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Welcome to Apple…
Welcome to Apple…
Apple, Inc
Apple, Inc
A Strength of Apple: Vision
A Strength of Apple: Vision
History of Apple, Inc
History of Apple, Inc
SWOT
SWOT
Inputs, Outputs, & Feedback
Inputs, Outputs, & Feedback
What Does Apple Do
What Does Apple Do
A Greener Apple…
A Greener Apple…
A Greener Apple…
A Greener Apple…
A Greener Apple
A Greener Apple
Profile - Apple Corporation Company Stock Performance
Profile - Apple Corporation Company Stock Performance
Apple shipped 2,319,000 Macintosh computers, representing 44 percent
Apple shipped 2,319,000 Macintosh computers, representing 44 percent
Profile - Apple Corporation Financial Results for 07’
Profile - Apple Corporation Financial Results for 07’
Profile - Apple Corporation Consolidated P&L Statement
Profile - Apple Corporation Consolidated P&L Statement
Profile - Apple Corporation Markets & Distribution
Profile - Apple Corporation Markets & Distribution
Profile - Apple Corporation Company Business Strategy
Profile - Apple Corporation Company Business Strategy
Strength of Business Strategy
Strength of Business Strategy
Profile - Apple Corporation
Profile - Apple Corporation
Apple Corporation
Apple Corporation
Where is Apple Located
Where is Apple Located
Where is Apple Located
Where is Apple Located
Where is Apple Located
Where is Apple Located
The Apple Retail Store
The Apple Retail Store
Apple Products
Apple Products
History of Apple Products
History of Apple Products
iMac All-In-One
iMac All-In-One
The iPod
The iPod
Welcome to Apple…
Welcome to Apple…
iTunes
iTunes
Welcome to Apple…
Welcome to Apple…
Welcome to Apple…
Welcome to Apple…
iPhone 3G Twice as Fast
iPhone 3G Twice as Fast
Apple vs
Apple vs
Mac vs
Mac vs
Other Apple Products
Other Apple Products
Apple Inc
Apple Inc
Work Environment
Work Environment
Culture
Culture
Advancement/Job Opportunities
Advancement/Job Opportunities
Employee Benefits
Employee Benefits
Marketing
Marketing
Most Famous Ad Campaigns
Most Famous Ad Campaigns
Welcome to Apple…
Welcome to Apple…
Recommendations
Recommendations
Welcome to Apple…
Welcome to Apple…

Презентация на тему: «Welcome to Apple…». Автор: Melissa Lawrence User. Файл: «Welcome to Apple….ppt». Размер zip-архива: 3560 КБ.

Welcome to Apple…

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1 Welcome to Apple…

Welcome to Apple…

Group 8: Adrian Johnson, Melissa Lawrence, Justin Littledike, Beth Martineau, and Matt Meservy

2 Apple, Inc

Apple, Inc

Mission Statement: “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”

3 A Strength of Apple: Vision

A Strength of Apple: Vision

“ I skate to where the puck is going to be, not where it has been.” -Wayne Gretzky

4 History of Apple, Inc

History of Apple, Inc

1976 Apple Computer Company founded. 1983 -1984 Enters Fortune 500. John Sculley becomes president and CEO. Apple airs “1984” during Super Bowl. 1985 Jobs forced out of company 1993 Sculley forced out. 1997 Steve Jobs returns to Apple. 2007 Apple changes name to Apple, Inc.

5 SWOT

SWOT

Opportunities: Stock Investments Jobs-Moving Up Threats: Copy-Cat Products Market Share-PC’s Too Broad Steve Jobs Health

Strengths: Retail Store Products/Branding Steve Jobs Marketing/ Advertising Innovation Weaknesses: Non-Compatibility Price Proprietary

6 Inputs, Outputs, & Feedback

Inputs, Outputs, & Feedback

Inputs: Steve Jobs 17,000 Employees 200+ Retail Stores

Outputs: iPod Mac Computers iPhone 3G

Feedback: Customer Support/Service AppleCare

7 What Does Apple Do

What Does Apple Do

Apple is an innovative company that manufactures, markets, and sells many kinds of consumer electronic devices. Apple has developed a series of computers, phones, portable media players, software, and many other products that have advanced technology from what it used to be, as well as creating new needs from the consumers.

8 A Greener Apple…

A Greener Apple…

With the recent concern with global warming, Apple has decided to take a stand and do a few things to help lessen their carbon footprint on the environment.

