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The Broadcasting Environment and CBC/Radio-Canadas Audience
The Broadcasting Environment and CBC/Radio-Canadas Audience
Table of Contents
Table of Contents
1
1
A $14
A $14
Television: The Key Players
Television: The Key Players
There Has Been an Explosion of Choice
There Has Been an Explosion of Choice
With Ownership Concentrated in Few Hands
With Ownership Concentrated in Few Hands
Usage of TV Has Remained Strong, Despite the Growth of the Internet
Usage of TV Has Remained Strong, Despite the Growth of the Internet
Radio: Providing the Local Connection
Radio: Providing the Local Connection
Deregulation Has Led to Growth
Deregulation Has Led to Growth
And a Highly Concentrated Industry
And a Highly Concentrated Industry
There Has Been Some Slippage in the Usage of Radio
There Has Been Some Slippage in the Usage of Radio
Distribution: 90% of Canadians Pay for TV
Distribution: 90% of Canadians Pay for TV
5 Companies Account for 90% of Subscribers
5 Companies Account for 90% of Subscribers
2
2
How Is the Industry Financed
How Is the Industry Financed
Advertising on Conventional Television Is Flat and Expected to Decline
Advertising on Conventional Television Is Flat and Expected to Decline
However, the Current Economic Crisis Has Hit Conventional Broadcasters
However, the Current Economic Crisis Has Hit Conventional Broadcasters
Advertising: An Important Part of Our Funding
Advertising: An Important Part of Our Funding
But Our Advertising Revenue Has Weakened
But Our Advertising Revenue Has Weakened
 While Our Appropriation Has Remained Flat for Many Years
While Our Appropriation Has Remained Flat for Many Years
3
3
Almost Three-Fifths of All Viewing Occurs Within the Digital Universe
Almost Three-Fifths of All Viewing Occurs Within the Digital Universe
Those With the Most Choice Watch More TV
Those With the Most Choice Watch More TV
And They Enjoy a Multitude of Programming Choices
And They Enjoy a Multitude of Programming Choices
But These Choices Dont Emanate from Diverse Ownership
But These Choices Dont Emanate from Diverse Ownership
Increased Viewing to Specialty/Pay Has Impacted Viewing to
Increased Viewing to Specialty/Pay Has Impacted Viewing to
Top US Programming Remains the Most Popular
Top US Programming Remains the Most Popular
CBC Television Remains the Home of Canadian Content
CBC Television Remains the Home of Canadian Content
And the Network Airing the Most Popular Canadian Drama/Comedy Series
And the Network Airing the Most Popular Canadian Drama/Comedy Series
CBC Televisions Reliance on Analogue Cable and Off-Air Viewing Has
CBC Televisions Reliance on Analogue Cable and Off-Air Viewing Has
4
4
The Francophone Digital Universe Now Accounts for 57
The Francophone Digital Universe Now Accounts for 57
But Off-Air Viewers Still Watch More Than 20 Hours of TV Each Week
But Off-Air Viewers Still Watch More Than 20 Hours of TV Each Week
And They Have a Plethora of French and English Services from Which to
And They Have a Plethora of French and English Services from Which to
But Two Companies Control More Than Half of These Services
But Two Companies Control More Than Half of These Services
All Conventional Networks Have Lost Ground to Specialty Services
All Conventional Networks Have Lost Ground to Specialty Services
Radio-Canadas Reliance on Off-Air Viewers Has Declined Significantly
Radio-Canadas Reliance on Off-Air Viewers Has Declined Significantly
Radio-Canada Is the Leader When It Comes to Canadian Programming
Radio-Canada Is the Leader When It Comes to Canadian Programming
But Is Not the Only One to Offer Series That Are Appreciated by
But Is Not the Only One to Offer Series That Are Appreciated by
5
5
New Ways of Accessing Video Content
New Ways of Accessing Video Content
More Video Programming Available Over More Distribution Platforms
More Video Programming Available Over More Distribution Platforms
Ownership and Usage of Some of the New Video Devices Is Low
Ownership and Usage of Some of the New Video Devices Is Low
But Acceptance of These New On-Demand Tools Is Higher Among Those
But Acceptance of These New On-Demand Tools Is Higher Among Those
6
6
CBC Radio Weekly Usage Maintained Despite Overall Decline in Radio
CBC Radio Weekly Usage Maintained Despite Overall Decline in Radio
Audience Shares for CBC Radios Have Remained at Historic Levels
Audience Shares for CBC Radios Have Remained at Historic Levels
CBC Radio One: Ranks in Top 3 in 9 Out of 10 Markets
CBC Radio One: Ranks in Top 3 in 9 Out of 10 Markets
7
7
Radio de Radio-Canada: Increased Usage Since 2001
Radio de Radio-Canada: Increased Usage Since 2001
And Audience Shares Have Nearly Doubled in the Past Six Years
And Audience Shares Have Nearly Doubled in the Past Six Years
Weekday Morning Shares Demonstrate the Value of Local Programming
Weekday Morning Shares Demonstrate the Value of Local Programming
8
8
New Ways of Accessing Audio Content
New Ways of Accessing Audio Content
And They Present a Challenge to Traditional Radio
And They Present a Challenge to Traditional Radio
Use of Audio Technologies Among Anglophones and Francophones Is
Use of Audio Technologies Among Anglophones and Francophones Is
Acceptance of These New Technologies Is Higher Among Younger Canadians
Acceptance of These New Technologies Is Higher Among Younger Canadians
9
9
Broadband Internet Has Entered the Mainstream
Broadband Internet Has Entered the Mainstream
But Weekly Time Spent With the Internet Still Lags TV and Radio
But Weekly Time Spent With the Internet Still Lags TV and Radio
CBC
CBC
Radio-Canada
Radio-Canada
10
10
Our Measures of Value
Our Measures of Value
In 2008, 9 in 10 Canadians Supported CBC/Radio-Canada on All
In 2008, 9 in 10 Canadians Supported CBC/Radio-Canada on All
And Over 8 in 10 Canadians Tune to at Least One of Our Services Each
And Over 8 in 10 Canadians Tune to at Least One of Our Services Each
CBC/Radio-Canada Is a Vital Part of Canadian Culture
CBC/Radio-Canada Is a Vital Part of Canadian Culture
With Its Mandate Continuing to Be Important to Canadians
With Its Mandate Continuing to Be Important to Canadians
And Canadians Believe CBC/Radio-Canada Is Delivering on Its Mandate
And Canadians Believe CBC/Radio-Canada Is Delivering on Its Mandate
CBC/Radio-Canada Represents Good Value for the Funding It Receives
CBC/Radio-Canada Represents Good Value for the Funding It Receives
But It Is Poorly Funded Compared to Other Public Broadcasters
But It Is Poorly Funded Compared to Other Public Broadcasters

