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Car study 2007: 8th edition
Car study 2007: 8th edition
For more information, please contact:
For more information, please contact:
Contents
Contents
Part I
Part I
Methodology
Methodology
Questionnaire
Questionnaire
Measured associations
Measured associations
35 brands and 135 models
35 brands and 135 models
Models with too few observations
Models with too few observations
Sample description brands
Sample description brands
Part II
Part II
Psychological dimension: “what do I get out of my car for myself
Psychological dimension: “what do I get out of my car for myself
Model: fundamental meaning of the car
Model: fundamental meaning of the car
Part III
Part III
Part III
Part III
Brand positioning 2007
Brand positioning 2007
Brand positioning 2007: men vs women
Brand positioning 2007: men vs women
Brand positioning 2007: DU vs FR
Brand positioning 2007: DU vs FR
Evolution brands 2005 - 2007
Evolution brands 2005 - 2007
Brand positioning 2007: appeal value
Brand positioning 2007: appeal value
Appeal value 2007
Appeal value 2007
Appeal value 2007
Appeal value 2007
Appeal value 2005 vs 2007
Appeal value 2005 vs 2007
Appeal value 2007: men vs women
Appeal value 2007: men vs women
Appeal value 2007: DU vs FR
Appeal value 2007: DU vs FR
Part III
Part III
Measured associations
Measured associations
Functional characteristics 2007 brands
Functional characteristics 2007 brands
Functional characteristics 2007 brands
Functional characteristics 2007 brands
Part IV
Part IV
Part IV
Part IV
Positioning models 2007
Positioning models 2007
Models 2007
Models 2007
Small city cars & small compact cars
Small city cars & small compact cars
Evolution Small city cars & small compact cars
Evolution Small city cars & small compact cars
Models 2007
Models 2007
Small family cars & small monospaces
Small family cars & small monospaces
Evolution: Small family cars & small monospaces
Evolution: Small family cars & small monospaces
Models 2007
Models 2007
Medium/large family cars & big limousines
Medium/large family cars & big limousines
Evolution: Medium/large family cars & big limousines
Evolution: Medium/large family cars & big limousines
Models 2007
Models 2007
Medium/large monospaces
Medium/large monospaces
Evolution: Medium/large monospaces
Evolution: Medium/large monospaces
Models 2007
Models 2007
Jeeplike
Jeeplike
Evolution: Jeeplike
Evolution: Jeeplike
Positioning models 1. Emotional 2. Functional
Positioning models 1. Emotional 2. Functional
Measured associations
Measured associations
Functional characteristics 2007 models
Functional characteristics 2007 models
Part V
Part V
Trends in the car sector
Trends in the car sector
Trends of car sector
Trends of car sector
Buying a new car
Buying a new car
Buying a new car
Buying a new car
Buying a new car
Buying a new car
Buying a new car
Buying a new car
Buying a new car
Buying a new car
Car study 2007: 8th edition
Car study 2007: 8th edition

Презентация на тему: «Car study 2007: 8th edition». Автор: mverhavert. Файл: «Car study 2007: 8th edition.ppt». Размер zip-архива: 462 КБ.

Car study 2007: 8th edition

содержание презентации «Car study 2007: 8th edition.ppt»
СлайдТекст
1 Car study 2007: 8th edition

Car study 2007: 8th edition

Study of the image of 34 car brands and more than 100 models

2 For more information, please contact:

For more information, please contact:

Tom Meere Consumer Insights Director Synovate Censydiam Grote Steenweg 110 2600 Antwerp Belgium Tel: + 32 3 286 77 00 Tom.Meere@Synovate.com

3 Contents

Contents

Introduction & methodology Theoretical framework Positioning brands Positioning models Information specific to car sector

4 Part I

Part I

Introduction & methodology

5 Methodology

Methodology

N=1862 car owners Web panel Equal distribution of men and women Quota on socio-demographical characteristics: age, sexe and language

6 Questionnaire

Questionnaire

Time online questionnaire: 20 minutes (self completion) Contents questionnaire: Awareness of brands OR models Perception of brands OR models Emotional parameters Functional characteristics Additional ad hoc questions (hybrid technology, In-car entertainment, purchase intention) Evaluation of 5 known brands or models per respondent Using associative techniques

7 Measured associations

Measured associations

28 emotional parameters

Aggressive Trivial Shy Capable Dumb Simple Elegant Arrogant Energetic Serious Weak Impulsive Young Calm

