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Ancient Cities in Europe and Their Historical Heritage as Economic andPolitical Resource Valentin Stepanov The International University of Business and New Technology Mass Communication Department |
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В Европе, исключая Россию, Украину и Белоруссию в восточной части,насчитывается 102 645 территориальных единиц, более 800 регионов. There are 102 645 towns and cities in Europe and over 800 regions BE DIFFERENT OR DIE. THE QUESTION OF BRANDING |
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The main topics to be discussedDo ancient cities in Europe need a new life? What a new life of ancient cities might be? Who provide ancient cities with a new life? HISTORICAL HERITAGE OF ANCIENT CITIES. QUI PRODEST? |
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Brand Building for Ancient CitiesEvaluation of historical and cultural heritage of ancient cities as their economic and political resource is an issue of city administrating and strategic planning |
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Main GoalMake up minds of intellectuals who might be involved in city planning and strategy building process in Europe in future |
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Main FindingWork out principles of vision and proposals for brand building strategy in ancient cities in Europe |
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CITY ANNIVERSARY AS MAIJOR EVENTПсков 1100 лет 2003 г. Санкт-Петербург 300 лет 2003 г. Томск 400 лет 2004 г. Казань 1000 лет 2005 г. Ярославль 1000 лет 2010 г. |
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Frankfurt (Germany) «Финансовая столица Европы» | FINANCIAL CAPITAL OFEUROPE Glasgow (Great Britain) «Художественная столица Европы» / ART CAPITAL OF EUROPE Luxembourg (Luxembourg) «Медиапорт Европы» \ MEDIA PORT OF EUROPE Stockholm (Sweden) «Культурный город Европы» \ CULTURE CITY OF EUROPE |
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METHODSIMAGE MARKETING SIGHTSEEING MARKETING INFRASTRUCTURE MARKETING PEOPLE MARKETING |
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InstrumentsВ?дение / VISION Образ \ IMAGE Вызовы | CHALLENGES Преимущества \ ADVANTAGES Приоритеты \ PRIORITIES |
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WORKSHOP 1Креатив vs. Стратегия Creativeness vs. Strategy: what is more effective in building a new life for ancient cities? |
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WORKSHOP 2Культура vs. Глобализация: партнеры или противники CULTURE VS. GLOBALIZATION: PARTNERS OR ENEMIES |
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WORKSHOP 3Какие новые профессии нужны старым городам? WHAT NEW PROFESSIONS DO ANCIENT CITIES NEED? |
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BE DIFFERENT OR DIE |
«Ancient Cities in Europe and Their Historical Heritage as Economic and Political Resource» |
http://900igr.net/prezentacija/anglijskij-jazyk/ancient-cities-in-europe-and-their-historical-heritage-as-economic-and-political-resource-192248.html