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YOU TUBE INVESTMENT PROFILE SUP V.3 CONFIDENTIAL
YOU TUBE INVESTMENT PROFILE SUP V.3 CONFIDENTIAL
Резюме
Резюме
Обзор рынка: топ 20 сайтов по посещаемости в интернете
Обзор рынка: топ 20 сайтов по посещаемости в интернете
История роста
История роста
История компании
История компании
Конкуренты и синергии
Конкуренты и синергии
Бизнес-модель
Бизнес-модель
SWOT
SWOT
NEXT STEPS
NEXT STEPS
BACKGROUND
BACKGROUND
Сервисы
Сервисы
Бизнес модель и финансы
Бизнес модель и финансы
Конкурентная среда
Конкурентная среда
Преимущества you tube перед video
Преимущества you tube перед video
Перспективы развития
Перспективы развития
Сервисы
Сервисы
PROFILE
PROFILE
GENERAL DATA
GENERAL DATA
USER OPPORTUNITIES
USER OPPORTUNITIES
WEBSITE
WEBSITE
COMPANY DESCRIPTION
COMPANY DESCRIPTION
COMPANY DESCRIPTION: ADDITIONS
COMPANY DESCRIPTION: ADDITIONS
YOU TUBE’S ONLINE VIDEO MARKET SHARE IS 43%
YOU TUBE’S ONLINE VIDEO MARKET SHARE IS 43%
VALUATION
VALUATION
Прогноз роста
Прогноз роста
USER PROFILE
USER PROFILE
KEY PERSONS
KEY PERSONS
BACKGROUND: VIDEO SHARING MARKET PLAYERS
BACKGROUND: VIDEO SHARING MARKET PLAYERS
BACKGROUND: VIDEO SHARING MARKET PLAYERS
BACKGROUND: VIDEO SHARING MARKET PLAYERS
BACKGROUND: VIDEO SHARING MARKET PLAYERS
BACKGROUND: VIDEO SHARING MARKET PLAYERS
BACKGROUND: TOP 30 RUSSIAN WEBSITES BY TRAFFIC
BACKGROUND: TOP 30 RUSSIAN WEBSITES BY TRAFFIC
BACKGROUND: US ONLINE VIDEO MARKET
BACKGROUND: US ONLINE VIDEO MARKET
BACKGROUND: US ONLINE VIDEO MARKET
BACKGROUND: US ONLINE VIDEO MARKET
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1 YOU TUBE INVESTMENT PROFILE SUP V.3 CONFIDENTIAL

YOU TUBE INVESTMENT PROFILE SUP V.3 CONFIDENTIAL

Discussion document

September 2006

2 Резюме

Резюме

Youtube.com – самый популярный онлайн-видео сайт web 2.0, огромная мультимедийная библиотека ~100 млн файлов, бесплатный сервис, позволяющий пользователю выкладывать любое видео, искать по категориям, смотреть и выставлять оценки. Доля на рынке online video – 43% 13-й самый посещаемый сайт в мире 60% всех просматриваемых видео в интернет просматриваются на Youtube.com Компания: частная, основана в феврале 2005, портал запущен в декабре 2005. Персонал – 60 чел. Головной офис находится в Palo Alto, California, USA Основатели: трое выходцев (27-30 лет) из Pay Pal (типичный «стартап Силиконовой Долины»), венчурный капитал получен от Sequoia Capital в сумме 11.5 mln USD Трафик: темп роста один из самых высоких в мире (~ 150% за последние 3 месяца) ~ 20 млн. уникальных пользователей в месяц, 11.2 pageviews/ user. Ежедневно загружается 65 000 видео, среднее время посещения сайта – 17 минут. Портрет пользователя: 18-49 лет, география – весь мир, мужчин приблизительно на 20% больше женщин Акционеры: Sequoia Capital, Chad Hurley, Steve Chen, Founder, Jawed Karim. Структура не афишируется Инвестиционная возможность: Предлагается рассмотреть возможность приобретения YouTube за $1,2-1.3 млрд.

