Online Game Design for Kids 

Online Game Design for Kids 

nline Game Design for Kids

The Online Joy of Chinese Kid

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China kid online game market info Kid game need analyses Kid online game design principle China kid game business model The online joy of Chinese kid Social responsibility for online kids

Fast Grow of China Internet

Huge Market Potential of China Internet

Fast Grow of Kid Internet Users

In 6 months, Internet users under 10 years old grow from 1,200,000 to 3,000,000 In following 5 years, Internet users keep growing by 50% every year, from 20,000,000 to 100,000,000. It is almost one half of whole Internet users.

Internet Change Human Life

Internet Change human Life

Human culture begin from language creation, Internet is the language of PC world? Internet is media, so the change of information transfer is similar to the former media: newspaper (word)? radio?voice??TV?video?; Internet is next generation media, will contain all former media format, and be improved. It will change the method of everyone getting information and communication. Internet will change all fields related on interactive, from low to top, and from entertainment to business.

Internet Change Kid Life

Every adult has one PC for working?every kid has one PC for study? Compared with adult world, kid world are simple and pure, they are connected, but not different

Kid game need analyses

Between kid game needs and adults’, there are much difference, kid games are for fun, adult games are for entertainment.

Kid

Adult

game

Role Play?Hide and Seek

Mahjong

E-game

Tetris Harvest Moon Tokimeki Memorial Pokemon

Grand Thief Auto Need for Speed Call of Duty Zhengtu

need

Simple Story Dream Love Duty Pretty Fun Joy

Complicate System Simulation Hate Power Violent Excitation entertainment

Kid Game Behavior

Kids like to play hide and seek, adults like to play mahjong. People of different ages have different understandings for the game.

Simple V.S. Complicate

Kid like simple games, adult like the esoteric ones. This is determined by kid cognitive psycology development.

Story V.S. System

Kids like to listen to stories, use their imagination to put themselves in it. However, adult focus on game systems and setting values, the pursuit of accurate and balance.

Dream V.S. Simulation

Kids play games to meet a dream of their own, such as own and manage a farm. But adults want to play and simulate a parallel world, experience who they could can’t do in a real world.

Love V.S. Hate

Kids are full of love on the pet raising and the construction in the game world. Adults in the game will create hatred between different groups,so there will be conflicts, and they fight to meet their own pleasure.

Duty V.S. Power

Kids will imagine themselves as one professional role, to seriously keep their promise to fulfill their dutys. Adults in game pursue the maximization of power to dominate in the game world.

Pretty V.S. Violent

Kids game design mostly in cute styles, adults would think that is naive. There shouldn’t be the violent and bloody contents in kid products.

Fun V.S. Excitation

Kids are interested in the game humor in laugh. Adults seeking stimulation to get high level of adrenaline.

Joy V.S. Entertainment

Kids play game for joy, correspond to their cognitive level and psychology needs. Adults game is for entertainment, that is related to their social experience, to meet complex psychological needs .

Kid Game Need

Kid feathers

Kids needs

cognitive level

simple, story

emotional need

dream, love, duty

favourite style

fun, Joy

Kid Online Game Design Principle – for Kids

Design principle

Kids love

Main feathers

Control

Emotion

Content

Design UI and words depend on kids cognitive psychology Update content with story

Cute and funny content, with humorous style

Involve dream, love and duty of kids into the mission and system design

Kid Online Game Design Principle – for Parents

Design principle

Parents trust

Main feathers

Time control

Safety control

Content control

Parents can setup kids online time Give notice on times

Filter to avoid unsuitable conetent for kids Allow user to report inappropriate behavior

Positive game and mission design Educational content design

Source of Chinese Kid Joy-I -I do

With China economic growth, Kids get more choices during his grow process, they gradually be used to make decision.

Source of Chinese Kid Joy-I pay

Kids are glad to join the public activity, pay time and energy on it. In this process, they know new friends, communicate with others, raise confidence and get the sense of achievement.

Source of Chinese Kid Joy-I gain

We give kids one stage, let them dance. That’s their show time

China kid game business model

There are 3 main kinds of game for China kid: Portable Game, Flash mini Game website, Kid massively multiplayer online game

China kid game business model

Platform

DS

Browser

Browser

Game

game card

flash mini game

Kid massively multiplayer online game

Charge

Buy handheld and game card

free

free VIP Membership

Feathers

Buy handheld and game need money, be difficulty for kids Underground commercial states, no after service Few of game in Chinese

Easy to use More games to choose Include Ads and games not fit for kids Games have no intellectual property rights

Easy to use Specially design for kids Use storyteller method to update Own intellectual property rights

Social Responsibility for Online Kids

Social Responsibility for Online Kids

Social Responsibility for Online Kid

Study the kid using Internet Discover product for kids Give advice for kids product design Supervise theirs operating method Recommend good product for other parents