9 A Greener Apple…

A Greener Apple…

Removing Toxic Chemicals Stopped using lead in their screens in 2006. Apple plans to completely eliminate the use of arsenic in all of its displays by the end of 2008. Plans to reduce and eliminate the use of mercury by switching from fluorescent lamps to LED backlighting.

10 A Greener Apple

A Greener Apple

..

Recycling (E-Waste) Apple recycled 13 million pounds of e-waste in 2006. Predict by 2010 they will recycle 19 million pounds per year. Free iPod recycling in the US (10 % discount to trade in old iPod). Apple products are designed using high quality materials that are in high demand from recyclers.

11 Profile - Apple Corporation Company Stock Performance

Profile - Apple Corporation Company Stock Performance

Graph shows a five-year comparison of cumulative total shareholder return for the Company.

12 Apple shipped 2,319,000 Macintosh computers, representing 44 percent

Apple shipped 2,319,000 Macintosh computers, representing 44 percent

unit growth and 47 percent revenue growth over the ending 2007 quarter. Apple sold 22,121,000 iPods during the quarter, representing five percent unit growth and 17 percent revenue growth over the same quarter. Quarterly iPhone sales were 2,315,000. [Corporate Release January 22nd, 2008]

Profile - Apple Corporation iPod and Computer Growth

13 Profile - Apple Corporation Financial Results for 07’

Profile - Apple Corporation Financial Results for 07’

2007: Revenue-$9.6 billion & net quarterly profit of $1.58 billion. 2006: Revenue-$7.1 billion & net quarterly profit of $1 billion. Gross margin increased from 31.2% to 34.7% a year ago. International sales account for 45% of revenue. Share Holders: As of November 2, 2007, there were 30,336 shareholders of record.

14 Profile - Apple Corporation Consolidated P&L Statement

Profile - Apple Corporation Consolidated P&L Statement

Earnings Per Gross Margin for each of the last three fiscal years are as follows (in millions, except percentages): September 29, 2007 September 30, 2006 September 24, 2005 Net sales . . . . . . . . . . . . . . . . . $24,006 $19,315 $13,931 Cost of sales . . . . . . . . . . . . . . . 15,852 13,717 9,889 Gross margin . . . . . . . . . . . . . $ 8,154 $ 5,598 $ 4,042 Gross margin percentage . . . . . 34.0% 29.0% 29.0% Gross margin percentage of 34.0% in 2007 increased significantly from 29.0% in 2006. The primary drivers of this increase were more favorable costs on certain commodity components, including NAND flash memory and DRAM memory, higher overall revenue that provided for more leverage on fixed production costs and a higher percentage of revenue from the Company’s direct sales channels. Liquidity and Capital Resources Cash, equivalents, investments . $15,386 $10,110 $8,261 Accounts receivable, net . . . . . . . . . $ 1,637 $ 1,252 $ 895 Inventory . . . . . . . . . . . . . . . . . . . . . $ 346 $ 270 $ 165 Working capital . . . . . . . . . . . . . . . . $12,657 $ 8,066 $6,813 Annual operating cash flow . . . . . . . $ 5,470 $ 2,220 $2,535 As of September 29, 2007, the Company had $15.4 billion in cash, cash equivalents, and short-term investments, an increase of $5.3 billion over the same balance at the end of September 30, 2006.

15 Profile - Apple Corporation Markets & Distribution

Profile - Apple Corporation Markets & Distribution

Apple Consumer’s Education: Throughout its history, the Company has focused on the use of technology in education and has been committed to delivering tools to help educators teach and students learn. Creative Professionals: Creative customers utilize a variety of activities including digital video and film production and editing; special effects, compositing/titling; digital still photography; graphic design, publishing, print production; music creation/production; audio production/sound design; web design, development, and administration. Other Market Segments: Apple also provides hardware & software product solutions for: Science, Business, Government, Information Technology.

16 Profile - Apple Corporation Company Business Strategy

Profile - Apple Corporation Company Business Strategy

Proprietary Business Strategy This strategy works as both its best friend and worst enemy The company is able to benefit from exceptional technological leaps by keeping their knowledge and products proprietary and secret from competition. With this they are not only closing off themselves to open forum of ideas and criticisms they have caused a rift between technological usability. Because of this strategy Apple products can only use Apple software, thus creating the strong competition between Apple & PC. Can both help and hinder growth and performance in the market. Includes expanding its distribution network to effectively reach more of its targeted customers and provide them with a high-quality sales and post-sales support experience.

