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Much more to see
Much more to see
Use Cases
Use Cases
The Apps
The Apps
Target Market
Target Market
The Ecosystem
The Ecosystem
Other design & Ux
Other design & Ux
Other design & Ux
Other design & Ux
Specifications
Specifications
Market size
Market size
Google Glass Sales Projection
Google Glass Sales Projection
Competition
Competition
The Team
The Team
Patent Overview
Patent Overview
Project Status
Project Status
Distribution/Sales channels
Distribution/Sales channels
Financials
Financials
Financials - Assumptions
Financials - Assumptions
Cash Flow
Cash Flow
Investments Plan
Investments Plan
Next Steps
Next Steps
francesco
francesco

Презентация: «Much more to see». Автор: Andrea. Файл: «Much more to see.ppt». Размер zip-архива: 5399 КБ.

Much more to see

содержание презентации «Much more to see.ppt»
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1 Much more to see

Much more to see

2 Use Cases

Use Cases

Emails, text messages, Facebook status updates, tweets, RSS Stock market values, breaking news Calendar events The words of their friends to the deaf Driving directions to the drivers City tour information to the travelers Painting captions in the museums Subtitles of movies or at theaters Flight data to airplane model lovers Street signs and menus translations in Beijing The Linkedin profile of your meet up Patient’s heartbeats to the surgeon Mileage and speed to a sportsman Performance in reality games Domotics data at need … … WHATEVER THE CREATIVITY OF DEVELOPERS COMMUNITY WILL COME UP WITH

3 The Apps

The Apps

4 Target Market

Target Market

Geeks, techies and fashionistas Sportsmen – joggers, sailors, motor bikers, ... Deaf Theaters, cinemas, museums, tourist places Trade shows, exhibitions Surgeons Customized products for warehouses, maintenance, etc.

5 The Ecosystem

The Ecosystem

Eyeglasses having an integrated micro-projector with the most advanced optics and electronics with touch sensors control

An SDK and API available to SW Developers Community to create a set of revolutionary apps for smartphone (iOS, Android, Win8) and allow to get the information directly on GlassUp device in real-time. A GlassUp Store to enable user to download apps from the web

6 Other design & Ux

Other design & Ux

7 Other design & Ux

Other design & Ux

Port distance: 6 miles 45 minutes to arrival Weather: cloudy Sea: calm

8 Specifications

Specifications

How it is Light and comfortable, stylish Two – three designs new design under preparation with Eyewear company) Expected weight 70gr, material to be defined What it contains A patented sophisticated optical system An electronic circuit with Accelerometer, Compass, Ambient Light Sensor 320x240 display resolution Bluetooth connectivity (Low Energy version) What you see Monochromatic messages and icons on a transparent background Near the center of the Field of View, no eye-strain 320x240 display resolution How it works One day battery use time A wide set of apps: Android, iOS and later on Windows Touch controls on the frame to select on a menu and submenus Automatic light control, optimized for all viewing conditions

9 Market size

Market size

Google’s Glass Project exposed a huge market interest for this kind of products A market research we made among 1,000 US citizens showed that one out of four was interested In May 2013 Credit Suisse released a report forecasting a $30B / $50B market for wearable technology in the next two / three years. Sport should prevail in unit terms, and health/medical device in value. Business Insider May 2013 research: “…Google Glass will reach 21 Million Annual Unit Sales by Year-End 2018”

10 Google Glass Sales Projection

Google Glass Sales Projection

Source: Business Insider research May 2013

11 Competition

Competition

Google Glass: wearable computer, high power consumption, more social/entertainment device, expensive and annoying (display up-right) Recon Instruments: Recon Jet, display based, low-right position Epson Moverio: BT-100: big and heavy Lumus: only technology vendor, claiming ready since 2005, but not launched yet Vuzix: movies only … Oakley, Laster, Olympus, Sony, … Digilens, Microsoft Fortaleza, …

Bulky

Price / Complexity

12 The Team

The Team

CEO: Francesco Giartosio (Founder & Co-Owner) COO: Andrea Tellatin (Co-Owner) Mentor: Luca Escoffier (Freelance) Business development & Sales: Alfio Giuffrida (Freelance) Optical Team 1: Gianluigi Tregnaghi (Co-Owner), Fabrizio Liberati (Opto Service), Alessio Zanutta (INAF), Sara Mautino (Freelance) Optical Team 2: Tommaso Occhipinti, Fabio Frassetto, Ivan Capraro (Adaptica) R&D Director: Fabio D’Alessi (SI14) HW: Stefano Bianconi and his team (SI14) SW: Alberto Scarpa and his team (SI14) Product Engineering, Manufacturing and Logistics: Fabio Patron (Si14) Marketing & Communications: Giovanni Contini, Joseph Bradley, Claudio Forte, Calogero Bruno (Students), Jennifer Sofia Catalano (Freelance)