2

3 Обзор рынка: топ 20 сайтов по посещаемости в интернете

Обзор рынка: топ 20 сайтов по посещаемости в интернете

Website www.yahoo.com www.msn.com www.google.com www.baidu.com www.qq.com – www.myspace.com www.sina.com.cn www.yahoo.co.jp www.163.com www.live.com www.ebay.com www.sohu.com www.youtube.com www.yahoo.com.cn www.microsoft.com www.wikipedia.org www.amazon.com www.orkut.com www.blogger.com www.google.co.uk

Country Global Global Global China China (Asia?) Global China Japan China (Asia?) Global Global China Global China Global Global Global Global Global UK

Main options personalized content and search dialup access and content provider search search content and search social network blogs сontent and search сontent and search сontent and search windows live search auction сontent and search video sharing сontent and search microsoft content free encyclopedia сustomer-centric website friends/dating search blogs search

Online since 1995 1994 1997 1999 1995 1996 1998 ? 1997 1994 1995 1998 2005 1998 1991 2001 1994 2002 1999 1999

3

Source: Alexa TOP 500 as for 11/09/06

4 История роста

История роста

DAILY TRAFFIC, Thnd visitors / day*

Google.com

Yahoo.com

MySpace

Video.google.com

From «0» to … 45 000 visitors / day 11.1 page views / user Average time of visit 17 min / user for 9 month (as for 11/09/06)

* Thnd visitors in each million of global internet users. Source: Alexa.com

4

5 История компании

История компании

Компания: типичный «стартап Силиконовой Долины», частная, основана в феврале 2005, портал запущен в декабре 2005. Персонал – 60 чел. Головной офис находится в Palo Alto, California, USA Основатели: трое экс-сотрудников (27-30 лет) из Pay Pal (платежная система). Венчурный капитал получен от инвестиционной компании Sequoia Capital в сумме 11.5 mln USD

Steve Chen основатель и CTO Экс-сотрудник PayPal 27 лет, University of Illinois at Urbana-Champaign (без степени)

Jawed Karim основатель и советник Раньше работал в PayPal, IBM (Бостон), Silicon Graphics Inc., National Center for Supercomputing Applications (Champaign, IL), University of Minnesota Supercomputing Institute (Minneapolis, MN) 27-29 лет, Магистр компьютерных наук Stanford University, бакалавр компьютерных наук University of Illinois at Urbana-Champaign

Chad Hurley основатель и CEO До создания You Tube - одна из ключевых фигур в PayPal, первый дизайнер пользовательского интерфейса 29 лет, BA Indiana University of Pennsylvania

5

6 Конкуренты и синергии

Конкуренты и синергии

Конкуренты Google video (платные и бесплатные сервисы) vSocial, iFilm, MetaCafe, Veoh, Outloud.tv, IFC Medialab and FBC V-Files прочие сайты-клоны You Tube Синергии Community sites MOBIX

Pageviews per user среди конкурентов you tube (среднее значение за 3 последних месяца)

6

7 Бизнес-модель

Бизнес-модель

Операционные расходы 0.9 – 1.3 млн. USD в месяц Потенциальные источники доходов Реклама Платное скачивание видео контента знаменитостей Платное голосование через мобильный телефон Платные услуги скачивания на мобильный телефон Платная реклама контента оффлайновых ресурсов (например плата ТВ каналов за анонсы или рекламу их шоу)

7

8 SWOT

SWOT

STRENGTHS Size First entry Brand Functionality

WEAKNESSES No clear business model Extremely weak revenue

OPPORTUNITIES Development of a new generation TV platform No Board of Directors is likely to approve purchase of resource loosing cash without clear business model

THREATS No real competitors same scale Legal issues/copyright

8

9 NEXT STEPS

NEXT STEPS

Hire Investment Bank in NY to approach You Tube Develop a revenue generation plan

9

10 BACKGROUND

BACKGROUND

10

11 Сервисы

Сервисы

Сочетание функциональности и социальных потребностей пользователя:

Файлы мультимедиа Просмотр Загрузка Обмен файлами Таги

Пользовательские функции Сообщество Онлайн ТВ Голосование за клип (файл) Рейтинги Поиск файлов

11

12 Бизнес модель и финансы

Бизнес модель и финансы

Бизнес-модель: advertising-based Текущий статус: модель advertising-based фактически не работает или же находится в процессе становления. Предположение: собственники «жертвуют» рекламными доходами для привлечения как можно большего количества пользователей: Первая реклама появилась в марте 2006, на данный момент «активная» медийная реклама отсутствует Финансы: не афишируется, скорее всего на данный момент выручка не покрывает операционных расходов - предположительно около 1 mln USD в месяц

12

13 Конкурентная среда

Конкурентная среда

Основные конкуренты Google video (платные и бесплатные сервисы) vSocial, iFilm, MetaCafe, Veoh, Outloud.tv, IFC Medialab and FBC V-Files прочие аналоговые сайты-клоны You Tube

Pageviews per user среди конкурентов you tube (среднее значение за 3 последних месяца)

Сейчас 11.1 pageviews (11/09/06)

13

14 Преимущества you tube перед video

Преимущества you tube перед video

Google.

