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YouTube For Marketing Broadcast yourself
YouTube For Marketing Broadcast yourself
Agenda
Agenda
History of YouTube
History of YouTube
What is YouTube
What is YouTube
YouTube For Marketing Broadcast yourself
YouTube For Marketing Broadcast yourself
YouTube Statistics
YouTube Statistics
YouTube Statistics Shocking Statistics
YouTube Statistics Shocking Statistics
Make YouTube Marketing Pay off Without Spending a Cent
Make YouTube Marketing Pay off Without Spending a Cent
Promote your Products through YouTube videos
Promote your Products through YouTube videos
Sell Product Placement in Your Videos
Sell Product Placement in Your Videos
Online Advertising
Online Advertising
YouTube For Marketing Broadcast yourself
YouTube For Marketing Broadcast yourself
Competition
Competition
YouTube vs
YouTube vs
Major Differences
Major Differences
Best Formats for Uploading
Best Formats for Uploading
Conclusion
Conclusion
References
References
YouTube For Marketing Broadcast yourself
YouTube For Marketing Broadcast yourself

Презентация: «YouTube For Marketing Broadcast yourself». Автор: vik. Файл: «YouTube For Marketing Broadcast yourself.ppt». Размер zip-архива: 269 КБ.

YouTube For Marketing Broadcast yourself

содержание презентации «YouTube For Marketing Broadcast yourself.ppt»
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1 YouTube For Marketing Broadcast yourself

YouTube For Marketing Broadcast yourself

By: Kanakamadala Bharath

2 Agenda

Agenda

History of YouTube YouTube Statistics YouTube Marketing Tips YouTube for Small Business Online Advertising YouTube vs. Google Video Best Formats for Uploading

3 History of YouTube

History of YouTube

Founded in February 2005 and officially launched in December 2005 Consumer media company for the sharing, commenting, and viewing of original videos worldwide Purchased by Google October 9, 2006 YouTube still operates independently Google bought YouTube for $1.76 billion

4 What is YouTube

What is YouTube

..?

YouTube is a video sharing web-site where users can upload, view and share video clips. Unregistered users can watch most videos on the site by visiting http://youtube.com, while registered users are permitted to upload an unlimited number of videos, each with a maximum length of 10 minutes. Making Youtube THE MOST DEMOCRATIC web-site on the internet - so democratic, in fact, that some governments have or are now considering banning its use

5 YouTube For Marketing Broadcast yourself
6 YouTube Statistics

YouTube Statistics

1st largest video site on the web, Around 100 Million Visitors visit YouTube per Month, 5 Billion Video Streams Every month - 40% of all videos online,(Do the Math - 5 Billion / 300 million worldwide visitors = 17 streams a month per person) 15 Hours of video uploaded every minute. Did you know: In August 2008, YouTube became the #2 search engines over Yahoo on Web (#1 is Google)

7 YouTube Statistics Shocking Statistics

YouTube Statistics Shocking Statistics

People come to YouTube to visit 1 video, but end up watching several videos like 7 or 15 videos you wonder where the time has gone? Well we are not the person alone. 77% of users coming to YouTube come intending to watch 1 video but end up watching several. As of April 9, 2008, a YouTube search returns about 83.4 million videos and 3.75 million user channels. YouTube uses 45 terabytes of storage space which costs aprox. $1million a day, returning zero profit. In 2007, YouTube consumed as much bandwidth as the entire internet did in 2000.

8 Make YouTube Marketing Pay off Without Spending a Cent

Make YouTube Marketing Pay off Without Spending a Cent

Many companies will create a YouTube channel and then will upload nothing but "commercials" to their channel Many companies quickly find that they are not successful with this type of marketing. Companies who create a "viral video" experience, where in they create characters and a storyline to "secretly" sell products and services are 400 times more successful with YouTube marketing The majority of companies who have found great success with YouTube marketing will upload anywhere between 1 and 3 videos per week! The more updates that you create, the more people that you will reach and the more traffic you will generate to your business

9 Promote your Products through YouTube videos

Promote your Products through YouTube videos

If you have a product to sell, make the video in such a way that you should attract viewers Prominently display your phone number and webpage address in the video If you are a consultant and want to promote your services, try to upload motivational lecture or slideshow about your specific business practices to demonstrate your client If you are a musician to sell a CD, create a music video If you are and artist, create photo slideshow

10 Sell Product Placement in Your Videos

Sell Product Placement in Your Videos

Just as movie studios and television networks sell product placement in their movies and TV shows, You can also sell them in your YouTube videos, especially if you have a track record of high viewership. If you need extra resources to sell product placements, you can use the services of Entertainment Media Works a company that specializes in product placements. You can use plinking, the process of adding a link to a product or service to an object or image in a video, such as a Cloths you're wearing.

11 Online Advertising

Online Advertising

Online market steadily rising Consumers spending more time on Web Shopping, Networking, Etc. Companies shifting budget away from TV advertising and towards online video market More opportunities for video sharing and advertising sites

12 YouTube For Marketing Broadcast yourself
13 Competition

Competition

Major Competitors: MSN Video Google Video Yahoo MySpace YouTube has had the greatest overall rise in popularity between January and August of 2006

14 YouTube vs

YouTube vs

Google Video

Uploading Free with YouTube profile Advertisements Banner Ads Access Categories and Tags Videos are easily accessible Appearance Viewing page appears more visually stimulating

Uploading Free with Google account Advertisements No ads Access Categories and Tags Videos are easily accessible Appearance Viewing page is a bit outdated and very plain

15 Major Differences

Major Differences

More advertising on YouTube’s page Banner Ads Other videos Less “clicking” with YouTube Comments listed on the same page Related videos appear in a sidebar YouTube has a more modern appearance YouTube has a larger customer base

16 Best Formats for Uploading

Best Formats for Uploading

YouTube can accept almost any video format for upload, but for most users have found the following settings give the best results. Video Format: H.264, MPEG-2 or MPEG-4 preferred Aspect Ratio: 4:3, 16:9) Resolution: 640x360 (16:9) or 480x360 (4:3) recommended Audio Format: MP3 or AAC preferred Frames per second: 30 Maximum length: 10 minutes (we recommend 2-3 minutes) Maximum file size: 1 GB

17 Conclusion

Conclusion

Online video is the wave of the future…… so, get out there and start posting and watching!

18 References

References

www.physorg.com/news164424171.html http://blog.cleancutmedia.com/video/youtube-statistics-the-ultimate-time-suck http://www.allbusiness.com/operations/4112407-1.html http://ezinearticles.com/?YouTube-Marketing-Tips-How-to-Make-YouTube-Marketing-Pay-Off-Without-Spending-a-Cent!&id=2513742 http://www.vision6.com.au/download/files/10678/730517/Use%20of%20online%20videos%20and%20YouTube%20as%20a%20marketing%20channel.pdf http://www.youtube.com/handbook_popup_produce_upload?pcont=bestformats

19 YouTube For Marketing Broadcast yourself
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