The Broadcasting Environment and CBCRadio-Canadas Audience Performance |
| Òåêñòû íà àíãëèéñêîì | ||
| << Introduction to the Mac user-interface | Political Framework of Cooperation in the Arctic Region >> |
Ïðåçåíòàöèÿ: «The Broadcasting Environment and CBCRadio-Canadas Audience Performance». Àâòîð: USR. Ôàéë: «The Broadcasting Environment and CBCRadio-Canadas Audience Performance.ppt». Ðàçìåð zip-àðõèâà: 3180 ÊÁ.
The Broadcasting Environment and CBCRadio-Canadas Audience Performance
ñîäåðæàíèå ïðåçåíòàöèè «The Broadcasting Environment and CBCRadio-Canadas Audience Performance.ppt»| ¹ | Ñëàéä | Òåêñò |
| 1 |  |
The Broadcasting Environment and CBC/Radio-Canada’s AudiencePerformance Prepared for Hubert T. Lacroix’s Appearance Before the Heritage Committee on April 27, 2009 Ottawa |
| 2 |  |
Table of ContentsOverview of the Broadcasting Industry Financing the Broadcasting Industry The English-Language TV Market The Francophone TV Market Emerging Technologies in the Video World CBC Radio’s Audience Performance Radio-Canada’s Audience Performance Emerging Technologies in the Audio World Internet What the Public Says 1 |
| 3 |  |
1Overview of the Broadcasting Industry |
| 4 |  |
A $142 Billion Dollar Industry A mixed private/public system Employing some 53,000 Canadians Main sectors of activity include: Television Radio Distribution (Cable & Satellite) CBC/Radio-Canada (excluding Specialties) CBC/Radio-Canada (excluding Specialties) Total Revenue $1.6B Employees 9,857 1. Overview of the Broadcasting Industry 3 Source: CRTC *$2B of TV distribution revenue is paid to specialty TV broadcasters Source: CBC/Radio-Canada Annual Report 2007-08, Staff at March/09 |
| 5 |  |
Television: The Key PlayersOperating revenues totaling over $6.0 billion 22,000 employees Main players: CTVglobemedia CBC/Radio-Canada CanWest Astral Corus Quebecor Rogers 1. Overview of the Broadcasting Industry 4 Source: Private estimates based on CRTC Broadcast Policy Monitoring Report 2008, CBC/Radio-Canada Annual Return to CRTC |
| 6 |  |
There Has Been an Explosion of Choice438 349 282 1. Overview of the Broadcasting Industry 5 Source: Nielsen Media Research, BBM |
| 7 |  |
With Ownership Concentrated in Few Hands$5 Billion in Mega Mergers Approved in 2007 French Television English Television 1. Overview of the Broadcasting Industry 6 Based on 2007 Television Revenues (excludes CBC/Radio-Canada appropriation) |
| 8 |  |
Usage of TV Has Remained Strong, Despite the Growth of the Internet1. Overview of the Broadcasting Industry Weekly Per Capita Hours of Viewing to Television All Persons 2+, 1987-1988 to 2007-2008 7 Source: BBM, Nielsen Media Research, Statistics Canada As of 2004-05, data are the results of a fusion of Mark II and PPM data. This has inflated per capita viewing over previous years |
| 9 |  |
Radio: Providing the Local ConnectionOperating revenues totaling $1.8 billion Main players: CBC/Radio-Canada Astral New Cap Corus Rogers CTVglobemedia (CHUM) 1. Overview of the Broadcasting Industry 8 Source: 2007 Broadcast Policy Monitoring Report |
| 10 |  |
Deregulation Has Led to Growth1. Overview of the Broadcasting Industry Total Revenues and PBIT Margin of Private Radio Radio Deregulated 9 |
| 11 |  |
And a Highly Concentrated IndustryWhich Became More so With Astral’s $1.1 Billion Purchase of Standard Radio (September 2007) 1. Overview of the Broadcasting Industry Private Radio BEFORE Private Radio AFTER 10 Based on 2006 Total Radio Revenues Based on 2007 Total Radio Revenues |
