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Samsung Galaxy’s Mobile Entertainment Strategy
Samsung Galaxy’s Mobile Entertainment Strategy
Samsung Galaxy’s Mobile Entertainment Strategy
Samsung Galaxy’s Mobile Entertainment Strategy
The Samsung Galaxy S II Mobile Entertainment Strategy
The Samsung Galaxy S II Mobile Entertainment Strategy
THE GOAL: Illustrate the power of the Samsung Galaxy S II handset as a
THE GOAL: Illustrate the power of the Samsung Galaxy S II handset as a
THE SOLUTION
THE SOLUTION
Influential Talent: FreddieW
Influential Talent: FreddieW
Entertaining Content
Entertaining Content
11,182,436
11,182,436
Cross-Platform Engagement
Cross-Platform Engagement
Content Curation
Content Curation
Social Media Engagement
Social Media Engagement
Key Partnership
Key Partnership
Defining Success
Defining Success
#1 Top Rated Video and Entertainment Video during launch week #1 Most
#1 Top Rated Video and Entertainment Video during launch week #1 Most
Social Media Success
Social Media Success
Audience Feedback
Audience Feedback
“In Epic Smartphone Battle, Samsung Nudges Apple Out of First Place” -
“In Epic Smartphone Battle, Samsung Nudges Apple Out of First Place” -
Thank You
Thank You

Презентация на тему: «Samsung Galaxys Mobile Entertainment Strategy». Автор: justinloresco. Файл: «Samsung Galaxys Mobile Entertainment Strategy.ppt». Размер zip-архива: 13291 КБ.

Samsung Galaxys Mobile Entertainment Strategy

содержание презентации «Samsung Galaxys Mobile Entertainment Strategy.ppt»
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1 Samsung Galaxy’s Mobile Entertainment Strategy
2 Samsung Galaxy’s Mobile Entertainment Strategy

Samsung Galaxy’s Mobile Entertainment Strategy

Paul Kontonis, Chairman of the Board, International Academy of Web Television; VP/Group Director, Brand Content, The Third Act, Digitas Nancy Tamayo, Head of Brand Partnerships & Media Sales, Collective Digital Studio

3 The Samsung Galaxy S II Mobile Entertainment Strategy

The Samsung Galaxy S II Mobile Entertainment Strategy

4 THE GOAL: Illustrate the power of the Samsung Galaxy S II handset as a

THE GOAL: Illustrate the power of the Samsung Galaxy S II handset as a

mobile entertainment platform.

5 THE SOLUTION

THE SOLUTION

Entertaining Content

Cross-Platform Engagement

Influential Talent

Key Partnership

Owned Media

PR Support

Content Curation

Social Media Outreach

6 Influential Talent: FreddieW

Influential Talent: FreddieW

“The World’s Most Powerful YouTube Star” - Business Insider, January 2011

YouTube’s #5 Most Subscribed Director (over 3 million subs) Over 545 million total upload views Klout Score = 73 Avg. 6 million views per video Facebook = 490,000 fans Twitter = 172,000 followers

Freddie Wong & Brandon Laatsch

7 Entertaining Content

Entertaining Content

“Gamer Commute”

8 11,182,436

11,182,436

9 Cross-Platform Engagement

Cross-Platform Engagement

10 Content Curation

Content Curation

11 Social Media Engagement

Social Media Engagement

12 Key Partnership

Key Partnership

7 of the top 50 Stars 29 million Subscribers

100 million “likes” 16 million followers

Over 300 million monthly video views Top emerging & established talent

12

Confidential

13 Defining Success

Defining Success

AdAge’s #1 Viral Video of September 2011

YouTube: Over 9.6 million video views in 30 days 12.6 million views to date Over 98.3% positive responses 112,430 comments

Facebook & Twitter: Reached over 570,000 fans 5,814 “likes” 948 comments

iMedia Summit 2012

14 #1 Top Rated Video and Entertainment Video during launch week #1 Most

#1 Top Rated Video and Entertainment Video during launch week #1 Most

Viewed Entertainment Video in September #3 Top Rated Video in September #3 Top Favorite Entertainment Video in September 22% of the overall views came from mobile users 800K views came from mobile users on day #1

iMedia Summit 2012

15 Social Media Success

Social Media Success

Share of voice rose by 7%, acquiring 5% from Apple

31,615 active users

22,441 new earned “likes”

600 custom cases to the first respondents (4 Collective artists)

Source: Deep Focus

16 Audience Feedback

Audience Feedback

iMedia Summit 2012

17 “In Epic Smartphone Battle, Samsung Nudges Apple Out of First Place” -

“In Epic Smartphone Battle, Samsung Nudges Apple Out of First Place” -

AdAge Digital, Oct. 2011

“Samsung stormed the viral video chart this week, debuting at No. 1”

“Social Video Branding Done Right”

18 Thank You

Thank You

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