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Representation of the Female Action Hero in Multi-Platform Narrative
Representation of the Female Action Hero in Multi-Platform Narrative
Purpose of Research
Purpose of Research
Methodology
Methodology
Empowering & liberating (Innes; King & McCaughley) Re-working gender
Empowering & liberating (Innes; King & McCaughley) Re-working gender
Textual Analysis
Textual Analysis
Comic Book Characteristics
Comic Book Characteristics
Film Characteristics
Film Characteristics
Game characteristics
Game characteristics
Ultimate Alliance 1 & 2
Ultimate Alliance 1 & 2
Character Summary of Black Widow
Character Summary of Black Widow
Transferable Elements Across the Platforms
Transferable Elements Across the Platforms
Representation of the Female Action Hero in Multi-Platform Narrative
Representation of the Female Action Hero in Multi-Platform Narrative
A Semiotic Approach
A Semiotic Approach
Pilot Focus Group Audience Response to Black Widow
Pilot Focus Group Audience Response to Black Widow
EXAMPLE OF GROUP DATA
EXAMPLE OF GROUP DATA
Gender
Gender
Practice as Research
Practice as Research
New Female Hero
New Female Hero
References
References
Gazillion Enterprises (2013) Marvel Heroes [Online Computer Game]
Gazillion Enterprises (2013) Marvel Heroes [Online Computer Game]
Iron Man 2 (2010) Directed by Jon Favreau [Film]
Iron Man 2 (2010) Directed by Jon Favreau [Film]

Презентация на тему: «Representation of the Female Action Hero in Multi-Platform Narrative». Автор: julie. Файл: «Representation of the Female Action Hero in Multi-Platform Narrative.ppt». Размер zip-архива: 961 КБ.

Representation of the Female Action Hero in Multi-Platform Narrative

содержание презентации «Representation of the Female Action Hero in Multi-Platform Narrative.ppt»
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1 Representation of the Female Action Hero in Multi-Platform Narrative

Representation of the Female Action Hero in Multi-Platform Narrative

First Year Research Julie Benson

2 Purpose of Research

Purpose of Research

To explore how female characters transfer from original platforms to other media forms, with reference to platform conventions and restrictions. To analyse audience responses to female characters to inform own experimentation with current conventions and models for creation of a new female action hero (PAR).

3 Methodology

Methodology

Mixed methods Empirical approach Textual analysis Pilot focus group Virtual ethnography Script for TV drama series and other text (PAR)

4 Empowering & liberating (Innes; King & McCaughley) Re-working gender

Empowering & liberating (Innes; King & McCaughley) Re-working gender

systems (Hill; Brown) Re-enacting masculinity (Tasker; Clover) Is their sexuality controlled (Brown) Objects for voyeurism & sadism (Clover; Herbst)

Existing Studies

5 Textual Analysis

Textual Analysis

Marvel’s Black widow Aka Natasha romanoff

6 Comic Book Characteristics

Comic Book Characteristics

Highly sexualised Large body shape, big breasts, big buttocks Sado-masochistic Bondage scenes In control

7 Film Characteristics

Film Characteristics

Femme fatale Bondage scenes Sado-masochistic Slim body shape In control American accent

8 Game characteristics

Game characteristics

Ultimate Alliance 1: NPC Practical costume Ultimate Alliance 2: In control (voice command to team) Sexualised Large body shape Russian accent

Marvel Heroes: Choice of 4 x costumes Sexualised Violent Russian accent Lego Marvel: Long eyelashes Unzipped suit Cute

9 Ultimate Alliance 1 & 2

Ultimate Alliance 1 & 2

10 Character Summary of Black Widow

Character Summary of Black Widow

Sado-masochistic Violent Sexualised In control, fakes being powerless 3 x roles (on-duty, off-duty, under-cover) 3 x identities?

A key team member Motivated by duty , not compassion Recurring theme of repayment of debts Expert marksperson Skilled combatant

11 Transferable Elements Across the Platforms

Transferable Elements Across the Platforms

Sado-masochism In control Sexualised body & costume Background/history Skills and abilities

12 Representation of the Female Action Hero in Multi-Platform Narrative
13 A Semiotic Approach

A Semiotic Approach

Marvel Entertainment is a parent company owned by Disney Its products/brands are synergised across multi-platforms Black Widow is recognised by the conventions of her character Conventions become the brand If branding gives meaning to an object, then what meaning is implied through the presentation of Black Widow?