: The Broadcasting Environment and CBCRadio-Canadas Audience Performance. : USR. : The Broadcasting Environment and CBCRadio-Canadas Audience Performance.ppt. zip-: 3180 .

The Broadcasting Environment and CBCRadio-Canadas Audience Performance

The Broadcasting Environment and CBCRadio-Canadas Audience Performance.ppt
1 The Broadcasting Environment and CBC/Radio-Canadas Audience

The Broadcasting Environment and CBC/Radio-Canadas Audience

Performance

Prepared for Hubert T. Lacroixs Appearance Before the Heritage Committee on April 27, 2009 Ottawa

2 Table of Contents

Table of Contents

Overview of the Broadcasting Industry Financing the Broadcasting Industry The English-Language TV Market The Francophone TV Market Emerging Technologies in the Video World CBC Radios Audience Performance Radio-Canadas Audience Performance Emerging Technologies in the Audio World Internet What the Public Says

1

3 1

1

Overview of the Broadcasting Industry

4 A $14

A $14

2 Billion Dollar Industry

A mixed private/public system Employing some 53,000 Canadians Main sectors of activity include: Television Radio Distribution (Cable & Satellite)

CBC/Radio-Canada (excluding Specialties)

CBC/Radio-Canada (excluding Specialties)

Total Revenue

$1.6B

Employees

9,857

1. Overview of the Broadcasting Industry

3

Source: CRTC *$2B of TV distribution revenue is paid to specialty TV broadcasters

Source: CBC/Radio-Canada Annual Report 2007-08, Staff at March/09

5 Television: The Key Players

Television: The Key Players

Operating revenues totaling over $6.0 billion 22,000 employees Main players: CTVglobemedia CBC/Radio-Canada CanWest Astral Corus Quebecor Rogers

1. Overview of the Broadcasting Industry

4

Source: Private estimates based on CRTC Broadcast Policy Monitoring Report 2008, CBC/Radio-Canada Annual Return to CRTC

6 There Has Been an Explosion of Choice

There Has Been an Explosion of Choice

438

349

282

1. Overview of the Broadcasting Industry

5

Source: Nielsen Media Research, BBM

7 With Ownership Concentrated in Few Hands

With Ownership Concentrated in Few Hands

$5 Billion in Mega Mergers Approved in 2007

French Television

English Television

1. Overview of the Broadcasting Industry

6

Based on 2007 Television Revenues (excludes CBC/Radio-Canada appropriation)

