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White House Heritage Museum Proposal
White House Heritage Museum Proposal
Presidential Heritage
Presidential Heritage
White House Heritage Museum
White House Heritage Museum
White House Heritage Museum
White House Heritage Museum
Why a Replica
Why a Replica
The Presidents Residence
The Presidents Residence
National Security Concerns
National Security Concerns
A Modular Plan
A Modular Plan
A Museum and Event Host
A Museum and Event Host
The Mansion as Museum
The Mansion as Museum
Architecture and Furnishings
Architecture and Furnishings
Museum Exhibits
Museum Exhibits
The Mansion as Event Host
The Mansion as Event Host
Special Events
Special Events
The White House Virtual Tour
The White House Virtual Tour
White House Layout
White House Layout
The Visitor Experience
The Visitor Experience
The Visitor Experience
The Visitor Experience
East Wing Ground Floor
East Wing Ground Floor
East Wing Ground Floor
East Wing Ground Floor
East Wing Ground Floor
East Wing Ground Floor
East Wing Ground Floor
East Wing Ground Floor
Residence Ground Floor
Residence Ground Floor
Residence Ground Floor
Residence Ground Floor
Residence First Floor
Residence First Floor
Residence First Floor
Residence First Floor
Residence Second Floor
Residence Second Floor
Residence Second Floor
Residence Second Floor
Residence Third Floor
Residence Third Floor
Residence Third Floor
Residence Third Floor
West Wing First Floor
West Wing First Floor
West Wing First Floor
West Wing First Floor
West Wing Second Floor
West Wing Second Floor
West Wing Ground Floor
West Wing Ground Floor
West Wing Ground Floor
West Wing Ground Floor
Grounds
Grounds
Lafayette Square
Lafayette Square
Logistics and Funding
Logistics and Funding
Central Location
Central Location
Impact
Impact
Models
Models
Cost
Cost
Funding Model
Funding Model
Next Steps
Next Steps
Contact
Contact

: White House Heritage Museum Proposal. : Derek Jensen. : White House Heritage Museum Proposal.ppt. zip-: 4673 .

White House Heritage Museum Proposal

White House Heritage Museum Proposal.ppt
1 White House Heritage Museum Proposal

White House Heritage Museum Proposal

1600 Pennsylvania Ave, South Bend, Indiana

2 Presidential Heritage

Presidential Heritage

There are 13 (soon to be 14) official presidential libraries and several unofficial presidential museums and libraries scattered around America. Every president since Hoover has an official library; Lincoln, McKinley, and others are unofficial They celebrate only one president each They average 150,000 visitors a year Many are not self-supporting; Congress is trying to raise endowment requirements No museum is dedicated to the White House. The Truman Library contains a great deal about the Truman-era reconstruction The White House Historical Association and the Smithsonian preserve its history but not with substantial standing exhibits. There is only one small museum dedicated to all presidents: The American Presidential Museum in Branson, MO

3 White House Heritage Museum

White House Heritage Museum

The White House Heritage Museum is a proposed project to create a non-profit history museum of the American presidency and White House in the form of a full-scale replica of the White House mansion and grounds. The project would create a major tourist attraction and public park in the northern Indiana/southern Michigan area. The objective is to create a place where visitors from around the nation and all over the world can come to: Tour a replica of the White House and visit rooms not open to the public in the real White House Interact with displays of its history and the history of the presidency Enjoy the park and special events

4 White House Heritage Museum

White House Heritage Museum

The Museum is an approximately 32-acre campus with White House replica and Lafayette Square Park. The mansion is flanked by two large parking lots where the EEOB and Treasury buildings would be. The north corners provide areas for shops on either side of Lafayette Park. Shuttle bus service could be available around the Museum campus as well as to and from the airport, Notre Dame campus, and downtown South Bend. The campus and park are perfect for concerts, parades, foot and bike races, and other events. The retail space and other buildings would be designed to complement the architectural style of the White House. Future expansions could include a Marine One helicopter, Air Force One fuselage, presidential carriages and limousines, and even a research library that is a replica of the Taft-era West Wing, complete with a replica of the first Oval Office.