Classy Authoritarian Lively Sweet Masculine Naive Superficial Original Fun Spontaneous Strict Female Characterless Sophisticated

8 35 brands and 135 models

35 brands and 135 models

Alfa Romeo

Jaguar

Peugeot

Audi

Jeep

Porsche

BMW

KIA

Renault

Chevrolet

Lancia

Saab

Chrysler

Land Rover

Seat

Citro?n

Lexus

Skoda

Dacia

Mazda

Smart

Dodge

Mercedes

Suzuki

Fiat

Mini

Toyota

Mitsubishi

Ford

Volkswagen

Nissan

Honda

Opel

Volvo

Hyundai

The underlined brands/models were not included in 2005

147, 159

X-type

207, 307, 407, 607, 807, Partner, 107 1007

A3, A4, A6, Q7, A8

Grand Cherokee

Cayenne

1, 3, 5, 7, X3, X5

Sportage, Picanto

Twingo, Clio,M?gane, Laguna, Espace, Modus, Kangoo

Matiz

Ypsilon

9-3, 9-5

Grand Voyager, PT Cruiser

RR Sport, Freelander, Range Rover

Ibiza, Leon, Altea, Alhambra, Cordoba

C1, C2, C3, C4, C5, C8 Xsara Picasso, Berlingo

IS, RX

Fabia, Octavia, Superb

Logan

2, 3, 5, 6

ForTwo

A-class, B-class, C-class, E-class, S-Class, M-class CLS-class, R-class

/

SX4, Jimny, Grand Vitara, Swift

Panda, Punto, Doblo, Stilo, Seicento

Mini

Yaris, Corolla, Avensis Rav-4, LandCruiser, Aygo Prius

Colt, Pajero

Fiesta, Focus, Fusion Focus c-max, S-max, Ka, Mondeo, Galaxy

Polo, Golf, Caddy, Fox Touran, Passat, Sharan, Touareg, Jetta, New Beetle

Micra, X-trail

Civic, Jazz, Accord

Corsa, Astra, Zafira, Vectra, Agila, Meriva, Signum, Combo

S40, V50, S60, V70, S80, XC90

Getz, Matrix, Tucson, Santa-Fe, Atos

9 Models with too few observations

Models with too few observations

Chevrolet

Nubira, Lacetti, Kalos

Fiat

Idea, Croma

Honda

FR-V

KIA

Rio, Carens, C’eed

Lancia

Musa

Hyundai

Trajet

Mitsubishi

Grandis

Nissan

Qashqai, Note

10 Sample description brands

Sample description brands

11 Part II

Part II

Theoretical framework

12 Psychological dimension: “what do I get out of my car for myself

Psychological dimension: “what do I get out of my car for myself

” Social dimension: “what do I show about myself with my car?”

Model: 2 dimensions

13 Model: fundamental meaning of the car

Model: fundamental meaning of the car

Indulging emotions

Social affirmation

Social integration

Controlling emotions

14 Part III

Part III

Positioning brands 1. Emotional 2. Functional

15 Part III

Part III

Positioning brands 1. Emotional 2. Functional

16 Brand positioning 2007

Brand positioning 2007

Indulging emotions

Social affirmation

Social integration

Controlling emotions

17 Brand positioning 2007: men vs women

Brand positioning 2007: men vs women

Indulging emotions

Social affirmation

Social integration

Controlling emotions

Brand(V) = position women

Brand(M) = position men

Aggressive

Impulsive

Young

Arrogant

Fun

Lively

Energetic

Original

Spontaneous

Feminine

Masculine

Sweet

Authoritarian

Sophisticated

Classy

Elegant

Naive

Capable

Dumb

Strict

Simple

Shy

Superficial

Ernstig

Weak

Trivial

Calm

Characterless

ALFA ROMEO(M)

LAND ROVER(V)

DODGE(V)

JEEP(V)

PEUGEOT(M)

PORSCHE(M)

MINI(M)

HONDA(M)

PORSCHE(V)

DODGE(M)

MINI(V)

BMW(M)

SEAT(M)

JEEP(M)

VOLKSWAGEN(V)

ALFA ROMEO(V)

BMW(V)

PEUGEOT(V)

SMART(V)

LAND ROVER(M)

AUDI(M)

SMART(M)

CHRYSLER(M)

MERCEDES(V)

SEAT(V)

VOLKSWAGEN(M)

CHRYSLER(V)

CITROEN(M)

