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The History and Future of Network Marketing Live in Houston 2011
The History and Future of Network Marketing Live in Houston 2011
In The Beginning
In The Beginning
Carl Rehnborg, Lee Mytinger and William Casselberry of Nutrilite
Carl Rehnborg, Lee Mytinger and William Casselberry of Nutrilite
Multi Level Marketing constituted two simple rule changes for how
Multi Level Marketing constituted two simple rule changes for how
First
First
This created a compounded effect of how fast new distributors could
This created a compounded effect of how fast new distributors could
Sales representative growth could grow geometrically like lilies on
Sales representative growth could grow geometrically like lilies on
Second
Second
This impacted incomes dramatically  from a few hundred a month to
This impacted incomes dramatically from a few hundred a month to
Even back then hype and exaggeration was a common method of operation
Even back then hype and exaggeration was a common method of operation
Nutrilite Products
Nutrilite Products
Nutrilite Products
Nutrilite Products
Nutrilite Products
Nutrilite Products
Nutrilite Products
Nutrilite Products
1953 Top Nutrilite distributors began selling for Numanna Labs
1953 Top Nutrilite distributors began selling for Numanna Labs
Nutrilite Products
Nutrilite Products
1950 Rich De Vos and Jay Van Andel began a Nutrilite distributorship
1950 Rich De Vos and Jay Van Andel began a Nutrilite distributorship
1959 Rich and Jay form American Way Association (Amway) selling
1959 Rich and Jay form American Way Association (Amway) selling
1972 Amway purchases Nutrilite from Carl Rehnborgs estate
1972 Amway purchases Nutrilite from Carl Rehnborgs estate
The early 70s were The Wild Wild West for network marketing
The early 70s were The Wild Wild West for network marketing
In the 1970s, the movie Bustin Loose starring Richard Pryor depicted
In the 1970s, the movie Bustin Loose starring Richard Pryor depicted
The History and Future of Network Marketing Live in Houston 2011
The History and Future of Network Marketing Live in Houston 2011
Companies such as Holiday Magic, Bestline, Koscot Interplanetary and
Companies such as Holiday Magic, Bestline, Koscot Interplanetary and
Glen Turner with his Dare to be Great and Koscot Interplanetary
Glen Turner with his Dare to be Great and Koscot Interplanetary
25
25
Most states, in response to the unprecedented success, wrote specific
Most states, in response to the unprecedented success, wrote specific
1979 Federal Trade Commission vs
1979 Federal Trade Commission vs
The Renaissance Period
The Renaissance Period
In March 1992, Success Magazine does the first ever positive
In March 1992, Success Magazine does the first ever positive
and outsells every issue in the 100 year history of the magazine
and outsells every issue in the 100 year history of the magazine
Authors such as John Milton Fogg dedicate their careers to educating
Authors such as John Milton Fogg dedicate their careers to educating
1,000,000 copies sold
1,000,000 copies sold
Network Marketing  featured extensively in Forbes, Fortune, USA Today
Network Marketing featured extensively in Forbes, Fortune, USA Today
In 2010 $125 billion in revenue 150 countries 75 million men and
In 2010 $125 billion in revenue 150 countries 75 million men and
Almost 20 years of consecutive growth
Almost 20 years of consecutive growth
175,000 new people in the U.S. and another 300,000+ around the world
175,000 new people in the U.S. and another 300,000+ around the world
2009 through 2011 The top 7 publicly traded network marketing
2009 through 2011 The top 7 publicly traded network marketing
Mad Money market guru Jim Cramer recently told his CNBC viewers:
Mad Money market guru Jim Cramer recently told his CNBC viewers:
From 2006 to 2016, there will be ten million new millionaires in the
From 2006 to 2016, there will be ten million new millionaires in the
Direct selling gives people the opportunity, with very low risk and
Direct selling gives people the opportunity, with very low risk and
Network marketing has come of age
Network marketing has come of age
You strengthen our country and our economy not just by striving for
You strengthen our country and our economy not just by striving for
Key Note Speaker for the Direct Selling Associations 2012 Annual
Key Note Speaker for the Direct Selling Associations 2012 Annual
[Network marketing is] a tremendous contribution to the overall
[Network marketing is] a tremendous contribution to the overall
you dont need to create a business plan or create a product
you dont need to create a business plan or create a product
the first truly revolutionary shift in marketing since the advent of
the first truly revolutionary shift in marketing since the advent of
a home-based business offers enormous benefits, including
a home-based business offers enormous benefits, including
How the best organizations of the future might run  in the spirit
How the best organizations of the future might run in the spirit
What works is delivering personal, relevant messages to people who
What works is delivering personal, relevant messages to people who
Direct selling is actually one of the oldest, most respected business
Direct selling is actually one of the oldest, most respected business
The direct selling business model is one that can level the playing
The direct selling business model is one that can level the playing
best-kept secret of the business world
best-kept secret of the business world
The best investment I ever made
The best investment I ever made
The Top 10 Billion Dollar Network Marketing Companies
The Top 10 Billion Dollar Network Marketing Companies
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
2010 Revenue
U.S. Direct Selling in 2010
U.S. Direct Selling in 2010
Percent of Sales by Census Region
Percent of Sales by Census Region
U.S. Direct Sellers (Millions)
U.S. Direct Sellers (Millions)
99% of Americans are still not involved thats 285 million people
99% of Americans are still not involved thats 285 million people
99% of Americans still do not have a solid financial freedom plan
99% of Americans still do not have a solid financial freedom plan
The 40/40/40 plan does not work anymore
The 40/40/40 plan does not work anymore
Work 40 hours a week for 40 years for 40% of what was not enough even
Work 40 hours a week for 40 years for 40% of what was not enough even
We are Dawning the Day
We are Dawning the Day
When most people in the world are building their wealth via the Asset
When most people in the world are building their wealth via the Asset
How are we going to do it
How are we going to do it
Are you ready to draw a line in your sand
Are you ready to draw a line in your sand
The History and Future of Network Marketing Live in Houston 2011
The History and Future of Network Marketing Live in Houston 2011