5 Why a Replica

Why a Replica

A Hall of Presidents is not enough of an attraction. The White House has a mystique beyond its physical location. Every presidential library includes a replica of the Oval Office and usually other rooms. The Zweifel miniature White House is a popular traveling attraction. TV shows and movies often capture the popular imagination about what living and working in the White House is like. The White House is not available for special events the way museums are. Parts of the mansion could be rented for private functions of all types. The museum would host special community events open to the public. The White House offers little in the way of historical exhibits of its own heritage. The White House Visitors Center in Washington is virtually empty. Museum exhibits would be substituted for the more utilitarian offices of the real White House.

Zweifel miniature White House

6 The Presidents Residence

The Presidents Residence

The real White House is a working residence and office building as well as a living museum. 18 acres (Presidential Park only; does not include Lafayette Square) 132 rooms; 55,000 square feet (67,000 total) $12 million operating budgetstaff of 90 inside and 23 on grounds 1.5 million visitors a yearfree admission If the White House charged $8 admission, it would operate in the black A replica would cost less to run and would be self-supporting with fewer visitors Real White House tours are difficult to arrange, very limited in scope, and unavailable on holidays. Security concerns make White House tours subject to occasional suspension or last-minute cancellation.

Public tours of the White House are available for groups of 10 or more people. Requests must be submitted through one's Member of Congress and are accepted up to six months in advance. These self-guided tours are available from 7:30 a.m. to 12:30 p.m. Tuesday through Saturday (excluding federal holidays), and are scheduled on a first come, first served basis approximately one month in advance of the requested date. (WhiteHouse.gov)

7 National Security Concerns

National Security Concerns

The Museum foundation would work with Homeland Security to be certain that no aspects important to the safety of the president or security of the White House would be duplicated accurately or compromised by the museum replica. Most of the detailed floor plan information is already publicly available and does not present a security concern. No attempt would be made to replicate or describe escape routes, command centers, electronic surveillance systems, or sophisticated physical security measures. Private areas used as museum offices would not replicate the actual White House floor plan for those areas. Conventional museum security measures would be built into the design in unobtrusive ways, such as electronic locks, video surveillance, and anti-vehicle barriers.

8 A Modular Plan

A Modular Plan

A major advantage of this plan is its modular approach. The Museum might ultimately consist of several parts. Each stage of completion presents an opportunity for media exposure and celebration, and therefore becomes a tourist event. Groundbreaking in the Oval Office location VIP tours of the mansion during late-stage construction Opening Ceremonies Museum offices and those rooms that are open to the public in the real White House are completed Garden Party Celebration The White House grounds are completed, including the Rose Garden, Kennedy Garden, tennis courts, swimming pool Lafayette Park is completed Grand Opening Remaining museum rooms are completed Opening of expansion exhibits Presidential auto collection Decommissioned presidential helicopter on the South Lawn 747 fuselage painted and dressed inside as Air Force One

9 A Museum and Event Host

A Museum and Event Host

10 The Mansion as Museum

The Mansion as Museum

The White House replica would serve both as a living replica of the real presidential mansion and a museum of American presidential heritage. All public and residence rooms and certain other rooms (such as the Oval Office) would be dressed to replicate the real White House d?cor. On special occasions, some rooms could be redressed with props and d?cor to replicate a bygone era, such as the FDR administration or Reagan administration Most staff areas in the wings would feature museum exhibits of White House and presidential history. Floor plan of these areas would be changed to accommodate museum needs Some staff areas would be used as museum offices. Fully secure/classified areas would be eliminated from the replicas floor plan or used for museum storage.

Reagan FDR Johnson Clinton

11 Architecture and Furnishings

Architecture and Furnishings

The appearance of accuracy is enough. Since the d?cor changes from administration to administration, an approximation of the drapes, carpets, and furniture at any given time will suffice Initial furnishings can be replaced with more authentic materials over time Woodwork and other permanent fixtures need to appear accurate from the beginning White House historians can help and provide extensive documentation. Trim molding styles, carpet designs, etc. Photos, diagrams, measurements, etc. Replicas of White House furniture and d?cor are already available and often used by presidential libraries. The Oval Office rug is custom made by Hokanson. New flooring was installing in the Oval Office in 2005 by Carpet One. Some chairs and tables are made by Kittinger. Accurate reproductions of the presidents desk and other White House furniture are available from New York First and Victorian Replicas