17 Strength of Business Strategy

Strength of Business Strategy

Strategy leverages its unique ability to design and develop its own operating system, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design. Continual investment in research and development is critical to new products and technologies. Continual refinement of already established products.

18 Profile - Apple Corporation

Profile - Apple Corporation

The Company has in place the creative and production elements for continued product innovations. By industry standards the Company has a highly competent workforce, especially in key lead positions relating to creative design, innovation, programming, analysis, and financial oversight. They have established a product footprint in mobile data/communications designs. The Company currently enjoys a clear market lead in seamless mobile data communication applications. As a result, the Company is focused on opportunities related to digital content distribution along with consumer electronic devices, including iPod and Apple TV, and mobile communication devices, including iPhone. Competition is expected to intensify as competitors attempt to imitate Apple’s successful products.

19 Apple Corporation

Apple Corporation

3G iphone Apple’s original iphone reached the mark of one million sales within just 74 days from launch. Apple announced number of sales of their new iphone surpassed the one million mark just 3 days after the launch date July 11, 2008. Steve Jobs said he expected 10 million phones to be sold in 2008. The new 3G is twice as fast, available all over the world, and half the price of its original at $199. So Jobs' 2007 estimate may be conservative. iPhone 3G is now available in 21 countries.

20 Where is Apple Located

Where is Apple Located

Apple’s main headquarters is located at 1 Infinite Loop, Silicon Valley, California.

21 Where is Apple Located

Where is Apple Located

Apple has also expanded internationally with locations in Cork, Ireland and Silicon Valley, Singapore.

Cork, Ireland

Silicon Valley, Singapore

22 Where is Apple Located

Where is Apple Located

Apple has over 200 retail locations across the U.S. To find a store nearest you, Apple’s main website provides a search engine that can provide that information.

23 The Apple Retail Store

The Apple Retail Store

Activities: Local Gathering Place Free Musical Performances Entertaining/Informative Presentations Youth Workshops: Year-round Apple Camp: Summer School Night: Students & Teachers showcase own work done on Mac.

Employees: Apple Specialist: Knows software, inside and out One-to-One Personal Training: Hour Long Free Workshop-Group: Training Genius Bar: Damaged product assessment Concierge: Help you find anything is in the store

24 Apple Products

Apple Products

25 History of Apple Products

History of Apple Products

TODAY…

1977 Apple II (first personal computer) Cost $1,298 1 MHz microprocessor and 4-48 KB of RAM. 1983-Lisa Cost $10,000 5 MHz processor and 1 MB of RAM. 1984 Macintosh Cost $2,495 8 MHz processor and 128-512 KB of RAM. *1985 Steve Job’s forced out 1987 Macintosh II Cost $3,898 16 MHz processor and 128-512 KB of RAM. *1997 Steve Job Returns

26 iMac All-In-One

iMac All-In-One

1998 iMac- All-In-One Cost $1,299 233 MHz processor, 256 Mb of RAM and 4 GB of Storage Space. 2002 iMac- All-In-One Cost $1,299 700/800 MHz processor, 1 GB of RAM and 60 GB of Storage Space. 2008 iMac- All-In-One Cost $1,199-$2,199 20” – 24” screens. 2.4-3.06 GHz processor, 4 GB of RAM, and 250-500GB of Storage Space. CD / DVD burner drive. iSight camera- you can video chat with friends and family. iLife ’08-photo, iDVD, iWeb: create a photo book, make a movie, build a blog, compose a song, etc…

27 The iPod

The iPod

160 GB iPod Classic: $349 40,000 songs for Weighs 5.7 ounces 200 hrs of video Photo Album 2.5-inch Color Display 4 GB iPod Nano: $199 2,000 songs for iPod nano commercial 2 GB iPod shuffle: $69 500 songs

28 Welcome to Apple…
29 iTunes

iTunes

Music Movie Rentals Audiobooks Free Podcasts TV Shows iPod Games

#1 Music Store in the World Compatible with PC or Mac Turn CD’s into digital music files, plus purchase songs, movies, etc…on iTunes.

30 Welcome to Apple…
31 Welcome to Apple…
32 iPhone 3G Twice as Fast

iPhone 3G Twice as Fast

Half the Price

16 GB G3 iPhone $349 Cell phone iPod Touch GPS App Store Calendar Internet: browse the web, e-mail, weather, take notes, view maps, etc...