| 12 |  |
There Has Been Some Slippage in the Usage of Radio1. Overview of the Broadcasting Industry Weekly Per Capita Hours Of Listening To Radio All Persons 12+, 1987 to 2008 11 Source: BBM (Fall Sweeps) |
| 13 |  |
Distribution: 90% of Canadians Pay for TV1. Overview of the Broadcasting Industry 12 Source: Nielsen Media Research, BBM |
| 14 |  |
5 Companies Account for 90% of SubscribersNow the largest segment of the broadcasting industry A $6.1 billion dollar industry Major players: Rogers Vid?otron Bell TV Shaw / Star Choice Cogeco 1. Overview of the Broadcasting Industry 13 |
| 15 |  |
2Financing the Broadcasting Industry |
| 16 |  |
How Is the Industry FinancedSubscription revenues are now, by far, the most important source The various sectors rely on different revenue sources Note, this does not include the contribution of CTF and Tax Credits 2. Financing the Broadcasting Industry 15 Source :Statistics Canada 2007 |
| 17 |  |
Advertising on Conventional Television Is Flat and Expected to Decline2. Financing the Broadcasting Industry 16 Source: TV Basics (1996-2007); CRTC (2008) and TD Newcrest forecast (as of January 2009) |
| 18 |  |
However, the Current Economic Crisis Has Hit Conventional BroadcastersParticularly Hard Growth of Conventional TV Advertising (Broadcast Year-to-Date Change vs Prior Year) Conventional TV advertising struggled to grow in 2008 … … and dropped precipitously when the economic crisis hit. 2. Financing the Broadcasting Industry 10.0% Broadcast Year 2008 Broadcast Year 2009 (YTD) 8.0% 6.0% 4.0% 2.0% 0.0% -2.0% -4.0% -6.0% -8.0% Jul-08 Jan-08 Jun-08 Jan-09 Apr-08 Feb-08 Mar-08 Feb-09 Oct-07 Nov-07 Oct-08 Nov-08 Sep-07 Dec-07 Aug-08 Sep-08 Dec-08 May-08 17 Source: TVB TSS Advertising Tracking Reports (Released April 2009 with broadcast (Sep. - Aug.) year to date (YTD) February 2009 results) |
| 19 |  |
Advertising: An Important Part of Our Funding2. Financing the Broadcasting Industry 18 Revenues and operating sources of funds - CBC|Radio-Canada 2007-2008 (millions of dollars) |
| 20 |  |
But Our Advertising Revenue Has WeakenedAdvertising is vital to the operations of our television networks It represents 50% of CBC Television’s budget and 40% of T?l?vision de Radio-Canada’s And like other conventional broadcasters, CBC/Radio-Canada’s advertising revenue has weakened 2. Financing the Broadcasting Industry CBC|Radio-Canada’s Advertising Revenues: 1990-2008 (Dollars in millions and in 2008 constant dollars) 19 |
| 21 |  |
… While Our Appropriation Has Remained Flat for Many YearsOur government appropriation has declined by almost $400 M since 1990 2. Financing the Broadcasting Industry CBC|Radio-Canada’s Parliamentary Appropriation: 1990-2008 (Dollars in millions and in 2008 constant dollars) 20 |
| 22 |  |
3The English-Language TV Market |
| 23 |  |
Almost Three-Fifths of All Viewing Occurs Within the Digital Universe3. The English-Language TV Market Distribution Of Viewing to English TV by Viewing Environment Monday-Sunday, 24 Hours % DTH (Satellite) 24.3% Digital Cable 58.2% Analogue Cable Off-Air September to August 22 Source: BBM Nielsen |
| 24 |  |
Those With the Most Choice Watch More TV3. The English-Language TV Market Weekly Per Capita Hours of Viewing to Television by Environment ANGLOPHONES September 2007 to August 2008 23 Source: BBM Nielsen |
| 25 |  |