14 Pilot Focus Group Audience Response to Black Widow

Pilot Focus Group Audience Response to Black Widow

8 x mixed gender (5:3 M/F) Aged 17-27, Level 3 education, existing group Responding to: Iron Man 2 - fight scene with Black Widow & Happy Avengers Assemble - interrogation scene Marvel Heroes game play Ultimate Alliance 1 game play Ultimate Alliance 2 game play

15 EXAMPLE OF GROUP DATA

EXAMPLE OF GROUP DATA

Do you like Black Widow's character?

Most frequent response was yes.

Would you choose to play her as a game character?

Most frequent response was no.

Is character, story line or platform most important to you?

Most frequent response was story line.

Is Black Widow character of value to society?

Response split equally between yes and no.

Do you prefer Black Widow in comic, game or film?

Most frequent response was comic.

16 Gender

Gender

Participant ID

Responses

Q 6

Are characters like Black Widow of value to society?

"Girls, women, nowadays, it's less stereotypical, talk to a girl who's into this kind of stuff and then it's easier for them to relate. They have a strong female character for them to relate to as well. Whereas most men, their favourite character will be a man, probably"

"Yes…earlier on in the comics…most of the main heroes were all men, there weren't that many [women]"

"Role models, I suppose"

"It gives girls something that's not the typical housewife sort of image to look at"

"Not really cos she's a character. She hasn't actually done anything big. She's just been in films, comic, games"

"And the way that she's drawn and the actors they get to play her, they don't help as well"

"They create an image that everyone's got a perfect body and that's just not true"

"I think women can find it quite offensive as well"

"Some women can find it quite sexist. The fact that you boys are going, oh boobs, boobs, boobs, omg she's perfect, sort of thing. No, it's not always perfect, it's not all about the appearance"

"They always make women wear skimpy outfits and stuff and tight clothing for sex appeal cos sex sells"

M

1

M

1

M

5

F

3

F

4

F

3

F

3

F

8

F

4

F

4

17 Practice as Research

Practice as Research

Experiment with conventions of traditional female heroes Explore whether non-traditional hero is acceptable to mainstream audience Creation of new female hero to feature in drama script (TV series) Experiment with character across the platforms

18 New Female Hero

New Female Hero

Red Dragon, a fire-breathing acrobat in the Circus of Freaks, embarks on a journey of revenge. A non-traditional female hero in terms of both appearance and characterisation. Realism in skill set and levels of violence. Involves issues of mental illness and female sadism. The heroes of the story are outcasts in society.

19 References

References

Avengers Assemble (2012) Directed by Joss Whedon [Film]. United States: Walt Disney Studios Motion Pictures. Brown, J.A. (2011). Dangerous Curves: Action Heroins, Gender, Fetishism, and Popular Culture. Black Widow [Online]. Available at: http://fc09.deviant.net/avengers_movie_black_widow_by_sean_zaakse (Accessed:: 5 June 2014). Black Widow [Online]. Available at: http://2bp.blogspot.com/Black_Widow_Vol_1 (Accessed 6 June 2014) Black Widow [Online]. Available at: http://www.wallpaperfly.com/blackwidow (Accessed 5 June 2014). Clover, C. (1992). Men, Women and Chainsaws. Princeton University Press

20 Gazillion Enterprises (2013) Marvel Heroes [Online Computer Game]

Gazillion Enterprises (2013) Marvel Heroes [Online Computer Game]

Secret Identities Studios. Jenkins, H (2007) Transmedia Storytelling. Available at : http://henryjenkins.org/2007/03/transmedia_storytelling_101.html (Accessed 28 May 2014). Herbst, C. (2004). Lara's Lethal and Loaded Mission: Action Chicks. New Images of Tough Women in Popular Culture. Palgrave-MacMillan. Hills, E. (1999). From Figurative Males to Action Heroines: Further Thoughts on Active Women in the Cinema. (Screen.oxfordjournals.org) Inness, Sherrie A. (ed. 2004) Action Chicks: New Images of Tough Women in Popular Culture. Palgrave-MacMillan.

21 Iron Man 2 (2010) Directed by Jon Favreau [Film]

Iron Man 2 (2010) Directed by Jon Favreau [Film]

United States: Paramount Pictures. King, N & McCaughey, M. (2001 ) What's a Mean Woman Like You Doing in a Movie Like This? Reel Knockouts: Violent Women in the Movies. University of Texas Press. Marvel Ultimate Alliance [Online]. Available at: http://i1.ytimg.com/maxresdefault.jpg Marvel Ultimate Alliance [Online]. Available at: http://www.wallcoo.net/game/marvel_ultimate_alliance_images Raven Software (2006) Ultimate Alliance 1 [video game]. Activision. T T Games (2013) Lego Marvel Super Heroes [video game]. Warner Bros Interactive Entertainment. Vicarious Visions (2009) Ultimate Alliance 2 [video game]. Activision.

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