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- Stores
- Stores
Content
Content
Leverage Distribution Channels
Leverage Distribution Channels
Vision
Vision
Key Persons
Key Persons
Project Schedule
Project Schedule
Apple Store Features
Apple Store Features
Evolution and Major Achievements
Evolution and Major Achievements
Project Leadership Issues
Project Leadership Issues
Conclusion
Conclusion
Thank you for your attention and endurance
Thank you for your attention and endurance
Apple Stores - Achim Schroeder
Apple Stores - Achim Schroeder
Apple Stores - Achim Schroeder
Apple Stores - Achim Schroeder

Презентация на тему: «Apple store». Автор: aschroeder. Файл: «Apple store.ppt». Размер zip-архива: 789 КБ.

Apple store

содержание презентации «Apple store.ppt»
СлайдТекст
1 - Stores

- Stores

Apple Stores - Achim Schroeder

04/11/2012 1

2 Content

Content

Leverage Distribution Channels Vision Key Persons Project Schedule Apple Store Features Evolution and Major Achievements Project Leadership Issues Conclusion

Apple Stores - Achim Schroeder

04/11/2012 2

3 Leverage Distribution Channels

Leverage Distribution Channels

Condition: Apple's declining share of the computer market Poor marketing of Apple's Macintosh products at other retails stores More control over retail selling experience for its products Create a distribution channel High-service storefronts platform to promote uniqueness of Apple products

Apple Stores - Achim Schroeder

04/11/2012 3

4 Vision

Vision

1 entrance Intuitive layout Central location Big stores Few products Store defining brand

Apple Stores - Achim Schroeder

04/11/2012 4

5 Key Persons

Key Persons

Steve Jobs Ron Johnson Former VP of merchandising at Target Corporation Millard Drexler Former CEO of Gap Inc. Director at Apple Inc. since 1999 Larry Ellison Co-founder and CEO of Oracle Corporation

Apple Stores - Achim Schroeder

04/11/2012 5

6 Project Schedule

Project Schedule

Late 1999: Project Initiation Jobs secretly interviewing executives to develop string of Apple Retail Stores Jan. 2000: Planning, followed by idea presentation to board of executives Feb.-Oct. 2000: Prototyping Oct. 2000: Major change Jan. 2001: Prototype presentation May 19, 2001: Opening of 1st Apple Store

Apple Stores - Achim Schroeder

04/11/2012 6

7 Apple Store Features

Apple Store Features

Store building costs ranging from $450,000 up to $40 million Glass fascades and staircases White counters Wood(originally), Pietra Siena Sandstone floors Focus on simplicity and lack of distraction Displays, usable products and space to interact

Apple Stores - Achim Schroeder

04/11/2012 7

8 Evolution and Major Achievements

Evolution and Major Achievements

Wood to Sandstone Genius Bars Reducing number of glass panes 326 Apple stores Averaging 5400 visitors per week (2004) Average annual revenue per store $34 million 15% of Apple‘s revenue Boosting brand awareness and company‘s overall success

Apple Stores - Achim Schroeder

04/11/2012 8

9 Project Leadership Issues

Project Leadership Issues

Jobs doing this project without or low support from the board of directors Jobs surprisingly cooperative with Johnson and open for ideas from Drexler

Apple Stores - Achim Schroeder

04/11/2012 9

10 Conclusion

Conclusion

Pros Creating an appropriate distribution channel for Apple products Stores increasing brand awareness Retail , not just selling, but marketing and excellent customer service Cons Expensive store rents and building costs So far only few stores

Apple Stores - Achim Schroeder

04/11/2012 10

11 Thank you for your attention and endurance

Thank you for your attention and endurance

!

Apple Stores - Achim Schroeder

04/11/2012 11

12 Apple Stores - Achim Schroeder

Apple Stores - Achim Schroeder

12

13 Apple Stores - Achim Schroeder

Apple Stores - Achim Schroeder

13

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