And They Enjoy a Multitude of Programming Choices3. The English-Language TV Market A LOOK AT FRAGMENTATION Share of Viewing to English TV All Day (24 Hours) % 24 September 2007 to August 2008 Source: BBM Nielsen |
| 26 |  |
But These Choices Don’t Emanate from Diverse Ownership3. The English-Language TV Market Share of Viewing to English TV All Day, 24 Hours % 25 August 27, 2007 to August 31, 2008 Source: BBM Nielsen |
| 27 |  |
Increased Viewing to Specialty/Pay Has Impacted Viewing toConventional TV 3. The English-Language TV Market Share of Viewing to English-language TV Station Groups, Prime Time (7 p.m. to 11 p.m.) % CBC* CBC* CTV CTV Global Global Other Canadian Conventional Other Canadian Conventional Specialty/Pay Specialty/Pay US Conventional US Conventional 26 * Excluding Affiliates in own time Source: BBM Nielsen |
| 28 |  |
Top US Programming Remains the Most Popular3. The English-Language TV Market Top 10 Series on English TV 2007-2008 TV Season RANK 1 2 3 4 5 6 7 8 9 10 NETWORK CTV CTV Global Global CTV Global CTV CTV CTV CTV PROGRAM American Idol 7 – Performance American Idol 7 –Results Survivor: China House Grey’s Anatomy C.S.I. Miami C.S.I (Thursday) Desperate Housewives C.S.I (Monday) Dancing With The Stars 5 - Performance AMA 2,521,000 2,340,000 2,194,000 2,075,000 2,015,000 1,967,000 1,958,000 1,910,000 1,897,000 1,894,000 27 Note: Prime time shows only, August 2007 to April 2008. Excludes CTV’s Canadian Idol which ended in mid September. Source: BBM Nielsen |
| 29 |  |
CBC Television Remains the Home of Canadian Content3. The English-Language TV Market English Conventional TV & Canadian Programming Prime Time % 28 ‘September 2007 to August 2008’ Source: BBM Nielsen |
| 30 |  |
And the Network Airing the Most Popular Canadian Drama/Comedy Series3. The English-Language TV Market Top 20 Canadian Drama/Comedy Series RANK 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 NETWORK CTV CBC CBC CBC CBC CTV CBC CBC CBC Global CBC CBC CTV CBC CTV CBC CBC CBC CBC CTV AMA 1,234,000 826,000 740,000 710,000 686,000 652,000 636,000 598,000 590,000 572,000 553,000 546,000 495,000 452,000 432,000 430,000 424,000 400,000 392,000 373,000 PROGRAM Corner Gas (Monday, 8 p.m.) Little Mosque (Tuesday, 8:30 p.m.) Just for Laughs (Sunday, 8 p.m.) Rick Mercer Report (Tuesday, 8 p.m.) Little Mosque (Wednesday, 8 p.m.) Robson Arms (Monday to Wednesday, 8:30 p.m.) The Tudors (Tuesday, 9 p.m.) The Border (Monday, 9 p.m.) Air Farce Live (Friday, 8 p.m.) The Guard (Tuesday, 10 p.m.) This Hour Has 22 Minutes (Tuesday, 8:30 p.m.) Rick Mercer Report (Friday, 8:30 p.m.) Corner Gas (Tuesday, 8:30 p.m.) Sophie (Wednesday, 8:30 p.m.) Degrassi : Next Generation (Monday, 7:30 p.m.) Halifax Comedy Fest (Monday, 8:30) Winnipeg Comedy Fest (Monday, 8 p.m.) Halifax Comedy Fest (Tuesday, 9 p.m.) Heartland (Sunday, 7 p.m.) Instant Star (Tuesday and Sunday, 8:30 p.m.) 29 Note: Prime time shows only, August 27, 2007 to April 6, 2008. Source: BBM Nielsen |
| 31 |  |
CBC Television’s Reliance on Analogue Cable and Off-Air Viewing HasDeclined 3. The English-Language TV Market Distribution of Viewing to CBC Television by Viewing Environment Monday-Sunday, 24 Hours % DTH Digital Cable Analogue Cable Off-Air September to August 30 Source: BBM Nielsen |
| 32 |  |
4The Francophone TV Market |
| 33 |  |
