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Creative Alumni Outreach Strategies
Creative Alumni Outreach Strategies
Agenda
Agenda
How HSJ Got Started
How HSJ Got Started
Keeping Data Current
Keeping Data Current
How Does HSJ Do It
How Does HSJ Do It
Press Releases
Press Releases
Events
Events
April 21, 2009
April 21, 2009
E-Newsletters
E-Newsletters
Online Registration
Online Registration
Online Registration
Online Registration
Social Networking
Social Networking
April 21, 2009
April 21, 2009
Benefits of HSJs Efforts
Benefits of HSJs Efforts
Building Community
Building Community
Alumni Involvement
Alumni Involvement
Alumni Association
Alumni Association
Alumni Association
Alumni Association
Alumni Association Continued
Alumni Association Continued
Alumni Association  Even More
Alumni Association Even More
Turning Alumni Into Donors
Turning Alumni Into Donors
Questions for Us
Questions for Us
For More Information
For More Information

: Creative Alumni Outreach Strategies. : lydia ievins. : Creative Alumni Outreach Strategies.ppt. zip-: 8109 .

Creative Alumni Outreach Strategies

Creative Alumni Outreach Strategies.ppt
1 Creative Alumni Outreach Strategies

Creative Alumni Outreach Strategies

April 21, 2009 Jonathan JC Cohen, Director Scott Price, Assistant Director URJ Henry S. Jacobs Camp Utica, Mississippi

2 Agenda

Agenda

How We Got Started Keeping Data Current How Does HSJ Do It? Building Community Age Cohorts Involvement Alumni Association Building Donors Brick Campaign Friends of Jacobs Camp Campaign

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Creative Alumni Outreach Strategies

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3 How HSJ Got Started

How HSJ Got Started

Oct. 06 scanned the general information page of every camper file in storage Oct. 06 sent the scanned files to Cambodia. Dec. 06 Received information back in Excel format & began de-duping process March 07 After months of de-duping, we did a mass data input into DPO November 07 Did 1st targeted letter campaign

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4 Keeping Data Current

Keeping Data Current

Continuous Process Online & Off All staff that work with data understand data currency processes

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5 How Does HSJ Do It

How Does HSJ Do It

Offline Press Release Events Business Cards Postcards Networking Online Newsletters Online Registration Facebook Twitter

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6 Press Releases

Press Releases

Each month we send a press release to our regional congregations, agencies, and press. This is a easy way for them to keep HSJ in their congregations & communities.

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Creative Alumni Outreach Strategies

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7 Events

Events

We hold HSJ Alumni Events in cities we are visiting Sept. 07 Chicago (URJ Youth Division Meeting) Nov. 08 Dallas (URJ-SWC Biennial) Attempted one in Boston, Western Mass/Connecticut HSJ Book Party With Roger Bennett, author of Camp Camp In New Orleans, immediately after the NOLA Book Fair Had Fried Chicken and other camp foods on camp trays 40th Reunion Saturday, August 8, 2009 Alumni Family Camp Wednesday, August 5-9, 2009

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Creative Alumni Outreach Strategies

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8 April 21, 2009

April 21, 2009

Creative Alumni Outreach Strategies

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9 E-Newsletters

E-Newsletters

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10 Online Registration

Online Registration

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Creative Alumni Outreach Strategies

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11 Online Registration

Online Registration

Alumni can sign up to receive: E-newsletters Event announcements Volunteer Opportunities Etc.

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12 Social Networking

Social Networking

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Creative Alumni Outreach Strategies

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13 April 21, 2009

April 21, 2009

Creative Alumni Outreach Strategies

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14 Benefits of HSJs Efforts

Benefits of HSJs Efforts

Number of alumni in database609 Number of alumni who have attended events100 Number of alumni who have visited HSJtoo many Number of Alumni who are on the Camp Committee24 out of 50 Number of Alumni in Facebook Fan Club917

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Creative Alumni Outreach Strategies

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15 Building Community

Building Community

Goal Create & Connect Affinity Groups Kibbutz Groups Age Cohorts

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16 Alumni Involvement

Alumni Involvement

Up onto recently, HSJ has done a poor job of getting alumni involved. It was mostly driven from Camp staff (i.e. JC & Scott). FUTUREwe have created a task force (Alumni Action Squad) to help us form the Jacobs Camp Alumni Association (more on this later).

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Creative Alumni Outreach Strategies

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17 Alumni Association

Alumni Association

Alumni Action Squad the task force mentioned earlier. First Alumni Association Meeting August 9th

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18 Alumni Association

Alumni Association

Purpose Networking among HSJ Alumni Development Fundraising Sharing information about HSJ happenings

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Creative Alumni Outreach Strategies

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19 Alumni Association Continued

Alumni Association Continued

Pathways to Involvement Networking Point Person/People The local connector for alumni. Event Planner(s) Both planning local event, and coordination of local implementation of national events (i.e. HSJ Shabbat across America). Campaign Chair Camp Ambassador The person who is most in the loop. The representative to the national association board.

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Creative Alumni Outreach Strategies

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20 Alumni Association  Even More

Alumni Association Even More

Timetable Announce HSJ Shabbat Across America Identify local event chairs. June 12-13 IS HSJ Shabbat Across America Goals: To bring people together, hype the Reunion, and conduct an alumni association focus group of sorts. August 8 40th Anniversary Reunion Fall/Winter First Locally-Led Events

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Creative Alumni Outreach Strategies

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21 Turning Alumni Into Donors

Turning Alumni Into Donors

Alumni Brick Campaign Friends of Jacobs Camp Campaign

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Creative Alumni Outreach Strategies

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22 Questions for Us

Questions for Us

Jonathan JC Cohen, MAJCS/MSW Director jc@urj.org Scott Price Assistant Director for Development sprice@urj.org URJ Henry S. Jacobs Camp 3863 Morrison Road Utica, Mississippi 39175 601-885-6042 http://jacobs.urjcamps.org

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Creative Alumni Outreach Strategies

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23 For More Information

For More Information

This presentation and recorded session will be available in our Webinar archives by the end of the week: http://webinar.gijptech.org Tech Program Blog: http://blog.gijptech.org Tech Program eNewsletter Archives: http://enewsletter.gijptech.org

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Creative Alumni Outreach Strategies
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