8 Usage of TV Has Remained Strong, Despite the Growth of the Internet

Usage of TV Has Remained Strong, Despite the Growth of the Internet

1. Overview of the Broadcasting Industry

Weekly Per Capita Hours of Viewing to Television All Persons 2+, 1987-1988 to 2007-2008

7

Source: BBM, Nielsen Media Research, Statistics Canada As of 2004-05, data are the results of a fusion of Mark II and PPM data. This has inflated per capita viewing over previous years

9 Radio: Providing the Local Connection

Radio: Providing the Local Connection

Operating revenues totaling $1.8 billion Main players: CBC/Radio-Canada Astral New Cap Corus Rogers CTVglobemedia (CHUM)

1. Overview of the Broadcasting Industry

8

Source: 2007 Broadcast Policy Monitoring Report

10 Deregulation Has Led to Growth

Deregulation Has Led to Growth

1. Overview of the Broadcasting Industry

Total Revenues and PBIT Margin of Private Radio

Radio Deregulated

9

11 And a Highly Concentrated Industry

And a Highly Concentrated Industry

Which Became More so With Astrals $1.1 Billion Purchase of Standard Radio (September 2007)

1. Overview of the Broadcasting Industry

Private Radio BEFORE

Private Radio AFTER

10

Based on 2006 Total Radio Revenues

Based on 2007 Total Radio Revenues

12 There Has Been Some Slippage in the Usage of Radio

There Has Been Some Slippage in the Usage of Radio

1. Overview of the Broadcasting Industry

Weekly Per Capita Hours Of Listening To Radio All Persons 12+, 1987 to 2008

11

Source: BBM (Fall Sweeps)

13 Distribution: 90% of Canadians Pay for TV

Distribution: 90% of Canadians Pay for TV

1. Overview of the Broadcasting Industry

12

Source: Nielsen Media Research, BBM

14 5 Companies Account for 90% of Subscribers

5 Companies Account for 90% of Subscribers

Now the largest segment of the broadcasting industry A $6.1 billion dollar industry Major players: Rogers Vid?otron Bell TV Shaw / Star Choice Cogeco

1. Overview of the Broadcasting Industry

13

15 2

2

Financing the Broadcasting Industry

16 How Is the Industry Financed

How Is the Industry Financed

Subscription revenues are now, by far, the most important source The various sectors rely on different revenue sources Note, this does not include the contribution of CTF and Tax Credits

2. Financing the Broadcasting Industry

15

Source :Statistics Canada 2007

17 Advertising on Conventional Television Is Flat and Expected to Decline

Advertising on Conventional Television Is Flat and Expected to Decline

2. Financing the Broadcasting Industry

16

Source: TV Basics (1996-2007); CRTC (2008) and TD Newcrest forecast (as of January 2009)

18 However, the Current Economic Crisis Has Hit Conventional Broadcasters

However, the Current Economic Crisis Has Hit Conventional Broadcasters

Particularly Hard

Growth of Conventional TV Advertising (Broadcast Year-to-Date Change vs Prior Year)

Conventional TV advertising struggled to grow in 2008

and dropped precipitously when the economic crisis hit.

2. Financing the Broadcasting Industry

10.0%

Broadcast Year 2008

Broadcast Year 2009 (YTD)

8.0%

6.0%

4.0%

2.0%

0.0%

-2.0%

-4.0%

-6.0%

-8.0%

Jul-08

Jan-08

Jun-08

Jan-09

Apr-08

Feb-08

Mar-08

Feb-09

Oct-07

Nov-07

Oct-08

Nov-08

Sep-07

Dec-07

Aug-08

Sep-08

Dec-08

May-08

17

Source: TVB TSS Advertising Tracking Reports (Released April 2009 with broadcast (Sep. - Aug.) year to date (YTD) February 2009 results)

19 Advertising: An Important Part of Our Funding

Advertising: An Important Part of Our Funding

2. Financing the Broadcasting Industry

18

Revenues and operating sources of funds - CBC|Radio-Canada 2007-2008 (millions of dollars)

20 But Our Advertising Revenue Has Weakened

But Our Advertising Revenue Has Weakened

Advertising is vital to the operations of our television networks It represents 50% of CBC Televisions budget and 40% of T?l?vision de Radio-Canadas And like other conventional broadcasters, CBC/Radio-Canadas advertising revenue has weakened