: The History and Future of Network Marketing Live in Houston 2011. : Amy McKenzie. : The History and Future of Network Marketing Live in Houston 2011.ppt. zip-: 2342 .

The History and Future of Network Marketing Live in Houston 2011

The History and Future of Network Marketing Live in Houston 2011.ppt
1 The History and Future of Network Marketing Live in Houston 2011

The History and Future of Network Marketing Live in Houston 2011

1

2 In The Beginning

In The Beginning

2

3 Carl Rehnborg, Lee Mytinger and William Casselberry of Nutrilite

Carl Rehnborg, Lee Mytinger and William Casselberry of Nutrilite

Vitamin company created the MLM or Network Marketing concept in 1945.

3

4 Multi Level Marketing constituted two simple rule changes for how

Multi Level Marketing constituted two simple rule changes for how

typical Direct Sales operated.

4

5 First

First

Any distributor now at any rank could and should enroll or sponsor others.

5

6 This created a compounded effect of how fast new distributors could

This created a compounded effect of how fast new distributors could

join the company.

6

7 Sales representative growth could grow geometrically like lilies on

Sales representative growth could grow geometrically like lilies on

the pond.

7

8 Second

Second

Instead of a representative just being paid on their own sales, they could qualify to earn on virtually all of the sales on all of the levels of representatives enrolling as a result of their sponsoring.

8

9 This impacted incomes dramatically  from a few hundred a month to

This impacted incomes dramatically from a few hundred a month to

tens of thousands even potentially more.

9

10 Even back then hype and exaggeration was a common method of operation

Even back then hype and exaggeration was a common method of operation

10

11 Nutrilite Products

Nutrilite Products

Rehnborg acted as scientific advisor telling distributors Nutrilite supplements contained a secret base of unusual therapeutic value.

11

12 Nutrilite Products

Nutrilite Products

12

13 Nutrilite Products

Nutrilite Products

A how to get well and stay well booklet was the primary sales piece representing Nutrilite as effective against almost every disease known to man.

13

14 Nutrilite Products

Nutrilite Products

The FDA executed many product seizures and ultimately issued a consent decree dated April 6,1951 against Nutrilite and the booklet was banned.

14

15 1953 Top Nutrilite distributors began selling for Numanna Labs

1953 Top Nutrilite distributors began selling for Numanna Labs

resulting in Nutrilite filing suit citing the 2-year non-compete as part of their distributor agreement.

Nutrilite Products

15

16 Nutrilite Products

Nutrilite Products

The FTC later ruled Nutrilites 2-year non-compete in violation of Fair Trade Acts.

16

17 1950 Rich De Vos and Jay Van Andel began a Nutrilite distributorship

1950 Rich De Vos and Jay Van Andel began a Nutrilite distributorship

that peaked at over 2,000 distributors.

Nutrilite Products

17

18 1959 Rich and Jay form American Way Association (Amway) selling

1959 Rich and Jay form American Way Association (Amway) selling

household cleaning products while continuing their Nutrilite distributorship.

