Без темы
<<  IPads 4 Students IS it Easier to Travel Nowadays lesson11  >>
iPhone Blue Ocean Strategy
iPhone Blue Ocean Strategy
Overview
Overview
History of Industry
History of Industry
Apple SWOT Analysis
Apple SWOT Analysis
5-forces Analysis on Cell Phone Industry
5-forces Analysis on Cell Phone Industry
4 Actions Framework
4 Actions Framework
Strategy Canvas
Strategy Canvas
Areas to Change the Rules “6 Paths” Framework
Areas to Change the Rules “6 Paths” Framework
Risks Assessment
Risks Assessment
Product Impact Post-Launch
Product Impact Post-Launch
References
References

Презентация: «IPhone Blue Ocean Strategy». Автор: jo833c. Файл: «IPhone Blue Ocean Strategy.ppt». Размер zip-архива: 165 КБ.

IPhone Blue Ocean Strategy

содержание презентации «IPhone Blue Ocean Strategy.ppt»
СлайдТекст
1 iPhone Blue Ocean Strategy

iPhone Blue Ocean Strategy

INDE 599 11-3-09

2 Overview

Overview

Industry Pre-Launch 5 Forces Analysis 4 Actions Framework Strategy Canvas 6 Paths Risk Assessment Post Launch Success

3 History of Industry

History of Industry

2002-20032 Very successful iPod sales No desire from Apple to create a PDA Steve Jobs believes that cell phones will eventually carry the PDA information Americans carried cell phones, Blackberries, & MP3 players 2007 Cell providers marketing to kids & teens Boost in consumers wanting smart-phones3 Motorola losing 2% of market share 1 month after iPhone launch3 Google reveals cell phone software4

4 Apple SWOT Analysis

Apple SWOT Analysis

Strength iPod 16% company revenue Favorable perception of brand Ability to capture & retain customers Launch of iTunes for music

Weakness Existing “convergence device”-Palm Treo Need to create a new OS for the phone Accused of having a niche market Fault screens & batteries in early iPods

Opportunity 3G phones gaining popularity Wi-Fi phones coming soon Price of storage plummeting Fast & efficient cell phone processors

Threat Success of rival music stores Data networks sluggish Success of Palm Treo Wireless carriers that dictated hardware devices Highly competitiveness IT industry

5 5-forces Analysis on Cell Phone Industry

5-forces Analysis on Cell Phone Industry

Threat of new entrants? Apple would be the new entrant Google, Microsoft could choose to produce cell phones, eventually. Other cell phone companies may re-design their products to compete, later Bargaining power of buyers? Minimal—Other devices, Palm Treo, Blackberry do not integrate all technologies efficiently Threat of substitutes? Minimal. Palm Treo is only other existing convergence device. Blackberry does not have all of the same functionality, such as MP3s Bargaining power of suppliers? Minimal. Suppliers will want to get involved with new project, beneficial to their sales. Rivalry? Medium. iPhone can revolutionize the cell industry. Immediately, there will be little competition, but there will be competition from all cell phone producers once it is released. (Motorola, LG, Sanyo, Palm, Blackberry, etc)

6 4 Actions Framework

4 Actions Framework

Reduce Carrying separate devices: phone, MP3, PDA Requirement to always hook up to PC Difficult user interface-make touch screen

Eliminate Difficulty in text messaging-use keyboard instead

Create Device to download music directly Hold more songs Simple user interface, no user manual required Sleek design

Raise User interface & improve navigation Hold more music Applications-games, money management, news, etc. Wireless internet on phone

7 Strategy Canvas

Strategy Canvas

Relative Scale 2-Highest Rating 0-Lowest Rating

8 Areas to Change the Rules “6 Paths” Framework

Areas to Change the Rules “6 Paths” Framework

Alternative Industries Incorporate smart-phone technology iPod-MP3, email, applications Strategic Groups within Industries Trade up from typical cell for smart phone technology Improved user interface from Blackberry Chain of buyers Increase iTunes users Market to AT&T only Complementary Offerings Incorporate iPod and & iPod touch capabilities Differentiation Touch features, compared to Blackberry Integrated applications “Cool factor” Look across Time Revolutionary user interface Touch screen, keyboard, directly connect to App Store, linkage to Mac/PC

9 Risks Assessment

Risks Assessment

First time Apple makes a cell phone Aligning to a single cell carrier Ability to successfully integrate software Problems with battery life Impacts to iPod sales High price of product Data networks sluggish

4

1

6

3

2

7

5

10 Product Impact Post-Launch

Product Impact Post-Launch

Product Impacts1 Cell phone carriers realize that phones can win customers & bring in revenue Upset the carrier-manufacturer balance of power Opportunities for application developers Sales March 20096 17 million iPhones sold 25,000 applications sold on App Store 800 million total downloads from App Store October 2009-Apple Profit increases 47%5 Apple sold 7.1 million iPhones in single quarter

11 References

References

The Untold Story: How the iPhone Blew up the wireless industry: http://www.wired.com/gadgets/wireless/magazine/16-02/ff_iphone?currentPage=2 Steve Jobs: No Tablet, No PDA, No Cell Phone, Lots Of iPods: http://www.macobserver.com/article/2003/06/05.9.shtml Mobile Phone Industry Already changing due to iPhone: http://arstechnica.com/apple/news/2007/08/report-mobile-phone-industry-already-changing-due-to-iphone.ars Google Unveils Cell phone software & alliance: http://news.cnet.com/google-unveils-cell-phone-software-and-alliance/ Apple Profit Surges on iPhone Sales: http://online.wsj.com/article/SB10001424052748704500604574483631612633824.html iPhone Sales hit 17 Million: http://www.pcworld.com/businesscenter/article/161725/iphone_sales_hit_17_million.html

«IPhone Blue Ocean Strategy»
http://900igr.net/prezentacija/anglijskij-jazyk/iphone-blue-ocean-strategy-125126.html
cсылка на страницу

Без темы

661 презентация
Урок

Английский язык

29 тем
Слайды