2. Financing the Broadcasting Industry

CBC|Radio-Canadas Advertising Revenues: 1990-2008 (Dollars in millions and in 2008 constant dollars)

19

21  While Our Appropriation Has Remained Flat for Many Years

While Our Appropriation Has Remained Flat for Many Years

Our government appropriation has declined by almost $400 M since 1990

2. Financing the Broadcasting Industry

CBC|Radio-Canadas Parliamentary Appropriation: 1990-2008 (Dollars in millions and in 2008 constant dollars)

20

22 3

3

The English-Language TV Market

23 Almost Three-Fifths of All Viewing Occurs Within the Digital Universe

Almost Three-Fifths of All Viewing Occurs Within the Digital Universe

3. The English-Language TV Market

Distribution Of Viewing to English TV by Viewing Environment Monday-Sunday, 24 Hours %

DTH (Satellite)

24.3%

Digital Cable

58.2%

Analogue Cable

Off-Air

September to August

22

Source: BBM Nielsen

24 Those With the Most Choice Watch More TV

Those With the Most Choice Watch More TV

3. The English-Language TV Market

Weekly Per Capita Hours of Viewing to Television by Environment ANGLOPHONES September 2007 to August 2008

23

Source: BBM Nielsen

25 And They Enjoy a Multitude of Programming Choices

And They Enjoy a Multitude of Programming Choices

3. The English-Language TV Market

A LOOK AT FRAGMENTATION Share of Viewing to English TV All Day (24 Hours) %

24

September 2007 to August 2008 Source: BBM Nielsen

26 But These Choices Dont Emanate from Diverse Ownership

But These Choices Dont Emanate from Diverse Ownership

3. The English-Language TV Market

Share of Viewing to English TV All Day, 24 Hours %

25

August 27, 2007 to August 31, 2008 Source: BBM Nielsen

27 Increased Viewing to Specialty/Pay Has Impacted Viewing to

Increased Viewing to Specialty/Pay Has Impacted Viewing to

Conventional TV

3. The English-Language TV Market

Share of Viewing to English-language TV Station Groups, Prime Time (7 p.m. to 11 p.m.) %

CBC*

CBC*

CTV

CTV

Global

Global

Other Canadian Conventional

Other Canadian Conventional

Specialty/Pay

Specialty/Pay

US Conventional

US Conventional

26

* Excluding Affiliates in own time Source: BBM Nielsen

28 Top US Programming Remains the Most Popular

Top US Programming Remains the Most Popular

3. The English-Language TV Market

Top 10 Series on English TV 2007-2008 TV Season

RANK 1 2 3 4 5 6 7 8 9 10

NETWORK CTV CTV Global Global CTV Global CTV CTV CTV CTV

PROGRAM American Idol 7 Performance American Idol 7 Results Survivor: China House Greys Anatomy C.S.I. Miami C.S.I (Thursday) Desperate Housewives C.S.I (Monday) Dancing With The Stars 5 - Performance

AMA 2,521,000 2,340,000 2,194,000 2,075,000 2,015,000 1,967,000 1,958,000 1,910,000 1,897,000 1,894,000

27

Note: Prime time shows only, August 2007 to April 2008. Excludes CTVs Canadian Idol which ended in mid September. Source: BBM Nielsen

29 CBC Television Remains the Home of Canadian Content

CBC Television Remains the Home of Canadian Content

3. The English-Language TV Market

English Conventional TV & Canadian Programming Prime Time %

28

September 2007 to August 2008 Source: BBM Nielsen

30 And the Network Airing the Most Popular Canadian Drama/Comedy Series

And the Network Airing the Most Popular Canadian Drama/Comedy Series

3. The English-Language TV Market

Top 20 Canadian Drama/Comedy Series

RANK 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

NETWORK CTV CBC CBC CBC CBC CTV CBC CBC CBC Global CBC CBC CTV CBC CTV CBC CBC CBC CBC CTV

AMA 1,234,000 826,000 740,000 710,000 686,000 652,000 636,000 598,000 590,000 572,000 553,000 546,000 495,000 452,000 432,000 430,000 424,000 400,000 392,000 373,000

PROGRAM Corner Gas (Monday, 8 p.m.) Little Mosque (Tuesday, 8:30 p.m.) Just for Laughs (Sunday, 8 p.m.) Rick Mercer Report (Tuesday, 8 p.m.) Little Mosque (Wednesday, 8 p.m.) Robson Arms (Monday to Wednesday, 8:30 p.m.) The Tudors (Tuesday, 9 p.m.) The Border (Monday, 9 p.m.) Air Farce Live (Friday, 8 p.m.) The Guard (Tuesday, 10 p.m.) This Hour Has 22 Minutes (Tuesday, 8:30 p.m.) Rick Mercer Report (Friday, 8:30 p.m.) Corner Gas (Tuesday, 8:30 p.m.) Sophie (Wednesday, 8:30 p.m.) Degrassi : Next Generation (Monday, 7:30 p.m.) Halifax Comedy Fest (Monday, 8:30) Winnipeg Comedy Fest (Monday, 8 p.m.) Halifax Comedy Fest (Tuesday, 9 p.m.) Heartland (Sunday, 7 p.m.) Instant Star (Tuesday and Sunday, 8:30 p.m.)