18

19 1972 Amway purchases Nutrilite from Carl Rehnborgs estate

1972 Amway purchases Nutrilite from Carl Rehnborgs estate

19

20 The early 70s were The Wild Wild West for network marketing

The early 70s were The Wild Wild West for network marketing

Pyramid scheme legislation did not exist. Pyramid schemes were not defined and not illegal.

20

21 In the 1970s, the movie Bustin Loose starring Richard Pryor depicted

In the 1970s, the movie Bustin Loose starring Richard Pryor depicted

the mood of the Dark Ages of Network Marketing.

21

22 The History and Future of Network Marketing Live in Houston 2011
23 Companies such as Holiday Magic, Bestline, Koscot Interplanetary and

Companies such as Holiday Magic, Bestline, Koscot Interplanetary and

Dare to Be Great flourished.

23

24 Glen Turner with his Dare to be Great and Koscot Interplanetary

Glen Turner with his Dare to be Great and Koscot Interplanetary

opportunities redefined what Fast Growth meant.

24

25 25

25

26 Most states, in response to the unprecedented success, wrote specific

Most states, in response to the unprecedented success, wrote specific

laws to regulate Glenn Turners business model right out of business.

26

27 1979 Federal Trade Commission vs

1979 Federal Trade Commission vs

Amway rules Amway is NOT an illegal pyramid scheme.

27

28 The Renaissance Period

The Renaissance Period

28

29 In March 1992, Success Magazine does the first ever positive

In March 1992, Success Magazine does the first ever positive

endorsement and educational article ever done on the industry by a main stream magazine

29

30 and outsells every issue in the 100 year history of the magazine

and outsells every issue in the 100 year history of the magazine

30

31 Authors such as John Milton Fogg dedicate their careers to educating

Authors such as John Milton Fogg dedicate their careers to educating

and training the virtues of Network Marketing done right.

31

32 1,000,000 copies sold

1,000,000 copies sold

32

33 Network Marketing  featured extensively in Forbes, Fortune, USA Today

Network Marketing featured extensively in Forbes, Fortune, USA Today

US News & World Report, The Wall Street Journal, and Success Magazine.

33

34 In 2010 $125 billion in revenue 150 countries 75 million men and

In 2010 $125 billion in revenue 150 countries 75 million men and

women are network marketing distributors.

34

35 Almost 20 years of consecutive growth

Almost 20 years of consecutive growth

Fewer than 1% of the population involved so far.

35

36 175,000 new people in the U.S. and another 300,000+ around the world

175,000 new people in the U.S. and another 300,000+ around the world

join a network marketing company every week.

36

37 2009 through 2011 The top 7 publicly traded network marketing

2009 through 2011 The top 7 publicly traded network marketing

companies averaged 268% increase in share value.

37

38 Mad Money market guru Jim Cramer recently told his CNBC viewers:

Mad Money market guru Jim Cramer recently told his CNBC viewers:

Direct selling has never gotten its due from Wall Street. Its time we recognize that the direct sales model works, and it works well.

38

39 From 2006 to 2016, there will be ten million new millionaires in the

From 2006 to 2016, there will be ten million new millionaires in the

U.S. alonemany emerging from direct selling.

-PAUL ZANE PILZER, World-Renowned Economist and Best-Selling Author of The Next Millionaires

39

40 Direct selling gives people the opportunity, with very low risk and

Direct selling gives people the opportunity, with very low risk and

very low financial commitment to build their own income-generating asset and acquire great wealth.

-ROBERT T. KIYOSAKI, Author of Rich Dad Poor Dad and The Business of the 21st Century

40

41 Network marketing has come of age

Network marketing has come of age

Its undeniable that it has become a way to entrepreneurship and independence for millions of people.

-STEPHEN COVEY, Author of The Seven Habits of Highly Effective People

41

42 You strengthen our country and our economy not just by striving for

You strengthen our country and our economy not just by striving for

your own success but by offering opportunity to others

-BILL CLINTON, Former U.S. President

42

43 Key Note Speaker for the Direct Selling Associations 2012 Annual

Key Note Speaker for the Direct Selling Associations 2012 Annual

Meeting.

-GEORGE W. BUSH, Former U.S. President

43

44 [Network marketing is] a tremendous contribution to the overall

[Network marketing is] a tremendous contribution to the overall

prosperity of the economy.

-TONY BLAIR, Former British Prime Minister

44

45 you dont need to create a business plan or create a product

you dont need to create a business plan or create a product

You only need to find a reputable company, one that you trust, that offers a product or service you believe in and can get passionate about.

