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European Business Readership Survey 2004 The Media Survey of Europe’s
European Business Readership Survey 2004 The Media Survey of Europe’s
EBRS
EBRS
…IS NEW & IMPROVED FOR 2004
…IS NEW & IMPROVED FOR 2004
The Financial Times on EBRS 2004
The Financial Times on EBRS 2004
The Financial Times on EBRS 2004
The Financial Times on EBRS 2004
The Financial Times on EBRS 2004
The Financial Times on EBRS 2004
The FT is the number one title in Europe
The FT is the number one title in Europe
The FT is also the number one business title in UK
The FT is also the number one business title in UK
The FT increases its coverage when looking at key senior & high net
The FT increases its coverage when looking at key senior & high net
The FT reaches more influential individuals on key business targets in
The FT reaches more influential individuals on key business targets in
The FT reaches more influential individuals on key business targets in
The FT reaches more influential individuals on key business targets in
What can you buy for $200,000
What can you buy for $200,000
What can you buy for $200,000
What can you buy for $200,000
The FT is a unique audience
The FT is a unique audience
FT & FT
FT & FT
Central Europe The FT is the leading business title & leading dotcom &
Central Europe The FT is the leading business title & leading dotcom &
Pan-European TV has low levels of daily reach…
Pan-European TV has low levels of daily reach…
…when compared to print & online
…when compared to print & online
FT Euroleader
FT Euroleader
FT Euro leader
FT Euro leader
Financial Times Deutschland has grown by 50% in a universe that has
Financial Times Deutschland has grown by 50% in a universe that has
The power of the FT brand in Europe
The power of the FT brand in Europe
The power of the FT brand in Europe
The power of the FT brand in Europe

Презентация: «European Business Readership Survey 2004 The Media Survey of Europes Business Elite». Автор: mcdonald. Файл: «European Business Readership Survey 2004 The Media Survey of Europes Business Elite.ppt». Размер zip-архива: 1572 КБ.

European Business Readership Survey 2004 The Media Survey of Europes Business Elite

содержание презентации «European Business Readership Survey 2004 The Media Survey of Europes Business Elite.ppt»
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1 European Business Readership Survey 2004 The Media Survey of Europe’s

European Business Readership Survey 2004 The Media Survey of Europe’s

Business Elite

2 EBRS

EBRS

EBRS is a survey covering the top 0.2% of the European working population

3 …IS NEW & IMPROVED FOR 2004

…IS NEW & IMPROVED FOR 2004

EBRS… The definite article since the 70’s

Including measurement of use of international & local websites, with frequency of use for the first time Also with pan-European & local TV data New information on senior executives within the FTSE top 500 companies Stable universe over time giving consistent, reliable information

What information should you look for on EBRS? Senior job titles and responsibilities Purchasing power for key sectors such as IT, Telecoms, Financial Services Business travellers Personal investments Automotive

4 The Financial Times on EBRS 2004

The Financial Times on EBRS 2004

The FT is the NUMBER ONE business title in Europe & in the UK for the 13th survey The number one daily business title in Continental Europe & Central Europe

Source: EBRS 2004 All respondents 431,216

5 The Financial Times on EBRS 2004

The Financial Times on EBRS 2004

The FT is regarded as ‘the most important read’ amongst this audience

The FT is considered to be the most important business read by three and a half times more C-suite executives than its nearest competitor the Economist, and fifteen times more than the WSJE

Source: EBRS 2004 All respondents 431,216

6 The Financial Times on EBRS 2004

The Financial Times on EBRS 2004

FT.com is the most visited business website across Europe in a four week period

FT.com has 34,291 users in a four week period One ad in the FT & one ad in FT.com reaches 72,436 senior executives across Europe, 88% MORE than the nearest competitor, the Economist

Source: EBRS 2004 All respondents 431,216

7 The FT is the number one title in Europe

The FT is the number one title in Europe

The FT is also the number one business title on CEBRS reaching 3,063 influential executives