JAGUAR(V)

CHEVROLET(M)

CHEVROLET(V)

SAAB(V)

LEXUS(V)

AUDI(V)

TOYOTA(M)

RENAULT(V)

TOYOTA(V)

LANCIA(M)

MERCEDES(M)

OPEL(M)

SAAB(M)

VOLVO(V)

SUZUKI(M)

CITROEN(V)

RENAULT(M)

JAGUAR(M)

LANCIA(V)

LEXUS(M)

VOLVO(M)

FORD(M)

SUZUKI(V)

OPEL(V)

HONDA(V)

MAZDA(V)

KIA(V)

HYUNDAI(V)

HYUNDAI(M)

KIA(M)

FIAT(M)

MITSUBISHI(M)

FIAT(V)

MAZDA(M)

FORD(V)

SKODA(M)

SKODA(V)

MITSUBISHI(V)

NISSAN(V)

NISSAN(M)

18 Brand positioning 2007: DU vs FR

Brand positioning 2007: DU vs FR

Indulging emotions

Social affirmation

Social integration

Controlling emotions

Brand(N) = position Dutch speaking

Brand(F) = position French speaking

Aggressive

Impulsive

Young

Arrogant

Fun

Lively

Energetic

Original

Spontaneous

Feminine

Masculine

Sweet

Authoritarian

Sophisticated

Classy

Elegant

Naive

Capable

Dumb

Simple

Shy

Superficial

Serious

Weak

Trivial

Calm

Characterless

MINI(F)

ALFA ROMEO(N)

DODGE(F)

BMW(N)

JEEP(F)

PORSCHE(N)

PEUGEOT(F)

PORSCHE(F)

LAND ROVER(N)

VOLKSWAGEN(F)

MINI(N)

DODGE(N)

VOLKSWAGEN(N)

JEEP(N)

ALFA ROMEO(F)

PEUGEOT(N)

LAND ROVER(F)

SEAT(F)

SMART(N)

TOYOTA(N)

HONDA(N)

SEAT(N)

BMW(F)

CITROEN(F)

SMART(F)

CHRYSLER(N)

AUDI(F)

CHEVROLET(N)

LANCIA(F)

CHEVROLET(F)

CHRYSLER(F)

JAGUAR(N)

JAGUAR(F)

HONDA(F)

MERCEDES(N)

SAAB(F)

MERCEDES(F)

AUDI(N)

LEXUS(N)

SAAB(N)

RENAULT(N)

VOLVO(N)

CITROEN(N)

LEXUS(F)

RENAULT(F)

OPEL(N)

VOLVO(F)

LANCIA(N)

SUZUKI(F)

SUZUKI(N)

MAZDA(F)

TOYOTA(F)

KIA(F)

HYUNDAI(F)

KIA(N)

FIAT(N)

HYUNDAI(N)

FORD(N)

FIAT(F)

MAZDA(N)

MITSUBISHI(F)

SKODA(F)

OPEL(F)

FORD(F)

SKODA(N)

MITSUBISHI(N)

NISSAN(N)

NISSAN(F)

19 Evolution brands 2005 - 2007

Evolution brands 2005 - 2007

Indulging emotions

Social affirmation

Social integration

Controlling emotions

Direction of movements 2005 vs 2007

Brand = position in 2007

Mini (05)

Brand05 = position in 2005

Alfa.Romeo (05)

Jeep (05)

Smart (05)

Land.Rover (05)

Bmw (05)

Honda (05)

Lancia (05)

Renault (05)

Volkswagen (05)

Peugeot (05)

Audi (05)

Chevrolet (05)

Toyota (05)

Seat (05)

Mitsubishi (05)

Chrysler (05)

Jaguar (05)

Citro?n (05)

Opel (05)

Saab (05)

Kia (05)

Suzuki (05)

Ford (05)

Mercedes (05)

Mazda (05)

Fiat (05)

Hyundai (05)

Nissan (05)

Skoda (05)

