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American Girl Historical Doll Video Games
American Girl Historical Doll Video Games
Marketing Campaign Goals
Marketing Campaign Goals
AG Brand Research - An Outline
AG Brand Research - An Outline
Current Media Mix
Current Media Mix
Our Recommended Videogame Marketing Strategy
Our Recommended Videogame Marketing Strategy
Creative Concept: All Aboard Campaign
Creative Concept: All Aboard Campaign
The American Girl Express Kiosk and Gaming Interface
The American Girl Express Kiosk and Gaming Interface
All Aboard the American Girl Express Theme Song © Kristin Regn
All Aboard the American Girl Express Theme Song © Kristin Regn
Theme Song Lyrics: All Aboard the American Girl Express Videogame ©
Theme Song Lyrics: All Aboard the American Girl Express Videogame ©
All Aboard the American Girl Express Marketing Strategy
All Aboard the American Girl Express Marketing Strategy
Marketing Calendar (first five months)
Marketing Calendar (first five months)
Any Questions
Any Questions

Презентация на тему: «Нелли ермолаевой 2011 видео». Автор: Jonathan Springer. Файл: «Нелли ермолаевой 2011 видео.pps». Размер zip-архива: 263 КБ.

Нелли ермолаевой 2011 видео

содержание презентации «Нелли ермолаевой 2011 видео.pps»
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1 American Girl Historical Doll Video Games

American Girl Historical Doll Video Games

Marketing Account Proposal (Shortened Online Version) Prepared by: Kristin Regn Words and Music by: Kristin Regn Partner: Matthew Piacentini Instructor: Stan Pearlman

Final Project: NYU “Advertising Campaign Strategy”

2 Marketing Campaign Goals

Marketing Campaign Goals

To introduce an American Girl (AG) line of video games which appeal to young girls, aged seven to twelve Expand the consumer base to include new technically-oriented girls who are not presently aware of, or interested in, AG doll collectables Further the American Girl message: Promoting pride and knowledge of American History through the perspective of its line of historical characters. Develop and promote a new adventure game for each character

3 AG Brand Research - An Outline

AG Brand Research - An Outline

Image and Reputation Strengths and Weaknesses Target Audience Marketing Statistics Brand’s Competition Branching Out: Girls and their video games Psychographics

4 Current Media Mix

Current Media Mix

AG Magazine http://www.AmericanGirl.com AG catalogue AG Books Kiosks in book stores American Girl Place Stores AG live action movie DVDs Word of mouth

5 Our Recommended Videogame Marketing Strategy

Our Recommended Videogame Marketing Strategy

The game interface would transport the player acroos time and space to each AG character The kiosk would be a symbol which young girls recognize Both need to reflect an adventurous American spirit

6 Creative Concept: All Aboard Campaign

Creative Concept: All Aboard Campaign

“All Aboard the American Girl Express Video Game” The Store The Song The Ads The Contest The Lifestyle The Timing

7 The American Girl Express Kiosk and Gaming Interface

The American Girl Express Kiosk and Gaming Interface

Introducing the American Girl Express as a time-traveling steam locomotive Powered by imagination, history, and fiber optics Driven by American Girl Engineers: female role-models for girls of today and yesteryear Young girls can climb aboard and visit each character’s year and hometown Players advance through the game by learning enough about the life and time of the AG character to power the train to its next destination

8 All Aboard the American Girl Express Theme Song © Kristin Regn

All Aboard the American Girl Express Theme Song © Kristin Regn

A catchy theme song to establish the games’ characters and capture girls’ imaginations Available as a CD in AG magazine, catalogue, and products. Also available as a download from the AG website To be released in radio spots and TV commercials as part of the initial “Buzz Building” period To be incorporated into the gaming interface

9 Theme Song Lyrics: All Aboard the American Girl Express Videogame ©

Theme Song Lyrics: All Aboard the American Girl Express Videogame ©

Prologue When skies are black, or clouds are grey I can’t go outside to get away. I know just what I’ll do….I’ll go play! Chorus 1 All-Aboard, the American Girl Express (Ride the Train--Play the Game) All-Aboard, the American Girl Express (Vi-de-o Game!) Chorus 2 Where all my dreams come true, Magic for me and you Take a trip back in time!…

Verse 1 There’s spunky Felicity, Elizabeth too Historical friends who know what to do We’ll go out riding ponies, and have fun serving tea It’s cool to share responsibility. Repeat Chorus 1 & 2 Verse 2 Samantha is a rich girl of 1904; With many pretty things, she has no room for more. When Nellie, her best friend, is told to stay indoors Samantha learns compassion, and helps her with her chores! Repeat Chorus 1 It’s the Best!!! (Explosive Giggles. Fade out.)

10 All Aboard the American Girl Express Marketing Strategy

All Aboard the American Girl Express Marketing Strategy

Promotions Media Mix Marketing Calendar Marketing Budget Areas of Opportunity Extensions and Future Possibilities AG Lifestyle for Girls and Teens The AG Institute of Leadership

11 Marketing Calendar (first five months)

Marketing Calendar (first five months)

12 Any Questions

Any Questions

: All Aboard Campaign

“All Aboard the American Girl Express Video Game” The Store The Song The Ads The Contest The Lifestyle The Timing Email Kristin Regn: digistage@hotmail.com

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