Построен на модели сообщества Лучший интерфейс Простота пользования и обмена файлами YouTube грузится намного быстрее Google YouTube отображает количество просмотров YouTube имеет персонифицированную account систему (пользователь имеет социальный статус в т.ч. имеет возможность прославиться – аналог Live Journal) Система поиска более функциональна В результатах поиска автоматически отображаются случайные 3 момента каждого видео Опция trackbacks в каждом видео Опция: related videos

14

15 Перспективы развития

Перспективы развития

Крупнейший мировой банк мультимедиа

Использование пользовательской базы как крупнейшей рекламной площадки. Потенциальные рекламодатели: video & mobile producers, movie and music producers, internet access providers … и т.д.

Использование content-наполнения библиотеки для создания нового медиа-бизнеса: новый TV канал с любительским видео (тематические каналы)

Введение платных сервисов для пользователей: дополнительное редактирование, mobile digital video и прочее

Спонсорские программы производителей техники (content making and delivery producers: camera’s, players, iPod … and mobile phone producers)

15

16 Сервисы

Сервисы

Youtube.com – самый популярный онлайн-видео сайт web 2.0, огромная мультимедийная библиотека ~100 млн файлов, бесплатный сервис, позволяющий пользователю выкладывать любое видео, искать по категориям, смотреть и выставлять оценки. Сервисы: просмотр, загрузка, обмен файлами, таги, сообщество, поиск файлов Компания: частная, основана в феврале 2005, портал запущен в декабре 2005. Персонал – 60 чел. Местоположение: Palo Alto, California, USA Основатели: трое выходцев (27-30 лет) из Pay Pal (типичный «стартап Силиконовой Долины»), венчурный капитал получен от Sequoia Capital в сумме 11.5 mln USD. Доля на рынке online video – 43% Траффик: темп роста один из самых высоких в мире (~ 150% за последние 3 месяца) ~ 20 млн. уникальных пользователей в месяц, 11.2 pageviews/ user. Ежедневно загружается 65 000 видео, среднее время посещения сайта – 17 минут. 13-й самый посещаемый сайт в мире 60% всех просматриваемых видео в интернет просматриваются на Youtube.com Портрет пользователя: 18-49 лет, география – весь мир, мужчин приблизительно на 20% больше женщин. Бизнес-модель: advertising-based. Первая реклама появилась в марте 2006, на данный момент «активная» медийная реклама отсутствует. Акционеры: Sequoia Capital, Chad Hurley, Steve Chen, Founder, Jawed Karim. Структура не афишируется. Финансы: не афишируется, скорее всего выручка сейчас низкая, предположительные затраты - 1 mln USD в месяц.

16

17 PROFILE

PROFILE

17

18 GENERAL DATA

GENERAL DATA

Company: You Tube YouTube is popular free video sharing Resource, a consumer media company for people to watch and share original videos worldwide through a Web experience. Type: Private Founded:February 14, 2005 Headquarters: San Mateo/ Palo Alto, California, USA Key persons: Chad Hurley , Founder & CEO Steve Chen, Founder & CTO Jawed Karim, Founder & Advisor Employees: 60 (2006) Website: www.youtube.com Market share: 43% of online video market Foundation history: Founded by three early employees of PayPal and development immediately YouTube received funding from Sequoia Capital in November 2005 and the service was officially launched in December 2005. The domain name "YouTube.com" was activated on February 15, 2005 and the website was developed over the following months. The creators offered the public a preview of the site in May 2005, and six months later, YouTube made its official debut. The company's humble beginnings in a garage and commitment to offering free services necessitated outside financial backing. In November of 2005, venture capital firm Sequoia Capital invested an initial $3.5 mln;

