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Present simple and continuous
Present simple and continuous
Present simple
Present simple
describe a state that doesn’t change: (He looks like his father
describe a state that doesn’t change: (He looks like his father
Present continuous
Present continuous
-describe temporary situations: (The delegation is staying at the
-describe temporary situations: (The delegation is staying at the
Complete these sentences with either the present simple or the present
Complete these sentences with either the present simple or the present
We don’t often _ (raise) our prices more than 5%, but this time
We don’t often _ (raise) our prices more than 5%, but this time
We _ (rent) offices until our new headquarters are ready
We _ (rent) offices until our new headquarters are ready
Present perfect simple and continuous
Present perfect simple and continuous
Present perfect - simple
Present perfect - simple
Uses
Uses
Talk about life experiences He’s worked in a number of different firms
Talk about life experiences He’s worked in a number of different firms
Present perfect continuous
Present perfect continuous
Use
Use
A past activity that has caused a present result I’ve been working all
A past activity that has caused a present result I’ve been working all
Present perfect simple or continuous
Present perfect simple or continuous
Some verbs have the idea of a long time, for example, wait, work, play
Some verbs have the idea of a long time, for example, wait, work, play
Some verbs don’t have the idea of a long time, for example, find,
Some verbs don’t have the idea of a long time, for example, find,
Complete the sentences with the correct verb form, Present Perfect
Complete the sentences with the correct verb form, Present Perfect
We _ ( look ) for a hotel for two hours
We _ ( look ) for a hotel for two hours
Company vocabulary
Company vocabulary
vocabulary
vocabulary
quiz
quiz
a reduction often expressed as percentage of the original price
a reduction often expressed as percentage of the original price
sth you think is cheap in relation to its real value _ when you
sth you think is cheap in relation to its real value _ when you
General Approach to great ideas
General Approach to great ideas
No one way is going to work best for all ideas, but here's a general
No one way is going to work best for all ideas, but here's a general
Modify/Substitute parts
Modify/Substitute parts
Use your idea
Use your idea

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Present simple and continuous

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1 Present simple and continuous

Present simple and continuous

2 Present simple

Present simple

Form: He/she/it works. I work. They work He doesn’t work. They don’t work. Does he work? Do they work? Use: we use the present simple tense to: -give information about permanent activities (Valentino makes luxury chocolates.)

3 describe a state that doesn’t change: (He looks like his father

describe a state that doesn’t change: (He looks like his father

) -talk about routine activities, repeated actions or habits: (I often travel abroad on business.) -some verbs are always used in the present simple (not with –ing): What do you mean? I remember her name.

4 Present continuous

Present continuous

Form: I am going. He/she/it is going. They are going. I am not going. Am I going? Use: We use the present continuous to: -describe activities in progress at the moment of speaking (She is talking to him on the phone right now.)

5 -describe temporary situations: (The delegation is staying at the

-describe temporary situations: (The delegation is staying at the

Hilton until Friday.) - refer to future arrangements: (He is starting a new job next week.) - describe changing situation: (We are developing a new marketing strategy.)

6 Complete these sentences with either the present simple or the present

Complete these sentences with either the present simple or the present

continuous

We normally _______ (hold) ous sales conference in Spain, but this year we _______ (hold) it in Poland. Although we ________ (use) our own sales representative at the moment, we generally _________ (use) agents in Japan. It normally _______ (take) us two years to develop a new product.

7 We don’t often _ (raise) our prices more than 5%, but this time

We don’t often _ (raise) our prices more than 5%, but this time

e don’t often ______ (raise) our prices more than 5%, but this time we __________ (raise) them 10%. Usually our Sales Director _________ (deal) with important customers. We usually ________ (recruit) from within the company, but this time we _________ (advertise) externally.

8 We _ (rent) offices until our new headquarters are ready

We _ (rent) offices until our new headquarters are ready

e _______ (rent) offices until our new headquarters are ready. The company ________ (want) to achieve record sales this year.

9 Present perfect simple and continuous

Present perfect simple and continuous

10 Present perfect - simple

Present perfect - simple

Form : I/you/we/they have worked he/she/it has worked I/you/he/she/it/we/they haven’t worked Have I/ you/ we/ they worked? Has he/she/it worked?