The Francophone Digital Universe Now Accounts for 577% of All Viewing 4. The Francophone TV Market Distribution of Viewing Among Francophones by Viewing Environment Monday - Sunday, 24 Hours % DTH Digital Cable Analogue Cable Off-Air 37.6% 57.7% September to August 32 Source: BBM (Quebec Only) |
| 34 |  |
But Off-Air Viewers Still Watch More Than 20 Hours of TV Each Week4. The Francophone TV Market Weekly Per Capita Hours of Viewing to Television by Environment FRANCOPHONES in QUEBEC September 2007 to August 2008 % 33 Source: BBM |
| 35 |  |
And They Have a Plethora of French and English Services from Which toChoose 4. The Francophone TV Market A LOOK AT FRAGMENTATION Share of Francophone TV Viewing in Quebec All Day (24 Hours) % 34 September 2007 to August 2008 Source: BBM |
| 36 |  |
But Two Companies Control More Than Half of These Services4. The Francophone TV Market Share of Francophone Viewing Television among Ownership All Day, 24 Hours % English TV Radio-Canada 6% Other French Cdn TV 14% 14% Quebecor (Conv. & Spec.) 29% 25% Astral Media (fr.) 8% 3% T?l?-Qu?bec Remstar 35 August 27, 2007 to August 31, 2008 Source: BBM Nielsen |
| 37 |  |
All Conventional Networks Have Lost Ground to Specialty Services4. The Francophone TV Market Share of Francophone TV Viewing in Quebec, Prime Time (7 p.m. to 11 p.m.) % Radio- Canada Radio- Canada TVA TVA TQS TQS T?l?-Qu?bec T?l?-Qu?bec Specialty/Cable Specialty/Cable English Stations English Stations Other Other 36 ‘September to August’ Source: BBM PPM 2004-2005 TO 2007-2008 |
| 38 |  |
Radio-Canada’s Reliance on Off-Air Viewers Has Declined Significantly4. The Francophone TV Market Note : Radio-Canada is less reliant on off-air viewers than CBC TV Distribution of T?l?vision de Radio-Canada Viewing by Environment Monday - Sunday, 24 Hours % DTH Digital cable Analogue Cable Off-Air 30.7% 51.9% September to August 37 Source: BBM Quebec Francophones |
| 39 |  |
Radio-Canada Is the Leader When It Comes to Canadian Programming4. The Francophone TV Market French-Languages TV Stations and Canadian Programming Prime Time % 38 ‘September 2007 to August 2008’ Source: BBM |
| 40 |  |
But Is Not the Only One to Offer Series That Are Appreciated byFrancophones 4. The Francophone TV Market Top 20 Drama/Comedy Series on French-Language Television 39 Note: Prime time shows only, August 27, 2007 to April 6, 2008. Source : BBM |
| 41 |  |
5Emerging Technologies in the Video World |
| 42 |  |
New Ways of Accessing Video ContentTechnological advancements over the past ten years have given rise to a variety of new platforms for consumers to receive and view video programming, including video-on-demand (VOD), personal video recorders (PVRs), Internet streaming and Internet downloading. These new platforms and technologies have affected the video opportunities available to Canadians in three key ways. They significantly expanded where consumers can receive and watch video programming. All of these new platforms, with the exception of some forms of Internet streaming, can be characterized as on-demand services which free viewers from the rigidity of program schedules. Some new platforms provide video in a significantly different format from traditional television. 5. Emerging Technologies in the Video World 41 |
| 43 |  |
More Video Programming Available Over More Distribution Platforms5. Emerging Technologies in the Video World Illustration of Multi-platform Growth – Video 1995 TV Distribution Over-the-air TV Analogue Cable Personalization VCR Specialty TV Pay TV 2008 TV Distribution Over-the-air TV Analogue Cable Digital Cable DTH Satellite Wireless Cable (MDS) IPTV Internet Personalization VCR Specialty TV Pay TV DVD Player PPV PVR VOD Video Downloads Video Streaming Portable DVD Player Digital Video Player Mobile Phone Laptop Computer 42 |