additionally, Roelof Botha, partner of the firm and former CFO of PayPal, joined the YouTube board of directors. In April 2006, Sequoia put an additional $8 million into the company, which had experienced a boom of popularity and growth in just its first few months. Total shareholders investments 11.5 mln USD. User Profile Our user base is 18-49, spanning all geographies. With such a large and diverse user base. Men are 20% more likely to visit YouTube than women, with unique audience composition indexes of 113 and 88, respectively. Traffic At present, YouTube is one of the fastest-growing websites on the World Wide Web, and is ranked as the 13th most popular website on Alexa, far outpacing even MySpace's growth. YouTube is currently serving 100 million videos per day, with more than 65,000 videos being uploaded daily. According to Hitwise, YouTube videos account for 60 percent of all videos watched online and people are spending an average of 17 minutes per session on the site. ~ 20 mln unique users per month, pageviews per user - 11

Daily reach (mln visitors)

MySpace You Tube Flickr.com

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Source: You Tube, Nielsen NetRatings, Alexa, News.com

19 USER OPPORTUNITIES

USER OPPORTUNITIES

What is YouTube : All services are completely free. Everyone can watch videos on YouTube—both on YouTube.com and across the Internet. People can see first-hand accounts of current events, find videos about their hobbies and interests, discover the quirky and unusual. As more people capture special moments on video. The slogan "Broadcast Yourself" reflects the basic intent of the site's creators: to provide hosting for videos. YouTube is a place for people to engage in new ways with video by sharing, commenting on, and viewing videos. YouTube originally started as a personal video sharing service, and has grown into an entertainment destination with people watching more than 100 million videos on the site daily. YouTube Community Users determine what is popular on the site, and can unleash their creativity and broadcast their talents to a global audience. YouTube is creating a community for personal video, musicians, amateur filmmakers and comedians, and professional content owners. Anyone can broadcast themselves by creating content and distributing it through YouTube. And the community decides what is popular through their ratings and comments. Unlike traditional broadcast channels, which have set windows for their programming, people can watch what they want, when they want on YouTube, focused on building the best user experience and the best platform for people to share their videos around the world.

Services: Upload, tag and share videos worldwide. Video embedding, which lets users insert a YouTube video into MySpace accounts, blogs, or other Web Browse millions of original videos uploaded by community members Find, join and create video groups to connect with people who have similar interests Customize the experience by subscribing to member videos, saving favorites, and creating playlists Integrate YouTube videos on websites using video embeds or APIs Make videos public or private—users can elect to broadcast their videos publicly or share them privately with friends and family upon upload By registering, users are able to upload and share videos, save favorites, create playlists, and comment on the videos. YouTube is building a community that is highly motivated to watch and share videos. The YouTube service is free and will be supported by advertising.

19

Source: You Tube

20 WEBSITE

WEBSITE

NO BANNERS

20

21 COMPANY DESCRIPTION

COMPANY DESCRIPTION

Source: You Tube, IDC estimates

Business Model YouTube is pursuing advertising as its business model, and is exploring a range of possibilities including promotions, sponsorships, contextual-based advertising, traditional banner advertising, etc. The site's bandwidth costs, which increase every time a visitor clicks on a video, may be approaching $1 mln a month. The company does not have a viably implemented business model. Advertisements were launched on the site beginning in March 2006. In April, YouTube started using Google AdSense. Market Size Internet optimists predict that online video, long-rumored to be the next big thing, is finally taking off: video generated $230 mln revenues in 2005 and will jump to $1.7 bn by 2010. In the meantime, the best play in Internet video may not be the companies that show off the clips, but the ones who deliver them to users' PCs. The content-delivery business may be a $500 million a year business -- twice the value of Internet video advertising and users fees -- and is growing 25% per year. This presents a significant market opportunity for YouTube. Content Partners YouTube is a stage for traditional media companies, filmmakers, record labels, movie studios, comedians and more. In spite of having formed productive relationships with several major media companies, YouTube's copyright controversies are still not over. TV journalist Robert Tur filed the first lawsuit against the company in summer 2006, alleging copyright infringement for hosting a number of famous news clips without permission. The case has yet to be resolved.