11 Uses

Uses

Talk about actions that continue from the past to the present We have been in this business for over 50 years. (we are still in business) Talk about past events that have an impact in the present Recently profits have fallen sharply because of strong competition.

12 Talk about life experiences He’s worked in a number of different firms

Talk about life experiences He’s worked in a number of different firms

She’s never had to lead a team before. (in her life up to now)

13 Present perfect continuous

Present perfect continuous

Form : have/has + been + -ing She’s been studying for three years. They haven’t been working here long. How long have they been living here?

14 Use

Use

An activity that began in the past and is continuing now. I’ve been studying English for three years? Sometimes there is no difference between the simple and the continuous. The continuous can express a temporary activity, while the simple expresses a permanent state.

15 A past activity that has caused a present result I’ve been working all

A past activity that has caused a present result I’ve been working all

day. (I’m tired now)

16 Present perfect simple or continuous

Present perfect simple or continuous

The simple expresses a complited action ( I’ve painted the kitchen, and now I’m doing the bathroom.) The continuous expresses an activity over a period of time ( I’ve got paint in my hair because I’ve been decorating)

17 Some verbs have the idea of a long time, for example, wait, work, play

Some verbs have the idea of a long time, for example, wait, work, play

try, learn, rain. These verbs are often found in the continuous. I’ve cut my finger.(one short action) I’ve been cutting firewood.(perhaps over several hours)

18 Some verbs don’t have the idea of a long time, for example, find,

Some verbs don’t have the idea of a long time, for example, find,

start, buy, die, lose, break, stop. Those verbs are more usually found in the simple. I’ve got lost my passport.

19 Complete the sentences with the correct verb form, Present Perfect

Complete the sentences with the correct verb form, Present Perfect

Simple or Continuous :

I ______ ( wait ) for you for ages! Where have you been? I ______ ( break ) a glass. I’m awfully sorry. Wow! Ou _____ ( make ) dinner! Let’s eat now. She ______ ( sleep ) downstairs because she has broken her leg.

20 We _ ( look ) for a hotel for two hours

We _ ( look ) for a hotel for two hours

e ______ ( look ) for a hotel for two hours! I’m exhausted! I ______ ( work ) all day, and I _____ ( not finish ) yet.

21 Company vocabulary

Company vocabulary

Subsidiary Profit Turnover Head office Workforce

The money a company makes after taking away its costs A company which is more than 50% owned by a parent company The amount of money a company receives from sales The employees The main building of a large organisation

22 vocabulary

vocabulary

Market share Share price

The cost of a company’s shares The percentages of sales a company has in a particular market

23 quiz

quiz

if you don’t like it, you can _____ it and we’ll give you your money back one of the problems of online sales:_____ when the customer is not at home a building for storing goods______ another word for buy, or sth that’s bought

24 a reduction often expressed as percentage of the original price

a reduction often expressed as percentage of the original price

_______ we must _____ our customers the best products and services a buyer buys and a seller ______ if you don’t like it, you can _____ it for sth else of the same value

25 sth you think is cheap in relation to its real value _ when you

sth you think is cheap in relation to its real value _ when you

th you think is cheap in relation to its real value _____ when you send the goods, you ship or ______ them money given back to a customer who has returned goods _____ we don’t have any at the moment; we’re out of _____

26 General Approach to great ideas

General Approach to great ideas

An idea is a form (such as a thought) formed by consciousness (including mind) through the process of ideation. In a popular sense, an idea arises in a reflex, spontaneous manner, even without thinking or serious reflection , for example, when we talk about the idea of a person or a place

27 No one way is going to work best for all ideas, but here's a general

No one way is going to work best for all ideas, but here's a general

scheme to frame your efforts:

Look at your idea. Observe it from different perspectives and angles. Take your idea apart. Use different approaches. Try looking at each part as a separate idea. Add to/remove from your idea. Your idea should be complete, but not overdone

28 Modify/Substitute parts

Modify/Substitute parts

Find out which works best. Put the parts together. Use different designs and orderings. Combine ideas together. In different ways.

29 Use your idea

Use your idea

Adapt it for a special purpose. Maybe some new ideas will occur to you

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