One issue of the FT delivers 56,517 senior businessmen The FT is read by more readers than the IHT, WSJE and Newsweek who reach 40,407 businessmen

Source: EBRS 2004 All respondents 431,216

8 The FT is also the number one business title in UK

The FT is also the number one business title in UK

One issue of the FT delivers 33,830 senior businessmen The FT is read by more readers than the Daily Telegraph & Economist who reach 33,743 businessmen

Source: EBRS 2004 All respondents UK 99,247

9 The FT increases its coverage when looking at key senior & high net

The FT increases its coverage when looking at key senior & high net

worth individuals

Source: EBRS 2004 All respondents 431,216

10 The FT reaches more influential individuals on key business targets in

The FT reaches more influential individuals on key business targets in

Europe

+60%

+46%

+70%

+70%

63%

Source: EBRS 2004 All respondents 431,216

11 The FT reaches more influential individuals on key business targets in

The FT reaches more influential individuals on key business targets in

the UK

Source: EBRS 2004 All respondents UK 99,247

12 What can you buy for $200,000

What can you buy for $200,000

An advertiser would pay double or triple the cost to reach the same senior businesspeople as the FT

An advertiser using the Economist & the WSJ will miss out on 69% of the FT’s readers. That’s 39,125 senior executives with combined spending power of €93 billion

Based on one half page mono in newspapers, one full page mono in magazines

13 What can you buy for $200,000

What can you buy for $200,000

An advertiser would pay double or triple the cost to reach the same senior businesspeople as the FT

Cost

Titles

Cov%

4 x FT

21.26%

$196,000

10 x WSJE 7 x Economist

24.67%

$396,150

20 x Sci. American 10 x WSJE 6 x IHT

20.62%

$593,432

14 The FT is a unique audience

The FT is a unique audience

45% of Economist readers read the FT

26% of FT readers read Economist

48% of WSJE readers read the FT

10% of FT readers read WSJE

15 FT & FT

FT & FT

Com Integrated offer covers 17% of the EBRS audience

FT.com has 34,291 users in a four week period One ad in the FT & one ad in FT.com reaches 72,436 senior executives across Europe, 88% MORE than the nearest competitor, the Economist

UPLIFT

Source: EBRS 2004 All respondents 431,216

16 Central Europe The FT is the leading business title & leading dotcom &

Central Europe The FT is the leading business title & leading dotcom &

print combination

Users over a four week period

Source: CEBRS 2004 All respondents 39,433

17 Pan-European TV has low levels of daily reach…

Pan-European TV has low levels of daily reach…

Viewed yesterday

Source: EBRS 2004 All respondents 431,216

18 …when compared to print & online

…when compared to print & online

TV viewed yesterday/FT.com last 4 weeks

Source: EBRS 2004 All respondents 431,216

19 FT Euroleader

FT Euroleader

Leading title in France with 54% coverage

18% coverage, Fast Growth in a stable market

Leading business newspaper in Spain 47% coverage

Number one business title in Europe & the UK

20 FT Euro leader

FT Euro leader

Advertise in the four Pearson titles and reach over a quarter (115,000) senior decision makers across Europe

Pearson EuroLeader reaches 48% MORE C-suite Executives than the IHT EuroReach package

IHT Euroreach: IHT, Daily Telegraph, El Pais, Le Monde, Suddeutsche Zeitung

21 Financial Times Deutschland has grown by 50% in a universe that has

Financial Times Deutschland has grown by 50% in a universe that has

only increased by 14%

A fifth of C-suite executives in Germany read FTD Over a quarter of people who are frequent business fliers (6+ international air trips) read FTD Three out of ten Senior Executives working in finance read FTD

Readers

+14%

-12%

+50%

Source: EBRS 2004 All respondents Germany 105,257

22 The power of the FT brand in Europe

The power of the FT brand in Europe

23 The power of the FT brand in Europe

The power of the FT brand in Europe

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