ALFA ROMEO

PORSCHE

DODGE

JEEP

MINI

LAND ROVER

PEUGEOT

BMW

VOLKSWAGEN

SMART

SEAT

HONDA

CHRYSLER

CHEVROLET

JAGUAR

MERCEDES

LANCIA

CITROEN

AUDI

TOYOTA

LEXUS

SAAB

RENAULT

VOLVO

SUZUKI

OPEL

KIA

FIAT

FORD

HYUNDAI

SKODA

MAZDA

MITSUBISHI

NISSAN

20 Brand positioning 2007: appeal value

Brand positioning 2007: appeal value

Indulging emotions

Social affirmation

Social integration

Controlling emotions

6.1

ALFA ROMEO

6.1

PORSCHE

Young

DODGE

6.9

6.3

6.8

JEEP

MINI

6.5

6.9

LAND ROVER

7.1

PEUGEOT

BMW

Fun

6.8

VOLKSWAGEN

4.6

SMART

5.8

SEAT

5.9

6.3

HONDA

CHRYSLER

5.8

CHEVROLET

6.1

JAGUAR

7.1

5.1

MERCEDES

LANCIA

7.4

6.1

CITROEN

AUDI

6.4

TOYOTA

6.7

LEXUS

6.4

6.1

SAAB

RENAULT

6.6

5.2

VOLVO

6.0

SUZUKI

OPEL

4.8

KIA

4.0

FIAT

5.9

4.8

FORD

HYUNDAI

5.0

5.6

SKODA

MAZDA

5.1

MITSUBISHI

4.9

NISSAN

21 Appeal value 2007

Appeal value 2007

+

+

+

+

-

-

-

-

+

+

-

-

-

More than 3 places up in ranking

More than 3 places down in ranking

Average: 6.0

22 Appeal value 2007

Appeal value 2007

-

-

+

-

+

-

-

-

-

-

Average: 6.0

23 Appeal value 2005 vs 2007

Appeal value 2005 vs 2007

More than 3 places up in ranking

More than 3 places down in ranking

24 Appeal value 2007: men vs women

Appeal value 2007: men vs women

Appeal

score brands

WOMEN

Appeal

score brands

MEN

25 Appeal value 2007: DU vs FR

Appeal value 2007: DU vs FR

Appeal score brands FR

Appeal score brands DU

26 Part III

Part III

Positioning brands 1. Emotional 2. Functional

27 Measured associations

Measured associations

23 functional characteristics ? 8 factors Safety (through power) Solid, powerful engine, dependable, good road-holding ability, easy to drive Looks and comfort Beautiful design, nice attractive upholstery and finish, comfortable, pleasant to drive, good brand image Advantageous price Cheap to maintain, good price/quality ratio, economical Durability Good guarantee, long lasting, reliable (few breakdowns), good service facilities / good after-sales service Space Family car, spacious Functionality Practical, multifunctional Eco-friendly Technology (state-of-the-art technology)