12 Museum Exhibits

Museum Exhibits

The Museum would learn from and coordinate with presidential library museums and local attractions to provide interesting and interactive exhibits. Multimedia displays, mannequins, and personal effects of past presidents Photographs and pieces of White House renovations History and trivia exhibits First families One Observatory Circle: the vice presidents residence Camp David history and tradition History of the Secret Service White House pets Interactive simulations and video kiosks Deliver a White House press announcement on camera Sign a bill into law Watch great presidential speeches

13 The Mansion as Event Host

The Mansion as Event Host

Since the real White House is a working residence of a head of state, replicating its features would make a practical museum and event host. Wheelchair/stroller accessibility Full kitchens for catered events; dinners for 140, receptions for 1,000 Ball room and meeting rooms for gala events, debates, lectures, and conferences Restrooms for the public and staff Offices for staff Carpenter, engineer, and flower shops For larger events, tents can be set up on the lawn. Weddings in the Rose Garden, receptions in the East Room, dancing in the Entrance Hall.

14 Special Events

Special Events

The Museum would host many events to ensure continued service to the community and attraction to tourists. December & January: Christmas d?cor and events can last from Thanksgiving to January February: Presidents Day celebration, with presidential retrospectives April-June: Easter, Mothers Day, and Fathers Day events July: week-long Independence Day celebration, with concerts and fireworks September & October: School field trips and a haunted White House party November: Thanksgiving Day community dinner in the State Dining Room The Museum could host national community events. Speeches and historical talks Political debates The Museum would coordinate with local community events and celebrations. The Museum could be reserved for private functions. Weddings and wedding receptions VIP dinners and political campaign events Business conferences and catered dinners Private overnight stays (8 rooms + 4 suites) Awards ceremonies

Christmas celebrations would be special: concerts, decorations that complement the real White Houses holiday theme, ornaments made by local school children, and more....

15 The White House Virtual Tour

The White House Virtual Tour

Elevations and floor plans: the Smithsonian Institution, the Washington Post, and elsewhere. Photographs: the White House and presidential library collections

16 White House Layout

White House Layout

The White House mansion consists of: The Family Residence (main structure) The West Wing (presidents senior staff offices) The East Wing (social offices and visitor reception) The White House main structure is a four-story building with basement and sub-basement and multiple mezzanines. Ground floor: smaller public rooms and special staff offices 10-foot ceilings On the north side, the rooms look onto areaways below street grade First floor: main entrance and grand public rooms 18-22-foot ceilings Ideal for corporate events and dinners Second floor: family and guest rooms 14-foot ceilings Master suite and Lincoln bedroom Truman Balcony Third floor: family and guest rooms, and offices 10-foot ceilings, set back from edges Sun room and promenade

17 The Visitor Experience

The Visitor Experience

Visitors would arrive at the Museum on Pennsylvania Avenue and see the fenced-in White House on one side and the open Lafayette Square and shopping district on the other. They would park in the large lots flanking the White House and walk or take a shuttle bus to the Visitors Entrance near the East Wing (just as at the real White House). There they would pay the entrance fee and get badges with electronic tags. These security badges would become souvenirs They could be programmed to allow entry for one or more days After passing through a metal detector, visitors proceed to the East Wing. Souvenir shop Exhibits on the early presidency and White House In the theater, they could watch a short film Second floor would be museum offices Then they continue on into the Residence Ground Floor.

18 The Visitor Experience

The Visitor Experience

Visitors would browse the public rooms on the Ground Floor and proceed up to the First Floor and Second Floor by stairs or elevator. Ground and First Floor rooms dressed as real with kiosks playing clips of curators and residents describing the history of the room Food and soft drinks in the Family Dining Room on the First Floor Partial Third Floor tours available on special days and for VIPs They would then descend to the Ground Floor again and proceed through the West Wing colonnade Press Briefing Room and press offices with exhibits Then they would enter the West Wing First Floor Mostly exhibits of later presidency and White House life Oval Office, Cabinet Room, and Roosevelt Room dressed as real Situation Room and restaurant on Ground Floor, as well as museum offices Second floor would be museum offices Visitors could exit the West Wing and tour the grounds by a guided electric cart tour or through other exits and take a unguided walking tour of the grounds. The electric cart tour would end at the East Wing, where visitors could buy souvenirs and catch a shuttle bus back to where they parked.

