verdict:
	successful registration, YouTube Director accounts receive the		Easy to use, no major issues. Decent video quality, audio sounds
	following benefits: logo on all video pages and profiles Users'		compressed. Video embedded in Wordpress fine (but was
	own logos, company/organization URL, and description on all of		off-center). But: No progress bar for uploading. Fairly lengthy
	their video pages Ability to upload videos longer than 10		"processing" delay before you (or anyone else) can
	minutes Customizable name & value fields for each video (ex:		watch your . 30. Source: DVGuru rating (portal).
	"Price: $4.25" or "Show Time: 9 pm PST")	31	BACKGROUND: TOP 30 RUSSIAN WEBSITES BY TRAFFIC. … MOST
	Ability to attach a per-video URL to each video The YouTube		LIKELY TO BE TOP 30 WEBSITES VISITED BY MOSCOW INHABITANTS … OR
	Director program is completely free to legitimate, original		ADVANCED RUSSIAN INTERNET USERS. Website Яndex Почта@Mail.ru
	content creators. Users must apply via the YouTube website to		Рамблер LiveJournal.com Narod.ru Google.ru Google.com Yahoo.com
	become a Director at www.youtube.com. 21.		LiveInternet.ru RapidShare, rapidshare.de (file sharing) auto.ru
22	COMPANY DESCRIPTION: ADDITIONS. Source: You Tube, IDC		Автомобили в России spb.ru msn.com Fastbb.ru megaupload.com.
	estimates. Despite YouTube's huge user base, content library,		Website Diary.ru Zaycev.net Fishki.net NoNaMe nnm.ru vz.ru
	and hit count popularity, it is still a very small company at		Взгляд.ру rbc.ru Росбизнесконсалтинг Фотофайл photofile.ru
	the administrative level, staffed by only about 60 employees.		Dosug.nu youtube.com YouTube Apeha.ru Игра-стратегия ImageShack
	This disproportionate ratio, and the measures taken to		imageshack.us Microsoft Corporation microsoft.com Msk.ru
	compensate for it, have resulted in some users finding YouTube		Спорт-Экспресс redtram.com. 31. Source: Alexa TOP 500 as for
	to be a difficult experience. Many users have expressed		12/09/06.
	frustration with the lack of administrative communication,	32	BACKGROUND: US ONLINE VIDEO MARKET. Video sharing site
	active moderation, and technical support, among other		YouTube saw the most traffic among video sites, accounting for
	complaints. Perhaps most prominently, the very nature of the		43 percent of category visits and ranking at number 13 among the
	site has sparked copyright debate from its inception, a problem		more than 500,000 sites tracked by Hitwise. You Tube's market
	compounded by its constant growth Accessibility issues On		share growth rate of visits has increased by over 150%, keeping
	YouTube: Users may submit videos in several common file formats		it well above MySpace Videos Other rapidly growing sites in the
	(such as .mpeg and .avi). YouTube automatically converts them to		category in that period were Grouper (up 765 percent) and Daily
	Flash Video (with extension .flv) and makes them available for		Motion (up 300 percent). 32. Source: HitWise.
	online viewing. Flash Video is a popular video format among	33	BACKGROUND: US ONLINE VIDEO MARKET. 33. Source: eMarketer
	large hosting sites due to its tendency to be widely compatible.	33	report Sep 2006.
	Outside YouTube: Each video is accompanied by the full HTML
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