| 44 |  |
Ownership and Usage of Some of the New Video Devices Is Low5. Emerging Technologies in the Video World Trends in the Penetration and Usage of Video Technologies Among Canadian Adults 43 Source : CBC/Radio-Canada's MTM, 2008 |
| 45 |  |
But Acceptance of These New ‘On-Demand’ Tools Is Higher Among ThoseAged 18-34 5. Emerging Technologies in the Video World Penetration and Usage of New Video Technologies Among Anglophone and Francophone Age Groups 44 Source : CBC/Radio-Canada's MTM, 2008 |
| 46 |  |
6CBC Radio’s Audience Performance |
| 47 |  |
CBC Radio Weekly Usage Maintained Despite Overall Decline in RadioUsage 6. CBC Radio’s Audience Performance 46 * The lock-out of CMG employees affected 6 out of the 8 weeks measured during S4 2005. Source: BBM |
| 48 |  |
Audience Shares for CBC Radio’s Have Remained at Historic Levels6. CBC Radio’s Audience Performance 14.1 13.1 13.4 13.3 13.0 13.0 12.7 12.8 12.6 12.4 12.3 12.2 12.2 11.5 8.9 47 Base: Anglophones who listened in CBC areas * The lock-out of CMG employees affected 6 out of the 8 weeks measured during S4 2005. Source: BBM |
| 49 |  |
CBC Radio One: Ranks in Top 3 in 9 Out of 10 Markets6. CBC Radio’s Audience Performance The Share of 12+ Listening Captured by Stations BBM S4 2008 CBC Radio One Markets CBC Radio One Markets Monday to Sunday 5 a.m. to 1 a.m. Share % Monday to Sunday 5 a.m. to 1 a.m. Share % Monday to Friday 6 a.m. to 8:30 a.m. Monday to Friday 6 a.m. to 8:30 a.m. Share % Ranking 48 Morning show runs from 6 a.m.-9 a.m. in Newfoundland & Labrador CBN St. John’s 11.8 23.1 2 CBG/CBT Gander/Grand Falls 8.8 16.2 3 CBY Corner Brook 16.3 27.4 2 CBCT FM Charlottetown 21.3 28.7 1 CBHA-FM Halifax 14.7 19.7 1 CBI Sydney/Cape Breton 16.1 26.8 1 CBA Moncton 10.8 15.8 1 CBZF FM Fredericton 16.7 25.6 1 CBD-FM Saint John 16.4 23.2 2 CBME-FM Montreal Anglos 7.6 8.6 5 CBO-FM Ottawa Anglos 15.4 21.4 1 CBLA-FM Toronto 9.4 12.9 1 CBE Windsor 4.1 6.9 3 CBCS-FM Sudbury 11.1 17.9 3 CBQT-FM Thunder Bay 19.9 23.0 2 CBW Winnipeg 11.7 15.6 2 CBK/CBKR-FM Regina 9.9 16.8 2 CBK Saskatoon 10.3 13.0 3 CBR Calgary 10.8 15.2 1 CBX Edmonton 7.1 9.5 5 CBU Vancouver 9.9 15.1 2 CBCV-FM Victoria 12.1 18.6 1 |
| 50 |  |
7Radio de Radio-Canada’s Audience Performance |
| 51 |  |
Radio de Radio-Canada: Increased Usage Since 20017. Radio de Radio-Canada’s Audience Performance 50 * Labour dispute affected 3 ? out of the 8 weeks measured ** The lock-out of CMG employees, outside of Quebec and Moncton, affected 6 out of the 8 weeks measured. Source: BBM |
| 52 |  |
And Audience Shares Have Nearly Doubled in the Past Six Years7. Radio de Radio-Canada’s Audience Performance 20.0 19.8 19.4 16.5 16.7 16.3 15.6 15.7 15.3 15.2 14.7 13.7 12.4 11.1 10.8 51 * Labour dispute affected 3 ? out of the 8 weeks measured ** The lock-out of CMG employees, outside of Quebec and Moncton, affected 6 out of the 8 weeks measured. Base: French Radio Listening Among Francophones in SRC Areas Source: BBM |
| 53 |  |