33 Apple vs

Apple vs

PC

Price: $1,199 $169 -3 Year extended warranty. $0 Internet security not necessary. $149.99 Microsoft Office 2007. Total: $1,517.99 Features: Apple’s Leopard Operating System 20” screen. 2.4 GHz processor, 1 GB of RAM, and 250 GB of Storage Space. Burn and watch personal videos with the built-in slot-load DVD.

Price: $1,299 $239 -3 Year extended warranty. $69.99 Norton Internet security. $149.99 Microsoft Office 2007. Total: $1,757.98 Features: Windows Vista operating system 22” screen. 2.5 GHz processor Intel Core2 Duo, 4 GB of SDRAM, and 320 GB of Storage Space. Burn and watch personal videos with the built-in slot-load DVD Watch, pause, rewind, & record live TV Get quick, easy touch-screen access to your programs.

34 Mac vs

Mac vs

PC

PC Gamers Price More variety in products

Mac Trial Software Spy Ware Power Cord Works right out of the box Creative Professionals Viruses

35 Other Apple Products

Other Apple Products

MacBook Air Commercial Cost $1,799 0.16-0.76” in total thickness and weighs only 3 pounds. 1.8GHz processor. Wireless- 802. 11n2 and Bluetooth 2.1. No CD ROM access-Remote Disc- but it allows you to access a CD or DVD drive from nearby PC. MacBook Cost $1,099-$1,499 with 13” screen 2.1-2.4 GHz processor and 2 GB of RAM 120-250 GB of Storage Space. CD / DVD burner drive. iSight camera- you can video chat with friends and family. iLife ’08- provides photo, iDVD, iWeb: allows you to create a photo book, make a movie, build a blog, compose a song, etc…

36 Apple Inc

Apple Inc

Employees

In 2006, Apple Inc. reported employing 17,878 fulltime and 2,399 temporary employees in the following departments: Mac Hardware Engineering Software Engineering Applications iPod Engineering Marketing Sales Operations Information Systems and Technology Legal HR Apple Care Finance Retail

37 Work Environment

Work Environment

Creative Freedom “ You can create more than any other consumer electronic company.” Relaxed Atmosphere “Funny, brilliant, relaxed co-workers and modern, spacious, beautiful offices filled with comfortable couches and huge picture windows make work time a pleasure.” Passion for the products "There's a passion for products and attention to the most minute details," posted a Mac specialist.

38 Culture

Culture

The work culture is laid back. - In some cases, employees come and go as they please. - Telecommuting also is allowed with management approval. It compares Apple to Southwest Airlines and Microsoft an attitude influenced by the company's founders, who often walked around the office barefoot, even after Apple became a Fortune 500 company. One senior hardware engineer said, "surrounded by a lot of energetic people and experienced no end to challenges and cool projects. However, there was no end to the hours.”

39 Advancement/Job Opportunities

Advancement/Job Opportunities

Apple provides advancement opportunities for employees who start as low as concierge in a retail store to quickly move up to corporate positions with in the company. Newly graduated students have a chance to work at Apple Inc. through their New Grad. Employment Opportunity-No experience needed! Main qualification: “sharp intellect, a top notch educational background, and the energy to move the industry forward.”

40 Employee Benefits

Employee Benefits

Apple Inc. offers each full-time employee health, disability and life insurance through a program called Flexible Benefits. Apple employees are given FlexDollars to purchase basic benefits or have the option to allocate the money to a different department. Full-time employees are offered 401(k) plans, stock options and financial education. Corporate employees can take part in the Apple-Health fitness program located at the two corporate locations.

41 Marketing

Marketing

Apple Inc. marketing campaigns have focused on comparing PC’s and Mac’s. They have tried to educate the consumer electronic population about Mac computers. Their campaigns have been geared to a younger generation using pop culture music and flashy visuals. PC vs Mac commercials are really geared toward pointing out the flaws in PC’s and have been a huge strength for Apple’s Marketing.

42 Most Famous Ad Campaigns

Most Famous Ad Campaigns

1997: “Think Different” ad campaign was created 2002: “Apple Switch” ads 2006: “Get a Mac” more famously known as PC vs. Mac

43 Welcome to Apple…
44 Recommendations

Recommendations

Compatibility with PC’s More Accessibility Simply Mac Price Software-Word Templates, Downloads Target Different Demographics

45 Welcome to Apple…
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