You Tube Director Program YouTube implemented a 10-minute limit for video uploads in March 2006 to prohibit unauthorized videos from being uploaded to the site. Recognizing that there are many legitimate content creators making videos over 10 minutes, we created a new program called YouTube Directors in April 2006. The service is set up for videobloggers, comedians, professional content producers, filmmakers, musicians, and anyone else making videos. Upon successful registration, YouTube Director accounts receive the following benefits: logo on all video pages and profiles Users' own logos, company/organization URL, and description on all of their video pages Ability to upload videos longer than 10 minutes Customizable name & value fields for each video (ex: "Price: $4.25" or "Show Time: 9 pm PST") Ability to attach a per-video URL to each video The YouTube Director program is completely free to legitimate, original content creators. Users must apply via the YouTube website to become a Director at www.youtube.com.

21

22 COMPANY DESCRIPTION: ADDITIONS

COMPANY DESCRIPTION: ADDITIONS

Source: You Tube, IDC estimates

Despite YouTube's huge user base, content library, and hit count popularity, it is still a very small company at the administrative level, staffed by only about 60 employees. This disproportionate ratio, and the measures taken to compensate for it, have resulted in some users finding YouTube to be a difficult experience. Many users have expressed frustration with the lack of administrative communication, active moderation, and technical support, among other complaints. Perhaps most prominently, the very nature of the site has sparked copyright debate from its inception, a problem compounded by its constant growth Accessibility issues On YouTube: Users may submit videos in several common file formats (such as .mpeg and .avi). YouTube automatically converts them to Flash Video (with extension .flv) and makes them available for online viewing. Flash Video is a popular video format among large hosting sites due to its tendency to be widely compatible. Outside YouTube: Each video is accompanied by the full HTML codes for linking to it and/or embedding it within another page; a small addition to the code for the latter will make the video autoplay when the page is accessed. These simple cut-and-paste options are popular particularly with users of social/networking sites. Poor experiences have however been cited by members of such sites, where autoplaying embedded YouTube videos has been reported to slow down page loading time or even to cause browsers to crash. General concerns: Videos can be downloaded off YouTube's website and viewed offline with various video player applications, however this may be a violation of copyright.

Copyright infringement YouTube policy does not allow content to be uploaded by anyone not permitted by copyright law to do so, and the company frequently removes uploaded infringing content, but a large amount of it continues to be uploaded nonetheless. Generally, unless the copyright holder reports them, YouTube only discovers these videos via indications within the YouTube community through self-policing. The primary way in which YouTube identifies the content of a video is through the search terms that uploaders associate with clips. Some users have taken to creating alternative words as search terms to be entered when uploading specific type of files (similar to the deliberate misspelling of band names on MP3 filesharing networks). For a while, members could also report one another. The service offers a flagging feature, intended as a means for reporting questionable content, including that which might constitute copyright infringement. However, the feature can be subsceptible to abuse; for a time, some users were flagging other users' original content for copyright violations, purely out of spite. YouTube proceeded to remove copyright infringement from the list of offenses flaggable by members. Community censorship model YouTube does not have a centralized model for monitoring the content of videos uploaded to the site, instead relying on a "YouTube user community" to handle the task. Votes counted against a video cause it to be blocked or marked "inappropriate." While seemingly sensible, videos that contain nothing other than an unpopular point of view or similarly nonsensical transgressions are flagged regularly and are more difficult to view for most visitors as a result.

22

23 YOU TUBE’S ONLINE VIDEO MARKET SHARE IS 43%

YOU TUBE’S ONLINE VIDEO MARKET SHARE IS 43%

*

* Daily reach (per million) – доля пользователей (xx тысяч) в каждом миллионе интернет-пользователей мира, которые ежедневно посещают сайт. Alexa.Com имеет исследовательскую базу мировых интернет-пользователей, которые являются основой исследований и считает эту базу достаточно репрезентативной, чтобы экстраполировать результаты своих исследований на мировой интернет.

Key You Tube’s advantages (comparable to Google Video) YouTube was constructed with a community in mind YouTube’s user interface is vastly better YouTube’s viral functions. Share this video and tell a friend are ridiculously easy. YouTube videos always load and play faster than Google videos. YouTube displays the number of times each video has been played. YouTube’s user account system is more robust. YouTube’s search functionality is vastly better than Google’s. YouTube displays three random images from each video for search returns. YouTube displays trackbacks to each video. YouTube helps users find the obvious: related videos. Other players: Yahoo, Google, AOL, Sturt-ups: Brightcove, VideoEgg, Grouper, Revver and You Tube Online video has become a very hot area of investment for venture capitalists. VideoEgg is jockeying for attention amidst a large crop of startups like Brightcove, Grouper, Revver, and YouTube. The startups are all taking different approaches to putting video online. While Grouper and YouTube are going after the "funniest home video crowd" in an effort to develop a destination site, VideoEgg is aimed at bloggers and others who are interested in having their video viewed from their own site, and not someone else's

