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Non-Profit Theater Companies
Non-Profit Theater Companies
Non Profit Theater Background
Non Profit Theater Background
Players in the Theater Industry
Players in the Theater Industry
Pittsburgh Public Theater
Pittsburgh Public Theater
Pittsburgh Public Theater
Pittsburgh Public Theater
Who are the Customers
Who are the Customers
Attracting first time customers
Attracting first time customers
Creating repeat customers traditionally
Creating repeat customers traditionally
On-line services currently offered
On-line services currently offered
Recommendations for Improving On-line Strategies
Recommendations for Improving On-line Strategies
Pittsburgh Public Theater – Online Community
Pittsburgh Public Theater – Online Community
Sample Gift Store
Sample Gift Store
On-line Strategies to lock-in customers
On-line Strategies to lock-in customers
On-line Value Added for Donors
On-line Value Added for Donors
On-Line Value Added for the Theater Community
On-Line Value Added for the Theater Community

Презентация: «Non-Profit Theater Companies». Автор: The Heinz School. Файл: «Non-Profit Theater Companies.ppt». Размер zip-архива: 439 КБ.

Non-Profit Theater Companies

содержание презентации «Non-Profit Theater Companies.ppt»
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1 Non-Profit Theater Companies

Non-Profit Theater Companies

Gandhi Abhiroop Groce Robin Hu Yucheng Kakumanu Raghu Kini Dinesh

Non-Profit Theater

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2 Non Profit Theater Background

Non Profit Theater Background

“We produce shows that have as their primary purpose to entertain and uplift” -Fredericksburg Theater, Texas Nonprofit theater’s focus is on enriching the community artistically and culturally Focus on education Financially supported by government and community Volunteer services Fundraising focus is on enlarging patron and member numbers

Non-Profit Theater

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3 Players in the Theater Industry

Players in the Theater Industry

The theater industry generally consists of regional players. Two types of theaters from a reach perspective: National reach. Well-known local theater companies who attract patrons from throughout the country. The Steppenwolf Theater Regional reach. Less-known theater companies who are focused on enriching the local communities Fredericksburg Theater Two types of theaters from a performance perspective: General Niche (Shakespeare, puppetry, children, etc.)

Non-Profit Theater

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4 Pittsburgh Public Theater

Pittsburgh Public Theater

One of the premier non-profit theater company websites. Past video performances Online Community List of donor benefits Heinz Master of Arts Management Program students has an association with this org Education Relationship Classes Youth and Adult Playwriting

Non-Profit Theater

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5 Pittsburgh Public Theater

Pittsburgh Public Theater

Non-Profit Theater

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6 Who are the Customers

Who are the Customers

Theater Enthusiasts. People who believe in the value of rich theatrical traditions Audiences Actors Arts educators Donors or Sponsors Others Community groups School children Tourists

Non-Profit Theater

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7 Attracting first time customers

Attracting first time customers

Traditional marketing Advertising in theater publications Local press Radio, TV advertisements Community outreach programs After-school theater classes Arts education On-line strategies Web presence Partnerships with regional tourist websites

Non-Profit Theater

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8 Creating repeat customers traditionally

Creating repeat customers traditionally

Building relationships in schools, community groups, and with corporations Hosting renowned performances Season ticket discounts

Non-Profit Theater

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9 On-line services currently offered

On-line services currently offered

On-line ticket sales (24-7 ticket purchasing) Seasonal tickets and single performance tickets Theater seating charts/options provided on-line On-line promotions including raffles, discounts, gift certificates Information Source Reviews Instant access to performance schedules Cast Information Information on volunteer and ushering opportunities Images from past and current productions

Non-Profit Theater

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10 Recommendations for Improving On-line Strategies

Recommendations for Improving On-line Strategies

Establish an on-line community Chat rooms, Bulletin boards Leverage community to create “buzz” about performances On-line stores Posters, T-shirts, coffee mugs, etc. Gift certificates good for on-line store or performances Provide links on performances, actors, fundraising etc Expanded information on community outreach and member benefits

Non-Profit Theater

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11 Pittsburgh Public Theater – Online Community

Pittsburgh Public Theater – Online Community

Non-Profit Theater

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12 Sample Gift Store

Sample Gift Store

Non-Profit Theater

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13 On-line Strategies to lock-in customers

On-line Strategies to lock-in customers

Personalizing online experience Collect information about customer preferences e.g. theater interests, actors, playwrights etc Customized interface to reflect personal interest Personal emails Reminders on performances Discount ticket information Preferential ticket buying and seating choices

Non-Profit Theater

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14 On-line Value Added for Donors

On-line Value Added for Donors

On-line Donations Ideally develop a “Permission Marketing” scheme to increase donations and obtain automatic donations Publish donor lists online Recognition for donors Peer pressure (email friends and family) Targeted Funding Allows donors to specify the use of their donations

Non-Profit Theater

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15 On-Line Value Added for the Theater Community

On-Line Value Added for the Theater Community

List of prominent actors, playwrights who are affiliated with the theater Online community Online chats with prominent actors Information about auditions Virtual classrooms

Non-Profit Theater

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