29

Note: Prime time shows only, August 27, 2007 to April 6, 2008. Source: BBM Nielsen

31 CBC Televisions Reliance on Analogue Cable and Off-Air Viewing Has

CBC Televisions Reliance on Analogue Cable and Off-Air Viewing Has

Declined

3. The English-Language TV Market

Distribution of Viewing to CBC Television by Viewing Environment Monday-Sunday, 24 Hours %

DTH

Digital Cable

Analogue Cable

Off-Air

September to August

30

Source: BBM Nielsen

32 4

4

The Francophone TV Market

33 The Francophone Digital Universe Now Accounts for 57

The Francophone Digital Universe Now Accounts for 57

7% of All Viewing

4. The Francophone TV Market

Distribution of Viewing Among Francophones by Viewing Environment Monday - Sunday, 24 Hours %

DTH

Digital Cable

Analogue Cable

Off-Air

37.6%

57.7%

September to August

32

Source: BBM (Quebec Only)

34 But Off-Air Viewers Still Watch More Than 20 Hours of TV Each Week

But Off-Air Viewers Still Watch More Than 20 Hours of TV Each Week

4. The Francophone TV Market

Weekly Per Capita Hours of Viewing to Television by Environment FRANCOPHONES in QUEBEC September 2007 to August 2008 %

33

Source: BBM

35 And They Have a Plethora of French and English Services from Which to

And They Have a Plethora of French and English Services from Which to

Choose

4. The Francophone TV Market

A LOOK AT FRAGMENTATION Share of Francophone TV Viewing in Quebec All Day (24 Hours) %

34

September 2007 to August 2008 Source: BBM

36 But Two Companies Control More Than Half of These Services

But Two Companies Control More Than Half of These Services

4. The Francophone TV Market

Share of Francophone Viewing Television among Ownership All Day, 24 Hours %

English TV

Radio-Canada

6%

Other French Cdn TV

14%

14%

Quebecor (Conv. & Spec.)

29%

25%

Astral Media (fr.)

8%

3%

T?l?-Qu?bec

Remstar

35

August 27, 2007 to August 31, 2008 Source: BBM Nielsen

37 All Conventional Networks Have Lost Ground to Specialty Services

All Conventional Networks Have Lost Ground to Specialty Services

4. The Francophone TV Market

Share of Francophone TV Viewing in Quebec, Prime Time (7 p.m. to 11 p.m.) %

Radio- Canada

Radio- Canada

TVA

TVA

TQS

TQS

T?l?-Qu?bec

T?l?-Qu?bec

Specialty/Cable

Specialty/Cable

English Stations

English Stations

Other

Other

36

September to August Source: BBM PPM 2004-2005 TO 2007-2008

38 Radio-Canadas Reliance on Off-Air Viewers Has Declined Significantly

Radio-Canadas Reliance on Off-Air Viewers Has Declined Significantly

4. The Francophone TV Market

Note : Radio-Canada is less reliant on off-air viewers than CBC TV

Distribution of T?l?vision de Radio-Canada Viewing by Environment Monday - Sunday, 24 Hours %

DTH

Digital cable

Analogue Cable

Off-Air

30.7%

51.9%

September to August

37

Source: BBM Quebec Francophones

39 Radio-Canada Is the Leader When It Comes to Canadian Programming

Radio-Canada Is the Leader When It Comes to Canadian Programming

4. The Francophone TV Market

French-Languages TV Stations and Canadian Programming Prime Time %

38

September 2007 to August 2008 Source: BBM

40 But Is Not the Only One to Offer Series That Are Appreciated by

But Is Not the Only One to Offer Series That Are Appreciated by

Francophones

4. The Francophone TV Market

Top 20 Drama/Comedy Series on French-Language Television

39

Note: Prime time shows only, August 27, 2007 to April 6, 2008. Source : BBM

41 5

5

Emerging Technologies in the Video World

42 New Ways of Accessing Video Content

New Ways of Accessing Video Content

Technological advancements over the past ten years have given rise to a variety of new platforms for consumers to receive and view video programming, including video-on-demand (VOD), personal video recorders (PVRs), Internet streaming and Internet downloading. These new platforms and technologies have affected the video opportunities available to Canadians in three key ways. They significantly expanded where consumers can receive and watch video programming. All of these new platforms, with the exception of some forms of Internet streaming, can be characterized as on-demand services which free viewers from the rigidity of program schedules. Some new platforms provide video in a significantly different format from traditional television.