-DAVID BACH, Author of the New York Times best-seller, The Automatic Millionaire

45

46 the first truly revolutionary shift in marketing since the advent of

the first truly revolutionary shift in marketing since the advent of

modern marketing at P&G and the Harvard Business School 50 to 75 years ago.

-TOM PETERS, Legendary management expert and author of In Search of Excellence and The Circle of Innovation

46

47 a home-based business offers enormous benefits, including

a home-based business offers enormous benefits, including

elimination of travel, time savings, expense reduction, freedom of schedule, and the opportunity to make your family your priority as you set your goals.

-ZIG ZIGLAR, Legendary author and motivational speaker

47

48 How the best organizations of the future might run  in the spirit

How the best organizations of the future might run in the spirit

of partnership and freedom, not ownership and control.

-JIM COLLINS, Author of Built to Last and Good to Great

48

49 What works is delivering personal, relevant messages to people who

What works is delivering personal, relevant messages to people who

care about something remarkable. Direct sellers are in the best position to do this.

-SETH GODIN, Best-selling author of Permission Marketing, Unleashing the Ideavirus and Purple Cow

49

50 Direct selling is actually one of the oldest, most respected business

Direct selling is actually one of the oldest, most respected business

models in the world and has stood the test of time.

-DONALD TRUMP, Billionaire Businessman Now owns the Trump Network

50

51 The direct selling business model is one that can level the playing

The direct selling business model is one that can level the playing

field and close the gap between the haves and have-nots.

-RAY CHAMBERS, Entrepreneur, Philanthropist and Humanitarian who now owns Princess House

51

52 best-kept secret of the business world

best-kept secret of the business world

-ROGER BARNETT, New York Investment Banker who now owns Shaklee

52

53 The best investment I ever made

The best investment I ever made

-WARREN BUFFET, Billionaire Investor Owns three direct selling/network marketing companies

53

54 The Top 10 Billion Dollar Network Marketing Companies

The Top 10 Billion Dollar Network Marketing Companies

54

55 2010 Revenue

2010 Revenue

Avon Products, Inc. $10.9 billion

55

56 2010 Revenue

2010 Revenue

Amway $9.2 billion

56

57 2010 Revenue

2010 Revenue

Natura Cosmeticos SA $3 billion

57

58 2010 Revenue

2010 Revenue

Vorwerk & Co. KG $2.9 billion

58

59 2010 Revenue

2010 Revenue

Herbalife Ltd. $2.7 billion

59

60 2010 Revenue

2010 Revenue

Mary Kay Inc. $2.5 billion

60

61 2010 Revenue

2010 Revenue

Tupperware Brands Corp. $2.3 billion

61

62 2010 Revenue

2010 Revenue

Oriflame Cosmetics S.A. $2.2 billion

62

63 2010 Revenue

2010 Revenue

Forever Living Products $1.7 billion

63

64 2010 Revenue

2010 Revenue

Nu Skin Enterprises, Inc. $1.5 billion

64

65 2010 Revenue

2010 Revenue

Belcorp/LBel Paris $1.3 billion

65

66 2010 Revenue

2010 Revenue

Primerica Inc. $1.3 billion

66

67 U.S. Direct Selling in 2010

U.S. Direct Selling in 2010

67

68 Percent of Sales by Census Region

Percent of Sales by Census Region

68

69 U.S. Direct Sellers (Millions)

U.S. Direct Sellers (Millions)

69

70 99% of Americans are still not involved thats 285 million people

99% of Americans are still not involved thats 285 million people

70

71 99% of Americans still do not have a solid financial freedom plan

99% of Americans still do not have a solid financial freedom plan

71

72 The 40/40/40 plan does not work anymore

The 40/40/40 plan does not work anymore

72

73 Work 40 hours a week for 40 years for 40% of what was not enough even

Work 40 hours a week for 40 years for 40% of what was not enough even

for the 40 years.

73

74 We are Dawning the Day

We are Dawning the Day

74

75 When most people in the world are building their wealth via the Asset

When most people in the world are building their wealth via the Asset

Value of a Residual Network Marketing Income.

75

76 How are we going to do it

How are we going to do it

How are YOU going do it?

76

77 Are you ready to draw a line in your sand

Are you ready to draw a line in your sand

Are you the Ship or the Lighthouse?

77

78 The History and Future of Network Marketing Live in Houston 2011
The History and Future of Network Marketing Live in Houston 2011
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