the most important and the biggest and real difference made factors

23

Source: Technorati & IceRocket

24 VALUATION

VALUATION

Source: You Tube, IDC estimates, traffic-tracking firm Hitwise, News.com, Alexa

YouTube's potential market value in an acquisition is pure speculation and YouTube may be worth from 600 mln to 1.5 bn USD Comparable deals (inside the social network websites): Sony has agreed to pay 65 mln USD for video-sharing site Grouper with less than a 1% market share, prompting speculation about the value of bigger sites such as YouTube… You Tube has 43% News Corp.'s acquisition of MySpace (Intermix Media) for 580 mln USD. Potential acquirers Sony Corp. News Corp. Video delivery companies and online content aggregators Probable You Tube’s development scenario: to maximize traffic growth ? IPO ? sale of the company at the raising stage (max. price)

You Tube can be a great AD platform:

24

25 Прогноз роста

Прогноз роста

ЕЖЕДНЕВНЫЙ ТРАФИК, тыс.посетителей / день*

MySpace

YouTube.com

Будущие доходы You Tube могут быть сопоставимы с доходами MySpace (при одинкаов

MySpace: Optimistic Traffic growth CAGR Jan’06-Aug’08 - 169% Concervative Traffic growth CAGR Jan’06-Aug’08 - 78% Revenues $180-200 mln $413-500 mln < $528 mln

310

310

165

125

* Thnd visitors in each million of global internet users. Source: Alexa.com

25

26 USER PROFILE

USER PROFILE

26

Source: Nielson / NetRatings June ’06

27 KEY PERSONS

KEY PERSONS

Chad Hurley , Founder & CEO, (29) Chad was the first user-interface designer at PayPal, where he played a fundamental role in the early development of the payment service. He designed the first PayPal logo, which is still used today. Following the eBay acquisition, Chad consulted for several technology companies as well as for the producers of the hit movie “Thank you for Smoking.” He received a B.A in Fine Art at Indiana University of Pennsylvania. Steve Chen, Founder & CTO, (27) To be added …. Jawed Karim, Founder & Advisor To be added …. Education: Stanford University, University of Illinois at Urbana-Champaign

Sequoia Capital Since 1972, Sequoia Capital has provided startup venture capital for very smart people who want to turn ideas into companies. As the "Entrepreneurs Behind the Entrepreneurs," Sequoia Capital's Partners have worked with innovators such as Sandy Lerner and Len Bozack of Cisco Systems, Jerry Yang and David Filo of Yahoo!, Gaurav Garg of Redback Networks, Larry Page and Sergey Brin of Google, Dan Warmenhoven of Network Appliance, T.J. Rodgers of Cypress Semiconductor, Lou Tomasetta of Vitesse Semiconductor, Steve Jobs of Apple Computer and Larry Ellison of Oracle. The companies organized by Sequoia Capital now account for about 10% of the value of NASDAQ. To learn more about Sequoia Capital visit www.sequoiacap.com

27

Source: You Tube

28 BACKGROUND: VIDEO SHARING MARKET PLAYERS

BACKGROUND: VIDEO SHARING MARKET PLAYERS

eyespot.com

grouper.com

jumpcut.com

video.google.com

Appeal: Easy-to-use video uploading and remixing. Interface: Bright and colorful. Tagging, forums, groups. Not a lot of community features. Editing: Trim beginning and end, reorder clips on a timeline, add music and photos. Sharing: Post to a group, invite a friend to the service (but not directly to your clip). Verdict: Uploading straight forward and painless. But: 25MB filesize limit too small. Mashup features fall short of Grouper's "groovies," and it's not even in the same ballpark as Jumpcut when it comes to mixing and editing. Not a lot of reason to use Eyespot, in its current incarnation.