13 Patent Overview

Patent Overview

The purpose of the patent for the optical system is to display information, icons, picture directly on the lens with a transparent background, in other words through the same lens you can see the reality around you and the digital information received from external source in overlay mode. In practice, the purpose of our patent is to allow the user to see the messages near the center of the visual field: while I'm talking with you, the message will not cover your face, but it will appear to me on your shoulder. In comparison, other solutions will show the same message on your shoes or on the ceiling, because their technology is not transparent they need to push it aside otherwise it will cover your view. Looking frequently at the ceiling or at the floor is very tedious, people who have tried those solution often take them off after a minute.

14 Project Status

Project Status

Feasibility & Design study: done Optical system based on Alpha & Beta prototype: 90% done Electronic circuit tuning: 80% done SDK/API to partners & developers: July 2013 – Sep. 2013. New frame design: August 2013 New prototype: September 2013 Industrialization for pre-series production: Q4 2013 Pre-series on the market for selected partners and early adopters: Q1-2014 Global(*) Market Launch: Q2-2014 (*) depending on Partners agreements

15 Distribution/Sales channels

Distribution/Sales channels

Sales channels will be different and based on the industrial partners will be found. Currently we have met several players both in Italy and worldwide in different sectors: Telecommunications, Eyewear, Exhibitions, Museums, Theaters, Fitness and Wellness, Logistics etc. Some of them can act as distributors to sell to final customers and may start their own Marketing campaign to sell GlassUp device at their point sale. Other channels: Consumer Electronics stores International Distribution Company focused on different market or geography e-commerce via popular internet market place

16 Financials

Financials

€ / 000

2013

2014

2015

Income Statement

Unit Sales

100.000

200.000

A

Turnover

20.000

40.000

B

Cost of Sales

-10.000

-20.000

C

Gross Margin

10.000

20.000

Marketing Cost

-100

-1.000

-2.000

D

General Expenses

-20

-1.000

-2.000

E

EBITDA

-120

8.000

16.000

Amortization

-80

-250

-400

F

Pre-Tax Result

-200

7.750

15.600

Taxation

-2.750

-5.600

G

After Tax Result

-200

5.000

10.000

17 Financials - Assumptions

Financials - Assumptions

Sales volumes estimates are a fraction of the incoming order requests. Average gross sales unit price is estimated at € 200. Unit cost estimated at € 100. Marketing costs are estimated at € 10 per unit. General Expense is for admin, consultancy and the like. Amortization is 20% (5 years) of the cumulative investment. Taxation is estimated at 35% of income.

18 Cash Flow

Cash Flow

Cash Flow

Q1-Q2 2013

Q3-Q4 2013

Q1 2014

Founders’ Money

200

Development

-200

Industrialization

-300

Apps Development

-200

-200

Working Capital

-500

Marketing

-300

Investment Needs

0

-500

-1.000

19 Investments Plan

Investments Plan

2013: € 300k for industrialization: molds, certifications, international patents, etc € 100k for the app development € 100k for marketing phase 1 2014: € 200k for additional specific apps development € 500k for working capital and € 300k for marketing Q1-2014 Other funding sources: pre-selling the eyeglasses (crow funding) at a discounted cost, Advanced payment at discounted price in exchange for exclusivity for specific sectors / countries.

20 Next Steps

Next Steps

Development and Industrialization Finalize the specifications and build the prototype Plan and launch the industrialization Produce pre-series (few hundreds) Plan by priority other products evolution for the general market (camera, earphone, binocular, prescription lenses, Windows, ...) and those for specific niches (medical, museums, motorbike helmets, ...) Partnerships Show the prototype to the potential industrial partners, mainly in the eyewear and telecommunications sectors, and seek one or more partnerships Close minor agreements related to other sectors and markets Funding Crowdfunding , EU contribution, pre-sales External investment only tied to strategic partnerships App Market Define the best strategy to maximize the development of apps; developer competitions, support to niches, open platform, ... Study how to leverage the apps in order to sell the product, and vice-versa

21 francesco

francesco

giartosio@glassup.net Tel. +39 3470021220

andrea.tellatin@glassup.net Tel. +39 3496788772

alfio.giuffrida@glassup.net Tel. +39 3486913080

www.glassup.com

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