5. Emerging Technologies in the Video World

41

43 More Video Programming Available Over More Distribution Platforms

More Video Programming Available Over More Distribution Platforms

5. Emerging Technologies in the Video World

Illustration of Multi-platform Growth Video

1995 TV Distribution Over-the-air TV Analogue Cable Personalization VCR Specialty TV Pay TV

2008 TV Distribution Over-the-air TV Analogue Cable Digital Cable DTH Satellite Wireless Cable (MDS) IPTV Internet Personalization VCR Specialty TV Pay TV DVD Player PPV PVR VOD Video Downloads Video Streaming Portable DVD Player Digital Video Player Mobile Phone Laptop Computer

42

44 Ownership and Usage of Some of the New Video Devices Is Low

Ownership and Usage of Some of the New Video Devices Is Low

5. Emerging Technologies in the Video World

Trends in the Penetration and Usage of Video Technologies Among Canadian Adults

43

Source : CBC/Radio-Canada's MTM, 2008

45 But Acceptance of These New On-Demand Tools Is Higher Among Those

But Acceptance of These New On-Demand Tools Is Higher Among Those

Aged 18-34

5. Emerging Technologies in the Video World

Penetration and Usage of New Video Technologies Among Anglophone and Francophone Age Groups

44

Source : CBC/Radio-Canada's MTM, 2008

46 6

6

CBC Radios Audience Performance

47 CBC Radio Weekly Usage Maintained Despite Overall Decline in Radio

CBC Radio Weekly Usage Maintained Despite Overall Decline in Radio

Usage

6. CBC Radios Audience Performance

46

* The lock-out of CMG employees affected 6 out of the 8 weeks measured during S4 2005. Source: BBM

48 Audience Shares for CBC Radios Have Remained at Historic Levels

Audience Shares for CBC Radios Have Remained at Historic Levels

6. CBC Radios Audience Performance

14.1

13.1

13.4

13.3

13.0

13.0

12.7

12.8

12.6

12.4

12.3

12.2

12.2

11.5

8.9

47

Base: Anglophones who listened in CBC areas * The lock-out of CMG employees affected 6 out of the 8 weeks measured during S4 2005. Source: BBM

49 CBC Radio One: Ranks in Top 3 in 9 Out of 10 Markets

CBC Radio One: Ranks in Top 3 in 9 Out of 10 Markets

6. CBC Radios Audience Performance

The Share of 12+ Listening Captured by Stations BBM S4 2008

CBC Radio One Markets

CBC Radio One Markets

Monday to Sunday 5 a.m. to 1 a.m. Share %

Monday to Sunday 5 a.m. to 1 a.m. Share %

Monday to Friday 6 a.m. to 8:30 a.m.

Monday to Friday 6 a.m. to 8:30 a.m.

Share %

Ranking

48

Morning show runs from 6 a.m.-9 a.m. in Newfoundland & Labrador

CBN St. Johns

11.8

23.1

2

CBG/CBT Gander/Grand Falls

8.8

16.2

3

CBY Corner Brook

16.3

27.4

2

CBCT FM Charlottetown

21.3

28.7

1

CBHA-FM Halifax

14.7

19.7

1

CBI Sydney/Cape Breton

16.1

26.8

1

CBA Moncton

10.8

15.8

1

CBZF FM Fredericton

16.7

25.6

1

CBD-FM Saint John

16.4

23.2

2

CBME-FM Montreal Anglos

7.6

8.6

5

CBO-FM Ottawa Anglos

15.4

21.4

1

CBLA-FM Toronto

9.4

12.9

1

CBE Windsor

4.1

6.9

3

CBCS-FM Sudbury

11.1

17.9

3

CBQT-FM Thunder Bay

19.9

23.0

2

CBW Winnipeg

11.7

15.6

2

CBK/CBKR-FM Regina

9.9

16.8

2

CBK Saskatoon

10.3

13.0

3

CBR Calgary

10.8

15.2

1

CBX Edmonton

7.1

9.5

5

CBU Vancouver

9.9

15.1

2

CBCV-FM Victoria

12.1

18.6

1

50 7

7

Radio de Radio-Canadas Audience Performance

51 Radio de Radio-Canada: Increased Usage Since 2001

Radio de Radio-Canada: Increased Usage Since 2001

7. Radio de Radio-Canadas Audience Performance

50

* Labour dispute affected 3 ? out of the 8 weeks measured ** The lock-out of CMG employees, outside of Quebec and Moncton, affected 6 out of the 8 weeks measured. Source: BBM