19 East Wing Ground Floor

East Wing Ground Floor

N

EXHIBIT SPACE

EXHIBIT SPACE

3

M

2

1

W

GIFT SHOP

20 East Wing Ground Floor

East Wing Ground Floor

3

2

1

The East Wing contains the visitors entrance, the East Wing gallery, the White House theater, and offices used by some first ladies and their staffs as well as offices for correspondence, calligraphers, and the social secretary. Beneath it is the presidential emergency operations center, which would not be replicated. Second Floor offices would be used as museum staff offices First Floor would be turned into exhibit space and a large gift shop.

21 East Wing Ground Floor

East Wing Ground Floor

N

CLASS- ROOMS

CLASS- ROOMS

22 East Wing Ground Floor

East Wing Ground Floor

3

2

1

The East Wing contains the visitors entrance, the East Wing gallery, the White House theater, and offices used by some first ladies and their staffs as well as offices for correspondence, calligraphers, and the social secretary. Beneath it is the presidential emergency operations center, which would not be replicated. Second Floor offices would be used as museum staff offices First Floor would be turned into exhibit space and a large gift shop.

23 Residence Ground Floor

Residence Ground Floor

N

M

2

1

5

W

4

3

W

M

Museum staff use

Public restroom

EXHIBIT SPACE

24 Residence Ground Floor

Residence Ground Floor

3

4

1

2

5

25 Residence First Floor

Residence First Floor

N

1

5

2

4

3

Fam

Museum staff use

Public restroom

Lower ceiling; mezzanine level above

26 Residence First Floor

Residence First Floor

2

1

4

5

3

27 Residence Second Floor

Residence Second Floor

N

2

4

3

1

Fam

Museum staff use

Public restroom

28 Residence Second Floor

Residence Second Floor

1

3

4

2

29 Residence Third Floor

Residence Third Floor

N

3

1

4

2

Some of these rooms would be configured for and used by museum staff. Others would be available for overnight stays.

Museum staff use

Public restroom

30 Residence Third Floor

Residence Third Floor

1

2

3

4

31 West Wing First Floor

West Wing First Floor

N

4

EXHIBIT SPACE

2

3

W

M

1

Museum staff use

Public restroom

EXHIBIT SPACE

EXHIBIT SPACE

EXHIBIT SPACE

32 West Wing First Floor

West Wing First Floor

2

3

1

4

33 West Wing Second Floor

West Wing Second Floor

N

The West Wings entire second floor would be reconfigured for museum needs and converted to staff use.

Museum staff use

Public restroom

34 West Wing Ground Floor

West Wing Ground Floor

N

M

W

2

3

1

The WW Ground Floor would be converted to museum staff space except for the Navy Mess restaurant and the Situation Room, which would be maintained as a replica.

35 West Wing Ground Floor

West Wing Ground Floor

3

1

2

36 Grounds

Grounds

1

3

2

The White House grounds include: A tennis court (1), Oval Office terrace, and swimming pool (2), as well as fountains, basketball court, putting green, horseshoe pit, and groundskeeping buildings. Gardens: Rose Garden (3), Kennedy Garden, Childrens Garden Mature trees would be sought out to match White House trees.

37 Lafayette Square

Lafayette Square

Lafayette Square is the park across Pennsylvania Avenue from the White House. Replicating it would provided a picturesque place for community leisure and events that would be maintained and administered by the museum foundation. The park would be open and free to the public.

38 Logistics and Funding

Logistics and Funding

39 Central Location

Central Location

Northern Indiana (Michiana) is the perfect place for a large-scale patriotic-themed museum attraction. Centrally located in the US Strategically located on the 80/90 toll road that connects Chicago to Toledo and Cleveland, and on the 31 freeway to Indianapolis Big enough to support the project, small enough to avoid traffic issues Has a reputation for middle-American values and patriotism (Hummer, Studebaker) Conventions and Notre Dame give the South Bend area notoriety and potential. Attracts affluent and educated visitors Spurred the development excellent shopping, restaurants, and hotels in the area Spurred the development of a small but very good airport facility

Size comparison to Notre Dame

Museum proposed location, an agricultural area southwest of the city not far from new commercial development

