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Writing a Visual Analysis
Writing a Visual Analysis
Fighting Stereotypes
Fighting Stereotypes
Writing a Visual Analysis
Writing a Visual Analysis
Writing a Description of the Image:
Writing a Description of the Image:
Let’s get Rhetorical:
Let’s get Rhetorical:
Let’s Get Rhetorical
Let’s Get Rhetorical
Let’s Get Rhetorical
Let’s Get Rhetorical
Let’s Get Rhetorical
Let’s Get Rhetorical
Constructing a Thesis
Constructing a Thesis
Now try analyzing this image:
Now try analyzing this image:
Analysis vs
Analysis vs
Journal #5: A Visual Essay
Journal #5: A Visual Essay
Journal #5: A Visual Essay
Journal #5: A Visual Essay

Презентация на тему: «Writing a Visual Analysis». Автор: PC Owner. Файл: «Writing a Visual Analysis.ppt». Размер zip-архива: 604 КБ.

Writing a Visual Analysis

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1 Writing a Visual Analysis

Writing a Visual Analysis

Scanlon 1105 Fall 2009

2 Fighting Stereotypes

Fighting Stereotypes

Where did you find it? (print, web) How difficult was it to find? What stereotype is it fighting against? Where is this stereotype usually found? (magazine ads, television and film, etc.) Is it using that same medium in its fight? (For example, if it’s fighting the music video, is it using magazine articles, websites, etc.?)

3 Writing a Visual Analysis
4 Writing a Description of the Image:

Writing a Description of the Image:

Pretend like your audience has not seen it: Identify what is happening in the ad. What might a viewer notice first? How do the eyes “travel” across the image? Get detailed: What is included in this image? What is excluded? Where do elements fall on the space? Is there an implied relationship between elements?

5 Let’s get Rhetorical:

Let’s get Rhetorical:

In what ways does your ad attempt to gain the attention of its audience? Which appeal is it making use of, and how? Ethos – credibility by name or brand Logos – reason/logic Pathos – emotions What is the audience for this ad? How do you know?

6 Let’s Get Rhetorical

Let’s Get Rhetorical

What kinds of knowledge or experience does the ad assume its audience possesses? What associations might the audience make with the images in your ad? How and why are these associations important? How do they connect with the product? How might these associations motivate viewers to purchase the product?

7 Let’s Get Rhetorical

Let’s Get Rhetorical

What kind of lifestyle do you think your advertising tries to promote? What kind of values? What the implied values? The explicit messages?

8 Let’s Get Rhetorical

Let’s Get Rhetorical

What can you deduce about American culture in general by looking at this ad? What is the overall effect of the ad? Does it disorient? Surprise? Confuse? Arouse? Startle? Mesmerize? Eroticize? Valorize? Aggrandize? Glorify?

9 Constructing a Thesis

Constructing a Thesis

Let’s come up with five possible thesis statements about the VW ad: European consumers value material things. -- -- -- --

10 Now try analyzing this image:

Now try analyzing this image:

11 Analysis vs

Analysis vs

Reflection

Analysis: Formal For your audience Remove your own voice Critical Showing your rhetorical work Rhetorical (making sense of the “who, what, when, where, why, and how” of an argument for your readers)

Reflection: Informal For you Personal Storytelling Explaining yourself directly to the reader Reflective (making sense of an event for your own personal reasons)

12 Journal #5: A Visual Essay

Journal #5: A Visual Essay

7 images to tell the story of your life + short reflection (Reflection is for you/I will not collect it) Place one on each slide of a PowerPoint (backgrounds and music may be added) You are encouraged to use any images you feel tell your story (photographs, altered or “rewritten” photographs, images from media outlets, or pictures of cultural artifacts like a computer or phone, etc.) Email me your PowerPoint by 9:00 p.m. on Sunday, September 27. mscanlon@vt.edu

13 Journal #5: A Visual Essay

Journal #5: A Visual Essay

Some ideas for the reflection: Why did you choose these images? Why are they important to you? What memories or thoughts does the photo trigger? How might others read these photos? What details from these photographs are especially important to your visual essay? Is there a common thread running through all of these images? (The idea of love, for example)

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