52 And Audience Shares Have Nearly Doubled in the Past Six Years

And Audience Shares Have Nearly Doubled in the Past Six Years

7. Radio de Radio-Canadas Audience Performance

20.0

19.8

19.4

16.5

16.7

16.3

15.6

15.7

15.3

15.2

14.7

13.7

12.4

11.1

10.8

51

* Labour dispute affected 3 ? out of the 8 weeks measured ** The lock-out of CMG employees, outside of Quebec and Moncton, affected 6 out of the 8 weeks measured. Base: French Radio Listening Among Francophones in SRC Areas Source: BBM

53 Weekday Morning Shares Demonstrate the Value of Local Programming

Weekday Morning Shares Demonstrate the Value of Local Programming

7. Radio de Radio-Canadas Audience Performance

The Share of 12+ Listening Captured by Individual Stations BBM S4 2008

Premi?re Cha?ne Markets

Premi?re Cha?ne Markets

Monday to Sunday 5 a.m. to 1 a.m. Share %

Monday to Sunday 5 a.m. to 1 a.m. Share %

Monday to Friday 6 a.m. to 9 a.m.

Monday to Friday 6 a.m. to 9 a.m.

Share %

Ranking

52

CBF-FM Montreal Francos

14

21

1

CBF-FM Sherbrooke

13

20

2

CBF-FM Trois-Rivi?res

12

14

2

CBV-FM Qu?bec

12

17

1

CBJ-FM Saguenay

11

14

4

CBGA-FM Matana-Gasp?sie-Iles

10

15

1

CJBR-FM Rimouski

13

20

3

CHLM-FM Rouyn

10

17

3

CBSI-FM Sept-Iles

7

10

3

CBOF-FM Ottawa-Gatineau Francos

12

16

2

CBAF-FM N. Brunswick Francos

4

8

3

54 8

8

Emerging Technologies in the Audio World

55 New Ways of Accessing Audio Content

New Ways of Accessing Audio Content

Numerous new ways of accessing audio content have become available in Canada. These new audio platforms provide consumers with increased choice in terms of where, how and when audio services can be received. The new audio platforms have met with varying degrees of acceptance by the public.

8. Emerging Technologies in the Audio world

54

56 And They Present a Challenge to Traditional Radio

And They Present a Challenge to Traditional Radio

8. Emerging Technologies in the Audio world

Illustration of Multi-platform Growth Audio

1995 Distribution Radio On-Demand Tapes CDs Portable Walkman

2008 Distribution Radio Internet Satellite Radio On-Demand CDs Music Downloads Streaming Audio Podcasting Portable Walkman Digital Audio Player Mobile Phone

55

57 Use of Audio Technologies Among Anglophones and Francophones Is

Use of Audio Technologies Among Anglophones and Francophones Is

Different

8. Emerging Technologies in the Audio world

Trends in the Penetration and Usage of Audio Technologies Among Canadian Adults

56

Source : CBC/Radio-Canada MTM, 2008

58 Acceptance of These New Technologies Is Higher Among Younger Canadians

Acceptance of These New Technologies Is Higher Among Younger Canadians

8. Emerging Technologies in the Audio world

Penetration and Usage of New Audio Technologies Among Anglophone and Francophone Age Groups

57

Source : CBC/Radio-Canada MTM, 2008

59 9

9

Internet

60 Broadband Internet Has Entered the Mainstream

Broadband Internet Has Entered the Mainstream

9. Internet

Home Internet Connection %

ANGLOPHONES 18+

FRANCOPHONES 18+

Total 82%

Total 73%

59

* Broadband and dial-up do not equal total home Internet connections because some respondents refused or dont know what type of Internet connection they have Source: MTM 2008

61 But Weekly Time Spent With the Internet Still Lags TV and Radio

But Weekly Time Spent With the Internet Still Lags TV and Radio

9. Internet

Weekly Per Capita Usage of Internet, Television and Radio Hours/Week

ANGLOPHONES

FRANCOPHONES

60

Source: MTM 2008 (Internet), NMR and PPM 2008-2009 (STD September to December) (TV), BBM S4 2008 (Radio)