40 Impact

Impact

The project should have a substantial positive economic and cultural impact on the Michiana area. A major tourist attraction for an estimated 500,000 visitors per year An attraction for high-profile corporate executives, politicians, and scholars A public park A center for community events $20+ million in local labor and material expenditures during construction A professional staff of about 20 directors, historians, curators, and department heads An estimated 120 service jobs, post-construction Substantial revenues from retail stores in Lafayette Square shopping district Corresponding increase in revenues from existing area retailers and services There is no anticipated negative environmental or cultural impact. The proposed site would develop an agricultural location Little to no housing would be displaced Close enough to downtown to promote crossover revenue and visitation Relative remoteness would reduce any issues of noise and traffic Environmentally, the construction would compare to the construction of a corporate office complex Green construction techniques would likely be encouraged and supported financially by interested agencies and organizations

41 Models

Models

Its very difficult to estimate the cost of replicating a 200-year-old world-famous mansion estate. Some model projects are available to help determine the costs involved. Studebaker National Museum 2005 new facility project $9 million, raised privately 24,000 visitors 50,000 square feet Professional staff of 8 National Underground Railroad Freedom Center project, 2004 (Cincinnati) $80 million 158,000 square feet (2.4 x the size of the White House) Computer History Museum project, 2005 (near San Jose) $125 million, corporate and private Staff of 30 permanent and 350 volunteers 120,000 square feet (1.8 x the size of the White House) Clinton Library project, 2004 (Little Rock) $165 million, raised mostly privately 150,000 square feet (2.3 x the size of the White House) Staff of 30 archivists alone GHW Bush Library project, 1997 (near Houston) 20,000 square feet of museum exhibit space $43 million, raised privately Additional $40 million for a conference center and school of government professional staff of 10

The controversial Lincoln Presidential Museum cost $150M, of which $50M was federal money. It had a highly successful opening, and continues to have strong attendance of about 500,000 annually.

42 Cost

Cost

A total of $50 to $65 million would likely be required, with the shopping district paid for by the businesses who will occupy it. The modular design would likely allow the museum to open its doors with $28 million and begin serving the community in approximately 2 years.

Completion

Open

Land acquisition, planning, and design

$3 million

$3 million

Residence

$10 million

$8 million

West Wing

$3 million

$2 million

East Wing

$2 million

$1 million

Grounds (gardens, lawn, fountains) and misc. structures

$4 million

$2 million

Lafayette Square

$2 million

$1 million

Acquisitions and interactive displays and videos

$17 million

$5 million

Office and maintenance equipment

$3.5 million

$3.5 million

Advertising

$5.5 million

$2.5 million

These figures closely match the National Association for Museum Exhibition figures for cost per square foot, although this project trades some showmanship for green space.

INITIAL PROJECT TOTAL

$50 million

$28 million

Permanent endowment

$8 million

Auto museum building planning and construction

$4 million

Auto acquisitions (with some donated by federal government)

$1 million

747 fuselage acquisition (donated by Boeing or an airline)

$0

Air Force 1 exhibit outfitting

$3 million

LATER PROJECTS TOTAL

$16 million

43 Funding Model

Funding Model

The patriotic nature and national scope of the project lends itself to large-scale fund-raising at the highest levels, especially federal and corporate. Corporate donations $7 million Raised thru personal appeals, sponsorship of exhibits and events, VIP reservations Federal government $40 million Private donations $3 million Raised thru advertising appeals, personal donations, entrance fees State government Road building Local government Zoning and permits Utility service extension A substantial degree of public donation and volunteerism can also be expected.

Its possible that competition among supporters to provide their preferred presidents with a higher profile would produce far greater private donations.

44 Next Steps

Next Steps

Get support from local officials. Sponsorship of funding at the federal level Recommendations for contacts Recommendations for participants in the project Form a non-profit organization. Create a foundation for funding to be applied to Get an architectural firm to draft concept drawings Create a communication campaign strategy Make first contact with White House historians Create a detailed development plan with cost estimates. Explore architects, contractors, suppliers Pursue broad-based support. The White House Historical Association State and federal legislators General public and news media Corporate and major private sources

Presidential libraries might be willing to help identify possible benefactors.

45 Contact

Contact

For more information about this project or this proposal document, contact: Derek Jensen webmaster@WhiteHouseMuseum.org 574-315-8327 364 Pine Crest Dr. Bremen, IN 46506

White House Heritage Museum Proposal
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