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Smoking – Image, the Media, Marketing and Advertising
Smoking – Image, the Media, Marketing and Advertising
Lesson Objectives: To understand some of the strategies used in
Lesson Objectives: To understand some of the strategies used in
Intended Learning Outcomes: Pupils will have: Discussed reasons behind
Intended Learning Outcomes: Pupils will have: Discussed reasons behind
Success Criteria: Recognise at least 3 adverts which have used
Success Criteria: Recognise at least 3 adverts which have used
Does advertising work
Does advertising work
What elements are required for a successful advertising Campaign
What elements are required for a successful advertising Campaign
Activity
Activity
Tobacco Advertising Tobacco advertising began as far back as 1789 with
Tobacco Advertising Tobacco advertising began as far back as 1789 with
Cigarette advertising on UK television was banned on 1st August 1965,
Cigarette advertising on UK television was banned on 1st August 1965,
Following the King’s Cross underground fire in 1987 smoking and
Following the King’s Cross underground fire in 1987 smoking and
It has been found that tobacco advertising has more of an effect upon
It has been found that tobacco advertising has more of an effect upon
Tobacco advertising was a major feature in many sporting events,
Tobacco advertising was a major feature in many sporting events,
Which cigarette brands are you aware of
Which cigarette brands are you aware of
Activity - Use your knowledge to design an Anti-Smoking advert
Activity - Use your knowledge to design an Anti-Smoking advert
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Smoking – Image, the Media, Marketing and Advertising

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1 Smoking – Image, the Media, Marketing and Advertising

Smoking – Image, the Media, Marketing and Advertising

Yr 9 Lesson 2

2 Lesson Objectives: To understand some of the strategies used in

Lesson Objectives: To understand some of the strategies used in

marketing campaigns and advertising. To be aware of how image and stereotyping can be used in the media. To have an awareness of the function and purpose of marketing and advertising.

3 Intended Learning Outcomes: Pupils will have: Discussed reasons behind

Intended Learning Outcomes: Pupils will have: Discussed reasons behind

‘successful’ advertising campaigns. Designed an ‘Anti-Smoking’ advert using techniques considered during the lesson.

4 Success Criteria: Recognise at least 3 adverts which have used

Success Criteria: Recognise at least 3 adverts which have used

stereotypical images to enhance the appeal of their product. Name some of the techniques used in advertising. Understand how people can be influenced by marketing and the media.

5 Does advertising work

Does advertising work

What makes you think this? What evidence do you have to support your thinking?

6 What elements are required for a successful advertising Campaign

What elements are required for a successful advertising Campaign

Below are some general strategies frequently applied to marketing and advertising, these basic tactics can be found using any search engine. There must be a list of benefits – you will become smarter, faster, fitter, richer … There must be a feeling of urgency – order today because it will make you reach your goals. The customer must be told what to do – order now – must respond today …

7 Activity

Activity

8 Tobacco Advertising Tobacco advertising began as far back as 1789 with

Tobacco Advertising Tobacco advertising began as far back as 1789 with

the publication of a poster depicting a native American smoking a clay pipe. http://news.bbc.co.uk/1/hi/uk/2350035.stm It was not until the 1950s that the first health warnings began, as the link between smoking and lung cancer had been discovered. http://www.gasp.org.gg/history-of-smoking.htm

9 Cigarette advertising on UK television was banned on 1st August 1965,

Cigarette advertising on UK television was banned on 1st August 1965,

but tobacco companies have found other ways of promoting their products; commercials for loose tobacco and cigars continued until 1991 http://www.ash.org.uk/files/documents/ASH_124.pdf In 1982 The British Medical Association asked the Government to ban all forms of tobacco advertising.

10 Following the King’s Cross underground fire in 1987 smoking and

Following the King’s Cross underground fire in 1987 smoking and

tobacco advertising was banned on the London Underground. http://www.gasp.org.gg/history-of-smoking.htm There has been much research to show a clear link between tobacco advertising and smoking.

11 It has been found that tobacco advertising has more of an effect upon

It has been found that tobacco advertising has more of an effect upon

children and young people than it does on adults. The Tobacco Advertising and Promotion Act came into effect on 14 February 2003 banning most forms of advertising. http://www.ash.org.uk/files/documents/ASH_525.pdf http://www.opsi.gov.uk/si/si2010/draft/ukdsi_9780111491973_en_1

12 Tobacco advertising was a major feature in many sporting events,

Tobacco advertising was a major feature in many sporting events,

tobacco sponsorship was banned in UK sporting events in 2003. Health awareness, public opinion and the introduction of laws such as the Tobacco Advertising and Promotion Act 2002 have helped to reduce the percentage of young people regularly smoking from 10% in 2001 to 6% in 2009. In the same time frame the number of young people who do not smoke has increased from 56% to 71%. Smoking, Drinking and Drug Use in England 2009 http://www.ic.nhs.uk/webfiles/publications/Health%20and%20Lifestyles/sdd2009/SDD_2009_Report.pdf

13 Which cigarette brands are you aware of

Which cigarette brands are you aware of

How do you know about them? What marketing techniques are being used?

14 Activity - Use your knowledge to design an Anti-Smoking advert

Activity - Use your knowledge to design an Anti-Smoking advert

What do you know about: the long and short term health effects? the environmental effects? the cost of smoking? advertising and marketing strategies?

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Recognise at least 3 adverts which have used stereotypical images to enhance the appeal of their product.

Name some of the techniques used in advertising.

Understand how people can be influenced by marketing and the media.

By the end of this lesson, I will :-

Lesson 2

Lesson 2

Lesson 2

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