28 Functional characteristics 2007 brands

Functional characteristics 2007 brands

Top 3

Top 3

Top 3

Top 3

1

2

3

Space

Dodge

Chrysler

Chevrolet

Functionality

Smart

Mini

Land Rover/ Seat

Looks and comfort

Porsche

Jaguar

Alfa Romeo

Safety

Jeep

Jaguar

Dodge

Technology

Porsche

Alfa Romeo

BMW

Durability

Volvo

Audi

Porsche

Advantageous price

Kia

Fiat

Suzuki

Eco-friendly

Smart

Suzuki

Fiat

29 Functional characteristics 2007 brands

Functional characteristics 2007 brands

Average brands

%

Space

Functionality

Looks and comfort

Safety

Technology

Durability

Advantageous price

Eco-friendly

49,6

46,3

37,2

37,5

34,6

36,8

20,5

18,8

30 Part IV

Part IV

Positioning models 1. Emotional 2. Functional

31 Part IV

Part IV

Positioning models 1. Emotional 2. Functional

32 Positioning models 2007

Positioning models 2007

Indulging emotions

Social integration

Social affirmation

Controlling emotions

33 Models 2007

Models 2007

Small city cars & small compact cars

Small family cars & small monospaces

Medium/large family cars & big limousines

Medium/large monospaces

Jeeplike

34 Small city cars & small compact cars

Small city cars & small compact cars

Indulging emotions

Lively spontaneous cars

Energetic sporty cars

Young female cars

Social integration

Social affirmation

Shy female cars

Classy status cars

Capable compromise cars

Superficial compromise cars

Controlling emotions

Trivial functional cars

Citro?n C2

VW Fox

Citro?n C1

Toyota Yaris

Lancia Ypsilon

Renault Clio

Suzuki Swift

Peugeot 107

Citro?n C3

Honda Jazz

Ford Ka

Toyota Aygo

Smart Fortwo

Fiat Punto

Mitsubishi Colt

Nissan Micra

Kia Picanto

Hyundai Getz

Renault Twingo

Chevrolet Matiz

Fiat Seicento

35 Evolution Small city cars & small compact cars

Evolution Small city cars & small compact cars

Indulging emotions

Lively spontaneous cars

Energetic sporty cars

Young female cars

Social integration

Social affirmation

Shy female cars

Classy status cars

Capable compromise cars

Superficial compromise cars

Controlling emotions

Trivial functional cars

36 Models 2007

Models 2007

Small city cars & small compact cars

Small family cars & small monospaces

Medium/large family cars & big limousines

Medium/large monospaces

Jeeplike

37 Small family cars & small monospaces

Small family cars & small monospaces

Lively spontaneous cars

Indulging emotions

Energetic sporty cars

Young female cars

Social integration

Social affirmation

Shy female cars

Classy status cars

Capable compromise cars

Superficial compromise cars

Controlling emotions

Trivial functional cars

Seat Ibiza

Seat Leon

Honda Civic

Peugeot 207

VW Golf

Alfa Romeo 147

Mini

Peugeot 307

Seat Cordoba

Opel Astra

VW New Beetle

Peugeot 1007

BMW Serie-1

VW Polo

Ford Fusion

Renault Clio

Citro?n C4

Audi A3

Ford Fiesta

Opel Corsa

Mercedes Serie A

Renault Modus

Fiat Punto

Toyota Corolla

Suzuki Sx4

VW Caddy

Fiat Panda

Opel Agila

Renault Kangoo

Hyundai Atos

Citro?n Berlingo

Opel Combo

Skoda Fabia

Mazda 2

Fiat Doblo

Renault M?gane

Peugeot Partner

Dacia Logan

Fiat Stilo

38 Evolution: Small family cars & small monospaces

Evolution: Small family cars & small monospaces

Lively spontaneous cars

Indulging emotions

Energetic sporty cars

Young female cars

Social integration

Social affirmation

Shy female cars

Classy status cars

Controlling emotions

Trivial functional cars

Capable compromise cars

Superficial compromise cars

39 Models 2007

Models 2007

Small city cars & small compact cars

Small family cars & small monospaces

Medium/large family cars & big limousines

Medium/large monospaces

Jeeplike

40 Medium/large family cars & big limousines

Medium/large family cars & big limousines

Lively spontaneous cars

Indulging emotions

Energetic sporty cars

Young female cars

Social integration

Social affirmation

Shy female cars

Classy status cars

Capable compromise cars

Superficial compromise cars

Controlling emotions

Trivial functional cars

Mazda 3

BMW Serie-3

Alfa Romeo 159

BMW Serie-7

Honda Accord

BMW Serie-5

Lexus IS

Audi A8

Peugeot 407

Saab 9-5

Ford Focus

Saab 9-3

Audi A4

Opel Signum

Audi A6

Mercedes CLS

Opel Vectra

Jaguar X-type

Mercedes Serie S

Mercedes Serie E

VW Jetta

Mercedes Serie R

Peugeot 607

Toyota Prius

Volvo V70

Mercedes Serie C

Volvo S60

Volvo S80

Volvo S40

VW Passat

Mazda 6

Mazda 6

Ford Mondeo

Citro?n C5

Toyota Avensis

Skoda Superb

Renault Laguna

Skoda Octavia

41 Evolution: Medium/large family cars & big limousines

Evolution: Medium/large family cars & big limousines

Indulging emotions

Lively spontaneous cars

Energetic sporty cars

Young female cars

Social integration

Social affirmation

Shy female cars

Classy status cars

Capable compromise cars

Superficial compromise cars

Controlling emotions

Trivial functional cars

42 Models 2007

