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HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000 News is pervasive,
HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000 News is pervasive,
The internet is the change agent Then and now
The internet is the change agent Then and now
Internet and mobile phones are more important Then and now
Internet and mobile phones are more important Then and now
8 ways the media ecosystem has changed in the digital age
8 ways the media ecosystem has changed in the digital age
Information and media ecosystem changes
Information and media ecosystem changes
Information and media ecosystem changes
Information and media ecosystem changes
How the news audience’s attitudes and behaviors have changed in this
How the news audience’s attitudes and behaviors have changed in this
For the audience, news is pervasive
For the audience, news is pervasive
Pervasive (1) -- People use diverse platforms
Pervasive (1) -- People use diverse platforms
Pervasive (2) -- People graze across platforms
Pervasive (2) -- People graze across platforms
68% of internet news consumers have watched video news stories 62%
68% of internet news consumers have watched video news stories 62%
On typical day, 59% of adults get new online and from at least one
On typical day, 59% of adults get new online and from at least one
For the audience, news is portable
For the audience, news is portable
33% of cell owners get news on handhelds
33% of cell owners get news on handhelds
For the audience, news is personalized
For the audience, news is personalized
The “Daily Me” and “Daily Us” is being built
The “Daily Me” and “Daily Us” is being built
For the audience, news is participatory
For the audience, news is participatory
37% of internet users are news contributors / disseminators
37% of internet users are news contributors / disseminators
For the audience, news is a social experience
For the audience, news is a social experience
People use news as a social currency (1)
People use news as a social currency (1)
People use news as a social currency (2)
People use news as a social currency (2)
People use news as a social currency (3)
People use news as a social currency (3)
4 implications for and impacts on news operations
4 implications for and impacts on news operations
Social networks matter more as sentries, filters, curators, and
Social networks matter more as sentries, filters, curators, and
“Consumers” are in charge of the news playlist … and they want to
“Consumers” are in charge of the news playlist … and they want to
Implication 3: Paradoxes abound (1)
Implication 3: Paradoxes abound (1)
Implication 3 – Paradoxes abound (2)
Implication 3 – Paradoxes abound (2)
Much news is a commodity and consumers displaying a classic response:
Much news is a commodity and consumers displaying a classic response:
The Online News Consumer
The Online News Consumer
The Online News Consumer
The Online News Consumer
News organizations have to figure out where they can add value in the
News organizations have to figure out where they can add value in the
2 models to help you organize your thinking about your place in the
2 models to help you organize your thinking about your place in the
Tom Rosenstiel model: Journalism as a service – not product
Tom Rosenstiel model: Journalism as a service – not product
Charlie Firestone model
Charlie Firestone model
Thank you
Thank you

Презентация на тему: «How media consumtion has change since 2000 News is pervasive, portable, personalized, participatory – and a social experience Lee Rainie Director – Pew Internet Project Newhouse MOB conference – NYC 6.24». Автор: . Файл: «How media consumtion has change since 2000 News is pervasive, portable, personalized, participatory – and a social experience Lee Rainie Director – Pew Internet Project Newhouse MOB conference – NYC 6.24.ppt». Размер zip-архива: 733 КБ.

How media consumtion has change since 2000 News is pervasive, portable, personalized, participatory – and a social experience Lee Rainie Director – Pew Internet Project Newhouse MOB conference – NYC 6.24

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1 HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000 News is pervasive,

HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000 News is pervasive,

portable, personalized, participatory – and a social experience Lee Rainie Director – Pew Internet Project Newhouse MOB conference – NYC 6.24.10

2 The internet is the change agent Then and now

The internet is the change agent Then and now

2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect wirelessly <10% use “cloud” 0% = tech social networkers THEN: slow, stationary connections built around my computer

2010 79% of adults use internet 64% have broadband at home 82% own a cell phone 59% connect wirelessly >two-thirds use “cloud” 48% = tech social networkers NOW: faster, mobile connections built around outside servers and storage

June 24, 2010

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3 Internet and mobile phones are more important Then and now

Internet and mobile phones are more important Then and now

2000 25% of adults use internet on “average day” 28% go online to “have fun” or “kill time” 31% of internet users say “very hard” to give up internet 43% of cell owners say “very hard” to give up phone (2006)

2010 62% of adults use internet on “average day” 56% go online to “have fun” or “kill time” 45% of internet users say “very hard” to give up internet (2009) 51% of cell owners say “very hard” to give up phone (2009)

June 24, 2010

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4 8 ways the media ecosystem has changed in the digital age

8 ways the media ecosystem has changed in the digital age

June 24, 2010

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5 Information and media ecosystem changes

Information and media ecosystem changes

Volume of information grows Variety of information sources increases Velocity of information speeds up Venues change -- times and places to experience media enlarge

June 24, 2010

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6 Information and media ecosystem changes

Information and media ecosystem changes

Vigilance – attention to information and media expands AND contracts Vibrant -- immersive qualities of media are more compelling – gaming; augmented reality Valence -- relevance of information improves as customization/search tools emerge Vivid -- social networks are more evident and more important as “coping” structures