Weekday Morning Shares Demonstrate the Value of Local Programming7. Radio de Radio-Canada’s Audience Performance The Share of 12+ Listening Captured by Individual Stations BBM S4 2008 Premi?re Cha?ne Markets Premi?re Cha?ne Markets Monday to Sunday 5 a.m. to 1 a.m. Share % Monday to Sunday 5 a.m. to 1 a.m. Share % Monday to Friday 6 a.m. to 9 a.m. Monday to Friday 6 a.m. to 9 a.m. Share % Ranking 52 CBF-FM Montreal Francos 14 21 1 CBF-FM Sherbrooke 13 20 2 CBF-FM Trois-Rivi?res 12 14 2 CBV-FM Qu?bec 12 17 1 CBJ-FM Saguenay 11 14 4 CBGA-FM Matana-Gasp?sie-Iles 10 15 1 CJBR-FM Rimouski 13 20 3 CHLM-FM Rouyn 10 17 3 CBSI-FM Sept-Iles 7 10 3 CBOF-FM Ottawa-Gatineau Francos 12 16 2 CBAF-FM N. Brunswick Francos 4 8 3 |
| 54 |  |
8Emerging Technologies in the Audio World |
| 55 |  |
New Ways of Accessing Audio ContentNumerous new ways of accessing audio content have become available in Canada. These new audio platforms provide consumers with increased choice in terms of where, how and when audio services can be received. The new audio platforms have met with varying degrees of acceptance by the public. 8. Emerging Technologies in the Audio world 54 |
| 56 |  |
And They Present a Challenge to Traditional Radio8. Emerging Technologies in the Audio world Illustration of Multi-platform Growth – Audio 1995 Distribution Radio On-Demand Tapes CDs Portable Walkman 2008 Distribution Radio Internet Satellite Radio On-Demand CDs Music Downloads Streaming Audio Podcasting Portable Walkman Digital Audio Player Mobile Phone 55 |
| 57 |  |
Use of Audio Technologies Among Anglophones and Francophones IsDifferent 8. Emerging Technologies in the Audio world Trends in the Penetration and Usage of Audio Technologies Among Canadian Adults 56 Source : CBC/Radio-Canada MTM, 2008 |
| 58 |  |
Acceptance of These New Technologies Is Higher Among Younger Canadians8. Emerging Technologies in the Audio world Penetration and Usage of New Audio Technologies Among Anglophone and Francophone Age Groups 57 Source : CBC/Radio-Canada MTM, 2008 |
| 59 |  |
9Internet |
| 60 |  |
Broadband Internet Has Entered the Mainstream9. Internet Home Internet Connection % ANGLOPHONES 18+ FRANCOPHONES 18+ Total 82% Total 73% 59 * Broadband and dial-up do not equal total home Internet connections because some respondents refused or don’t know what type of Internet connection they have Source: MTM 2008 |
| 61 |  |
But Weekly Time Spent With the Internet Still Lags TV and Radio9. Internet Weekly Per Capita Usage of Internet, Television and Radio Hours/Week ANGLOPHONES FRANCOPHONES 60 Source: MTM 2008 (Internet), NMR and PPM 2008-2009 (STD September to December) (TV), BBM S4 2008 (Radio) |
| 62 |  |
CBCca: Among the Leaders in News and Information 9. Internet 61 Source: comScore Media Metrix (English Canada) |
| 63 |  |
Radio-Canadaca: 2nd Most Popular in News and Information 9. Internet 62 Source: comScore Media Metrix (French Canada) |
| 64 |  |
10What the Public Says |
| 65 |  |
Our Measures of ValueSince 2001, the following indicators of performance have been measured: Satisfaction “I am satisfied with the programming on CBC/Radio-Canada Television/Radio.” Essential “It is essential that CBC/Radio-Canada Television/Radio is available to Canadians.” Distinctiveness “CBC/Radio-Canada Television/Radio has programs that aren’t on any other television/radio station.” News Credibility “You can trust news and information on CBC/Radio-Canada Television/Radio.” Comprehensive “You can count on CBC/Radio-Canada Television/Radio to give you complete news coverage.” 10. What the Public Says 64 |
| 66 |  |