Models 2007

Small city cars & small compact cars

Small family cars & small monospaces

Medium/large family cars & big limousines

Medium/large monospaces

Jeeplike

43 Medium/large monospaces

Medium/large monospaces

Lively spontaneous cars

Indulging emotions

Energetic sporty cars

Young female cars

Social integration

Social affirmation

Shy female cars

Classy status cars

Capable compromise cars

Superficial compromise cars

Controlling emotions

Trivial functional cars

Seat Altea

Ford Focus c-max

Chrysler PT Cruiser

Ford S-max

Volvo V50

Chrysler Grand Voyager

Mercedes Serie B

Suzuki Sx4

Citro?n Xsara Picasso

Ford Galaxy

Renault Espace

Opel Zafira

Opel Meriva

VW Touran

Mazda 5

VW Sharan

Citro?n C8

Seat Alhambra

Hyundai Matrix

Peugeot 807

44 Evolution: Medium/large monospaces

Evolution: Medium/large monospaces

Lively spontaneous cars

Indulging emotions

Energetic sporty cars

Young female cars

Social integration

Social affirmation

Shy female cars

Classy status cars

Capable compromise cars

Superficial compromise cars

Controlling emotions

Trivial functional cars

45 Models 2007

Models 2007

Small city cars & small compact cars

Small family cars & small monospaces

Medium/large family cars & big limousines

Medium/large monospaces

Jeeplike

46 Jeeplike

Jeeplike

Lively spontaneous cars

Indulging emotions

Energetic sporty cars

Young female cars

Social integration

Social affirmation

Shy female cars

Classy status cars

Capable compromise cars

Superficial compromise cars

Controlling emotions

Trivial functional cars

Kia Sportage

Mitsubishi Pajero

Suzuki Grand Vitara

Jeep Grand Cherokee

Toyota RAV4

Porsche Cayenne

LR Freelander

Hyundai Tucson

LR Range Rover

LR RR Sport

Hyundai Santa Fe

VW Touareg

BMW SERIE-X3

BMW Serie-X5

Nissan X-trail

Toyota Landcruiser

Volvo XC90

Audi Q7

Suzuki Jimny

Mercedes Serie M

Lexus RX

Fiat Panda

47 Evolution: Jeeplike

Evolution: Jeeplike

Lively spontaneous cars

Indulging emotions

Energetic sporty cars

Young female cars

Social integration

Social affirmation

Shy female cars

Classy status cars

Capable compromise cars

Superficial compromise cars

Controlling emotions

Trivial functional cars

48 Positioning models 1. Emotional 2. Functional

Positioning models 1. Emotional 2. Functional

49 Measured associations

Measured associations

23 functional characteristics ? 8 factors Safety (through power) Solid, powerful engine, dependable, good road-holding ability, easy to drive Looks and comfort Beautiful design, nice attractive upholstery and finish, comfortable, pleasant to drive, good brand image Advantageous price Cheap to maintain, good price/quality ratio, economical Durability Good guarantee, long lasting, reliable (few breakdowns), good service facilities / good after-sales service Space Family car, spacious Functionality Practical, multifunctional Eco-friendly Technology (state-of-the-art technology)

50 Functional characteristics 2007 models

Functional characteristics 2007 models

Top 3

Top 3

Top 3

Top 3

1

2

3

Space

Renault Espace

Peugeot 807

Volkswagen Sharan

Functionality

Renault Espace

Citro?n Berlingo

Seat Alhambra

Looks and comfort

BMW Serie-5

Audi A6

BMW Serie-X5

Safety

Audi A6

Mercedes Serie R

Volvo XC90

Technology

BMW Serie-5

Mercedes Serie R

Audi A6

Durability

Mercedes Serie C

Volvo S40

Volvo V70

Advantageous price

Citro?n C2

Fiat Seicento

Citro?n C1

Eco-friendly

Toyota Prius

Citro?n C1

Toyota Aygo

51 Part V

Part V

Information specific to car sector

52 Trends in the car sector

Trends in the car sector

How many people are satisfied with their current car?

Who knows what hybrid car means?

How many people plan to buy their new car from an authorized dealer?

92%

47%

81%

Who finds it important to have modern gadgets to make driving as pleasurable and pleasant as possible?

When a couple decides to buy a new car, what is the weight of the woman for actually purchasing the car?

46%

48%

53 Trends of car sector

Trends of car sector

54 Buying a new car

Buying a new car

Who decides?

Men

Actually buy Options Choose the brand Determine te budget Need to buy a new car Choose the model

Maintenance/problem Fuel type & engine capacity Collect info

Colour

Women

55 Buying a new car

Buying a new car

32% plans on buying a new car within the next 2 years 42% are women 69% intends to buy the same brand

56 Buying a new car

Buying a new car

They consider buying

57 Buying a new car

Buying a new car

Which type?

Nr 1 ?

Nr 1 ?

58 Buying a new car

Buying a new car

Top 3 brands per type

Monovolume

Break

Berline

One volume

4X4

Small city car

59 Car study 2007: 8th edition

Car study 2007: 8th edition

«Car study 2007: 8th edition»
http://900igr.net/prezentacija/anglijskij-jazyk/car-study-2007-8th-edition-110600.html
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