June 24, 2010

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7 How the news audience’s attitudes and behaviors have changed in this

How the news audience’s attitudes and behaviors have changed in this

new media ecosystem

June 24, 2010

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8 For the audience, news is pervasive

For the audience, news is pervasive

June 24, 2010

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9 Pervasive (1) -- People use diverse platforms

Pervasive (1) -- People use diverse platforms

June 24, 2010

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10 Pervasive (2) -- People graze across platforms

Pervasive (2) -- People graze across platforms

June 24, 2010

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11 68% of internet news consumers have watched video news stories 62%

68% of internet news consumers have watched video news stories 62%

watched live feeds 48% emailed stories or news videos

Pervasive (3) – Platforms have converged online

June 24, 2010

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12 On typical day, 59% of adults get new online and from at least one

On typical day, 59% of adults get new online and from at least one

offline source

Pervasive (4) -- People blend old and new media

June 24, 2010

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13 For the audience, news is portable

For the audience, news is portable

June 24, 2010

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14 33% of cell owners get news on handhelds

33% of cell owners get news on handhelds

June 24, 2010

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15 For the audience, news is personalized

For the audience, news is personalized

June 24, 2010

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16 The “Daily Me” and “Daily Us” is being built

The “Daily Me” and “Daily Us” is being built

67% of all Americans say they only follow specific subjects 28% of internet users have customized a news page and 42% say customization is an important web feature to them ~ 50% belong to listservs / large email groups ~ 33% of internet users get RSS feeds ~ 25% get news alerts

June 24, 2010

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17 For the audience, news is participatory

For the audience, news is participatory

June 24, 2010

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18 37% of internet users are news contributors / disseminators

37% of internet users are news contributors / disseminators

19 For the audience, news is a social experience

For the audience, news is a social experience

June 24, 2010

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20 People use news as a social currency (1)

People use news as a social currency (1)

72% of Americans who follow the news at least now and then say they enjoy talking with friends, family, and colleagues about what is happening in the world 69% feel that keeping up with the news is a social or civic obligation 50% say they rely on the people around them to tell them when there is news they need to know

June 24, 2010

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21 People use news as a social currency (2)

People use news as a social currency (2)

57% of internet users share links to news stories 30% of internet users get news on typical day through their SNS use 13% follow news organizations and journalists on SNS 6% get news via Twitter feeds

June 24, 2010

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22 People use news as a social currency (3)

People use news as a social currency (3)

Serendipitous encounters with news still happen AND still matter 80% of online news consumers (57% of whole population) say they run across news several times a week while they are online for another purpose

June 24, 2010

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23 4 implications for and impacts on news operations

4 implications for and impacts on news operations

June 24, 2010

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24 Social networks matter more as sentries, filters, curators, and

Social networks matter more as sentries, filters, curators, and

distribution channels of news

Implication 1

June 24, 2010

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25 “Consumers” are in charge of the news playlist … and they want to

“Consumers” are in charge of the news playlist … and they want to

participate in the news-gathering and distribution process

Implication 2

June 24, 2010

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26 Implication 3: Paradoxes abound (1)

Implication 3: Paradoxes abound (1)

More material – but less time with news More direct access to experts and more knowledge being generated – but not smarter at the societal level More voices and more variety – but more traffic to big brands More participation and engagement – but less revenue

June 24, 2010

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27 Implication 3 – Paradoxes abound (2)

Implication 3 – Paradoxes abound (2)

More transparency of news creation process – but less trust of coverage More chance to customize, but less loyalty People say it is easier to keep up AND harder to navigate the clutter People are satisfied with MSM coverage of the issues that matter to them AND see more bias in coverage

June 24, 2010

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28 Much news is a commodity and consumers displaying a classic response:

Much news is a commodity and consumers displaying a classic response:

They don’t want to pay for something that is abundant

Implication 4

June 24, 2010

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29 The Online News Consumer

The Online News Consumer

Do you have a favorite online news source, or do you not have a favorite?

% of Online News Consumers

June 24, 2010

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30 The Online News Consumer

The Online News Consumer

Only 15% of those with a favorite site – 7% of all people who get news online – would be willing to pay for continued access to that site

Do you have a favorite online news source, or do you not have a favorite?

% of Online News Consumers

June 24, 2010

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31 News organizations have to figure out where they can add value in the

News organizations have to figure out where they can add value in the

news chain

Implication 5

June 24, 2010

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32 2 models to help you organize your thinking about your place in the

2 models to help you organize your thinking about your place in the

value chain

June 24, 2010

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33 Tom Rosenstiel model: Journalism as a service – not product

Tom Rosenstiel model: Journalism as a service – not product

The Eight Functions of 21st Century Media - Authentication - Sense Making - Watch Dog - Smart Aggregation - Witness - Empowerment - Forum Leader - Role Model

Pew Research Center’s

34 Charlie Firestone model

Charlie Firestone model

June 24, 2010

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35 Thank you

Thank you

Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Email: Lrainie@pewinternet.org Twitter: http://twitter.com/lrainie 202-419-4500

June 24, 2010

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