Appeal: YouTube with a file-sharing application built on top. Interface: For full functionality, requires an application download. Windows Media Player-based (converts other formats). Ratings, tagging, groups, RSS feeds. Editing: Create mashups of your videos and photos, set to music ("groovies"). Sharing: Post direct to myspace, friendster, eBay. Download to hard drive, iPod. Verdict: "Groovies" are easy to create and could be very popular. But: File-sharing application seems half-baked (and is undifferentiated from existing options). "Groovies" will prove much more popular if they can be built online without having to download the app. E-mail registration system was a pain; had to do it twice to get confirmed. After several hours, my file was still unavailable, as the service was still "upload processing."

Appeal: It's Google. Interface: Typically clean and sparse Google layout. Uploading requires you download the Google Video Uploader. Allows you to add plenty of metadata, including a transcript. You can monetize your content by assigning a sale price to each clip (you can also give users a "day pass," giving them access to the content for a limited time, but not ownership). Editing: None. Sharing: See below. Verdict: Google Video requires a "video verification" process, where your submission is reviewed to ensure it conforms to Google's technical standards and legal policies. This process "may take several days," so check back for an .

Appeal: Create, edit, and remix video online. Interface: Slick interface feels more like an application than a web page. Scales all videos to a larger size than other sites, but videos don't autoplay and there is no indication of what portion of the video has already been downloaded. Editing: Bar-none the best editing options of the bunch. Splice your footage, reorder the shots, add music, photos, transitions, even effects--think iMovie in an online interface. Very, very slick. Sharing: Email to a friend, embed in a web page (worked flawlessly in Wordpress). Verdict: Playing with Jumpcut's features, you immediately understand that the future of online video is here. No current competitor can touch it. But: Get too effects crazy and your video slows down. Jumpcut doesn't re-render your files with every remix--which leaves the original video quality intact--but playback of edited files is not perfectly smooth. Don't throw out iMovie just yet.

28

Source: Alexa TOP 500

29 BACKGROUND: VIDEO SHARING MARKET PLAYERS

BACKGROUND: VIDEO SHARING MARKET PLAYERS

ourmedia.org

revver.com

vimeo.com

videoegg.com

Appeal: "the global home for grassroots media." Interface: slow, confusing, and messy. Requires an internet archive account, and the integration of the two services is convoluted. Keeps your content in its native format, which is both good and bad--it doesn't recompress your video, but it requires its users to have several different players installed correctly. Creative commons licenses built-in. Editing: none. Э sharing: RSS feeds, email to a friend, direct link to files from your own site. Verdict: going forward, a good place to upload your media if it is socially-conscious or activist by nature. Also works as an online repository for video/audio storage. But: one of the most difficult sites to upload video to. Current "alpha" version falls far short of potential--wait for the next version.

Appeal: YouTube with monetization--if people watch your video (and the embedded ad), you get paid 20% of what the advertiser pays Revver. If they click on the Revver link at the end, you split the proceeds 50/50. Interace: Quicktime-based. Requires you to download a client for uploading content. Tagging, emailing, rating, playlisting. Editing: None. Sharing: See below. Verdict: Offers a unique revenue-sharing model that may appeal to content owners and producers. But: Uploading process is convoluted (the promised drag-and-drop functionality was nowhere to be found). After trying to upload my file using the Revver client twice, my video was still listed as "unavailable." I later received an email from Revver stating that my submission may contain unauthorized material that requires clearances--which is true. Because Revver and Google Video are the only sites in this roundup that let you monetize your content, we'll be back with an update comparing the two.

Appeal: Lets you painlessly upload video of any format to the web and post it to other sites or share it with friends. Interface: Requires you download an application in order to upload. The download seamlessly embeds in your browser to give you drag-and-drop functionality. Editing: Basic trimming of beginning and end points. Sharing: Post direct to eBay, Blogger, and Typepad. Creates a simple URL, lets you email the video, and gives you javascript and html code for embedding in your own pages. Verdict: Painless experience. If you only need to post and share video with friends, Videoegg just works. Flash 8 video quality is pretty decent. But: Video didn't embed properly in other pages (Wordpress).

Appeal: Flickr for video. Interface: Nice and clean, uses a flash wrapper to play native formats. No download required, simple and easy uploads. Tagging, commenting, voting. Nice player with a volume control and no burned-in logo. Editing: None in the current version. Sharing: Post to Flickr, send to del.icio.us, download original file, embed in your MySpace profile or blog, create an RSS feed. Verdict: Good video quality. Embedding the video in Wordpress worked flawlessly. But: Light on community features, and weekly storage cap of 20 megs is too limiting.