62 CBC

CBC

ca: Among the Leaders in News and Information

9. Internet

61

Source: comScore Media Metrix

(English Canada)

63 Radio-Canada

Radio-Canada

ca: 2nd Most Popular in News and Information

9. Internet

62

Source: comScore Media Metrix

(French Canada)

64 10

10

What the Public Says

65 Our Measures of Value

Our Measures of Value

Since 2001, the following indicators of performance have been measured: Satisfaction I am satisfied with the programming on CBC/Radio-Canada Television/Radio. Essential It is essential that CBC/Radio-Canada Television/Radio is available to Canadians. Distinctiveness CBC/Radio-Canada Television/Radio has programs that arent on any other television/radio station. News Credibility You can trust news and information on CBC/Radio-Canada Television/Radio. Comprehensive You can count on CBC/Radio-Canada Television/Radio to give you complete news coverage.

10. What the Public Says

64

66 In 2008, 9 in 10 Canadians Supported CBC/Radio-Canada on All

In 2008, 9 in 10 Canadians Supported CBC/Radio-Canada on All

Indicators

10. What the Public Says

Corporate Performance Indicators for ALL CBC/RADIO-CANADA TV/RADIO SERVICES Among all Canadians 18+ %

In terms of:

65

Source: QRS 2008

67 And Over 8 in 10 Canadians Tune to at Least One of Our Services Each

And Over 8 in 10 Canadians Tune to at Least One of Our Services Each

Month

10. What the Public Says

Past Month Usage of CBC/RADIO-CANADA SERVICES Among all Canadians 18+ %

66

Source: QRS 2008

68 CBC/Radio-Canada Is a Vital Part of Canadian Culture

CBC/Radio-Canada Is a Vital Part of Canadian Culture

10. What the Public Says

Corporate Image Ratings

CBC/Radio-Canada is a vital part of Canadian culture

You can trust CBC/Radio-Canada

CBC/Radio-Canada is an organization that delivers the highest quality services for the resources it has available

CBC/Radio-Canada brings Canadians together as a country

CBC/Radio-Canada is in touch with ordinary people

CBC/Radio-Canada is innovative, always looking for new programs and ideas to deliver services

CBC/Radio-Canada pays attention to what the public thinks about its programs and services

CBC/Radio-Canada ensures that the funds available to them are used to best reflect the needs and interests of Canadians

67

Source: Public Support Survey, TNS, April 2006

69 With Its Mandate Continuing to Be Important to Canadians

With Its Mandate Continuing to Be Important to Canadians

10. What the Public Says

Mandate Importance Ratings

Providing in-depth News and Information from a Canadian perspective

Providing News and Information that people can trust

Providing Television and Radio services which are available to people living in all parts of Canada

Promoting our culture and identity

Serving the needs and interests of each region of the country

Entertaining people

Providing programs of interest to many different groups of people

Reflecting the multicultural nature of Canada

Helping people from all parts of Canada understand each other better

Offering high quality, distinctive Canadian programming

68

Source: Public Support Survey, TNS, April 2006

70 And Canadians Believe CBC/Radio-Canada Is Delivering on Its Mandate

And Canadians Believe CBC/Radio-Canada Is Delivering on Its Mandate

10. What the Public Says

Corporate Performance Ratings

Providing in-depth News and Information from a Canadian perspective

Providing News and Information that people can trust

Providing Television and Radio services which are available to people living in all parts of Canada

Promoting our culture and identity

Reflecting the multicultural nature of Canada

Providing programs of interest to many different groups of people

Entertaining people

Serving the needs and interests of each region of the country

Helping people from all parts of Canada understand each other better

Offering high quality, distinctive Canadian programming

69

Source: Public Support Survey, TNS, April 2006

71 CBC/Radio-Canada Represents Good Value for the Funding It Receives

CBC/Radio-Canada Represents Good Value for the Funding It Receives

10. What the Public Says

Perceived Value For Money Of CBC/Radio-Canada Funding

70

Source: Public Support Survey, TNS, April 2006

72 But It Is Poorly Funded Compared to Other Public Broadcasters

But It Is Poorly Funded Compared to Other Public Broadcasters

10. What the Public Says

Per Capita Public Funding for Public Broadcasters 2007*

Average = 76

71

* Data for 2007 fiscal year unless indicated otherwise. ** Figures for Spain include an estimate for the public broadcasters of the autonomous regions. Source: Nordicity Group Ltd. Public funding data obtained from various sources; Exchange rates from Bank of Canada. Population data from Population Reference Bureau.

C$ per inhabitant

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