In 2008, 9 in 10 Canadians Supported CBC/Radio-Canada on AllIndicators 10. What the Public Says Corporate Performance Indicators for ALL CBC/RADIO-CANADA TV/RADIO SERVICES Among all Canadians 18+ % In terms of: 65 Source: QRS 2008 |
| 67 |  |
And Over 8 in 10 Canadians Tune to at Least One of Our Services EachMonth 10. What the Public Says Past Month Usage of CBC/RADIO-CANADA SERVICES Among all Canadians 18+ % 66 Source: QRS 2008 |
| 68 |  |
CBC/Radio-Canada Is a Vital Part of Canadian Culture10. What the Public Says Corporate Image Ratings CBC/Radio-Canada is a vital part of Canadian culture You can trust CBC/Radio-Canada CBC/Radio-Canada is an organization that delivers the highest quality services for the resources it has available CBC/Radio-Canada brings Canadians together as a country CBC/Radio-Canada is in touch with ordinary people CBC/Radio-Canada is innovative, always looking for new programs and ideas to deliver services CBC/Radio-Canada pays attention to what the public thinks about its programs and services CBC/Radio-Canada ensures that the funds available to them are used to best reflect the needs and interests of Canadians 67 Source: Public Support Survey, TNS, April 2006 |
| 69 |  |
With Its Mandate Continuing to Be Important to Canadians10. What the Public Says Mandate Importance Ratings Providing in-depth News and Information from a Canadian perspective Providing News and Information that people can trust Providing Television and Radio services which are available to people living in all parts of Canada Promoting our culture and identity Serving the needs and interests of each region of the country Entertaining people Providing programs of interest to many different groups of people Reflecting the multicultural nature of Canada Helping people from all parts of Canada understand each other better Offering high quality, distinctive Canadian programming 68 Source: Public Support Survey, TNS, April 2006 |
| 70 |  |
And Canadians Believe CBC/Radio-Canada Is Delivering on Its Mandate10. What the Public Says Corporate Performance Ratings Providing in-depth News and Information from a Canadian perspective Providing News and Information that people can trust Providing Television and Radio services which are available to people living in all parts of Canada Promoting our culture and identity Reflecting the multicultural nature of Canada Providing programs of interest to many different groups of people Entertaining people Serving the needs and interests of each region of the country Helping people from all parts of Canada understand each other better Offering high quality, distinctive Canadian programming 69 Source: Public Support Survey, TNS, April 2006 |
| 71 |  |
CBC/Radio-Canada Represents Good Value for the Funding It Receives10. What the Public Says Perceived Value For Money Of CBC/Radio-Canada Funding 70 Source: Public Support Survey, TNS, April 2006 |
| 72 |  |
But It Is Poorly Funded Compared to Other Public Broadcasters10. What the Public Says Per Capita Public Funding for Public Broadcasters 2007* Average = 76 71 * Data for 2007 fiscal year unless indicated otherwise. ** Figures for Spain include an estimate for the public broadcasters of the autonomous regions. Source: Nordicity Group Ltd. Public funding data obtained from various sources; Exchange rates from Bank of Canada. Population data from Population Reference Bureau. C$ per inhabitant |
| «The Broadcasting Environment and CBCRadio-Canadas Audience Performance» | ||