29

Source: Alexa TOP 500

30 BACKGROUND: VIDEO SHARING MARKET PLAYERS

BACKGROUND: VIDEO SHARING MARKET PLAYERS

vsocial.com

youtube.com

… BEST VISEO SHARING WEBSITES (DvGuru estimates) For posting: If you just want to get a video clip online and share it with friends via email or on your own blog, Vimeo wins for its speed, ease-of-use, and simple playback functions. It also lets users download the original file, and features some light community features (note that a new version is launching very soon). One of the few sites I used that I never had a problem with. Alternate choice: Videoegg. For viewership: If you want to step up to more community features and get widespread viewership of your viral clip, YouTube gets the job done with a lot less hassle than vSocial or Grouper. For editing: If you want to alter your video online in any way--through editing, remixing, or combining your clips with those from other users--then head on over to Jumpcut and don't look back. Jumpcut really offers the first leap forward in online video sharing, and is worth a look even if you have no use for editing features (its full-fledged community is launching "very soon"). Alternate choice: none, yet, although Motionbox looks to be a potential competitor.

Appeal: "The fastest, easiest way to upload, watch and share your favorite video clips." Interface: All Web 2.0'd-out. Big fonts, AJAX, tagging, rating, reviewing, RSS feeds, creative commons licenses. Editing: Offers "edit this video" functionality, which I couldn't test (see below). Can also create "Video Rolls," which are customized playlists generated from your selected criteria. Sharing: Embed in your own page, MySpace, Typepad, Blogger, del.icio.us, Flickr, Blog It! (write a post on your own blog about a video without leaving vSocial). Verdict: Lots of community features. But: Didn't live up to their "fastest" or "easiest" claim--I never successfully got a video uploaded (tried three times). Quality of existing clips is less than stellar--everything's resized to 320X240.

Appeal: The video-sharing site everyone's already heard of. Mindshare-winner by a mile. Interface: Tabbed pages feature ratings, favorites, flagging, tagging, and commenting. Create playlists, subscribe to other's uploads, subscribe to tags. The player only features a mute button (rather than level control), and full-screening the video opens a new window and starts playback over. Editing: None. Sharing: Embed in other websites, including Friendster, eBay, Blogger, MySpace. Verdict: Easy to use, no major issues. Decent video quality, audio sounds compressed. Video embedded in Wordpress fine (but was off-center). But: No progress bar for uploading. Fairly lengthy "processing" delay before you (or anyone else) can watch your .

30

Source: DVGuru rating (portal)

31 BACKGROUND: TOP 30 RUSSIAN WEBSITES BY TRAFFIC

BACKGROUND: TOP 30 RUSSIAN WEBSITES BY TRAFFIC

… MOST LIKELY TO BE TOP 30 WEBSITES VISITED BY MOSCOW INHABITANTS … OR ADVANCED RUSSIAN INTERNET USERS

Website Яndex Почта@Mail.ru Рамблер LiveJournal.com Narod.ru Google.ru Google.com Yahoo.com LiveInternet.ru RapidShare, rapidshare.de (file sharing) auto.ru Автомобили в России spb.ru msn.com Fastbb.ru megaupload.com

Website Diary.ru Zaycev.net Fishki.net NoNaMe nnm.ru vz.ru Взгляд.ру rbc.ru Росбизнесконсалтинг Фотофайл photofile.ru Dosug.nu youtube.com YouTube Apeha.ru Игра-стратегия ImageShack imageshack.us Microsoft Corporation microsoft.com Msk.ru Спорт-Экспресс redtram.com

31

Source: Alexa TOP 500 as for 12/09/06

32 BACKGROUND: US ONLINE VIDEO MARKET

BACKGROUND: US ONLINE VIDEO MARKET

Video sharing site YouTube saw the most traffic among video sites, accounting for 43 percent of category visits and ranking at number 13 among the more than 500,000 sites tracked by Hitwise. You Tube's market share growth rate of visits has increased by over 150%, keeping it well above MySpace Videos Other rapidly growing sites in the category in that period were Grouper (up 765 percent) and Daily Motion (up 300 percent).

32

Source: HitWise

33 BACKGROUND: US ONLINE VIDEO MARKET

BACKGROUND: US ONLINE VIDEO MARKET

33

Source: eMarketer report Sep 2006

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